Chapter 471

The village chief decided to understand the trademark matter first.

Because in Ye Weijie's description, the trademark was obviously more important than producing cultural and creative products.

"Ye Dao, can you tell me about the trademark? I am an old man and don't understand many things."

Ye Weijie originally wanted to explain it well, but he suddenly thought of something and instead called over a few young people who looked particularly good to help him explain.

Ye Weijie's idea was: "All four of you are going to be village officials of Chitang Village in the script. Now, cooperate and run the business of Chitang Village first, so as to enhance the sense of immersion in your roles."

All four were actors and had other things to do in their daily lives, so they were not very willing to spend time on Chitang Village.

But when Ye Dao said this, the actors had nothing to say.

Even if they really had any opinions, they didn't dare to speak up.

After all, Jin Li, the biggest name here, didn't say she wouldn't do it. What confidence did they, who were even less famous than her, have to refuse?

After some popular science from the young people, the village chief finally understood the importance of the trademark.

But Chitang Village had an advantage here.

Because with the launch of the TV series, Chitang Village would definitely be developed into a tourist attraction.

As long as the name of the scenic spot is distinctive or has formed a certain degree of popularity, according to the provisions of the "Trademark Law," malicious registration will be declared invalid.

The scenic spot can apply to the National Intellectual Property Administration for a declaration of invalidity. At the same time, if the registrant has not actually used the trademark within three years after registration, others can apply for the cancellation of its registration.

In addition, if the name of the scenic spot has constituted a "commodity name with a certain influence" protected by the "Anti-Unfair Competition Law," rights can also be claimed.

So even if Chitang Village becomes a tourist attraction in the future and the trademark is maliciously registered, rights can be protected through legal procedures.

However, legal procedures take time. If possible, it is better to let the scenic spot apply for the trademark as soon as possible and monitor the trademark announcement status.

The village chief felt that applying for a trademark would take a long time and still wanted to make the product first.

But the young people felt that the trademark was more important. Once there was a dispute, a lawsuit might take several years.

And during the lawsuit, it is very likely that it will be impossible to produce anything related to the "Chitang Village" trademark.

An actor gave a suggestion: "You can produce products while running for trademark registration. By the time the trademark comes down, your products might have already gained a certain reputation, making it better to promote."

The village chief looked at the four young people eagerly: "But I don't know how to do it."

The four young people looked at Ye Dao again.

They could hone their acting skills through practice, but they couldn't really do everything themselves, right?

Ye Weijie was also worried that they would be distracted, so he said to the village chief: "I will find someone in the crew to help you run it, but it is best for you, village chief, to take a few clever villagers to run it with him.

Our crew will always have a time when filming is finished. Don't wait until we leave and you have no one to use. Take advantage of the opportunity now to cultivate a few capable people."

The village chief agreed immediately.

Now holding a meeting with the villagers, the focus is to discuss the issues of trademarks and products.

Under the popular science of the village chief, the villagers also understood the importance of the trademark.

Especially when they heard that the crew would send people to help, how could the villagers be unhappy?

Not only did they unanimously pass the registration of trademarks related to the village, but some people also suggested:

"It is best to register a few more words that are similar, so as not to let our village become popular and have a bunch of unknown brands pop up to rub off on us, destroying the reputation of our Chitang Village!"

The village chief looked at the person who made the suggestion and couldn't help but be happy.

This was the niece of his second uncle, whom he had watched grow up. She had been working outside before and only came back during the New Year and holidays.

He had been busy thinking about products these past few days and hadn't noticed that there were more young people in the village.

Seeing her suddenly at this time, he was very happy, feeling that young people had good brains and turned quickly; he had never thought of this problem.

Alas, the people in the village face the loess and back to the sky, only knowing how to farm, not knowing the sinister intentions in society.

The village chief immediately said: "Xiao Shu, do you have time to come over and help me think of a few?"

The young person called "Xiao Shu" smiled heartily: "Okay, village chief."

The village chief turned to another page of the notebook, and the next step was the problem of producing goods.

He calculated an account. With Chitang Village's current ability, he could only attack one product first and could not be ambitious to carry out the manufacturing of multiple cultural and creative products at the same time.

Whether anyone buys it and whether it can be sold are all things for later.

