Chapter 393

After this episode of "Leisurely Slow Life" aired, the reviews on the internet were all quite good.

Especially since the production team also released the 20-minute edited campus video as an exclusive extra, netizens felt very surprised and expressed that this is definitely the variety show that knows how to film youth campus films best.

【Family members, who understands, I hope it can have a sequel!】

【+1, everyone is pure friendship, I felt the youthful atmosphere coming towards me!】

【Youth campus films should find them to film; is there no director considering it?】

On the other hand, because the variety show's reviews were quite good, the click rate of "Assassination" gradually increased, showing a trend of rising from the ashes.

Originally, the curve of "Assassination"'s viewership was air-dropped at a high position, then plummeted in a straight line, and only began to fall slowly after dropping to a certain level.

Originally, falling to this extent meant the data had stabilized.

But at that time, Tianding Entertainment decided to withdraw all promotion and marketing for "Assassination" and no longer invest more sunk costs, causing the viewership of "Assassination," which was originally stable, to fall relatively quickly again.

Although it was not as severe as the previous plunge, it had already fallen from a first-tier TV drama to a second-tier one.

Because the data fell sharply, Seeing Jin Li and Gu Cheng decided to start self-rescue promotion.

Facts proved that their worries were justified, and their remedy was also effective.

Through this wave of advertising by "Leisurely Slow Life," the trend of "Assassination" continuing to fall was stopped, and on the contrary, it began to rise slowly.

Sui Sui Lingfang got the specific data from Tianding and broke into a cold sweat for "Assassination."

It was really close!

Because of this, Sui Sui Lingfang specifically called to ask Seeing Jin Li, which episode was the one she was optimistic about for a word-of-mouth comeback?

Seeing Jin Li thought for a while: "I'm not clear about this; I have to call Director Yan Yan Jianqiao; he is responsible for editing and knows the progress of the plot best. You wait a moment."

She could say a rough estimate; it was either in the middle or middle-to-late stage, which is the plot of the female lead returning for revenge.

But now it is still airing the minor campus line; whenever Seeing Jin Li feels it is about to end, the previews all say it's not over.

Although the quality of the footage filmed by Director Yan is good, even Seeing Jin Li feels that the minor timeline of this drama is a bit long.

But this is also a common problem for many new directors.

Seeing Jin Li made a call to Yan Yan Jianqiao.

After a while, Yan Yan Jianqiao's voice came through: "Seeing Jin Li, is there something you need?"

His voice sounded hoarse and weak.

Seeing Jin Li asked: "Director Yan, are you sick? Why is your voice so haggard?"

Yan Yan Jianqiao coughed a few times, "Too much internal heat, I've been staying up late frequently recently, and then the temperature suddenly dropped, which gave me a cold. Cough cough, I went to the hospital for an IV drip; it's nothing serious."

Seeing Jin Li was a bit hesitant; she had a hunch that Director Yan's internal heat was related to the drama "Assassination."

Director Yan has quite high spirits.

Also, his first work was fought over for investment by major companies and stars; how could his spirits not be high?

Even during the filming period, he dared to make his own decisions about the female lead, and only became honest after things got out of hand later.

But in editing, he again followed his own ideas and did not refer to Tianding's opinions.

The result was that things got out of hand again.

Recently, Seeing Jin Li checked the comments, and many netizens reflected that the plot was too dragging.

But Seeing Jin Li thought about it and still didn't tell Director Yan about this.

One is that they are not close enough to talk deeply, and the other is that the drama has already been filmed and aired; settling old scores is meaningless.

Since they decided to delegate power to the end at that time, the current result should be borne by everyone together, rather than blaming each other.

What Seeing Jin Li didn't know was that precisely because no one, whether it was her, Gu Cheng, or even Tianding Entertainment and Chenxi Entertainment, went to find him, it made Yan Yan Jianqiao feel even worse.

He couldn't sleep every day, checked netizens' comments on "Assassination" every day, and felt very self-blaming inside.

If someone could scold him at this time, the guilt in his heart could be reduced a little.

Because no one blamed him, he could only scold himself; under the suppression, he made himself sick instead.

Seeing Jin Li asked: "Director Yan, I called to ask you, which episode is the one where the female lead reappears to take revenge?"

Yan Yan Jianqiao coughed a few times and said in a hoarse voice: "It's soon; it's tomorrow's episode 19 and 20.

Episode 19 is the end of the minor campus segment, and episode 20 is when the female lead begins to face suffering, then saves herself, and the end will introduce the arrival of a new life."

Seeing Jin Li nodded: "Okay, Director Yan, you take more rest and don't be too tired."

"Eh, okay!" Yan Yan Jianqiao responded eagerly, hesitating and wanting to chat with Seeing Jin Li more, but after a second thought, he didn't know what to chat about.

Chat about his high expectations for "Assassination," that he put effort into editing, but it wasn't welcomed by the market after airing?

Or chat about how the word-of-mouth of "Assassination" will definitely rise after the female lead returns for revenge?

Or chat about thanking you and Gu Cheng for never giving up on "Assassination" and working hard to promote it?

