Chapter 606: Yajun announces ambassador, March Sky buzz kills Tianding

After 【Yajun】 Watches negotiated the endorsement for the "Mathematics" series with March Sky, they refocused their attention on Gu Cheng.

Zhang Guang didn't forget the original purpose. From the beginning, he wanted Gu Cheng to become the ambassador for the "Ritual" series.

Not asking for a global ambassadorship, just taking the China region ambassadorship is a very powerful weight.

March Sky being able to take the "Mathematics" series endorsement, in Zhang Guang's eyes, is a breakthrough.

This means that 【Yajun】 Watches is not completely unable to accept young people internally. They want style, but they also have to consider the increasingly huge youth market.

In recent years, young people's consumption has gradually become the main force of shopping, and their enthusiasm for luxury goods is higher than before.

As long as it meets their preferences, they don't mind using credit cards, installments, and other methods to satisfy their likes.

In addition, because Seeing Jin Li took the lead in announcing several luxury endorsements, the reaction and public opinion on the internet gave 【Yajun】 Watches great confidence.

Such huge traffic, any brand will be moved by it.

So under Zhang Guang's rapid promotion, only two days later, 【Yajun】 finally loosened its mouth and was willing to let Gu Cheng become the ambassador for the "Ritual" series.

After determining the oral intention and signing the letter of intent, 【Yajun】 finally stopped being reserved and quickly promoted this news on their official blog.

Yajun Watches: 【Congratulations to @March Sky for becoming the global ambassador for the "Mathematics" series. Youth has no limits, surpass yourself, break the framed boundaries!】

After this blog was posted, only 5 minutes later, the brand posted another official blog.

Yajun Watches: 【Congratulations to @Gu Cheng for becoming the China region ambassador for the "Ritual" series. Hardship and bitterness, jade is formed, the style of a gentleman, famous all over the world in one morning!】

Two official announcements in a row, the official blog's comment section exploded instantly, and March Sky, Gu Cheng, and Yajun Watches also topped the top three trending searches.

Besides that, netizens also created a very interesting entry—

#Does Gu Cheng count as carrying March Sky? #

When Chen Lin was curled up in the villa swiping news and saw this entry, he immediately said: "It must be carrying. If it weren't for Gu Cheng, the brand wouldn't have considered us at all."

Clicking into this popular entry, he found that many March Sky fans were arguing.

Group fans only support the group, not individuals.

Everyone's efforts are the efforts of the whole group.

When discussions like "so-and-so is more powerful" or "so-and-so's popularity is low" appear, group fans are very unhappy.

Why fight for first place? Isn't it good to manage a group with heart?

Chen Lin found that the trend on the internet was different from what he thought, scratching his face, not understanding what there was to argue about.

Admitting that one's skills are not as good as others is not a very difficult thing, and this person is still his teammate.

He said his doubts, Yan Xingdong said: "The feelings of group fans and individual fans are still somewhat different. As we carry out more and more individual schedules, the conflicts between group fans and individual fans will become more and more. I have already anticipated that there will be a bloody storm within the fans for a period of time in the future."

Chen Lin said helplessly: "Can you let them not argue? These things are nothing."

Luo Yi bit an apple, "That's what you think is nothing, but it's not like that in the fans' hearts, and these things are not easy to intervene in, unless we issue a joint statement."

Gu Cheng just walked out of the room. He had been negotiating contracts inside and felt a bit overwhelmed, deciding to come out for air.

Just happened to hear their conversation and asked: "What statement?"

Yan Xingdong took the trending search on the internet to show him.

Gu Cheng looked at the entry and raised his eyebrows with interest.

He knew his own situation. March Sky being able to get the Yajun Watches endorsement was indeed riding his coattails.

He said: "Then should you guys call me Dad now?"

The next second, Yan Xingdong, Luo Yi, and Chen Lin said in unison: "Hey, good son!"

Gu Cheng:...

He paused, leaning lazily against the wall, "So, what statement were the sons just discussing?"

March Sky taking turns on the trending search, the industry is not surprised.

But being on the trending search at this special summer node, without any cost for promotion, made peers in the industry envious.

"It seems the summer season is going to be dominated by Seeing Jin Li and Gu Cheng. How exactly do these two stars think? Not being stars properly, but running to take the college entrance exam. The whole internet treats them as model students."

