Chapter 758: Creating Buzz with an Official Announcement!

Sui Lingfang came to the Imperial Capital to visit her, and she didn't forget to arrange work for her either.

Since this work-related news would have to be discussed on WeChat anyway, it was better to address it face-to-face in advance.

"You have two relatively important external announcements coming up; you must attend the relevant brand events this weekend and next weekend."

Jin Li frowned, "Why is it brand events again? Before I started school, I didn't have this many brand events.

Although I have some commercial endorsements, the number of endorsements is far fewer than other artists. Even now, the number of brands I am signed as an ambassador for is fewer than that of first-tier artists.

Why are there still so many brand events? Are they opening new stores all over the world every single day?"

She couldn't help but voice a question from the depths of her soul.

Ever since she arrived at Qingbei University, she has had to go out to attend brand events every weekend.

How many weekends have passed since then?

A month has 4 weekends, and each weekend she can attend 2 brand events, once a day. With 12 months in a year, she is estimated to attend 96 brand events a year.

This is the most conservative estimate.

Because once she goes on winter or summer break, the number of brand events only increases, never decreases.

If it weren't for her relatively firm attitude in protecting her weekend rest days outside of filming, she might have been taken to attend brand events as well.

But even if she protected her weekends while filming, when she wasn't filming, Fang Jie would pack her schedule to the brim.

Today it's off to this brand event, tomorrow it's off to another, and the day after that, she's flying abroad to attend yet another.

Everyone says the economy is in a slump, so why are brands specifically picking her to fleece, opening new stores every day?

Sui Lingfang shrugged: "I would like to arrange other announcements for you, but excluding Monday through Friday, you only have Saturday and Sunday, and at most, you can attend filming on Friday nights.

In this amount of time, you can only do some short-term announcements, and the only thing that fits this criteria is being a guest on variety shows. But don't you dislike variety shows?"

Jin Li nodded: "I feel that an actor should always maintain a sense of mystery; this is what keeps the audience interested. Overly frequent exposure is not conducive to an actor's accumulation."

She thought for a moment and added: "Besides, the variety shows on the market each have their own themes, and there are actually very few that suit me.

I am not a master of wit, nor can I tell jokes to liven up the atmosphere; I am better suited to being a quiet listener.

Other than 'Leisurely Slow Life', I don't think I will film any other variety shows."

Sui Lingfang spread her hands: "Then if I still want to stuff work into your schedule, I can only let you attend brand announcements.

To be honest, you do have a lot of brand announcements, not because those brands are opening stores everywhere, but because—"

She said helplessly: "The brands only recognize you!"

Fang Jie opened her work tablet and handed the recorded brand events to Jin Li to look at.

"The brand events you are attending now are already the ones I've selected for you. Look, there is still a huge pile that hasn't been selected."

Jin Li took the tablet and flipped through it.

What met her eyes were invitations from various brands, sincerely inviting her to attend.

Some of these brands I recognize, and some I do not.

There were well-known national brands, top luxury brands, and various niche brands.

And behind these brands followed a series of quotes.

Seeing those numbers, Jin Li couldn't help but fall into a silence.

Usually, the company arranged for her to attend whatever announcement, and she would go, never looking at how much the announcement fee was.

This was because she wasn't very interested in money, and she trusted that the company wouldn't book her for announcements with particularly low fees.

Furthermore, as long as she wasn't the brand ambassador for that brand, the brand wouldn't require her to give a speech.

After all, if they wanted her to speak, that would be a different price.

However, based on Jin Li's principles, even if they paid, she wouldn't give a speech.

If it were an open interview, she would attend, as this would allow the public to understand her better.

So she had never thought that her quote for attending brand events was actually quite expensive?

Just attending once, she could actually receive an appearance fee of several hundred thousand...

This is just to sit there; is making money really this easy?

Some niche brands' quotes were even more outrageous, with announcement fees of over a million being offered.

Jin Li did a quick calculation and found that just by relying on attending brand announcements on weekends, in a month, the announcement fees she could receive from activities could exceed two million.

It really was quite outrageous.

It was equivalent to the fee for a small endorsement.

And she didn't need to endorse the brand, didn't need to use her fame to promote the brand; she was just attending an event.

She was someone not very sensitive to money, but this time she had to sigh: the world of celebrities is too inflated! Mm-hmm.

Fang Jie's words came to her ears: "I didn't lie to you, did I? According to the intensity of the invitations currently being sent out, let alone letting you attend for one semester, I estimate you won't be able to finish attending them even after you graduate from university.

The activities I've picked for you have already been carefully selected, combined with your image positioning and market price. Even so, the market demand for you still exceeds supply."

Jin Li said very sincerely: "Fang Jie, you've worked hard."

