Chapter 798

781 "My Type My Show" Model Talent Variety Show

In recent years, the competition among the four major magazines has become more and more intense.

Especially after expanding the channel of "online magazine sales", the four major magazines have to roll not only offline sales, but also online sales.

"Huayun" has the dullest sense of smell in this regard.

In addition, the other three major magazines have been expanding online magazine sales for two years. Last year, Huayun followed this wave.

Sui Lingfang, as an insider, also knows what their core marketing for online sales was last year.

Nothing more than giving away some brand gifts and trial packs.

From the perspective of getting gifts, buying Huayun's magazine is actually quite cost-effective, attracting a wave of wool-gathering parties.

Although the quality of customers obtained is very poor, it is an addition to sales.

But Huayun's sales volume still can't beat the other three major magazines. It's not that the stars chosen for the cover are not good, but they entered the game too late!

The investment in marketing and publicity is far from being comparable to the other three major magazines.

For the two special months of "Golden September and Silver October", the three major magazines started layout from July, while Huayun started marketing in August. How can it compare to the other three's planning ahead?

In addition, because Huayun's achievements over the years are indeed not as good as the other three major magazines, stars who are in the limelight will also prioritize the other three major magazines, and will not choose Huayun.

Unless Huayun is willing to spend a lot of money to dig stars.

Last year, they dug a very popular star to film for them, but it is a pity that most of that star's fans are passerby fans, and there are few die-hard fans.

That star is forty years old. The reason why she is popular is because a movie she starred in was shortlisted for a foreign film festival, impacting the best foreign language film.

Although the impact was not successful, just being shortlisted, the limelight was also unparalleled for a while.

But this star is a strength school. She is not like an idol who has many die-hard fans, so the fans' purchasing power is insufficient.

Especially magazines, which are items that very much need to be sold to specific groups of people, are very much in need of fans' purchasing power.

Although the price is not expensive, many people open shopping software and simply won't search for this thing, and it won't appear on the home page recommendation.

So although Huayun spent a lot of money to get a good card, the marketing direction was wrong, and it only marketed the star's fans, so the sales volume has not gone up.

Sui Lingfang turned many thoughts in her mind, and finally smiled:

"Editor-in-Chief Qi, thank you for being very optimistic about our company's artists, but many of our artists are developing, and many people are not even rated as third-tier artists.

From this point of view, they are not qualified to participate in Huayun's new generation filming.

Although we are very confident that we will gradually make them popular, at the current stage, Huayun's top resources cannot be held by the new generation under our banner."

A dead camel is bigger than a horse.

Although Huayun cannot compete with the other three major magazines, it is much stronger than other fashion magazines.

The title of "Domestic Top Four Major Magazines" is not a joke.

Huayun's resources may not be worth mentioning for top stars, but for artists who are not even rated as third-tier, this is a very, very excellent cake.

Sui Lingfang sees it very clearly. If she really forcibly accepted this cake for those artists and helped them up, there is a small probability that nothing will happen.

There is a high probability that it will be discovered by netizens, who will feel that those artists are not worthy of their position, and mock whether there is any py transaction in it.

Dawn Entertainment intends to do the company well, naturally not wanting to be misunderstood by netizens.

What's more, even if this cake of Huayun is given to the new generation under the banner, it has no effect on those artists.

After all, with their status, they cannot touch fashion resources.

It is necessary to wait for them to be a little popular and reach the level of second and third tier, so that Huayun's cake can exert its greatest value.

Editor-in-Chief Qi saw that Sui Lingfang refused to accept it, and didn't care.

She had a hunch when she came that Dawn Entertainment is a hard bone, not so easy to gnaw down.

A little favor, people might not even bother to want it.

Editor-in-Chief Qi said with a smile: "That's a pity. This cooperation was not successful. I hope we still have a chance to cooperate next time. Huayun's door is always open to Dawn Entertainment."

The scene words were finished, her words changed, and she mentioned the real purpose of coming this time.

As for saying that a special feature for the new generation will be launched, it will indeed be launched, but Huayun doesn't attach importance to it internally, just treat it as a task and fool it.

After all, there are many famous stars that Huayun hasn't filmed, why bother to film the new generation who are not famous?

"President Fang, I actually have another very important thing to find you this time. I want to invite artists under Dawn Entertainment to participate in a model variety show initiated by Huayun - 'My Type My Show'."

"This variety show is a semi-talent mode, but it doesn't face trainees, but people with model potential.

These people are not necessarily artists of the company, they may also be students, working people, as long as they have the hard conditions to become models, they can sign up to participate."

Sui Lingfang was stunned and asked suspiciously: "Semi-talent, what kind of statement is this?"

Editor-in-Chief Qi: "In the past, the popularity competition of talent shows was very important. Whether the contestants can stay on the stage depends on the votes of netizens.

But this program we planned requires high professionalism, and once you can win the championship, Huayun will guarantee you to board the stage of Fashion Week, and you will definitely appear on the catwalk.

So we use a combination of popularity and judge scoring, where judge scoring occupies a relatively high score, but we will also set up a popularity voting resurrection channel to help high-popularity contestants return to the stage."

These are all easy to understand, and Sui Lingfang understood as soon as she heard it.

A flash of interest flashed in her eyes.

If this type of talent show appears on the market, it might really bring some freshness to the audience.

Talent shows are also very volume-driven in these years. They roll to the end and roll to the end, and there is nothing to broadcast at all.

There are so many trainees with strength, and they have been sent over wave by wave, and they have long been unable to pick out good ones.

In recent talent shows, the level of trainees has dropped a lot, and many half-way monks have been stuffed in.

By the way, there are also many who have already debuted, hoping to absorb a wave of popularity through talent shows. This kind of old man also accounts for the majority.

The audience has long had no freshness, the routines are all the same, and there is nothing to watch.

As a result, talent shows have been very sluggish in these years, and the ratings are not very good, but they have been beaten by the rising variety shows of all kinds of love.

This year, many TV stations have launched various observation programs with love variety shows as the theme.

And the model track was proposed for the first time.

It's just...

Sui Lingfang thought about it. Whether the artists newly signed by Dawn Entertainment in these years have reached the hard conditions of models, she really doesn't know.

After all, she is not responsible for digging newcomers.

Don't hit the smiling person with your hand. Sui Lingfang didn't kill the words this time, just said:

"If Huayun really launches this variety show, if there are people under Dawn Entertainment, we will consider it comprehensively before seeing whether to send people over."

Editor-in-Chief Qi's smile deepened.

She said: "I will organize the information of the variety show later and send you a copy to see. Why don't we add a WeChat first, so it's easy to communicate later."

Sui Lingfang had the WeChat of the person in charge of Huayun before, but since Jin Li fell out with them, she also deleted everyone on Huayun's side.

Although she didn't know what the real purpose of this editor-in-chief coming to Dawn Entertainment was, Sui Lingfang felt she was very smart.

From the result, she at least got her WeChat this time, and also got a potential cooperation opportunity.

Sui Lingfang looked at the back of Editor-in-Chief Qi leaving, and a thought flashed in her eyes.

"The newly appointed editor-in-chief of 'Huayun' looks extraordinary and has great means."

She thought about it and sent a message to the assistant, asking her to investigate the information of "Qi Tang".

?? End of the month, ask for monthly tickets, the monthly ticket lucky draw for this month continues~