Chapter 687: Jin Bafu Jewelry's Ten-Year Sky-High Endorsement!

No one can keep rushing forward forever.

Even a surging river will encounter stagnant nodes.

Although Jin Li suggested to Xi Sister Meng Ze and Qi Guan Mingzhu that if they really yearned for school life, they could try to test for graduate school.

But after she said this idea, she was also thinking about whether she should test for graduate school.

She was only a freshman, her university career had just opened to her, and it seemed a bit far away to decide things four years later now.

But time passes in a flash, perhaps determining a goal early will give more motivation to fight.

Jin Li thought for several days, but couldn't figure out whether to test for graduate school.

But she did determine one thing.

That is, don't live up to this great spring, cherish every day, and study hard.

The road is under your feet.

Walking and walking, the road ahead becomes clear.

She abandoned the empty words of short-term goals, long-term goals, and future ideals for the first time, and just did the things she had to do every day in a down-to-earth manner.

Soon, March arrived.

Jin Li's schedule also gradually stabilized, only taking time on weekends to participate in brand announcements.

It's strange to say, many brands that Jin Li doesn't endorse also like to invite her to participate in brand activities.

Generally speaking, a star's business announcements are linked to the star's popularity.

If a star happens to have a popular drama broadcast, then her business announcements will increase accordingly.

If the drama explodes, business announcements will be even more frequent and dense.

But if a star has no work, doesn't participate in variety shows, and doesn't maintain exposure, brands generally won't invite this star to participate in activities.

After all, brands hold activities to attract traffic and netizens' attention, so that more people can pay attention to the brand.

Not to carry the sedan chair for those stars without popularity.

Stars and brands are in a relationship of mutual utilization.

But Jin Li broke this law.

During her time at Qingbei, she didn't take variety shows.

Strictly speaking, except for participating in some variety shows when she first returned to popularity, she didn't participate in variety shows after she became completely popular.

She only had "Leisurely Slow Life" as a resident guest, but this variety show was different from other variety shows; it was very leisurely.

Many netizens didn't even think this was a variety show, but felt it was more like an interview program.

This group of good friends specifically took some time to play games with each other, and then communicate and talk heart-to-heart face to face.

This variety show didn't have such strong confrontation as other variety shows, nor would it deliberately ask some very explosive topics.

And Jin Li hadn't brought out any dramas this year so far.

"Dawn" was held in full swing in Hong Kong, but that was a film from last summer.

So Jin Li's start this year was very leisurely.

She originally thought she could rest for a long time, and then wait for a brand new script, or for a filmed drama to go online.

But she didn't expect that the number of times those brands invited her to participate in activity announcements would instead increase.

This day, Sui Lingfang came to the Imperial Capital on official business and brought Jin Li to the opening activity of Fang Fei in the Imperial Capital.

Fang Fei had taken down a storefront of an old large-scale supermarket in the Imperial Capital, preparing to open a branch here, selling mid-to-high-end custom cheongsams.

This was their most glorious and core business.

However, Fang Fei's layout was even more long-term. They had expanded ready-to-wear customization business in the Imperial Capital, willing to let the experienced master craftsmen under their banner provide clothing customization for customers.

The dress Jin Li wore to cut the ribbon this time was not a cheongsam from Fang Fei, but a new Chinese-style dress customized for her by a master craftsman.

It set her off as graceful and elegant, clear and refined.

Jin Li's ribbon-cutting this time was mainly to promote the high-end ready-to-wear customization sector.

Sui Lingfang specifically explained: "In the new Chinese-style sector, Fanghua under the Fang Fei Group is doing well, with both affordable and high-end ones."

"If Fang Fei wants to do new Chinese-style clothing in its core cheongsam business, it will inevitably overlap, and it will also have a great impact on Fanghua."

"So I guess Fang Fei wants to open another high-end ready-to-wear customization route in the name of the parent company, rather than abandoning the well-developed Fanghua, so as to liberate the productivity of those old craftsmen."

Jin Li pondered: "Fang Fei's fame is there. Once it enters high-end private customization, there will probably be many orders. Can those old craftsmen handle it?"

Sui Lingfang said: "They should be able to handle it. Fang Fei has raised many old craftsmen, which is the only way for luxury brands."

"They must use old craftsmen to ensure that the inheritance is not cut off, and at the same time consolidate their positioning, letting everyone know that any luxury item has withstood the test of time."

She smiled. Having dealt with many luxury brands, she already understood their routines very well.