A media practitioner complained.

Because of Seeing Jin Li and Gu Cheng, the business this summer has obviously become harder to do. Many stars are unwilling to buy leaks and traffic, and the market can't stand up.

Another peer said: "Maybe they just want to take advanced studies. Seeing Jin Li's is truly inspirational. After all, her starting point is very low, and it is more difficult to get a good score."

"You don't say, I'm planning to let my son watch Seeing Jin Li's past live broadcasts. Maybe he can get some inspiration for learning. If he opens up, I'm willing to worship Seeing Jin Li every year."

Others said: "No matter if people want to gild themselves or just hype, being able to prove themselves with the college entrance exam is strength. If other stars are not convinced, they can also take the college entrance exam."

Suddenly, someone seemed to have discovered something and said with interest: "Today's March Sky official announcement completely suppressed 'Glittering Glory.' Could it be intentional?"

As soon as this was said, the media were all curious to open the trending search to see.

Not looking, they didn't know; looking, they found that today was the broadcast time of the first public performance stage of "Glittering Glory," and the "June Summer" combination, which was highly anticipated by Tianding Entertainment, also ushered in its first official debut in this episode.

To create momentum for June Summer, Tianding Entertainment's official blog rarely forwarded the show's link after the show went online, with the text: 【Tonight, the King descends!】

Maybe this text made netizens a bit uncomfortable. Among them were fans of artists under Tianding Entertainment, who stood up for their own idols.

Tianding Entertainment didn't get the promotional effect they wanted, but instead caused a wave of fan condemnation.

【It was fine when March Sky suppressed my brother before, skills are not as good as others, and March Sky is powerful enough. But now that March Sky has left, why should this new June Summer group become the ace recognized by the company?】

【A brand new group that hasn't even debuted, speaking so full, not afraid of flashing their tongues.】

【Can you plan the development route of the artists under your banner well? My sister hasn't been exposed for a month. Last month, she could participate in three variety show announcements! My sister is really unlucky in your Tianding. If it were in another company, first-line artists would all be held in the palm of their hands!】

Tianding's public relations department probably didn't expect this text to cause strong dissatisfaction among fans, and they were all discussing whether to delete this promotion or rewrite the text.

This plan reached He Yan's ears. He frowned with dissatisfaction: "Delete what? There is no reason to delete the blog that has been posted. Doesn't this show that the company is afraid of fans?"

But considering the fans' dissatisfaction, He Yan said reluctantly: "Change the text to look better, so that everyone is satisfied."

Tianding Entertainment's public relations department could only rush to modify the text. The final version was—

【Tonight, the public expectation returns!】

Originally, the text was changed, and the promotion could be started. No, to be more precise, when fans came to diss, the promotion had already started.

Although there were curses everywhere, black red is also red, allowing some melon-eating netizens to swipe to June Summer's stage.

"Glittering Glory"'s official blog cooperated very well and quickly edited the first public performance broadcast today into a wonderful one-minute clip, of which June Summer occupied almost 30 seconds.

Just as the buzz of this variety show was about to be hyped up, things finally developed according to the imagined path. As a result, at this time, Yajun Watches officially announced March Sky and Gu Cheng as their ambassadors.

Good guy, netizens' attention was all attracted by Yajun and March Sky.

"Glittering Glory"?

That is definitely not as important as Yajun!

These media people learned about what happened on the blog and discussed curiously: "You say Yajun Watches didn't announce it early or late, but just happened to announce it when 'Glittering Glory' released the stage highlights. Was it intentional?"

"Intentional? Impossible, right? The status of this variety show is not enough for Yajun Watches to pay attention to. That is Yajun Watches, a top luxury watch brand. They announce when they want to announce, and won't consider others."

Someone guessed: "March Sky and Gu Cheng cooperating with Yajun, could it be that Zhang Guang requested Yajun to release the ambassador today?"

"Zhang Guang?" Someone thought of Zhang Guang and said: "This is a bit possible. After all, this person's means are quite powerful."

This was instead the media people overthinking.

Zhang Guang didn't make suggestions to Yajun Watches about when to announce. Instead, Yajun heard that Seeing Jin Li's first endorsement announcement was snatched by a light luxury brand, causing Fang Fei and Rumengling to be very passive.

