Chapter 92: Flying Clothing, a Gift Named

Jin Li's afternoon photo shoot was not taken by Sui Lingfang.

Sister Fang tried to take it a few times, feeling that she couldn't express Jin Li's upward vitality well, so she let the photography team come over to take it.

Taking life photos before without professional personnel was to make it look less pretentious.

But this set of sports-style photos is different.

Without professional photographers, Sui Lingfang felt it would be a waste of Jin Li's hard training.

Jin Li brushed the fans' messages and sent the brand name of the clothes back.

This sports brand is called "Flying". The name is very ordinary, the brand is also very ordinary, only doing sports brands, and the price is also very ordinary.

Any piece of clothing can be taken down for less than a hundred yuan.

But this brand is under Fang Fei.

When Jin Li and Sui Lingfang brushed the sub-brand Flying of Fang Fei, they discussed why Fang Fei would open such cheap clothes.

After discussing and discussing, both of them attributed it to expanding the parent company's ecological chain—

Others have it, I must have it too.

Others don't have it, I must have it even more.

Brands like Fang Fei, a top luxury clothing brand, have tentacles that are no longer limited to clothes, but also radiate into various fields, cross-border joint promotion, etc.

Flying, as a main attack on sports clothing, can also be considered to make up for the field that Fang Fei has never involved in, so it is not strange.

If one day Fang Fei launches "top luxury slippers", and a pair of slippers costs 30,000 or 40,000, I am afraid it will cause heated discussion among netizens.

At the same time.

Inside the Fang Fei Group.

As a key assessment object, every blog of Jin Li has a small group doing content analysis internally.

In each round of assessment, the small group will combine the star's past blog content, internet reputation, artist image, etc., for analysis.

Although an assessment has just ended and the artist list has been further screened, it does not mean that the assessment group has relaxed.

The further back you go, the fewer stars are shortlisted, and the assessment will become stricter.

For a brand image spokesperson, the star's popularity is not the only point to look at. Stars need to grow with the brand, and stars represent the face and core of the brand.

So some big brands, once they sign an image spokesperson, they sign for five years, needing to give enough long-term bundling to let the star and brand image be deeply rooted in the hearts of the people.

If the brand is very satisfied with the star's performance during the endorsement period, they will continue to renew the contract. That is the real long-term endorsement.

And if a star can take down an endorsement like Fang Fei, not to mention the cost of top luxury endorsement, just the news of "taking down a top luxury spokesperson" spreading out, the status will rise sharply.

Even if everyone is first-tier, there will be a significant distinction.

A small group member just finished a meeting when her phone suddenly vibrated. She took out her phone and found that Jin Li posted a new blog.

From the copy, the sharing is life photos.

This employee laughed and talked about this with other employees, "It seems that Chenxi Entertainment really wants Jin Li to take down our endorsement. Just after communicating with her about the shortlist, Jin Li started doing business again."

Another employee said: "At least it can let us know that she has the determination to take down the endorsement."

"However, besides Jin Li, other stars are also very hard. I remember one who specially wore the brand's high-definition the day before yesterday to cut the ribbon at the brand's newly opened branch."

That employee clicked on the photo, looking at it while saying: "I don't know who will take down the endorsement. Several candidate stars are particularly suitable for Fang Fei. Wearing Fang Fei's high-definition, it feels like a human princess."

Suddenly, the employee gave a light "Eh", "The clothes Jin Li is wearing..."

Other employees couldn't help but lean over to look.

After a while, someone recognized it, "It's Flying!"

"Yes, the decision made by the group the year before last, opening a low-priced sports clothing brand—Flying!"

Someone said: "But I remember that many senior management of the company are not optimistic about Flying, feeling that it lowers the brand style. I don't know for what reason, Flying has never carried out promotion."

Another person said: "Fang Fei didn't actively promote Flying, but it didn't promote other clothing either. The parent company rarely promotes subsidiary brands."

"However, Fang Fei has so many clothing brands, among which Flying is doing quite well. The style design is good-looking, and the price is cheap. My sister likes to wear Flying to do sports."

"But Flying's price point is too low, right? Jin Li wearing Flying's sports clothes, could it be a bad move?"

Other employees pondered for a while, but gave a different suggestion.

"Not necessarily. If Fang Fei really looks down on low-priced clothes, it wouldn't have opened Flying. Maybe there is a hidden secret. Let's report her blog to the top first."