The most urgent problem now is that Chitang Village cannot come up with so much capital to manufacture production lines for multiple products and can only cooperate with manufacturers.

But even if they cooperate with manufacturers, Chitang Village must first produce a batch of products, which means they need to pay in advance.

If the product doesn't sell well, the loss can still be controlled within a reasonable range, rather than going all-in like a gambler and losing everything in the end.

But even so, it is difficult to get villagers to pay money to produce products first.

The village chief stated his thoughts and emphasized: "I'll put it here first. This product was thought of by everyone together. The benefits belong to the village collective, and the money must be paid together. When the time comes, the profits will be shared by everyone.

If anyone doesn't want to pay, then there is no share of the profits for them, and those people cannot privately sell products printed with the name 'Chitang Village'.

Our village has finally built up its reputation, and we want everyone in the village to benefit, not to be pried away by black-hearted people. Does everyone understand?"

"Understand!" the villagers said in unison.

After talking for so long, a villager finally asked a point: "Village chief, then according to your plan, how much money do we have to pay?"

The village chief said: "The weather is very cold now, but young people outside like to eat ice cream in the middle of winter. Our first product might as well be ice cream printed with 'Chitang Village'.

I asked the manufacturer, if we specifically open a mold to produce this production line, it needs..."

Under the mobilization of the village chief, on the surface, the villagers were very willing to pay this money.

But in reality, every household closed their doors and discussed it privately.

On the other side, after Jin Li and Xu Wenwen returned to the crew, Xu Wenwen called her assistant.

In front of her assistant and Jin Li's two assistants, Xu Wenwen took out a scratch-off ticket in a "noble and cold" manner.

"Take some time tomorrow to go out and help me redeem this scratch-off ticket at the Sports Lottery Center."

The assistant took it and asked casually: "Sister Xu, can't it be redeemed at the stall where you bought the scratch-off ticket? Do you have to run to the Sports Lottery Center?"

Xu Wenwen said calmly: "Well, the winning amount is a bit large. I won 200,000, so I can only redeem it at the Sports Lottery Center."

At first, the atmosphere was very peaceful, and the assistants didn't react.

But a few seconds later, the three assistants couldn't help but widen their eyes and look at each other in disbelief, thinking they had heard wrong.

Xu Wenwen's assistant opened her mouth wide and said: "Sister Xu, what did you say? You won 200,000? I didn't hear wrong, right? You won 200,000, wow, you really won 200,000, that's 200,000!"

Xu Wenwen glanced at her, "Didn't I hand the scratch-off ticket to you? Can't you see for yourself?"

The assistant hurriedly lowered her head to look, and Jin Li's two assistants also leaned over to look. Only Xu Wenwen and Jin Li stood in place calmly.

"Wow, it's really 200,000. I didn't count wrong. There are 5 zeros in total, and another number."

"Oh my god, the luck is so good. This is 200,000."

"Where was this bought? Is it too late for me to run and buy one now?"

The smile on the corner of Xu Wenwen's mouth finally couldn't be held back, and she said proudly: "It was bought at the entrance of the village. Someone set up a stall to sell scratch-off tickets.

When we arrived, they were almost sold out. You probably won't be able to buy them if you go now. If you are really curious, go and see if you have time in the afternoon."

Xu Wenwen felt that her luck seemed to have turned around with the winning.

The afternoon filming had her own scenes, which also required mobilizing villagers, but it was changed to another villager, and the location was also changed from the country road to the villager's home.

After Yuan Xiaoxiao, played by Jin Li, gave suggestions, the four village officials immediately took action, mobilizing them from door to door to let young people donate money, but when donating, they could write the names of their parents to set up a merit monument for their parents.

Persuaded by them, some villagers were immediately moved.

"I let them donate money, and they ended up setting up a monument for me. Will my children agree?"

Yuan Xiaoxiao, played by Jin Li, smiled: "This requires you to communicate with your children. Donating money to repair the road is a good thing for Chitang Village. The merit is in the contemporary era, and the benefit is in the millennium."

"If you really feel bad, you can also pay part of the money, and let your children pay the rest."

After Jin Li finished filming here, it was soon Xu Wenwen's turn to film.

Ye Weijie didn't give each actor much rest time, only a few minutes.