Sui Lingfang sat beside her and pulled up the two most important schedules for her recently.

"You have two very important announcements recently, or simply put, three.

One is that the advertisement poster you shot for Yajun before the new year is about to go online on their official website, so this weekend, you need to attend the new quarterly brand event at Yajun's headquarters.

Yajun attaches great importance to this event, having invited many VIP clients, and will officially announce you as the global ambassador for Yajun ladies' watches at the event, simultaneously announcing it online.

After that, your image will be displayed in Yajun stores globally, replacing the previous global ambassador's exposure spot, ushering in a bombardment of exposure."

Speaking of this, Sui Lingfang's expression was somewhat solemn.

She was also stunned by Yajun's grand gesture.

It wasn't that she didn't know how much the brand liked Jin Li, but to be able to do what Yajun was doing was truly unprecedented.

Even Fang Fei, which worked most closely with Jin Li, couldn't do this.

Sui Lingfang said: "You also know that Yajun's men's watch 【Li】 series is the most famous and sells well globally.

But this time your poster is stepping onto the poster spot of the 【Li】 series global ambassador, which shows how much Yajun values you.

Don't think that store promotion is useless, because most Yajun stores are located in well-known local shopping malls, and there are huge screens outside, with many Yajun stores simultaneously broadcasting advertisements.

Once your poster is replaced, Yajun stores will also uniformly switch to the advertisement you shot; this exposure intensity is very high.

Many high-value user groups don't like to use mobile phones; they can see you on the huge screens, further enhancing your fame and influence overseas."

Speaking of this, Fang Jie paused, took a deep breath, and said solemnly:

"I think Yajun's courage this time is very great; it can be said they've gone all out, determined to support the ladies' watch line!"

A flash of contemplation crossed Jin Li's eyes, and she said:

"Yajun has mature sales channels, many stores in high-end areas, and also possesses the world's most outstanding and experienced team of craftsmen.

Since they can make the Gentleman's Six Arts series so outstanding, once they are determined to make ladies' watches, the results shouldn't be bad."

Sui Lingfang heard this and asked tentatively: "Then do you feel any regret that you didn't agree to that revenue-sharing endorsement contract with Yajun back then?"

"Regret?" Jin Li raised her eyebrows and shook her head: "No, I don't feel regret."

She said: "Doing well and being a hit are two different things.

You have to get at least one of reputation or sales; otherwise, spending so much momentum to promote it would be a loss."

Jin Li had already made a decision regarding Yajun, and she wouldn't regret it.

But she could only restrain herself; she couldn't restrain others.

She knew that the company and Fang Jie were very regretful that she gave up the revenue-sharing endorsement contract.

After all, just that "Twelve Zodiac Tiger Series" watch alone brought her 5.5 billion in revenue.

This was just a single watch in one series; if the contract scope expanded to include all the products she would endorse in the future, how huge would the profit be?

Even if the sharing ratio wasn't that high, the base was large.

Great effort creates miracles!

But only Jin Li knew that some benefits shouldn't be touched.

Not to mention how Yajun's fortune would be in the next few years, she only knew that once she touched this benefit, she would attract a lot of trouble.

She wasn't afraid of trouble, but she didn't want to see idiots.

Always going through plots of face-slapping and acting cool, she would also get tired of it.

She took the initiative to ask: "What is the second important announcement you mentioned? Do you also need me to complete it this weekend?"

Sui Lingfang came back to her senses, feeling that what Jin Li just said was quite profound, only she couldn't grasp it yet.

"No, you need to coordinate with Yajun Watches for the two days this weekend.

Saturday is the day the brand officially announces you as the ambassador, and Sunday is when you need to attend the sales event at Yajun's flagship store in the capacity of an ambassador."

Sui Lingfang suddenly thought of something and reminded: "By the way, Yajun will be live-streaming the activities of these two days."

Jin Li nodded: "Okay."

Sui Lingfang: "The second important announcement I mentioned is for next weekend, which is the shoot for Tiangong Jewelry."

Jin Li asked with interest: "Tiangong?"

Sui Lingfang's smile deepened: "Yes, Tiangong."

"After these years of your cooperation with Tiangong, the brand is very satisfied with you. Your endorsement contract with Tiangong hasn't expired yet, but they have already sent a specialist to coordinate with the company, unable to wait to renew the contract with you in advance.

I did a preliminary probe, and the price they offered the first time was very good. Sure enough, those who make jewelry are not short of money at all.

The endorsement price for the renewal can still be negotiated; the company will slowly help you grind it out. Tiangong has recently had a faint trend of shifting from a first-tier brand to a luxury brand.

Yajun offered you a five-year endorsement contract exceeding 1 billion, which can just happen to give Tiangong a reference."

Jin Li clicked her tongue.

