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Chapter 714

~14 min read 2,656 words

700 The Drunken Gold and Fans of the Fashion Industry

Seeing Jin Li said: "You are the first artist that the agent wishes to pack and send abroad to participate in announcements. Other agents are worried about their own artists participating in overseas itinerary announcements."

"Worried that they will get bad habits abroad, worried that language barriers will cause problems, and don't know how to solve them, but this worry doesn't exist for you."

Gu Cheng smiled, his hand moved down, and pinched her ear.

"I have experience living abroad for a long time. Guang Ge will worry about others, but he really doesn't worry much about me."

"So, I have to follow, I am not at ease with you."

Seeing Jin Li said in a low voice: "Actually, I am also very strong."

Gu Cheng: "I know, but I just want to see you more."

Seeing Jin Li moved her head to the window and smiled brightly.

And during the time they went abroad to run publicity announcements.

In September, *Jin Se* launched another wave of publicity, releasing more clips during filming.

Netizens are still quite interested in what the process is like when stars are filming inside magazines, and whether it will be as interesting as actors filming.

In order to satisfy their curiosity, *Jin Se* released a super long clip this time, and all the clips added together are a full half hour.

However, the focus of their lens has always been on Seeing Jin Li, weakening the process details.

Although the shooting process of every top magazine is very unified, many details will be different.

Some details are company secrets and cannot be released.

After watching the clips, netizens felt that Seeing Jin Li's state was very good.

*Jin Se*'s editor-in-chief looks very familiar with her, and the conversation between the two is more inclined to the conversation between friends.

There is no estrangement and politeness, and even more so, there is no deliberate talk, or creating any explosive topics.

This relatively soothing way is actually quite recognized by netizens.

Publicity does not have to be vigorous, and the expression of long-flowing water can also make people feel beautiful, which is also a kind of emotional expression.

Of course, more dramatic and stimulating emotions can attract more clicks.

But in the increasingly fast rhythm, occasionally a relatively soothing publicity emotion appears, which can also cause unexpected effects.

This wave of clips released by *Jin Se* caused quite a good discussion heat on the Internet.

【Feel that our Li Bao is becoming more and more at ease.】

【1, I feel that her state is getting better and better. Is this the legendary red energy nourishing people?】

【Now *Counterattack* is a big hit, every time I see the photos of her secretly taken by paparazzi, I feel she is radiant.】

【After *Jin Se* finishes publicity this time, the next time it will be *Nianhua*'s turn to publicize. Winning the covers of the two major top magazines in the most important months within a year, just say who understands the gold content.】

【Suddenly discovered that Seeing Jin Li has not gathered the four major top magazines. She only cooperated with *Jin Se*, *Nianhua*, and *Fashion Trend*, and there is one *Huayun* that has not cooperated.】

【Seeing Jin Li cooperates with *Huayun*? Don't think about it. At that time, this matter was quite big. The editor-in-chief of *Huayun* also released words to block Seeing Jin Li, persuading her to do it for a lifetime, and never bend for the traffic and money on the Internet!】

【Thank you, it is said that the editor-in-chief who released harsh words to Seeing Jin Li has been transferred to other countries to work and sent to the frontier.】

【*Huayun* actually wants to cooperate with Seeing Jin Li very much, wants to repair this relationship, and the price offered to Seeing Jin Li is also the highest, but Seeing Jin Li just doesn't choose it, what can be done?】

This wave of publicity by *Jin Se* actually pulled out a past event for netizens.

Netizens who didn't understand this melon went to eat melon one after another, only to know that Seeing Jin Li and *Huayun* had a small grievance.

The originally scheduled shooting itinerary was released by *Huayun*, and it needed to be filmed in advance, but Seeing Jin Li's announcement could not be arranged, so it was pushed off.

Actually, this is nothing. After all, many stars' announcements are scheduled in advance. If they can't be arranged, then wait for the next opportunity to cooperate.

But *Huayun* felt that Seeing Jin Li had a lot of time, and choosing to refuse cooperation was not respecting it, so it was angry and released words that all magazines related to *Huayun* would not invite Seeing Jin Li.

As a result, not long after, Seeing Jin Li released a big hit drama.

*Huayun* was also very dissatisfied with that editor-in-chief internally and immediately sent her to other countries.

Under the heated discussion of netizens, on September 15th, the magazine cover filmed by Seeing Jin Li went online.

It was snapped up online, and the queue offline was also like a tide.

Seeing Jin Li once again proved her appeal to the fashion industry.