Xu Wenwen sat in a villager's home. After the refusal in the morning, she was a little uneasy about mobilizing again in the afternoon.

She was also doubting in her heart whether this method was really useful.

But this villager seemed to be easier to talk to than the previous one. After hearing her intention, he didn't refuse immediately, and after hearing that he could let his children participate in the donation together, the villager unexpectedly asked:

"I can donate money myself, but can I let my children also donate money, and then write their names on the merit monument?"

Xu Wenwen was stunned for a moment, and her heart was ecstatic.

It was her who misjudged. This house was built ordinarily, but it turned out to be a wealthy family.

She said with a smile: "Of course you can. As long as you donate money, you can write your name on the merit monument."

The villager asked suspiciously: "If there are too many people donating money, can they all write their names on the monument?"

Xu Wenwen said: "Let's count how many people donate money first, and then sort them according to the amount. The top 100 will be written on the merit monument. Villagers with smaller donation amounts will be posted on a red list, which will be replaced regularly and will be put up for many years."

She didn't say it to death and deliberately added: "But this is just the current plan. If the donating villagers are very active, we will continue to adjust the plan."

This villager was also a decisive person and took out 1,500 yuan without saying a word.

"I donate 500, and my son and daughter also donate 500. We all want to be on the merit monument. If the donation amount is not enough, remember to run over and tell me, and I will definitely make up for it."

The smile on Xu Wenwen's face was even happier, "Okay, don't worry, I will write down your name and your children's names now. As soon as there is any latest news, I will tell you."

After she finished performing this scene, she heard the sound of Ye Weijie shouting "cut."

A smile appeared on Ye Dao's face, and he praised without hesitation: "The acting is good. The performance in the afternoon is more natural than your performance in the morning, with a feeling of being immersed in the role."

Xu Wenwen received Ye Dao's affirmation and only felt full of motivation, no longer thinking about other things.

She is a talented actor with her own unique handling of acting.

If she can encounter a role she feels very much about, she will perform as well as a movie queen.

Even the most talented actors have to eat specific roles and release the highlights of their personality through the roles.

If a talented actor no longer plays a role that can release his personal charm, then there is no difference from an ordinary actor.

Only through continuous advanced studies and hard learning can one become more comprehensive and balanced.

Xu Wenwen is currently stuck at this level.

The role she got is actually not consistent with her personal characteristics.

If it weren't for Ye Dao strongly inviting her and the script being indeed excellent, she probably wouldn't have accepted this type of role.

It is precisely because she understands where her shortcomings are that Xu Wenwen has been constantly collecting relevant materials and watching one rural film after another during her commercial performances.

She is not without effort, but she is very worried that her efforts will all be in vain.

Although her scenes passed once because her state recovered in the afternoon and she received praise from Ye Dao, Xu Wenwen had a premonition that her challenges in the play would not end here.

And on the other side, Jin Li's performance was even more remarkable.

The Yuan Xiaoxiao she played completely exceeded Ye Weijie's expectations.

In his vision, four young people coming to a strange village to be village officials would definitely be met with the villagers' distrust and explode into various contradictions.

Encountering contradictions, solving contradictions, and making the village better and better.

——This is the tone that the "Mediocre" script has carried through from beginning to end.

But this tone, when it was Jin Li's turn to perform, seemed to be weakened by a few points.

Because her temperament is too righteous, villagers will always subconsciously believe in her.

So the villagers almost never had contradictions with her, and Jin Li only had the part of solving contradictions.

Jin Li's lines and the villagers' lines were all spoken according to the script.

But different people and different expressions speaking those words presented completely different effects.

In Ye Weijie's vision, those lines would clearly create a tense atmosphere, but whenever the villagers looked into Jin Li's eyes, they could always reveal a sense of guilty conscience that was strong on the outside but weak on the inside.

On the scene, Jin Li's performance had ended, but she didn't hear the sound of shouting cut.

She couldn't help but turn her head to look.

It wasn't that she didn't want to continue performing, but the dialogue had ended here, and there was no scene for the next act.

Looking at this, she saw Ye Weijie touching his chin, staring at the content of the screen and thinking seriously.

Chen Qin immediately rushed up to wipe her sweat and whispered: "Ye Dao's action, does it look a bit like The Thinker?"

Jin Li's eyebrows curved, "Yes."