"Everyone is telling stories, and orders are skyrocketing. It's normal for old craftsmen to be unable to handle it."

"If you don't let people wait a bit, how can you show the popularity of these luxury brands, and that many people are flocking to them?"

"Things that no one competes for are not good things. Only when someone competes will people feel they have collection value."

Jin Li raised her eyebrows. This really accurately grasped the deep-rooted stubbornness in people's bones.

What you can't get is always the best.

What someone is grabbing is also always the best.

However, Sui Lingfang came this time, besides taking her to participate in the ribbon-cutting promotion of Fang Fei's new store, she also wanted to ask her one thing.

"Do you know the person in charge of Jin Bafu Jewelry?"

"Jin Bafu Jewelry?" A trace of confusion flashed in Jin Li's eyes, and she shook her head: "Don't know."

She was one of the few stars in the circle who was relatively Buddhist and relatively homebody, and she was not interested in famous brands.

For the clothes worn on her body, comfort, generosity, and simplicity were enough.

As for shoes, they were also mainly for comfort.

Bags were mainly for use; whichever was easy to use and had better quality, she used that.

Precisely because she was not sensitive to these, her clothing matching in activities, including daily wear, was all matched for her by Sister Fang in advance.

Jin Li only needed to wear this set today, that set tomorrow, and another set the day after tomorrow.

So she didn't know the brands of jewelry and accessories very clearly; after all, she couldn't even remember many famous ready-to-wear brands.

Sui Lingfang also guessed it, but she still had to ask.

"The birthplace of this brand is in Hong Kong, and it has opened many branches in the mainland. Although it is a jewelry brand, it mainly sells gold ornaments, which is not the same route as the Tiangong Jewelry you endorsed before."

She specifically asked: "Didn't you go to Hong Kong to promote 'Dawn' after the New Year? Could it be that you had contact with the person in charge of Jin Bafu at that time?"

Jin Li recalled carefully, her brows furrowed, and she shook her head.

"No, I don't know who the person in charge of this brand is. Besides participating in the promotion announcements of 'Dawn' over there, I only met the Chen family to solve the copyright contract issue."

She asked back: "Why did you suddenly mention Jin Bafu Jewelry? Did something happen to this brand?"

Sui Lingfang shook her head: "No, on the contrary, this brand is a first-tier brand, with stable reputation and generous and bold actions. Many first-tier stars wanted to tear down its endorsement but didn't succeed."

"Because of the special attributes of gold, even if they don't look for spokespersons, they don't lack a steady stream of self-coming water to buy."

"But the person in charge of the Hong Kong headquarters of this brand recently contacted Chenxi Entertainment. They are very enthusiastic and active in wanting to reach an endorsement cooperation with you, and they signed for 10 years."

Jin Li was a bit surprised, "First-tier brand, signed for 10 years? Isn't it a bit too long?"

The "long" she said was not considering from the perspective of an artist, but from the perspective of a brand.

If considering from the perspective of an artist, being able to maintain a long-term and stable cooperative relationship with a first-tier brand is the best thing.

This helps to further consolidate the star's status and expand influence with the help of the brand.

So stars are very eager to sign endorsement contracts with famous and stable first-tier brands, the longer the better.

Because long means stability.

But brands are not fools.

With high endorsement fees paid every year, they must see actual value.

Coupled with the novel traffic gameplay in the domestic entertainment industry in recent years, many first-tier brands will not easily give out the position of global or national spokesperson.

Instead, they have created many brand friends, star promoters, promotional officers, image ambassadors, etc., and only sign contracts with traffic stars for one year.

Some contracts are relatively short, even quarterly, playing this traffic set of gameplay very clearly.

But it is precisely these brands that look very cautious and profit-oriented. If they really sign a long-term endorsement cooperation of more than three years with a star, they are very optimistic about the star's future.

Famous brands signing with stars for three years is already quite good.

Jin Bafu, as a first-tier gold ornament brand, is actually willing to sign with Jin Li for 10 years!

When Sui Lingfang knew this contract, she was stunned.

How optimistic must they be about Jin Li's future to make such a long, 10-year decision?

Sui Lingfang said: "You also think it's long, right? I suspected I heard it wrong at first, and confirmed with the person in charge many times, but they just wanted to sign with you for 10 years."

"So I couldn't sit still, and specifically found you to ask, did you form any good relationship with the president of Jin Bafu Jewelry in Hong Kong, making the president very appreciative of you."

Having a relatively good relationship with the president of a brand, and thus obtaining many benefits, is not something that hasn't happened.