To avoid long nights and dreams, Yajun directly announced it on the blog after reaching an oral letter of intent with March Sky and others.

Of course, it was also to ride Gu Cheng's buzz earlier.

As time passes, the buzz of Gu Cheng's college entrance exam scores will gradually decline. Now is the time when the buzz is at its peak. If they don't announce it early to grab a wave of traffic, it would be a pity.

As soon as Yajun Watches announced the endorsement, Tianding Entertainment received the news. The things they had worked so hard to build were snatched away by March Sky. The whole internet was discussing March Sky and Gu Cheng, and didn't share half a point to June Summer.

Even if there was, it was mostly ridicule.

【Tianding Entertainment gave up March Sky just to support a brand new group? If this group is powerful enough, where does it need so much marketing promotion from the company?】

【I don't know what ghost Tianding Entertainment has been playing in the past few months, repeatedly going down to promote newcomers. People who don't know would think these few people are the president's sons!】

He Yan saw the news circulating on the internet, and his face was very ugly.

He hurriedly called the deputy minister of the public relations department and asked him if he could suppress March Sky's buzz?

The deputy minister's expression was stunned, and then he looked at him with a very unreasonable look, making He Yan frown, feeling unhappy in his heart.

"You are an old man in the public relations department, experienced many public relations cases. March Sky was also because your public relations were good before, avoiding several crises."

"Now I just want you to release some material, preferably black material, to suppress March Sky's buzz. Don't you know anything?"

The deputy minister's mouth twitched, and it took a good while before saying: "President, this is an official announcement from Yajun Watches. We can't suppress the buzz. Tianding cannot go against Yajun."

"In addition, I really don't have black material on March Sky. I helped them with public relations before because the company's plan was good, and those few people were indeed excellent, so every time I could find different angles to solve the crisis."

"In addition, Gu Cheng's college entrance exam results are so bright. Netizens' discussion about him was already very large. We can't offset netizens' curiosity about him."

At this time, the deputy minister couldn't help but sigh with envy: Zhang Guang has a good artist under his hand!

Gu Cheng participated in the college entrance exam at the juncture of changing jobs, and also won a high score. In the eyes of the deputy minister, he is God feeding him!

If Gu Cheng was still an artist of Tianding Entertainment, he could use this opportunity to let Gu Cheng start individual business first, and also develop better than ordinary first-line artists.

It's a pity.

He Yan heard the deputy minister's repeated refusal, and his face was a bit gloomy.

He looked at this deputy minister very unpleasantly, always feeling that he was a wine bag and rice bag, unable to solve any problems.

He Yan naturally wouldn't think about what kind of problems he proposed.

He thought for a while and said: "June Summer must debut by relying on 'Glittering Glory.' The company has invested a lot of resources in them. If they can't debut, then the contracts signed in advance are all void."

"You discuss with the brokerage department, let them share more announcements for June Summer, preferably quality announcements."

The deputy minister was silent for a while and couldn't help but say: "President, June Summer is just a newcomer group. Giving them quality announcements is a waste, and the announcement party may not buy it."

"Giving these quality announcements to them, some first-line artists in the company have no announcements. Their exposure has decreased rapidly this month, and fans have already complained under the official blog—"

He Yan heard this and interrupted with great dissatisfaction: "Artists must accept the company's dispatch. If it weren't for the company, they wouldn't even have the chance to stand out!"

"I just asked you to move some announcements to June Summer. Tianding Entertainment has so many first-line artists. One person moving one announcement to June Summer can fill June Summer's schedule. Where is it as exaggerated as you said?"

"Don't turn your incompetence into the company exploiting artists and not giving them exposure. Isn't it just an announcement!"

The deputy minister opened his mouth slightly and finally remained silent.

He Yan might never know what price it takes to get quality variety shows to take June Summer.

What's more, why should those first-line artists give announcements to June Summer?

The company has tried its best to arrange announcements for June Summer.

But this group is not popular. No matter how good the resources are, it won't help. Developing to the end, it can only be Tianding paying money and selling favors to cultivate them.

The deputy minister looked at He Yan and turned to leave the office.

He has to consider resigning. ===== CHAPTER 607 =====