Chapter 768: Others chase to feed, Seeing Jin Li chases to refund

In a certain large gossip forum, just as Seeing Jin Li finished shooting, some ambiguous posts appeared breaking the news.

The tone didn't sound like a leak from Heavenly Palace staff, but the information revealed was half-true and half-false, and it sounded quite plausible.

【A certain brand that wants to enter the luxury market is blessed; they were actually able to invite a certain Fish to shoot an advertisement, and the Fish is very satisfied with their cooperation this time, and is even willing to shoot an extra set of advertisements as a backup. What kind of virtue and ability does that brand have to have such sky-high dog-shit luck!】

1L: 【Decoding in seconds, once it's related to Fish, it must be our Fish God!】

2L: 【Which brand is entering the luxury market?】

3L: 【Ah, only a week later, and Fish God has taken on a new advertisement endorsement?

My memory is still stuck on her being officially announced by Yajun as the global spokesperson for ladies' watches. I tried to grab those new ladies' watches launched by Yajun for several days and didn't get any!】

4L: 【Same, I also tried to grab watches for several days; they are actually harder to grab than concert tickets, crying!】

12L: 【So which brand invited Fish God to shoot an advertisement? I remember luxury brands have competition agreements; an artist cannot have too many luxury brand endorsements, and many luxury goods have overlapping positioning!】

13L: 【I know which brand it is, Heavenly Palace!】

14L: 【Understood in seconds, Heavenly Palace!】

15L: 【Holy crap, am I the only one who just found out that Heavenly Palace wants to enter the luxury field?】

16L: 【I was just saying, why have their watches become more and more expensive in the past few years? I used to be able to pay in full, but now I have to pay in three-month installments to not feel heartache. It turns out they had a premeditated plan!】

Because this gossip post had high discussion heat, it was moved to other platforms by many self-media bloggers.

Some of Seeing Jin Li's fans therefore called the Heavenly Palace official, asking if there were any new products endorsed by Seeing Jin Li about to be launched.

Originally, everyone thought that the Heavenly Palace official would answer in a fairly conventional way, like the handling methods of those brand officials in the past.

Saying "unaware," "inquiring," "waiting for news to be announced," and so on.

But even the netizens didn't expect that Heavenly Palace would actually admit it quite simply!

This speed...

It not only admitted it on the phone but also posted a blog:

V Heavenly Palace: 【Heard you are all looking forward to the new endorsed products? We are rushing to prepare, Xiao Tian strives to launch next month~ @Seeing Jin Li】

Netizens came to leave messages one after another:

【Not an official announcement but better than an official announcement, the final @ is very meaningful】

【It's just short of writing directly that the new spokesperson is Seeing Jin Li!】

【It seems Heavenly Palace doesn't want to hide it this time. Since they can't do a good job of keeping secrets, they might as well admit it and let this heat blow more fiercely!】

Netizens not only left messages at Heavenly Palace but also ran to Yajun, scolding them for low efficiency and lack of ambition.

【Look at Heavenly Palace, not an official announcement but better than an official announcement. Look at you again, officially announced but it seems like it wasn't!

The watches launched on the official website every day are not enough to sell, harder to grab than concert tickets, is it launching for nothing?】

【9494, prodigal son, no ambition!】

【Just ask if you can make more, or set up an advance reservation system, let me place an order first, okay? I want to wear the same watch as Seeing Jin Li!】

Seeing Jin Li was officially announced as the global spokesperson for Yajun ladies' watches at the event site last time, and Yajun also launched three ladies' watches the next day.

These three watches are not as high-end as the Zodiac series, and the price is relatively friendly, between 3000 and 6000, specifically used for volume.

For a high-end luxury brand, the pricing of the new watches is indeed low.

Many bloggers posted unboxing videos of the new watches on the day Yajun launched them.

They were invited by Yajun and received the unlisted watches in advance; the unboxing videos were also recorded in advance and could only be released after Yajun's review.

Once Yajun's products were launched, the bloggers released the unboxing videos, creating a wave of momentum and traffic.

So last week, the promotion of Yajun's new watches on the internet could be described as vigorous, with traffic pulled to the max!

Even if Seeing Jin Li had already gone invisible, it didn't hinder the super high discussion on the whole network.

Especially Yajun's launch of the "Koi Watch," which was a hit among hits, attracting many people who wanted to buy the same style.

Just one day later, certain Yiwu certain Wu launched four grades of "Koi Watches": cheap version, medium imitation, high imitation, and high imitation plus.

Those netizens who wanted to buy the genuine version but were struggling to grab one all flocked to the imitation version to relieve their worries.

Just one week, the sales of many imitation watches exceeded 100,000, while Yajun was still slowly releasing goods there, and the products couldn't keep up.