Yan Yan Jianqiao suddenly felt a bit discouraged; it seemed like whatever he chatted about was wrong.

It was either complaining or making empty promises, talking without feeling the pain.

Yan Yan Jianqiao sighed lightly in his heart and took the initiative to hang up the phone.

Seeing Jin Li didn't think much and called Sui Sui Lingfang, telling her it was tomorrow.

Sui Sui Lingfang: "Then I'll let my colleagues in the publicity department pay more attention, and strive to edit a few dozen seconds of promotional video after 'Assassination' finishes airing tomorrow, and then post it on Bilibili; you can forward it for promotion then."

Seeing Jin Li: "Okay, I can not only forward it myself, but also call Gu Cheng to forward it; do you want him to post it too?"

Sui Sui Lingfang: "Hmm, would this be a bit troublesome for the other party?"

Seeing Jin Li smiled: "No, he follows the drama every day and posts his thoughts on his blog every day."

Hearing this, Sui Sui Lingfang didn't hesitate anymore, "Then let him forward it too; I'll give Gu Cheng some promotion fees here."

Seeing Jin Li shook her head: "No need to give; this is my drama and also his drama; helping to promote it is what should be done; I'll just tell him."

Sui Sui Lingfang relaxed a bit and said: "Because Tianding refuses to release the promotion rights, the company is also a bit passive, so I can only let the people in the publicity department work overtime; there is no other way besides this."

Seeing Jin Li said softly: "Thank you, Fang Fang Jie; this is already very good."

She really felt it was very good; although Chenxi Entertainment's investment in this drama is not high, it is far more attentive than Tianding, otherwise they wouldn't have thought about taking over the promotion rights.

After doing all this, Seeing Jin Li continued to open the live stream to study.

The next day during the day, the episodes of "Assassination" hadn't aired yet (aired at 7:30 PM), but Fang Fei had some movement.

Fang Fei suddenly announced a bombshell on its official website, which is that starting from today, it will launch a 7-day "Seeing Jin Li X Fang Fei - Old Times" special photography exhibition!

This news was announced very suddenly, and even Seeing Jin Li was very surprised.

She hadn't received any news from Fang Fei in advance, as if it was arranged only yesterday and it started promotion at lightning speed today.

The reason she knew about this was not because Sui Sui Lingfang called her; look, even the company didn't react in time.

It was the person in charge of Fang Fei who personally called to contact her, asking if she could forward this blog post.

For the request of the gold master, Seeing Jin Li naturally had no problem, and while looking at the information and photos posted by Fang Fei, she asked what the theme of this photography exhibition was.

The person in charge said: "The group wants to dig deep into your personal image; the magazine we are selling publicly this time is deeply bundled with you, wanting to borrow your influence to achieve an expansion effect.

Last time, the interview video related to you uploaded on Bilibili received a very good response, and also boosted the sales of this issue of Fang Fei magazine.

So the group discussed it yesterday and decided to temporarily hold a special photography exhibition for you, specifically exhibiting you wearing Fang Fei outfits, including photos of you on set, private life photos, and magazine photos you shot at Fang Fei headquarters."

Speaking of this, the person in charge specifically reminded: "By the way, when you signed the endorsement cooperation agreement with Fang Fei before, there was a clause that Fang Fei can use the photos of you wearing Fang Fei outfits for free; I don't know if you remember?"

"So this time we didn't specifically greet Chenxi Entertainment and held the exhibition directly."

Seeing Jin Li replied: "I remember, it's okay, you can use them if you want; just tell us when you use them."

The person in charge smiled and said: "Okay, I'll call Chenxi Entertainment in a while."

Seeing Jin Li didn't know what she thought of, and asked: "By the way, can you take a picture of the internal scene of the exhibition and show it to me? I want to think about how to write the advertising slogan."

The person in charge only asked her to help promote and forward it; this is what she should do as an endorser.

And Fang Fei didn't provide the advertising slogan, because many artist teams feel that if they need to add more advertising slogans, it belongs to commercial behavior and needs to negotiate the price separately.

Now that Seeing Jin Li took the initiative to write the advertising slogan, the person in charge agreed happily.

After a while, Seeing Jin Li received the video of the venue sent by the person in charge.

Seeing Jin Li watched it several times and thought to herself that Fang Fei is worthy of being Fang Fei; even if it was a special photography exhibition held temporarily, the layout, details, and aesthetics were all online.

The photography photos they selected were also very innovative, not picking those widely circulated on the internet, but picking many photos that only circulated among fans and were not on the internet.

Some of these photos were also unpublished private photos taken by Fang Fei for Seeing Jin Li.

Private photos are photos taken when Seeing Jin Li was shooting in the Fang Fei studio, which the editor-in-chief killed for some reason, and chose other photos to publish.

They looked like photos that were eliminated, but actually they weren't.

These photos might be too beautiful, on the contrary, they didn't match the theme set by Fang Fei, and were eliminated because they were too overwhelming.

