Chapter 369

The Duomi advertising department meeting was about the fact that Li Xunfang wanted to become their spokesperson.

Originally, there was nothing to talk about in this matter.

Li Xunfang's development route was different from Seeing Jin Li's. As first-tier stars, Seeing Jin Li appeared much more approachable than Li Xunfang.

Seeing Jin Li was very civilian, had no airs, and had high public popularity.

The hot topics she exploded were actually not explosive content.

It had nothing to do with well-known explosive points such as "mistress cheating," "announcing marriage news," "cheating on fans," etc., but it didn't affect netizens liking to search for them.

The same topic placed on Seeing Jin Li, netizens just liked to watch.

But placed on other stars, that was uncertain.

It wasn't that no first-tier star tried to hype according to Seeing Jin Li's route. She went on what type of hot search in the front, and a day or two later, another star went on the same hot search.

Including the "Koi" persona repeatedly mentioned in the circle, other stars were also hyping, but whether it was the topic point or the persona, none were as effective as Seeing Jin Li.

Since others hyping had no effect, naturally they wouldn't hype again, so there was only Seeing Jin Li in the circle.

Duomi didn't study the entertainment circle deeply, and rarely invited stars to endorse in the past, not knowing many things in the circle.

It was also after eating the dividends of Seeing Jin Li as a traffic star in the past two years that they divided a part of their mind to pay attention to the entertainment circle and observed how other brands used this circle for hype marketing and publicity.

Just on the point of "public popularity," Duomi unanimously believed that Li Xunfang was not as approachable as Seeing Jin Li, but—

Li Xunfang gave too much!

Except for Seeing Jin Li, this was the first time a first-tier star's team contacted them, indicating that they could accept Duomi's endorsement, and were also willing to give conditions such as "only need half of Seeing Jin Li's endorsement fee"!

When hearing this condition, the relevant person in charge of Duomi thought Li Xunfang's team said it wrong, and chased and asked several times, all getting a positive reply from Li Xunfang's manager.

Zhao Rui WeChat sent a voice message saying: "If Duomi is willing to give the image spokesperson to Li Xunfang, this condition can be written in the intention agreement. If Li Xunfang signs the intention agreement and regrets it, you can expose this intention agreement."

This was equivalent to actively putting her own life line in Duomi's hands. As long as the intention agreement was signed, this cooperation was absolutely nailed down.

Such conditions made it hard for Duomi not to be moved.

Not to mention that if there was cooperation on the special product line later, it would be operated by Duomi throughout, including the sharing ratio, which was decided by Duomi. They didn't say two words.

This made Duomi even more hesitant.

But in this meeting, Duomi's senior management discussed for a long time, and in the end, they didn't dare to bear the responsibility of breach of contract.

A senior executive said: "The cooperation signed with Seeing Jin Li is very detailed, and the liquidated damages are also set very high. Whether we breach the contract or Seeing Jin Li breaches the contract, the liquidated damages cannot be borne.

Are you sure that if you temporarily change to Li Xunfang as the image spokesperson, the benefits she brings can cover the liquidated damages?"

Others were silent.

No one dared to boast.

But the temptation of halving the endorsement fee was too great, not to mention Li Xunfang's later sentence "full cooperation."

A senior executive said unwillingly: "This year is not okay, what about the year after? We can stop renewing the contract with Seeing Jin Li the year after, right?"

The contract signed by Seeing Jin Li and Duomi was very detailed, and the authorization contract for each single item was different.

This general contract for the image spokesperson was only signed for three years, but she was about to launch a special product line, and the product had a two-year publicity period, so the image spokesperson would have to renew with Seeing Jin Li for another year by then.

Specifically, there was no need to renew for another year, just seven or eight months would do.

Other senior executives couldn't help but nod, but no one took the initiative to say that they would not renew the contract with Seeing Jin Li the year after, but find Li Xunfang.

Isn't this nonsense? In nearly two years, how many changes will occur during the period, no one can say for sure.

Maybe by then Seeing Jin Li will no longer be popular, or will become even more popular than now.

Or maybe Li Xunfang has fallen to the position of a second-tier star, then this promise today naturally cannot be given.

So, Duomi's president spoke: "Li Xunfang is certainly very good, but we are still mainly Seeing Jin Li now. We are bound too deeply with Seeing Jin Li, and it is impossible to change the spokesperson now.

This is no loss to Seeing Jin Li, but it is a big loss to us. We will discuss it later when we want to change the spokesperson. We can only unfold product publicity with her as the center. Including subsequent products, they must also be designed with her as the center."