And *Jin Se* was very cunning this time. The magazine cover purchased online is not the same as the cover purchased offline, the content has subtle changes, and the trial products given are also different.

Many netizens who bought offline will buy another copy online.

Similarly, netizens who can't wait to get the items first and don't want to queue up choose to place an order online first.

When the purchase offline is not so strong, they go to buy offline.

Originally there was only one magazine, but it was sold in two different forms, and netizens were very willing to pay for two copies.

However, compared with the outstanding sales, this cover magazine of *Jin Se* was explained by many bloggers in videos, mainly criticism.

They felt that *Jin Se* didn't grasp the theme this time, and didn't shoot new ideas.

A certain blogger analyzed: "I know *Counterattack* is very popular now, and I also went to watch this movie, and watched it three times. Every time I go to watch it, I can find different touches."

"And this movie is also about to impact the top 10 of mainland film history. It seems that it is only one step away from rushing up. *Jin Se* obviously wants to borrow the momentum of *Counterattack* to impact sales."

"But I think they found the wrong method. First of all, Seeing Jin Li's face is an egg-shaped face that is a bit round. This kind of face is actually not suitable for appearing as a strong woman."

"If you want to express her strength, you can start from the eye makeup, but this makeup artist drew Seeing Jin Li's eye makeup too sharp, losing the charm of her overall face shape."

"I think her eye makeup should be adjusted and weakened, the focus is on the eyes."

The blogger analyzed while disassembling with drawing tools.

"As an actor, Seeing Jin Li can act very well. Everyone can feel it by looking at the cover. Seeing Jin Li's eyes are very sharp."

"Sharp eyes paired with equally sharp eye makeup actually makes her look a bit fierce on the cover magazine."

"Fortunately, her face shape is relatively gentle, so this fierce look is not very obvious, and it is softened a little bit. If her face shape is angular and rigid, then it is really fierce."

"Everyone look, if the eyeliner here is weakened a little, does it feel completely different? She will present a temperament of toughness in weakness, which will have more atmosphere..."

Driven by many fashion bloggers disassembling Seeing Jin Li's makeup and various analysis videos, a challenge competition imitating Seeing Jin Li's eye makeup was set off on the whole network.

To be honest, you don't know if you don't draw, and you are shocked if you draw.

Stars are really not something anyone can be, and stars' makeup is not something anyone can challenge.

【Today I followed the blogger to draw Seeing Jin Li's eye makeup, it is really very fierce.】

【Seeing Jin Li actually held this kind of makeup, I have to say her face is really too absolute, the gentle and cute face neutralized the sharp lines.】

【Today at work, my boss appeared with Seeing Jin Li's makeup. She was already a strong woman, and now she looks even more kingly.】

【I specially drew Seeing Jin Li's imitation makeup today. When I went out to take pictures, a certain angle was particularly like Seeing Jin Li. What do you think?】

This derivative discussion actually pushed the sales of *Jin Se*'s September issue to soar again.

This is an excellent marketing.

The purpose of marketing is not necessarily to let the brand be in praise throughout, occasionally exposing deficiencies, the discussion will be higher, and it will be easier to go out of the circle.

*Jin Se* fought a very beautiful battle in the cover sales in September.

And at the same time, *Nianhua* also launched Gu Cheng's cover magazine in September.

It's just that the discussion heat is far from as high as Seeing Jin Li, but the evaluation is better than Seeing Jin Li.

Good evaluation is absolutely normal, because *Nianhua* filming Gu Cheng focuses on highlighting the noble and cold temperament of Gu Cheng.

Male artists are not as changeable in makeup as female artists, and there is not much room for choice in clothing.

They did think about letting Gu Cheng wear a skirt, first wear a suit pants, and then wear a straight skirt outside.

This kind of dress is often seen on other male artists, a relatively fashionable way of wearing.

But as soon as this proposal was said, it was immediately rejected by Gu Cheng.

And the reason for Gu Cheng's refusal also made them acceptable.

It's not that he hates wearing skirts, but that he feels this style is inconsistent with the image that *Nianhua* promotes to the outside world, which is very dangerous.

*Nianhua* held a meeting internally and also felt that the risk was quite large, so they denied this proposal.

So in the magazine war in September, *Jin Se*'s sales were far ahead, 2nd was *Nianhua*, and behind were *Fashion Trend* and *Huayun*.

Although *Jin Se* did not siphon *Nianhua*'s sales, the sales results of *Fashion Trend* and *Huayun* behind were very poor.

