Chapter 548: Angry fans, store splashed with red paint

It is understandable that luxury brands called to ask Tian Ding Entertainment to maintain Three Months' reputation.

After all, the contract signed between Three Months and the luxury brand still has one to two years to end. In this process, the brand naturally hopes that Three Months will become more and more popular, rather than being entangled in negative news.

If an artist is entangled in negative news, doesn't this mean that the general manager who was optimistic about Three Months at the beginning has poor vision?

If it were really the artist's problem, then forget it.

But people with clear eyes know that Three Months has no problem; the problem is Tian Ding Entertainment.

The game between the company and the artist, the brand doesn't want to care, and can't care.

What they can do is to ensure that Three Months does not suffer from malicious slander, rumors, and abuse from their own company.

Otherwise, once Three Months' image affects the brand image, the one who will suffer in the end will only be Tian Ding!

These luxury brands have time to file lawsuits.

Every year, they have to open many courts for intellectual property rights cases such as trademark infringement, design infringement, and content infringement.

They have money, are inhumanly rich, and just want to consume you!

Is this top luxury?

If you don't believe that luxury brands have this kind of tolerance, and they would rather lose money on lawsuits than file intellectual property cases, you can look at the magical company of Mickey Mouse, which is famous for international rights protection~

This is a magical company that, at the Oscar awards ceremony, would send a lawyer's letter even if a female star walked the red carpet wearing a Mickey Mouse-shaped headband.

Other people's legal departments are only the strongest in their region, such as the Nanshan "Invincible" Firm, where one must choose a certain place when filing a lawsuit.

At most, it is just the strongest on earth, and it can't transcend the earth.

And only Mickey Mouse's legal department is the strongest in the universe.

Perhaps, only the kimchi country, which even invented the universe itself, can confidently fight against it.

He Yan finished answering several calls, breathed a sigh of relief, and lay on the chair.

He muttered to himself: "Three Months... I really underestimated you. How can you have so many top luxury endorsements? They are far less than what Zhang Guang said. There are some endorsements I don't even know about..."

He had a schedule of Three Months' announcements, as well as future endorsement advertisements, all of which were obtained from Zhang Guang in January.

At that time, Zhang Guang told him that what was listed on it was the most complete, including some advertisements that were still under negotiation.

But now looking at it, Zhang Guang clearly concealed something.

"Since January, Zhang Guang has had the intention to prepare for you?"

He snorted coldly: "January... Tsk, it's really being prepared for a rainy day. You had the intention to leave the company long ago, and pretended to negotiate contract renewal with the company. You are really shameless!"

His tone changed, and he mocked: "But so what. How can personal power resist the company? You only have 5 people, but Tian Ding Entertainment has thousands of people!

I don't believe it. Using the company's assets to consume you, we won't be able to consume you!

You just wait for all brands to terminate their contracts with you, and you won't be able to receive any announcements in the circle. When the time comes, you will beg Tian Ding, and Tian Ding won't want you!"

At first, He Yan still had the idea of first using the company's power to suppress Three Months, grab all the advertisements and announcements in Three Months' hands, and then negotiate with Three Months.

This would put the company in an advantageous position and could also sign a contract with lower profit-sharing.

But now, after He Yan realized he had been played by Zhang Guang, he didn't think so anymore.

He wants Three Months to kneel and beg him, and he won't renew their contract!

"Ding-a-ling!" The phone rang again.

He Yan looked at the caller ID, and his brows furrowed. This was a call from a second-tier brand.

The ones that called before were all luxury brands, or first-tier, and there had never been a second-tier one.

This time a second-tier brand called, and for some reason, he suddenly had a bad premonition in his heart.

Second-tier brand?

He remembered that the first-tier artists under the company seemed to have never received second-tier brands, except...

As soon as the call was connected, the person in charge on the opposite side said: "He Zong, we have decided to cancel all collaborative partnerships with artists under Tian Ding Entertainment and restart negotiations with Three Months.

We have decided to pay Three Months a large amount of breach of contract fees and continue to carry out cooperation with them."

He Yan's brows furrowed tightly. He finally remembered what cooperation this second-tier brand had with Tian Ding!

Before, Three Months announced several collaborative previews, one of which was the product of this second-tier brand.

But a few days ago, they had already agreed that the brand was willing to let Tian Ding Entertainment temporarily change to another popular boy group under its banner.