Just at this time, the president saw the temporary news docked from the outside. After reading it for a few times, he frowned and put the news on the big screen.

"You take a look at the requirements sent by Seeing Jin Li's team."

Others looked up at the big screen, and everyone was quiet for a while, but it was only for a while.

Just the first condition made Duomi's senior management discuss a lot.

"Only giving four hours of shooting time a day, isn't it too short?"

"Yes, and you have to rest for ten minutes after shooting for half an hour. It's just shooting a few photos, is it that tiring?"

"Need to prepare the lighting layout in advance, and call her after it's done... this is what should be done, but have we let Seeing Jin Li wait on-site?"

Duomi's senior management had great opinions on the conditions proposed by Seeing Jin Li, feeling that Seeing Jin Li was popular now and not as dedicated as before.

But they were also cowardly.

They didn't question Seeing Jin Li's team for the first time, but first found someone in the circle to inquire, only to find that first-tier stars had requirements for shooting time, and not everyone would give sufficient shooting time.

That person said: "Just shoot a few hard photos, and it doesn't need to take too much time, right? Could it be that you still want to shoot for seven or eight hours? Many stars are done in one hour."

Duomi's people couldn't help but ask: "Isn't it too fast to take only one hour? Can you really shoot high-quality photos?"

"Haha, that depends on what your definition of high quality is. Many first-tier big brands invite artists to shoot photo publicity, and they only shoot for one hour, or half an hour."

I mean shooting time, which does not include makeup time. Makeup still needs to be done for a long time, but this is not counted as shooting time.

Except for shooting advertisements, which is a bit troublesome and requires performance, hard photo publicity really doesn't need to be shot for so long. Many artists change three or four sets of clothes, three or four sets of makeup, and it's done in one or two hours."

Duomi's people looked at each other, and couldn't help but be silent.

That person also asked: "By the way, why are you asking me about shooting time? Are you going to shoot advertisements again, and is it Seeing Jin Li you invited?"

Duomi's people laughed: "No, no, I was just suddenly curious, so I asked you."

After hanging up the phone, Duomi's people had nothing to say at all.

Originally thought that the shooting time of 4 hours was very short, but it turned out that this was Seeing Jin Li being merciful and giving them some more time.

Then what was Seeing Jin Li's hard work shooting for them for seven or eight hours before?

Doing charity?

A Duomi senior executive muttered: "Fortunately, Chenxi Entertainment didn't ask us for overtime fees for shooting, otherwise I don't know how much money would have to be supplemented."

Duomi's president said in a deep voice: "Let's hurry up and bring out the autumn and winter lip mud plan, so as not to let Seeing Jin Li have no time to shoot."

Among the pile of news just sent, one of them said that if the Duomi team's plan was too late, Seeing Jin Li had the right to refuse to shoot, which meant they had to race against time.

After Duomi determined that it was still mainly Seeing Jin Li to unfold publicity and product development, they immediately refused Zhao Rui.

Zhao Rui listened to the phone with a calm expression, but her tone was sweet and greasy.

"I see, it's okay, there will be a chance to cooperate next time. Xunfang has always been looking forward to cooperating with Duomi, believing that Duomi, as a national brand, has always insisted on taking the affordable route, which is very good."

After she hung up the phone, she looked at her phone again.

Duomi had already given an echo, but the other skincare brand didn't give any news.

Is it hesitating, or refusing?

Zhao Rui shook her head, she couldn't put her hope on these two brands. She continued to look for other second- and third-tier brand spokespersons and actively promoted Li Xunfang.

The actions of Zhao Rui's manager didn't make people feel abrupt in the industry.

It is very common for managers to promote their own artists, although second- and third-tier artists often need to rely on promotion, and first-tier artists basically have brands actively coming to the door.

But first-tier artists who are relatively free, their teams will also work hard to promote and strive for more resources.

Making money, don't mix it.

Seeing Jin Li knew nothing about the undercurrents.

After making requests to the manager, she focused on reviewing. Whether it was the news that "Assassination" was about to be scheduled, or the busy advertisement shooting that followed, it didn't affect her.

After two years of tempering, her state of entering "half the effort with twice the result" was getting faster and faster.

In the past, she might have been disturbed by the environment and mentality, but now, she could calmly enter a focused state in noisy film sets, shooting scenes, stage backstage...

Not only that, she could also switch the content she was doing at any time, but keep the state unchanged.

In the last second she was still learning, in the next second the director shouted "Action," she could seamlessly enter the shooting, almost without transition.

This is Seeing Jin Li's ability.