Not long after.

Jin Li's blog content was placed in front of Fang Fei's chief designer.

Fang Fei's clothing chief designer is named Dai Xueling.

She has a brilliant resume, studied abroad when she was young, and has also worked in other top luxury clothing companies as a designer.

After returning to China, Dai Xueling inherited her mother's career and succeeded as Fang Fei's chief designer.

So in some aspects, although Fang Fei is a top luxury clothing brand, it is also a family business.

Her family prefers cheongsam, believing that wearing cheongsam can show the style of a beauty, so the high-definition ready-to-wear of the main business also prefers to design cheongsam.

The reason why Jin Li fell into Dai Xueling's eyes was also because she wore a cheongsam when shooting a makeup advertisement for Duomi.

Dai Xueling watched that advertisement and felt that Jin Li's temperament was unexpectedly compatible with cheongsam, so she ordered people under her to add her to the spokesperson candidates.

She just mentioned it casually and didn't pay attention to the subsequent progress.

Dai Xueling didn't expect that Jin Li would pass five levels and cut six generals, entering the third round of screening.

Different from Sui Lingfang's expectation, there are only four candidates currently under assessment.

There is no need to carry out so many seasons at all, just in the next two or three seasons, the winner will be known.

"Xueling, the clothing brand Flying, I remember it was built by you at that time, saying it was used to collect inspiration." Mother asked.

Her mother is the chairman, occasionally coming to the company to inspect, and this time, she just happened to run into Dai Xueling staring at Jin Li in a daze.

Dai Xueling nodded.

"At that time, my design entered a bottleneck and I couldn't find any fresh inspiration, so I wanted to design other things to see if it could stimulate other inspiration."

"But designing other clothes felt boring. When I was studying at school, I had already designed many clothes, so I decided to aim at sports ready-to-wear that I had never designed before."

"Sports ready-to-wear pays more attention to comfort than ornamental, as well as portability, etc. I designed a lot of sports ready-to-wear, and felt that it was a waste to seal it in the cabinet, so I decided to open a company specifically for sale."

Speaking of this, Dai Xueling couldn't help but smile.

"I just designed it casually and didn't restrain myself with very strict requirements. I didn't intend to get this sports brand either. The selling price only needs to be worthy of the fabric, and the profit space is very low."

She paused, looked down at Jin Li's photo, and said thoughtfully: "But looking at it now, maybe there can be unexpected gains."

Mother flipped through her sports ready-to-wear works and pondered: "The details are quite rough, but it also adds a bit of casual and free beauty, and this star Jin Li..."

Even mother couldn't help but praise: "She has a very tenacious and lush vitality!"

"I heard that her body is not good, and she still studies hard every day, wanting to get into university?"

"Her willpower is really firm. Being in a place like the entertainment circle and being able not to become a slave to money is already rare."

Dai Xueling asked curiously: "Mother, are you very optimistic about Jin Li?"

Mother smiled and said: "I like the spirit of struggle in her, but liking is liking. Fang Fei's overall image spokesperson still needs to be discussed in the long run. Let's see if she can walk to the end."

The words are watertight.

Dai Xueling also felt the same.

The image spokesperson is comprehensively tested. Every candidate currently shortlisted is actually very suitable for Fang Fei.

But no matter how suitable, there is a distinction between high and low.

Compared to the suitability of clothing, the spokesperson will consider the invisible driving force of spiritual core more.

Dai Xueling said: "I also think so, but she wore my Flying well, so I want to give her a gift."

Mother asked curiously: "What gift?"

Dai Xueling took out a stack of design drafts from the drawer and turned one out.

"This is my work designed this year. It didn't use cheongsam to show it, but designed it into the style of a dress. If possible, I hope Jin Li can wear this dress to participate in the fashion week held by Fang Fei in September."

Mother looked over.

The name of that dress is—Fire.

As if a fire, reborn from nirvana, is incomparably dazzling.

Another two days passed.

Chenxi Entertainment and Cat Claw Live finally communicated well about the relevant matters of Jin Li participating in the public welfare live broadcast.

The process was just determined yesterday, and today Jin Li set off for the nursing home.

This time, she didn't go alone, but also brought Gong Jiajia and He Yixuan.

Regarding this point, Sui Lingfang also greeted Jin Li. She didn't need her to specifically bring these two people. They would automatically find the lens to do what they should do.

