Chapter 698
The effect of the 【Tap Water Recommendation Method】 was unexpectedly more powerful than everyone imagined.
Seeing Jin Li has been attending classes at school, and only opens her phone during her spare time after class to search for news related to "Counterattack."
As soon as she searched, "stranger netizens" immediately popped up, revealing candid photos taken in the crew at the beginning of the year.
The photos are very beautiful. Seeing Jin Li is wearing a youthful school uniform, chatting and laughing with Gu Cheng, who is also wearing a school uniform next to her.
But this photo is not so much beautiful as it is having a hazy youthful atmosphere.
It doesn't mean that the people in the photo are beautiful beyond reason, but it refers to the atmosphere of youth.
Handsome men and beautiful women don't necessarily make people feel youthful.
Some people have ordinary looks, but at a certain moment, they will make people think of youth.
This hazy aesthetic can evoke many people's memories of youth, so "Counterattack" became a hit on the trending searches just by a candid photo.
Many netizens left comments asking when this drama will come out.
Come out quickly, they want to watch the drama immediately!!
Seeing Jin Li's focus is different from the public.
Others see this photo and only feel that it has a youthful atmosphere.
And when she sees this photo, she is a bit amazed by Director Xu's professionalism.
It's called a candid photo, and it really is a candid photo.
And the angle of the candid shot is a high-angle shot from top to bottom. The candid photographer looks like he is standing in a high building and shooting from far away.
The angle, timing, and atmosphere are all grasped very precisely.
Previously, a trend of "the self in the eyes of the station sister" swept the internet. Many internet celebrities specifically looked for station sisters (referring to fans who use professional cameras (such as telephoto lenses) to photograph star idols) to photograph themselves.
After all, in the hands of those station sisters, every star's airport photo looks good, and the event scene photo also looks good. Internet celebrities think station sisters are very good at shooting.
Station sisters are naturally willing to take this extra money. Each quote is different, and there is no unified market pricing for this kind of thing.
At that time, the popularity of "station sister shooting photos" was born after "million-dollar retoucher," "million-dollar tuner," and "million-dollar microphone":
"Million-dollar station sister photo!"
Seeing Jin Li had brushed a few when she was brushing videos, and felt that the photo revealed by netizens had this feeling.
But obviously, this photo was specifically arranged by Director Xu to be taken.
Seeing Jin Li is not sure if Director Xu had already thought of the promotion plan when filming, so he took it in advance to use it for promotion later.
If so, she feels that this director is not really Buddhist to the end.
Although he often gave her a one-time pass when he appeared to be very indifferent to this drama, he actually had plans for this drama in his heart.
Because this candid photo rushed to the trending searches and achieved a good response, many netizens also went to Chenxi Entertainment's blog to inquire.
These netizens also learned to be smart, knowing that Seeing Jin Li would not respond.
To be precise, Seeing Jin Li basically doesn't reply to any comments on the official blog except for forwarding various business promotions, but she will reply a few sentences to comments in the livestream room.
Since it's useless to find Seeing Jin Li, they went to find Chenxi Entertainment.
Chenxi Entertainment was caught off guard by this wave of inquiries. A new employee who happened to be operating the blog didn't know that this was part of the promotion of "Counterattack," and even replied to one of the fans:
【I don't know, but candid shooting is still bad, don't learn it!】
This comment was discovered by an old employee the next day, who hurriedly deleted it and then fed it back to Sui Lingfang.
The old employee didn't know when "Counterattack" would be broadcast, and she didn't even know if "Counterattack" had been edited.
The reason why she felt that this photo might be part of marketing promotion was based on her experience of eating melons in the entertainment industry for many years.
After asking Sui Lingfang, she knew it was indeed promotion.
Sui Lingfang also knew about the employee's wrong comment, but also felt it was not a big deal. Promotion is promotion, and candid shooting is indeed bad.
As an industry insider, it is normal to be sensitive to candid shooting.
However, in order to prevent information asymmetry in the future, leading to wrong responses from both sides, Sister Fang still pulled a group on WeChat, asking Director Xu to notify her when he wants to do promotion in the future.
No need to notify so detailed, just know that "Counterattack" has started to exert force on promotion.