Because she still maintained the focused state caused by learning, this instead allowed her to turn around and do other things, also maintaining high efficiency.

Last time when shooting magazine photos at Fang Fei, Seeing Jin Li had already experienced it, feeling that the ability of this body had been upgraded again.

Although the ability was still that ability, the research on the ability was deeper.

Unfortunately, she couldn't say arrogantly to people: "I opened the hang!"

No one believed it when she said it, haha.

Sui Lingfang originally thought that after the conditions were sent out, there would be a buffer period of several days to pass September.

But it was only after a night, the next morning, Chenxi Entertainment received a joint reply from "Rumengling," "Tiangong," and "Duomi"—

They indicated that they had already made the plan, and after Seeing Jin Li's team finished reading it, there was no problem, and they could arrange the shooting time!

Such high efficiency shocked Seeing Jin Li's team and also shocked a group of staff at Chenxi Entertainment.

Zou Da "tsked" and stared at the plan: "The plan that was only made in one night, how dedicated can it be? Don't just think of a plan to fool us. You must strictly check it."

Sui Lingfang was also worried that there would be problems. She personally watched, and also let others look at it together.

Seeing Jin Li promised to shoot for them, but it didn't mean to shoot one to fool the audience.

But if you don't look, you don't know. Once you look, everyone is silent.

A staff member took the initiative to speak: "I feel the plans are quite mature. What are your thoughts?"

Another staff member hesitated: "The plans sent by Tiangong and Rumengling are very mature. You can see that they often do this, and there is already a set of corresponding processes inside. In comparison, the plan given by Duomi is not good enough."

It's not that it's not okay, but it's not good.

People are afraid of comparison.

Sui Lingfang thought about it: "Communicate with Duomi again to see if the plan can be thought of separately and strive to do better. After all, it is Seeing Jin Li's first endorsement and a national brand, which is linked to Seeing Jin Li's national popularity."

"As for Tiangong and Rumengling, that's easy to say." She said slowly: "These are both mature first-tier brands. Rumengling is light luxury, and every quarter invites stars to endorse to grab the market.

Tiangong is a luxury brand. Because of the brand's characteristics, it doesn't change spokespersons very often, often shooting one set every six months, or not shooting.

These mature first-tier brands have one characteristic: they think of PLAN A, and also think of PLAN B. When PLAN A has a problem, they will quickly replace it with PLAN B to avoid losses. So I think these plans are what they prepared long ago, just waiting for Seeing Jin Li to shoot."

The plans are mature, just waiting for people to shoot.

That person can be Seeing Jin Li, or any first-tier star.

Even the October issue magazine shot by Fang Fei was also prepared with alternative plans. In case Seeing Jin Li had a scandal, they would also replace her immediately.

This is both a kind of comprehensiveness and a kind of cruelty.

Artists may have shot many plans and many photos, but even the artists themselves don't know if these things have a day to be displayed.

Sui Lingfang was already very numb to this.

As a manager, she realized the cruelty of the circle to artists earlier than artists.

Even if it is a first-tier star, the treatment of popularity and unpopularity in announcement activities is like a gap.

Don't think that second-tier stars can't compare to first-tier stars. As long as the second-tier stars are popular enough, they can still compare to the proper cold first-tier.

What surprised her this time was Duomi. It's not that she looked down on Duomi. As a well-known national second-tier brand, they had been comfortable for too long.

The brand's idea is that even if it doesn't invest in internet marketing, it won't affect its status, so it is not familiar with many businesses.

Sui Lingfang thought that if these conditions were sent over, Duomi would call to ask.

But this time, not only did they not ask, but they also followed up quickly. What medicine did Duomi take?

Did they finally realize the importance of internet marketing?

Sui Lingfang shook her head. No matter what, the quality must be kept up!

Because she was still communicating with the brand about the time, Sui Lingfang didn't tell Seeing Jin Li. She wanted to wait until the plans were determined before saying it.

Seeing Jin Li spent another leisurely day today.

At seven o'clock in the morning, she started the live broadcast to learn on time.

Broadcast until twelve o'clock at noon, off-broadcast to eat and rest for an hour and a half.

At one-thirty in the afternoon, she started the learning live broadcast again.

Some netizens followed Seeing Jin Li's work and rest, and couldn't help but be silent—

【This is even more like a high school senior than a high school senior. My nephew is a high school senior, and he can't be so self-disciplined. What should I do? What should I use to save my nephew!】

Bullet screen reply—

【Let him follow Seeing Jin Li to learn together during the winter vacation^_^】

【Bet, if he can keep up, write my name backward!】

【No saving, go back to the furnace and reshape!】