To be honest, a five-year endorsement contract exceeding 1 billion was the most weighty among all the endorsements she had on hand.

Even signing a global general endorsement with Fang Fei and achieving deep cooperation didn't reach this price.

Letting Tiangong benchmark against the price offered by Yajun, instead of comparing with Fang Fei...

Jin Li thought to herself, the company seemed to be treating Tiangong as a sucker.

However, she wasn't good at negotiating prices, so she would let the company figure it out itself.

Sui Lingfang opened her memo and said: "The renewal contract hasn't been negotiated yet; you are still within the endorsement period. Tiangong wants to invite you to shoot three sets of jewelry, and those two days will be the shooting period.

After the shoot ends, when the jewelry goes online for promotion, you need to wear their jewelry to attend various evening banquets and ceremonies, as well as Tiangong's brand promotional activities and Tiangong's exclusive jewelry exhibition activities; this counts as the third announcement."

Jin Li understood; although they were all brand activity announcements, the significance was different.

Whether it was Yajun or Tiangong's activities, they all required her to attach importance to them.

Sui Lingfang saw that it was getting late and urged her to rest quickly.

"I checked your class schedule; you have to catch an early class tomorrow, but you have no classes in the afternoon, so you can get a good rest.

Tomorrow is Saturday; the makeup and styling have to start preparing from 5 AM on Saturday. The event at Yajun's headquarters starts at 9:30 AM, and at 12 PM, they will simultaneously announce you as the brand-new ladies' watch ambassador.

After all, Yajun paid an endorsement fee of over 1 billion for 5 years, so the company attaches great importance to it. I have to watch you attend the two-day event, and only then will I take a flight back on Monday."

Jin Li hooked the corners of her mouth into a soft smile, "It's been a long time since I let you follow my activities; this time I can chat with you more."

Sui Lingfang also smiled, "Yeah, those leisurely days in the past seem to be just before my eyes; I quite miss them."

That night, some people with sensitive news had already received word.

Yajun inviting Jin Li to be the ambassador for ladies' watches was still a secret in the circle, and very few people knew about it.

Otherwise, many media outlets would have already come out to discuss exactly how much endorsement fee Yajun gave Jin Li.

After all, the gambling agreement Jin Li signed before had been publicized by Yajun to the point that everyone in the industry knew about it.

It was just that everyone only knew Jin Li won the bet, but didn't know how much Jin Li could win from this gamble.

The gambling agreement involved many details and was difficult to dig deep into.

But the endorsement contract was different.

The endorsement fees for first-tier artists were all countable and very difficult to hide completely.

The media hadn't reported it yet, but many gossip forums had already started a new round of discussion.

【Li Tao, is Fish God already about to ascend? This Yajun pie has been taken down】

1L: 【Wasn't it already taken down a long time ago? Are you just getting internet access? The collaboration passed a long time ago】

2L: 【The original poster is talking about Fish God signing Yajun's global ambassador, right】

3L: 【Holy crap, global general ambassador?! Don't scare me, Yajun's Gentleman's Six Arts series isn't being made anymore? Isn't this a men's series? Why can Jin Li become the global general ambassador?】

4L: 【Carp is Yajun ladies' watch global general ambassador...】

5L: 【Is the news authentic?】

6L: 【Leaked by Yajun internal staff personally, it will be officially announced the day after tomorrow, just wait and see!】

7L: 【At first I only felt that Fish God lived up to the name of Lucky Carp, encountering all good things, but now I don't think so. Good luck to the extreme is also a kind of strength! She is very capable!】

8L: 【(Knocking on wooden fish) I am already waiting for when Fish God will ascend; I am optimistic about her becoming an international superstar!】

9L: 【With this kind of good luck, everything will be successful (Explosive crying)】

10L: 【Fish God is also very capable, okay? Although her acting skills are not the top, they are not bad either】

11L: 【Stop talking, just wait to see when she can collect the Divine Dragon and summon the whole group!】

Because the biggest gossip forum leaked too much, many media outlets followed up one after another, plus some people also received relevant news.

So before the official announcement day of Yajun arrived, the media spontaneously created buzz for Jin Li taking down Yajun's ladies' watch global general ambassador.

【Explosive! Yajun's first global female ambassador, who will it be?】

【Jin Li's career creates brilliance again; after Fang Fei, she takes down another global top luxury general endorsement!】

【Thirty years east of the river, thirty years west of the river, don't bully the young for being poor! Walk into Jin Li's counterattack path, everything has to start from that morning of burning incense...】

?? There is also a monthly ticket sprint activity this month, opening at the end of the month, because there is a double activity at the end of the month, it will be set in advance to open on that double day. At the same time, the monthly ticket lottery activity also continues, doing it for another month, still 20 spots. ===== CHAPTER 759 =====