For the brand, this was just canceling the cooperation with Three Months, and Tian Ding Entertainment was willing to bear the subsequent breach of contract fees, while making significant concessions in the boy group collaboration.

After investigation, the second-tier brand was very moved, so they agreed to He Yan's conditions, backstabbed Three Months, and canceled the promotion without a sound.

"We had already negotiated the collaborative partnership before, and everyone chatted very happily at that time, right? Why did you suddenly not cooperate again?"

Because they chatted very happily at that time, the brand only said they would cancel the cooperation with Three Months and choose another boy group to sign the contract.

But the contract hadn't been signed yet, stuck at the step of signing.

Originally, the boy group could sign the contract that day, but they were sent to participate in other announcements by He Yan in an emergency and had to wait four days to return.

A slight calculation, the boy group could return to sign the contract tomorrow.

And these boy groups were sent by He Yan to participate in announcements, not others, but the station activities for those foreign "first-tier" brands that he wanted Three Months to participate in, but Three Months refused to go.

Three Months is disobedient, so he changes to a puppet that is obedient.

Those boy groups that were also first-tier were respectful when they saw him, which made He Yan very satisfied.

"Happy? I think only you are happy. You are trying to kill me!"

The person in charge of this second-tier brand was angry.

"You promised me at the time that you would handle the follow-up public opinion problems of changing people and do a good job in public relations. As a result, this is how you do public relations?

Tian Ding Entertainment threw all the responsibility on the brand, saying that this was a decision made by the brand!

Damn it, if it weren't for you trying every means to call me, wanting us to replace Three Months, how could we replace them?"

The problem was created by you.

Setting aside the decision made for profit.

The brand was not wrong; the mistake was that you Tian Ding Entertainment wanted Three Months to die too much!

As a result, the hot search exploded, Three Months didn't die, but the brand is about to die!

The person in charge said coldly: "He Zong, let's part on good terms. I won't break the news about how you persuaded us, but this boy group's collaborative endorsement, it is impossible for us to give it to you.

We will try our best to communicate with Three Months. If Three Months refuses to communicate, we will count the brand's image loss fees on Tian Ding Entertainment, even if we have to go to court!"

The person in charge hung up the phone quickly, not giving He Yan a chance to speak at all.

He Yan only felt a breath stuck in his chest, feeling stuffy.

"What exactly is going on? Could it be that this brand had an accident, and there was public relations, and Tian Ding Entertainment didn't throw the pot to the brand?"

He went on the blog and found that this second-tier brand was on the top hot search.

The reason is...

They were dug out by netizens!

【6, those first-tier brands, out of the uncertainty of Three Months' future, decided to replace Three Months, which is not incomprehensible.

But you, a small second-tier brand, can reach a cooperation with Three Months, which is already burning high incense, but when Three Months and the company fell out, you were the first to announce the replacement!】

【Even if Three Months is not in Tian Ding Entertainment in the future, it is not something a small second-tier brand can climb!】

【Remembered your name, avoid lightning in the future!】

【Image. jpg】

He Yan couldn't help but click on the picture, and his head couldn't help but lean back.

The opening was a piece of blood red.

The huge logo of this second-tier brand was actually splashed with a large basin of red paint, which looked like fresh blood.

Under this picture, fans left messages one after another.

【Warrior!】

【I saw this store when I went shopping today, and many people were discussing it. I can only say: well done!】

【Warrior, hide well. Remember to wear a hat and helmet. After splashing, walk toward the alley without surveillance.】

【The law does not punish the masses. I will bring red spray paint to spray it later!】

This second-tier brand was the first to be brushed by angry fans!

The brand party only felt unlucky.

They were definitely not the first to defect and replace people, but they were definitely the first to act as a vent for fans to vent their anger.

The public opinion on the internet was very bad.

After experiencing the "Three Months Disbandment" storm, most of the fans who stayed were die-hard fans.

They are impulsive, but also pure.

Some brands were worried that their own stores would suffer under this angry emotion, so the promotion that was originally negotiated with Tian Ding Entertainment was immediately suspended.

"Ding-a-ling!"

He Yan's phone rang. It was a call from the deputy minister of the public relations department.

If it weren't for his previous air-drop, this deputy minister would have been transferred to the main minister.