Seeing Jin Li is also in this group.
Then she personally watched a top-level online marketing.
"Counterattack" stirred up heat because of a candid photo. Director Xu took advantage of this to use the "rubbing heat" method, letting other marketing accounts also release behind-the-scenes videos taken by paparazzi at the beginning of the year.
In fact, these were carefully filmed by the production team and then provided to the media.
The team carefully filmed the casual and messy beauty. Although the content in the screen was a bit messy, it was orderly in the mess, and each segment could provide people with more than three effective memory points.
The heat of the "Counterattack" crew was further hyped up.
When the curiosity of netizens reached the highest point, the official crew finally appeared.
Using professional technology to show everyone——
Don't use your amateur candid shooting to challenge my official professionalism.
In the professional field, you have no threat to me.
But the blurry and messy candid video made me lose face.
Why say that? Because the behind-the-scenes released by the revelation was very beautiful and good-looking, but the content was also quite chaotic.
After all, it's candid shooting, what else do you want?
But some netizens were worried that the candid video was the quality of the film, so the official personally went down to refute the rumors and brought a boutique trailer to everyone.
Seeing Jin Li watched the whole process and found that the so-called "candid shooting," "netizen questioning," "counterattack editing chaos," etc., were all directed and acted by Director Xu himself.
She thought to herself, being a director actually delayed Director Xu. His ability to play with public opinion should be in public relations.
But no matter what, after Director Xu's hype, netizens clicked into the trailer released by the official one after another.
Here Director Xu also sold a pass. He used the official blog to indicate that the trailer was edited into three versions, and the internal team was very tangled about which version to use as the main promotion.
Netizens immediately commented: 【Release all three versions, I'll help you pick!】
This comment was liked to the highest.
The official blog was also very willing to listen, and released the first version first.
This version of the trailer focuses on the personal struggle of the heroine played by Seeing Jin Li——Jin Xiaoli.
Jin Xiaoli's grades are not good, but she is optimistic by nature, and her parents don't make any demands on her.
It's just that one day, she suddenly saw the brother who used to be close to her, smoking, drinking, fighting, tattooing, racing...
She seemed to know this person for the first time, and the beautiful impressions in her mind were completely subverted.
Returning home, she talked about this matter.
Her parents said that because he didn't get into a good university, his parents nagged a few words, and he angrily ran away from home, and only came back to get tuition when school was about to start.
At that time, his parents didn't notice his changes.
But the university he attended was not a good university, just an ordinary junior college, and the people inside were very mixed. That brother was infected with many bad habits at school.
After graduating and looking for a job, he was high-minded and couldn't find a good job, so he simply went home to gnaw on the old.
This brother embarked on a decadent road since then, becoming a loser in the eyes of adults, self-abandoning.
This brought a great impact to Jin Xiaoli, leading her to have nightmares frequently for a period of time.
In the dream, because she didn't get into a good university, she also became a junior college student.
That school was not good, and the senior sisters often bullied people, so she had to become a little gangster to protect herself.
The dream was very chaotic. After Jin Xiaoli woke up, she forgot many memories in the dream, but she remembered the last scene before waking up.
She was holding a kitchen knife and chased someone for 19 streets!
Hiss——
She is a quiet girl, does she have such a reckless time?
Don't!!
She doesn't want to become such a person!!
Jin Xiaoli, who was ravaged by nightmares, embarked on the road of struggle for a poor student to counterattack since then.
The trailer focused on why Jin Xiaoli changed, and only showed a few segments about how to struggle, which was a rough summary.
This is also normal, after all, "Counterattack" is mainly about the heroine's struggle.
If the best plots were all displayed, then netizens would understand the general idea of this drama just by watching the trailer, so how can they have the heart to run to the cinema to watch it?
And the struggle scenes displayed were very few, emphasizing the questioning of others about the heroine, a poor student, suddenly wanting to struggle.
"A person who often fails exams suddenly says he wants to get 120 points, is this realistic?"
"Poor students should have the appearance of poor students, don't hinder other students who want to learn!"
"How did your grades improve so fast? Are you cheating!"
Only three sentences, a mere 10s segment, but the emotions expressed in the segment ignited the emotions of netizens watching this trailer.