September has always been used as a key month for publicity, and the marketing resources invested are far more than other months.

As a result, the sales of this month were far worse than other months. When the data was announced, the editors-in-chief of *Fashion Trend* and *Huayun* were scolded for several days by people sent by the headquarters.

【"If you can't grab stars from others, forget it, why can't even marketing methods compare? Whether you have worked hard, you know in your heart!"】

【"Now the sales in September are a foregone conclusion, but the sales in October haven't come yet. You must exert force on the sales side!"】

【"Don't think that opening an online channel, sales increased a little, and the total sales volume is the same as the past, and you are complacent."】

【"We added a sales channel, and it is the same as the data of previous years. If we don't add it, it will only slide faster!"】

【"Don't find excuses for me. They can find Seeing Jin Li and Gu Cheng, can't you find the popular stars who are popular recently?"】

【"If the sales data in October is the same as in September, don't want your year-end bonus this year. You must hand over a beautiful result, otherwise raising this group of you is all waste!"】

The editors-in-chief of *Fashion Trend* and *Huayun* were scolded bloody, and immediately held a meeting with the marketing department, racking their brains to think about sales plans.

They were anxious and couldn't sleep there, while *Nianhua* opened a lying flat mode here.

*Nianhua* also wanted to hit a beautiful result in the sales in September. After all, Gu Cheng's popularity is very stable.

Although he can't compare with Seeing Jin Li, it won't be much different.

But when the sales data in September came out, they found that the difference didn't seem to be a star and a half.

Seeing Jin Li's appeal is really too powerful. Although sales were not siphoned, they were indeed snatched a lot of market.

Generally speaking, Gu Cheng has more female fans, so female fans will buy more of Gu Cheng's magazines.

But this time, the purchasing power of male fans and female fans is equal.

But on Seeing Jin Li's side, the purchase volume of female fans reached an extremely exaggerated level.

【"What to do, editor-in-chief, although our sales in September are not bad, October is coming soon, and new magazines are going online."】

【"The headquarters hopes that the sales results in October can be better than in September, preferably turning over several times, but our marketing publicity means are not as excellent as *Jin Se*."】

The editor-in-chief listened to the assistant's words and was not worried, but said meaningfully:

【"I have talked to Seeing Jin Li's agent before, and also learned from her, asking her if there are any good publicity methods. Do you know how her agent told me?"】

The assistant asked curiously: 【"How to say?"】

Editor-in-chief: 【"Copy!"】

Assistant: 【"Ah?"】

Editor-in-chief: 【"Professional things should be handed over to professional people to do. We have never done marketing, so don't plan to engage in marketing privately, it will only be counterproductive."】

【"There are only a few ways and means of market promotion. Today it is not me copying your method, tomorrow it is you copying my means."】

【"Since *Jin Se* is so excellent in marketing in September, then we can synchronize in October."】

【"How they did it in September, we do it. Look, didn't I take the clips in advance?"】

The assistant nodded in a daze: 【"So our first step of marketing is?"】

Editor-in-chief said word by word: 【"Release clips!"】

Came to September 20th.

*Nianhua* released a wave of clips that had been filmed, with 20 minutes of sincerity, learning the marketing mode of *Jin Se* in August.

At the same time, the staff of *Nianhua* also deliberately left comments in the comment area, indicating that there are two more waves of clips behind, and all clips are 60 minutes long, full of sincerity.

【Haha, *Nianhua*'s marketing method is familiar!】

【Can, can, I just like them to release clips, feeling that I can get closer and feel the star's real state and charm.】

【Fight, all fight for me!】

【Now the clips are actually 60 minutes long, can they release an hour and a half next year?】

【How about this, organize the process of their filming and make it into a variety show? I have already thought of the name, it is called *The Drunken Gold and Fans of the Fashion Industry*.】

【This idea is good, it is recommended that sales-challenged people can get it up!】

And the consequences caused by this wave of clips released also exceeded *Nianhua*'s expectations.

They originally just wanted to step on *Jin Se*'s marketing means to pass the road, and didn't want to be a big hit, as long as there was some discussion.

As a result, they didn't expect that the discussion was even higher than the wave of marketing that *Jin Se* launched before.

Everyone is focusing on discussing how good Seeing Jin Li's skin is!

?? I mentioned in the author's words before that those with asterisks in the chapter names are scenes where the protagonist does not appear, or scenes describing supporting roles. I will mention it again this time. Everyone buy as needed~

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End of Chapter

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