For example, Jin Li's relationship with Fang Fei.

Obviously, the resources Fang Fei invested in her have far exceeded the weight that a global spokesperson can get.

She had never seen any global spokesperson of a brand who could take any high-end item of that brand at will, and the president was even willing to give it directly to her.

And she didn't send just one!

As long as Jin Li liked it, whether it was three or five, Dai Xueling was willing to give it.

She didn't care if Jin Li wore it or not, and didn't make any demands on her.

God knows how surprised she was when she saw those three sets of high-end clothing that were enough to be put into the Fang Fei Museum for exhibition in Jin Li's room.

Those three pieces were out of print, and none of them exceeded three pieces globally. One of them was silently placed in Jin Li's wardrobe.

When she asked Jin Li, Jin Li said very casually:

"Oh, this was given by Dai Zong when I participated in Fashion Week last year. She said it was quite suitable for me, and let me take it if I think it looks good."

"I think it looks quite good, and I can wear it on the red carpet, so I took it."

Sui Lingfang still remembered that she specifically swallowed a few mouthfuls of saliva at that time, her heart beating fast, and asked: "So these three high-end items were all given to you by Dai Zong for free?"

Jin Li recalled: "It's not just three pieces. At that show, she told me I could take whatever I liked and liked."

"She picked a dozen for me, but I was embarrassed to take so many, although those were clothes she designed herself, but everyone knows the value of high-end is very expensive, so I took these three."

Sui Lingfang knew at that time.

Dai Zong's love for Jin Li is true love.

There is a kind of appreciation that can transcend gender, and only when you truly praise that person can you be so pampered.

So this time, knowing that Jin Bafu was very sincere and really wanted to sign a 10-year endorsement contract with Jin Li, after immersing in joy for several minutes, she returned to normal.

After all, she had seen more than one or two experiences of being fed by brands.

First-tier brands are actually quite reserved toward Jin Li.

Some second- and third-tier brands' degree of "shamelessness" made Sui Lingfang shout "good fellow" after seeing it!

Those second- and third-tier brands, in order to deepen cooperation with Jin Li and let Jin Li endorse their products, or jointly launch multiple co-branded products, could even transfer 10-20% of the company's shares, wanting to be deeply bound to her.

At first, when she saw the pie thrown by the brand, she had the feeling of being hit by a huge surprise.

But after she reported it to President Xiao, Jin Li's business cooperation was fully taken over by the team under President Xiao, and the review of all brands was stricter, and Sui Lingfang also calmed down.

President Xiao's team didn't accept the shares thrown by these brands, only let Jin Li carry out basic cooperation with them, how it should come, how it should go, and didn't let Jin Li have any share involvement with any brand.

President Xiao personally checked Jin Li's business, helping her eliminate all potential risks and troubles.

The recollection ended, returning to the current topic.

Jin Li looked calm, determined, and definitely said: "I have not had contact with the person in charge of Jin Bafu, I only met the Chen family once."

"Thinking of the Chen family's status in Hong Kong, perhaps the Chen family holds Jin Bafu behind the scenes, and this endorsement is a compensation specifically given to me by the Chen family, which is not impossible."

Sui Lingfang asked puzzled: "If there is really the Chen family's handwriting, why do they want to give you a compensation endorsement? Didn't your copyright contract issue already say it clearly? No one owes anyone anything."

Jin Li nodded, "Yeah, the copyright issue has been completely resolved."

She suddenly thought of something and hesitated: "Perhaps it's because I insisted on giving them the copyright fees for the past few years?"

"Originally, the Chen family didn't want to take this money, but I stuffed it over. I think it's better to follow the contract."

"How to change it later is a matter for later, but what was agreed in the contract before must be performed."

Sui Lingfang frowned: "You paid a few million in copyright usage fees at most, but people turned around and gave you tens of millions, no, it's an endorsement of hundreds of millions for ten years. This is not very reasonable, right?"

Jin Li guessed again: "Because they are rich people, so giving hundreds of millions is just drizzle?"

Sui Lingfang:......

Too much, dear, hundreds of millions is at least in the unit of 100 million! People who don't know would think you are talking about ten or twenty yuan!

Jin Li smiled with curved eyes, as if she saw Sister Fang's psychological activity, and said heartily:

"Well, don't care so much. As long as the brand's endorsement contract is legal and compliant, we can take it."

"What do you think? Can I take this endorsement?" ===== CHAPTER 688 =====