Coincidentally at this time, Heavenly Palace preheated the products Seeing Jin Li was about to endorse, so Yajun was pulled out by netizens and beaten.

What is ineffective promotion?

What is effective promotion?

This is the comparison.

But in fact, netizens didn't know that Heavenly Palace didn't want to leak it so quickly either.

However, there were too many people on the whole network staring at Seeing Jin Li!

Anyway, the new products will be launched next month, and everyone will know, so it's better to admit the netizens' guesses and treat it as a preheating for the new product launch.

This marketing plan was also decided after a hasty discussion, and they didn't know how the effect would be.

Now it seems that with Yajun's comparison, their side appears even more sincere.

"So, should we increase some inventory? The preheating time is a month earlier than the time we set. I'm worried that the heat won't subside, and when the new products are released, many people won't be able to grab them."

A certain executive of Heavenly Palace asked the president.

They were having a meeting, discussing why this promotional strategy was so successful.

Discussing and discussing, they discussed the inventory problem.

Another executive also said: "Yes, President, through this Yajun incident, if our inventory is not sufficient, the criticism we receive will definitely not be less than Yajun."

"However," another executive spoke up, "our jewelry positioning is different from Yajun's watch positioning."

"Jewelry itself has luxury attributes. The three new products released by Yajun are priced very low, and many people can buy them by gritting their teeth. They also opened up interest-free installments of up to 6 months, so netizens have even less pressure.

But the jewelry we sell cannot be in the thousand-yuan range; they are all in the ten-thousand-yuan range. Are you sure netizens also have the purchasing power like Yajun's new products?"

"This..."

Other executives looked at each other, hesitation appearing in their eyes, and the atmosphere became somewhat heavy.

Because the new products were not ready, and the promotion hadn't officially started, it was just preheating now.

The Heavenly Palace official couldn't announce the price now and set up a reservation system.

Otherwise, when the new products were launched, the promotion would be greatly discounted.

Because the mysterious parts had already been leaked, the netizens' discussion wouldn't be so enthusiastic.

Therefore, before the new products were launched, the price absolutely could not be leaked.

Then from what aspect could they count customers with purchasing intentions, so as to prepare goods?

The president thought for a moment and said: "The specific detailed price cannot be leaked, but we can play some ambiguous things.

Find people in the promotion department to leak the news that 'the price of the new jewelry is all over ten thousand yuan' and see how the market reacts."

The products endorsed by Seeing Jin Li hadn't been launched yet, just shooting advertisements, which aroused the expectations of many netizens, and the discussion on the whole network surged.

Along with it, the browsing volume of Heavenly Palace's official flagship stores on the whole network also increased a lot.

With more browsing, the order rate was naturally better than before.

The new products hadn't come out yet, and Heavenly Palace had already enjoyed the traffic gift brought by Seeing Jin Li in advance.

Such a powerful appeal made the executives of Heavenly Palace, including the president, marvel!

In the past, they invited Seeing Jin Li to shoot advertisements because they valued the high-end consumer group behind her.

But the advertisements shot before were more about letting Seeing Jin Li show Heavenly Palace's image core and spiritual outlook.

So the jewelry she wore for shooting was all at the hundred-million level.

This level of jewelry would only appear at auctions and could not be sold in stores.

At that time, they just wanted Seeing Jin Li's image to raise Heavenly Palace's image and look higher-end.

If they hadn't seen Seeing Jin Li endorse Yajun's Zodiac series last year, which made high-end watches sell out, Heavenly Palace wouldn't have thought of launching "Seeing Jin Li main style" high-end jewelry.

Heavenly Palace then reacted and hurried to catch up, only then catching this wave of trends.

Heavenly Palace knew that their own products couldn't sell better than Yajun, because Yajun's historical background was too deep.

But in terms of price, their own products could definitely benchmark against Yajun's watches.

So Heavenly Palace believed that Yajun was the company's best reference.

Whatever Yajun did, Heavenly Palace did.

Heavenly Palace originally wanted to talk to Seeing Jin Li about next year's renewal. Now that they saw Yajun publicly announce Seeing Jin Li's global spokesperson status, Heavenly Palace was even more anxious.

The president said in the meeting: "Seeing Jin Li starring in 'Dawn 2' is about to start filming, and she shot a big production like 'Desperate Counterattack' before the year, so there will be no shortage of works next year.

We must quickly finalize her renewal contract. If we wait until next year to finalize it, I'm afraid the price will be even higher."

With the president's order, the employees below ran their legs off.

Chenxi Entertainment discovered that the Heavenly Palace business negotiation team that had been staying in Nancheng seemed to have loosened their attitude and was willing to use endorsement fees in exchange for concessions in other aspects.