Damn it, the fist is hard!
Many netizens have feelings and told their past experiences one after another.
【I am also one of the poor students who counterattacked. In the eyes of teachers, I definitely can't count as an excellent student. I just changed from failing every subject before to passing every subject after hard work, and barely passed the second-tier line in the college entrance examination.】
【But the questioning between teachers and classmates is exactly the same as shown in the trailer. They all look at me with this demeaning look!】
【I can't say it's exactly the same, I can only say it's exactly the same, my experience is also exactly the same as shown in the trailer!】
【Cheating is really too real, because I often fail, but suddenly one day I got 130 points (full score is 150), the teacher called me to the office, she was asking if I was cheating.】
【But it's very funny that my 130 points were the highest score in the class, so the question comes, who exactly do I have to copy to reach such a score?】
Not every student is lucky enough to meet a good teacher, enter a school with a strong learning atmosphere, and meet many united and friendly companions.
Happy people are always different, and the encounters of unfortunate people are always consistent.
Just this trailer of struggle has caused a small-scale discussion on the internet, and many netizens are quite interested.
This trailer accurately poked the target audience and resonated with those poor students who once struggled for the college entrance examination.
But in general, the audience attracted is still relatively small.
This trailer had a strong response in a certain group, but for the general public, it was neither good nor bad.
It didn't do subtraction, but it didn't become addition either.
Director Xu went online frequently within three days of the trailer being released to observe the data.
Feeling that the niche traffic had been absorbed to the end, he released the 2nd trailer again.
This trailer is a bit interesting.
It doesn't focus on struggle, but unfolds from the perspective of Jin Xiaoli's friends in a somewhat curious way.
Yes, this trailer is a group portrait trailer.
Jin Xiaoli, as the protagonist, only flashed by at the beginning, she shouted the slogan excitedly:
"We want to be number one, get into Qingbei!"
Then she basically didn't appear again.
Even if she appeared, it was in the form of a voice-over.
Netizens only saw her voice, but didn't see her person, but instead saw the painful expressions of her companions.
Driven by Jin Xiaoli, her partners wanted to be salted fish, but they had to turn over, forced to participate in internal volume.
Painful mask again. jpg
【Today is another day of getting up at 6 o'clock, God, why is she so energetic, doesn't she want to sleep?】
【Can't memorize words... want to die... don't want to live, can't die...】
【The iron rooster actually took out 100 yuan to motivate us? This point can be seen】
【Ah ah ah, another day I want to die ^_^】
【Eh, parents who never asked about my grades, today actually asked about my mid-term exam grades, don't they never care?】
【Ah, damn Jin Xiaoli! Originally my parents had given up on my salted fish appearance, but my diligence and love for learning during this period actually attracted their attention!】
【They actually look forward to my grades, God, how should I respond to this heavy love?】
【The teacher questioned my grades, but my parents pushed back very hard, my parents are really good to me~】
【I, it seems, suddenly fell in love with learning...】
【I discovered for the first time that I also have infinite possibilities】
【Perhaps, I can really get into a good university?】
【Come on! I want to struggle! Get up quickly, as long as you don't die, keep learning!!】
This group portrait version of the trailer is displayed from the perspective of supporting roles, a bit like a passerby perspective, but not entirely.
Director Xu added many complaints to this trailer, and the screen was also edited in cooperation with the complaints, which instead surprisingly attracted some general public passersby.
Netizens commented:
【This trailer looks very interesting, a bit like my feelings when I was studying~】
【But I wasn't rolled by friends, I was forced to roll by classmates in the class. I was thinking every day at that time, how can they be so hard-working, don't they go to eat?】
【Haha, this trailer is very interesting. If the supporting role is forced to join the internal volume, I would want to see it, I want to see their painful expressions hahaha】
【So youthful, this is what youth should look like, there is no time to fall in love when studying is too late!】
【No, some top students can fall in love, but this doesn't exist in passersby. I think this trailer is like my youth】
【So novel, so want to watch!】
Under the catalysis of this trailer, the discussion of "Counterattack" was completely opened, and the heat on the internet has already given it the capital to become a hit drama.
End of Chapter