Or the photos had a very strong atmosphere, suitable for promotion on the internet, but not suitable for exhibition in physical magazines.

Being exhibited this time can be considered a treat for Seeing Jin Li's fans.

What surprised Seeing Jin Li was that although this issue of the magazine was sold publicly, this exhibition was not, and was only open for free to Fang Fei's VIP platinum customers!

The standard for Fang Fei's VIP platinum customers is spending 1 million in Fang Fei within a year.

Seeing Jin Li couldn't help but ask herself: Are there so many rich people among her fans?

Seeing Jin Li opened the blog to forward Fang Fei's promotion and wrote the advertising slogan:

【Time and you are both beautiful; the passage of time cannot take away the charm between your eyebrows; beauties and cheongsams are forever immortal; welcome everyone to visit the "Old Times" special photography exhibition~】

The reason she would post such an advertising slogan is because Fang Fei used many photos of her wearing cheongsams in this photography exhibition.

Some of these photos were negatives that Chenxi Entertainment hadn't released yet; it was before she was Fang Fei's endorser, and Sui Sui Lingfang let her wear Fang Fei cheongsams from time to time to post photos on the blog to do business.

Blog images are limited, so they only picked the most suitable ones to post, and there were many beautiful photos still pressed at the bottom of the box.

I don't know when Fang Fei asked for these negatives, but thinking that this time Fang Fei did temporary promotion and didn't notify Chenxi, they should have asked for the photos a long time ago, and had already signed a cooperation agreement with the company, so they could act first and report later.

After Seeing Jin Li finished the promotion, Sui Sui Lingfang's call came through, talking about Fang Fei's promotion this time.

Sui Sui Lingfang obviously knew more inside information than Seeing Jin Li.

"This special photography exhibition is aimed at Huayun; didn't Huayun unite many artists to hold a red carpet show not long ago?"

Seeing Jin Li nodded: "Yes, you also mentioned this to me, saying that Fang Fei asked me if I wanted to walk the red carpet too, but I wanted to focus on studying so I refused; so did Fang Fei send artists to walk it that time?"

Sui Sui Lingfang: "They did; they found another first-tier star, and that star is the endorser of a certain series of Fang Fei."

"The red carpet show held by Huayun invited all first-tier brands to participate; it was grand on the internet and could gain a lot of traffic, so all first-tier brands didn't miss this opportunity."

"Although discerning people know that Huayun holding a red carpet show is to promote their own magazines, Huayun and Fang Fei are not enemies who don't interact, so Fang Fei still received an invitation, and Fang Fei naturally wouldn't miss it."

Seeing Jin Li asked: "But Huayun sent invitations to all first-tier brands, while Fang Fei only held my personal special exhibition; if it was a response to Huayun, then the weight of my special exhibition is too small, right?"

Sui Sui Lingfang smiled: "Not small, because Huayun and Fang Fei have different promotion models. Huayun is open-channel promotion, but Fang Fei has actually always been using closed-channel promotion."

"Although Fang Fei is selling magazines publicly this time, you have to know that their magazines used to be given to VIP customers for free, so opening a special exhibition this time is entirely aimed at the high-net-worth customer group."

She said confidently: "I admit that those who get traffic get the world; the model Huayun takes is very good, but Fang Fei is not bad either."

"Fang Fei doesn't just rely on magazines to drive performance; selling magazines is just one of its promotion methods. As long as it narrows the distance with high-net-worth customers and consolidates the brand's status among customers similar to a religion, then Fang Fei has earned it."

"There is one piece of data that everyone has ignored; Fang Fei cannot compare to Huayun, which specializes in magazines, in terms of the number of magazines sold, but have you noticed?"

"These days, Fang Fei and Huayun are fighting, and its popularity has remained high, but Fang Fei used to be a luxury brand; its popularity has never been this high before!"

Seeing Jin Li realized: "So you think Fang Fei is borrowing strength to fight, using the fight with Huayun to break the circle?"

Sui Sui Lingfang nodded: "I think so; I have checked Fang Fei's past information; they only shine during fashion week, and are very low-key at ordinary times. They have done marketing promotion several times, but the results were not ideal."

This is also a problem for many luxury brands.

The price is too high, so it cannot be approachable, and it cannot have mass popularity.

Although everyone may know this brand, it is like the moon in the sky, and no one will take the initiative to understand the core of the brand.

But now because of the fight with Huayun, Fang Fei has become "grounded" instead, and the discussion level these days is very high.

Seeing Jin Li thought for a while and said: "Then according to your analysis, Fang Fei actually just wants to hold a special exhibition to maintain feelings with VIP platinum customers, rather than because my fans want to see the exhibition, so they specifically held it for my fans to see?"

Sui Sui Lingfang: "Yes, I think so."

She added another sentence: "Otherwise, it cannot explain why Fang Fei would be so optimistic about you."

Seeing Jin Li laughed: "Then I have to thank Huayun instead, for giving me a very good display opportunity."

If it weren't for Fang Fei wanting to fight with Huayun, she, the endorser, wouldn't have received so much "favoritism" from Fang Fei.