Chapter 425: Don't accept

"I don't agree with this requirement. In my eyes, Jin Li's face is not that big!"

"She is just a first-tier star, not when the heat is at its peak, and she is just a traffic star... Looking at the requirements she put forward, I almost thought she was a strength-based star with a global reputation!"

The words this staff member said were a bit extreme.

If Jin Li really reached the level of an international superstar, then their small brands, even if backed by large companies, would not have the strength to develop joint cooperation with Jin Li.

Once they reached this point, the large companies behind them would rush to develop joint products with Jin Li.

A certain third-tier brand exploded after knowing the requirements put forward by Jin Li.

The senior management was very angry and unanimously believed that they could not agree to such conditions and would not accept price competition.

This was before the joint contract was signed, and Jin Li was so strict. After the contract was signed and the joint products began to be manufactured, I don't know what requirements Jin Li would put forward again.

Putting forward requirements halfway, wanting to change is even more difficult.

But this third-tier brand was angry, but after this anger was vented, it slowly recovered its reason.

They had mentioned the matter of wanting to cooperate with Jin Li to the group before, and the relevant person in charge was very optimistic about their ideas, believing that this was a good opportunity to expand brand awareness.

They could easily withdraw, but it was not easy to explain to the group!

And really letting them withdraw like this, they were not reconciled.

So the senior management turned their eyes and thought of a way together: combine vertically and horizontally.

This third-tier brand first called another third-tier brand that also wanted to find Jin Li for a joint, and then the second brand contacted the third brand.

There were a total of three third-tier brands that wanted to find Jin Li for cooperation, and the other five were first- and second-tier brands.

All brands belonged to different large companies. These three third-tier brands gathered together to hold a meeting because their interests were consistent.

Sure enough, all brand managers didn't want to agree to Jin Li's unreasonable requirements, feeling that Jin Li was too strict. Before they cooperated with stars, stars wouldn't put forward so many requirements.

A brand manager said bluntly: "Even if we find a first-tier star to endorse, it wouldn't be so troublesome. If we want to use the star's image, we use the star's image, and the star doesn't participate in the production and manufacturing links."

"We find Jin Li to develop joint products, not only to let her participate in profit sharing, but also to pay more, and we have to be pointed at by her. What is the reason? This is not the existing joint way of playing!"

Another person in charge asked: "So what do you want to do?"

"Protest to Dawn Entertainment. This cooperation is too harsh for us. What if Jin Li deliberately makes things difficult for us?" The person in charge said so.

In fact, everyone knew that Jin Li setting the standard strictly was also because she wanted the quality of the joint products to be better.

Once the quality goes up, the price of the joint products can also go up together. The brand itself is actually not at a loss.

But the brand values Jin Li's national popularity and doesn't hope to produce too expensive joint products, mainly focusing on good quality and low price.

Then, the contradiction between the brand and the star arises.

One wants low quality and low cost, and one wants high quality but the price is not yet determined.

Assuming Jin Li wants high quality and low price, the profit compressed in the middle is compressing the brand's profit space.

Although this is just a hypothesis, it must be guarded against.

So the three brands reached an agreement to protest to Dawn Entertainment, wanting Jin Li not to interfere too much in the production link of joint products.

Inside Dawn Entertainment, Sui Lingfang knew the thoughts of the three brands and understood their meaning.

So, they just wanted to take away Jin Li's image and develop joint products related to Jin Li, but didn't want Jin Li to interfere too much, just wanting Jin Li to be an image contributor obediently.

Sui Lingfang didn't even need to notify Jin Li about this, she could reply to the three major brands herself.

"Since your company does not agree to the requirements put forward by Jin Li, we can cancel the cooperation."

Sui Lingfang said in the phone, extremely lightly.

The three major brand managers frowned when they heard this, and one of them said: "You don't want to talk to us at all. If you don't agree to your requirements, you will be rejected. This is not an attitude of wanting to do business."

Business is negotiated, you retreat and I advance, you advance and I yield, and everyone gradually talks to a point that both sides can accept.

They just wanted Jin Li to yield some requirements, not really wanting not to cooperate.

If they really didn't have the intention to cooperate, what kind of joint pressure would they be engaging in? They would just refuse to cooperate with Jin Li on the spot.

Sui Lingfang said calmly: "Jin Li's attitude is also Dawn Entertainment's attitude. In this regard, we will not yield."

"Everyone, the joint market is getting hotter and hotter, but the main audience for joints is the star's fans. Fans buy a pile of products at a high price, but the things are broken after not using them for a few days. What is lost is not only the fans' interests, but also Jin Li's commercial value."