Jin Li gave Sister Fang an "OK".

To tell the truth, she still doesn't know how to bring newcomers.

Pink Girls exploded as soon as they debuted. Wherever they went to participate in the program, the camera and microphone followed.

For a period of time, what they were most afraid of was interviews, fearing that they would say the wrong thing and be spread to the internet by the media.

So she didn't understand why some stars wanted to take the lens and microphone actively, and then break some exaggerated things.

Even now, Jin Li is also a very Buddhist character.

If others want to say, let others say more.

If the media wants to shoot her and let her say more, then she will say it.

Just if Jin Li must bring He Yixuan and Gong Jiajia in the conversation...

Jin Li thought about it, and it was still quite awkward to do so without a suitable topic.

Fortunately, Sister Fang didn't need her to do so.

The three greeted each other, got in the car together, and headed to the nursing home.

As soon as she got to the nursing home, before she walked in, she heard a chirping sound coming from next door.

She was stunned and turned to look.

Next door is also a nursing home. This area is concentrated with nursing homes, a total of six, forming a large nursing home center.

If the elderly are in a good mood, they can also visit each other.

Jin Li walked forward a few steps, and that loud voice came again, and she couldn't help but laugh.

Why is the boy band March Days here too?

Jin Li took out her phone, took a photo, and sent it to the group.

Yan Xingdong: 【? Such a coincidence?】

Luo Yi: 【Hurry up and claim this silly son, Chen Lin picture. jpg】

Gu Cheng: 【Chen Lin also said he could find the location of the main gate, but he kept taking us in circles. Now he has been reduced to the point of relying on his throat to shout people over.】

Their nursing home gate might be hard to find, but Jin Li's location was very easy to find.

After seeing the news, Jin Li just shouted at their side: "Come here!"

Gu Cheng and others heard it and immediately rushed over.

As soon as the two sides met, Chen Lin said happily: "Sister Jin Li, such a coincidence, are you also here to do a public welfare live broadcast?"

Jin Li nodded: "Yes, I talked to Cat Claw and want to do a public welfare live broadcast caring for the elderly's later life. It was just discussed yesterday."

Chen Lin: "What a coincidence, our public welfare live broadcast was temporarily stuffed to us yesterday. It is said that Wang Wang Live urgently found Brother Guang and asked us to help."

Jin Li was a little surprised, "Brother Guang still has this friendship with Wang Wang Live?"

Gu Cheng opened his mouth at this time: "Brother Guang and the president of Wang Wang Live seem to be college classmates before, so they want us to help in an emergency."

Jin Li's eyes turned, and she immediately understood what was going on.

Wang Wang Live has a sense of crisis!

It is estimated that they didn't expect Cat Claw Live to open another public welfare charity track, and the influence achieved is quite good. Once they heard that Cat Claw Live had to continue, they followed suit.

She is Cat Claw Live's public welfare ambassador, and Cat Claw Live must use her.

And Wang Wang Live wants to find someone with the same status and popularity as her. Thinking about it, it is better to pull a boy band March Days directly.

Jin Li said with a wry smile: "So, are we still competitors today?"

Gu Cheng shook his head, disagreeing with this point: "It's all doing public welfare charity, what kind of competitors are there."

Jin Li nodded: "You are right. As long as you can let the public pay attention to this piece, it is a victory."

When they were communicating, He Yixuan and Gong Jiajia stood in a corner, not speaking.

Gong Jiajia looked at Jin Li and the boy band March Days curiously, then turned to look at the nursing home, not paying too much attention.

Instead, He Yixuan asked her: "Is the relationship between Sister Jin Li and the boy band March Days so good?"

She explained: "I thought the boy band March Days was so famous, they would be relatively, um, arrogant."

Gong Jiajia thought about it and shook her head: "Mentor March Days is quite good, answering every question. Mentor Jin Li is also very good. They talked quite well when recording the program. Mentor Qinglian also has a good relationship with Mentor March Days."

She paused and answered honestly: "But how to say, the status level is there. Ordinary stars and top traffic, I am afraid they cannot be good friends."

There is no so-called "matching" in making friends.

But people with similar status levels and living habits will talk more.

When Jin Li and the boy band March Days were chatting together, the persons in charge of Cat Claw Live and Wang Wang Live also arrived late.

When "enemies" meet, they are unexpectedly affectionate.