He Yan was already acting as president, and he was not interested in the minister of the public relations department, but seeing the hot search on the internet, he suddenly felt that his own public handling ability was a bit poor.

This deputy minister seemed to have no ability, and he wanted to change to a better one.

"President, have you seen the public opinion on the internet? Tian Ding Entertainment needs to send a statement to the outside world, and at the same time, it needs to communicate with the brands that have already reached cooperation to appease them, otherwise I am worried that these brands will turn around and splash dirty water on Tian Ding Entertainment..."

The deputy minister of the public relations department said calmly and calmly.

Now many brands that have canceled cooperation with Three Months are worried that the fans' emotions will spread to themselves, and it is not an exaggeration to say that everyone is in danger.

It is normal for brands to splash dirty water on Tian Ding Entertainment.

Brands also need to vent the grievances and anger in their hearts. If it weren't for Tian Ding Entertainment's insistence on changing people, they wouldn't have encountered these problems.

But the deputy minister believes that Tian Ding Entertainment, as a first-tier entertainment agency in the industry, is powerful, and those small brands dare not act rashly for a while.

As long as Tian Ding Entertainment appeases the brands well, the fans' emotions will disappear quickly, and slowly this matter will be eliminated.

If the fans make a more serious fuss, the public security department will take action to severely punish this phenomenon of extreme emotions, and then it will damage Three Months' reputation instead.

Now Three Months is Tian Ding Entertainment's enemy. The deputy minister felt regretful, but fully took the company's interests as the standard.

After he finished speaking, He Yan said: "This is not us forcing the brand to change people."

"We gave the brand the breach of contract fee for changing people and lowered many benefits. They can't just take money and not do things. When the brand changes people, they must be prepared to be broken.

They are not prepared themselves, but we have to pay for their behavior. I think this is unreasonable."

The deputy minister was stunned and didn't speak for a long time.

"But President, if Tian Ding Entertainment doesn't come forward, those companies might..."

He Yan interrupted: "There is no might. Tian Ding is not afraid of these small companies. I said it very clearly. They took an extra share of money, so they have to bear the risks brought by that share of money.

There is no such thing as taking money and not doing things in the world. If they can't even bear this little public opinion, they don't deserve to be Tian Ding Entertainment's partners."

After speaking, he hung up the phone directly.

The deputy minister stared at the phone, dazed.

He didn't think what He Zong said was wrong. When he was young, he thought so too, but he suffered a lot.

His smoothness was forced out step by step.

He now only feels that Tian Ding Entertainment is really going to face the biggest public opinion crisis in history!

"Have you contacted Tian Ding Entertainment? What did He Zong say?"

In the office of a second-tier brand, the president asked the employees under his hand anxiously.

His luck was not as good as other second-tier brands. He called and got He Zong's personal reception, and it seemed that he had given a promise to appease.

When he saw the public opinion on the internet and called He Zong, his phone was always busy.

The employee shook his head: "President, He Zong's phone can't get through. We contacted Tian Ding's public relations department, and the public relations department's reply was to wait for notification."

The president was stunned: "What does wait for notification mean?"

The employee said hesitantly: "It should be that Tian Ding doesn't know how to handle this matter internally."

Another employee interjected: "It's that they don't want to handle it. Everyone knows that Tian Ding Entertainment's public relations speed is very fast, and they can often do public relations within the golden half hour.

But now it has been more than half a day, and netizens have listed the brand names that replaced Three Months' cooperation one by one and started to boycott spontaneously."

The president was dazed and muttered: "We didn't reach a cooperation with Three Months at all. We used the image they participated in the music festival to do some small advertising endorsements."

"But President," another employee said: "Fans only see that we used Three Months' image, and the collaboration we launched happened to be another boy group under Tian Ding Entertainment, so they just think we replaced Three Months."

"Unjust disaster, unjust disaster! We were originally cooperating with that boy group, how dare we dream of signing with Three Months?!" The president sighed sadly.

Originally, they were relying on internet sales to lay out goods. Now fans are crowding the online store customer service, the brand reputation is not good, and the store sales are declining.

Just half a day, sales volume dropped by half compared to the past few days!

The president thought for a moment, cheered up again: "Post a blog, send out the ins and outs, and express that we can't climb Three Months. If we really have the luck to cooperate, we will absolutely, absolutely, absolutely not change people!" ===== CHAPTER 549 =====