"We are strict about product quality because we don't want to step on pits. I believe that under strict requirements, many crises can be avoided."

"You should consider it separately. If you really can't accept it, Dawn Entertainment welcomes you to come again next time."

So, let's forget it this time!

Dawn Entertainment went hard against the three brands. This result reached the ears of other managers who wanted to cooperate, and they couldn't help but think carefully about whether this cooperation with Jin Li was worth it.

Inside Dawn Entertainment.

Zou Da was beside Sui Lingfang and saw her refuse with his own eyes.

After she hung up the phone, he asked curiously: "We just refused like this? What are their thoughts?"

Sui Lingfang's expression was very calm, her eyebrows were peaceful: "Don't know, they are all rounding things up. If the buying and selling don't succeed, benevolence remains. I chatted with them a few words and ended the topic."

"Those three brands should still gather together to discuss. If it really doesn't work, I guess they won't cooperate with Jin Li."

Zou Da said: "Can't the conditions be relaxed a little bit?"

The requirements put forward by Jin Li are indeed very different from those put forward by other stars. Other stars don't care about the life and death of product quality?

There are brands that come to the door to ask them to endorse, unless it is too low, otherwise stars, based on the idea of making money if there is money to make, generally don't refuse anyone, and even less care about the quality of the products.

Joints are about the same. Borrowing the star's image, only producing products produced for that joint line.

If the products sell well, everyone is happy.

If the products don't sell well, the brand can change people at any time and take down the activity.

Sui Lingfang has worked with Jin Li for several years and has been influenced by Jin Li a lot, but instead understands Jin Li's thoughts very well.

"It's not that we are begging to cooperate with them, but they are begging to cooperate with us. What's wrong with us putting forward some requirements?"

"Besides, are the requirements put forward by Jin Li very excessive? Just wanting to concentrate joint brands together for competition and price competition."

"Whichever company produces better product quality and has more advantages in price, we will cooperate with whichever one, I think it is very reasonable."

"In this matter, Jin Li is the party A they want to fight for, and they are the party B who wants to fight for us with all their strength."

"Jin Li doesn't want to interfere with their production links, they have such a big reaction, who knows what thoughts they originally held."

Sui Lingfang said unceremoniously: "If you take a pile of garbage and want to talk about joint cooperation with Jin Li, sorry, no way!"

She paused and said vaguely: "And Jin Li doesn't want to joint with so many brands. We set a basic standard. If they want to strive to reach cooperation with Jin Li later, do you believe they will fight even more fiercely than now?"

Zou Da couldn't help but click his tongue when he heard this.

"I finally understand why you are so fearless, it turns out you still want to drive some people out of the game!"

Zou Da asked curiously: "Aren't you afraid that they will fight to the end, the profit space will be compressed very low, and they simply won't joint with Jin Li?"

Sui Lingfang looked at him with the eyes of a fool, "Do you believe capitalists lose money?"

Zou Da smiled: "I thought wrong."

The value of a brand, image promotion, is not judged purely by "sales volume."

The invisible image value is something that can't necessarily be bought even with a lot of money.

They look at the brand as if they are doing business at a loss, but perhaps the brand itself thinks it has made a fortune.

Whether it is profit or loss, just look at how many brands are willing to agree to Jin Li's conditions this time, and you will know.

The director of the 'Leisurely Slow Life' program team first called Guang Ge to seek Guang Ge's opinion.

Zhang Guang was stunned when he heard the segment he was going to film.

"March Sky goes to dance girl group dance, you said who initiated it?"

Director: "Chen Lin!"

He praised: "It's still our Little Lin who has awareness, Guang Ge, praise Chen Lin more next time, work hard, the road is much wider."

Zhang Guang's mouth couldn't help but twitch, and he thought sadly: This son is estimated to have been pitted again.

Sigh, Little Lin, it's not that brother says you, why are you always pitted and don't have a long memory?

Guang Ge is worthy of being March Sky's agent, seeing through the truth of the incident at a glance.

Guang Ge said: "Since they agreed, then you go and film, just drive there directly. The flight tickets are all sold out, and it is convenient to transport equipment with a car.

If the equipment is not prepared enough, then adjust it locally. For this concert, the company has prepared a lot of equipment in East Weicheng."

Director asked: "Then what about Qi Guan Mingzhu and Xi Sister Meng Ze?"