"Sister Fang, something is wrong. Their price increase is too abnormal, as if they don't treat money as money."

A person from the business team revealed to Sui Lingfang in private.

Sui Lingfang didn't participate in business negotiations; there is a specialization in the arts, and she wasn't that kind of material, so she handed it all over to a professional team.

And the company's business negotiation team were all talents brought by President Xiao, and she was very relieved about them.

President Xiao also had a part of the investment, which they also managed.

Sui Lingfang heard this and paused.

"I remember the endorsement fee negotiated last time was already higher than Yajun's offer, and Heavenly Palace still wants to continue to increase the price. Why are they doing this?"

That person shook his head: "I don't know, I'm also curious. I can't expose the specific details, and I didn't participate in it. I guess only the supervisor knows."

Sui Lingfang thought of Seeing Jin Li's previous reminder and hurried down.

Her office floor had always been relatively high, and it had already been independent of the brokerage department.

She walked to the business negotiation department to understand the situation.

"Heavenly Palace is still increasing the endorsement price, what's going on?"

"They want to use the price in exchange for some relaxation of terms."

Sui Lingfang frowned, "What do you mean? Which clause do they want to move?"

The supervisor replied: "Seeing Jin Li's image rights. Heavenly Palace hopes to use more of Seeing Jin Li's images for promotion and also hopes to use them freely."

If Heavenly Palace can freely use Seeing Jin Li's image for promotion, then they don't need to greet Chenxi Entertainment, can bypass the brokerage company, and directly use her image.

Sui Lingfang said without thinking: "No, what if they mess around with Seeing Jin Li's image? This will harm Seeing Jin Li."

Supervisor: "Yes, so we didn't make concessions. Heavenly Palace retreated to the second best and wanted to expand the image usage area, and will list a list for us to check."

Sui Lingfang still felt it wasn't safe, "Can't it be used according to the original contract standard?"

The supervisor frowned: "I see that Heavenly Palace's attitude is very firm. They just want to expand the scope of Seeing Jin Li's image usage, so they didn't hesitate to increase the price by 200 million. They are determined to win."

Sui Lingfang: "200 million?"

She took a deep breath.

She knew jewelry was profitable, but she didn't know jewelry could be so profitable.

Luxury goods are all profitable, but some categories are just more profitable.

Heavenly Palace is just a first-tier brand, wanting to enter high-end luxury, and hasn't been able to transform into a high-end luxury brand yet, and they are so rich and imposing.

What if they really succeed in transforming into high-end luxury in the future? That would be terrible?

Sui Lingfang stabilized her mind and said in a deep voice: "I mentioned to you before that Seeing Jin Li hopes we should stop while we are ahead and not negotiate the endorsement price so high. She is afraid that it will attract the attention of relevant departments.

The economic situation recently is not very good, and she can collect so many endorsement fees against the trend, which is already very eye-catching. It's better to be low-key."

The supervisor said thoughtfully: "So you mean, don't talk about it?"

He had received a greeting from Sui Lingfang.

But he is responsible for business negotiations, and naturally, he must strive to maximize the artist's value.

And Seeing Jin Li herself is an excellent IP. Every time he talks about her business, he will feel very proud.

Seeing Jin Li's business is easy to talk about and difficult to talk about.

It's easy to talk about because the brands that come to the door offer very high prices.

It's difficult to talk about because the more famous the artist, every customized clause must be considered in all aspects and must be clear.

This is respect for an artist who is a big IP, big traffic, and big appeal!

Sui Lingfang hesitated for a moment and said: "I see Seeing Jin Li's idea is that the endorsement price should not exceed Yajun, or it can be on par with Yajun."

The supervisor said with a serious face: "This is too difficult. They have been increasing the price and refuse to lower it."

Sui Lingfang:...

Others chase to feed, Seeing Jin Li chases to refund.

Seeing Jin Li is far away in the Imperial Capital, and also heard from Sui Lingfang about the Heavenly Palace renewal negotiation problem.

She is powerless, and this is not a field she is familiar with.

One day in May, she came out of the school library and returned to the apartment.

Suddenly found that the door opposite was opened.

Seeing Jin Li's eyes lit up, knocked on the door, and asked at the door: "Gu Cheng, are you back?"

A sound came from the room, and after a while, Gu Cheng appeared at the door, his figure standing like a white poplar.

His eyebrows were slightly bent, and his smile was shallow.

"Well, I'm back after filming."

Seeing Jin Li found that her boyfriend returned from the crew and seemed to have become more robust, and the muscle lines were becoming more and more obvious.

In every gesture, he exuded a male hormone atmosphere. ===== CHAPTER 769 =====