Zhang Guang thought for a while and said: "Qi Guan Mingzhu has no problem here. The company originally arranged for Qi Guan Mingzhu and Qinglian to watch March Sky's concert together. They won't go on stage, just be guests under the stage. There will be an interaction on the scene by then."

"As for Xi Sister Meng Ze... you are not familiar with Dawn Entertainment. This filming came too suddenly, her agent may not necessarily agree. I will go and ask, don't hold too much hope."

Director said regretfully: "Okay, it's not bad to have Qi Guan Mingzhu and Ji Qinglian. The whereabouts of Pink Girl members are never together. It's good to be able to gather three people this time."

"It's just a pity for Xi Sister Meng Ze, I still hope she can go to the scene to participate in the rehearsal filming. Yan Xingdong said her melon-eating effect is very good, and netizens like to substitute it."

Zhang Guang heard the two words "eating melon" and took it to heart.

Guang Ge hung up the phone and turned to call Sui Lingfang to mention March Sky's concert.

Xi Sister Meng Ze just finished a music variety show filming three days ago, and this week is her entertainment week, and also her rest week.

Sui Lingfang and Xi Sister Meng Ze agreed that if it was not a particularly important announcement, don't take announcements for her during her rest week.

So Zhang Guang mentioned this, Sui Lingfang's first reaction was to refuse.

But the "play," "eat melon," "watch plays," "tease fun" mentioned later by Zhang Guang... the radar in Sui Lingfang's heart rang.

She hesitated and said: "You wait, I will ask Xi Sister Meng Ze first and then come back to you."

Sui Lingfang originally didn't separate work and life.

In the past, on rest days, she would go to check how the artist's life was, such as going to see Jin Li, who was in poor health, and bringing her something to eat.

But as Jin Li's health gradually improved, there was no need to worry about her health. Jin Li and Xi Sister Meng Ze were not keen on work, and gradually, Sui Lingfang also separated work and life.

It is manifested in that she doesn't care what the artist does besides work and where they go to play.

If the artist wants to share with her, they will take the initiative to tell her.

If the artist doesn't want to say, it's useless for her to ask again.

So every rest week of Xi Sister Meng Ze, except for the beginning when she knew where Xi Sister Meng Ze went to travel, she didn't know later.

Only know that every time Xi Sister Meng Ze's rest week ends, she will take the initiative to come to the company to punch in, more punctual than a worker.

Xi Sister Meng Ze was watching maple leaves in the neighboring province, and she could produce films wherever she went, and she played very happily.

Receiving Sui Lingfang's call, she was still very puzzled, but after listening, her eyes immediately brightened.

"Besides Jin Li, who else is going?"

Sui Lingfang: "Qi Guan Mingzhu and Ji Qinglian will both go."

Xi Sister Meng Ze said with a smile: "Okay, then I will go too. I won't do anything, just watch them do it, and eat melons beautifully."

Sui Lingfang flashed four words: eat melons and watch plays!

She smiled helplessly, knowing that Xi Sister Meng Ze was very interested in this kind of thing.

Sui Lingfang urged her: "You be careful, don't watch the play too obviously, lest they are too busy, and see you so idle, arranging things for you to do."

—Don't be too hateful.

Xi Sister Meng Ze nodded happily: "I understand, I understand, I understand everything!"

Sui Lingfang:...

You'd better really understand.

In the morning, March Sky finished the rehearsal and ate the boxed lunch sent by the company.

Jin Li gloriously rubbed a thousand-yuan boxed lunch and looked at the ingredients, only to say that they were all ordinary food.

But the quality and taste of the food were achieved to the extreme, which barely lived up to this price.

Anyway, it was a free meal, and Jin Li ate very happily.

March Sky asked her how the filming in the crew was. Jin Li said: "Everything is very good, there is no big problem. Director Chu is a very experienced old director. He knows how to handle many things and doesn't need me to worry."

"Instead, it's you guys, how did you think of coming to this place to hold a concert?"

East Weicheng is not a big city, it can only be considered a second-tier city, and many areas are still stuck in small mountain villages.

Yan Xingdong said: "When the company announced that we were going to hold a concert, many places came to recommend themselves, among which East Weicheng gave very sincere conditions, so we decided on it."

Gu Cheng added: "East Weicheng gave us great discounts in venue rental, and the traffic on the scene also made proper arrangements.

We have dealt with the local cultural and tourism person in charge when we participated in the music festival here before, and felt that they are people who can do real things, so we also want to help them, to see if we can drive the economy of this city." ===== CHAPTER 426 =====