Chapter 105: Lei Yijun

On the last day of the month, Chery’s brand event went live.

Users who logged into FoxTaobao once daily received a lottery code, with prizes including ten Chery QQ cars.

To assure users the event was genuine and reliable, Chen Yansen specifically hired notaries to supervise the entire lottery process.

Meanwhile, purchasing the Chery QQ, Fengyun 2, or Qiyun models granted a 10% discount off the recommended price.

In simple terms, a Qiyun sedan priced at 39,000 yuan—excluding additional costs like purchase tax and insurance—cost only 35,000 yuan, saving buyers 4,000 yuan immediately.

After carefully reading the event page’s rules, users were instantly tempted.

Some users with car-buying needs actually placed orders; on the day the event launched, 29 deposits of 1,000 yuan each were collected.

That amounted to selling 29 Chery cars!

Though nowhere near the daily sales of tens of millions from group buying, it gave several automakers with high inventory a new marketing insight: this method generated little direct sales but produced millions of impressions, far more cost-effective than traditional hard ads.

Chen Yansen posted the lottery link on Weibo, instantly adding over a hundred thousand participants.

“Fuck! What the hell is this kid made of? Selling cars online?”

Xu Yi, CEO of Meili, was stunned.

Their copycat websites had just replicated the brand flash sale model, and now FoxTaobao was launching group buying and car promotions.

They wanted to follow suit, but group buying platforms and brands looked down on them.

Sui Liangdong, founder of What’s Worth Buying in Yancheng, immediately realized his platform was naturally suited to this kind of advertising.

Using content output to seed interest among potential users could create an entirely new guide-commerce model.

Sui Liangdong acted immediately, announcing a product overhaul: adding a domestic discount section atop its existing overseas shopping deals, emphasizing high-quality UGC content, and carving out a new path in content-guided commerce.

When Chen Yansen heard, he didn’t care much; FoxTaobao and What’s Worth Buying weren’t direct competitors, though the latter might compete for FoxTaobao’s brand partnerships.

After all, in brand seeding, content-guided commerce held a clearer advantage.

But Chen Yansen had no intention of following suit; content monetization was too slow, taking years to yield results—he was impatient and couldn’t wait that long.

Lei Yijun in Beijing heard about FoxTaobao selling cars—it was the first time an e-commerce platform had sold such a high-value item.

After all, in his previous life, the first internet car-selling boom didn’t happen until April 2011, when Global Eagle joined Taobao Mall.

Chen Yansen had moved that timeline up by two months.

“Should we try partnering with FoxTaobao?”

Lei Yijun gathered Li Wanqiang and the head of the brand department for a private meeting.

At this point, Xiaomi primarily earned revenue through MIUI and game partnerships, but he’d recruited Lin Bin and other tech giants to develop the system precisely to lay groundwork for its upcoming phone business.

Whether Xiaomi’s phone would launch successfully or sell well remained uncertain—even Lei Yijun himself had no confidence.

“As an investor, invite him to Beijing for a meeting. After all, we’ve decided to sell phones via direct internet channels; we must maintain good relations with third-party advertising platforms like FoxTaobao.”

Li Wanqiang suggested.

“Fine, I’ll contact him personally,” Lei Yijun nodded.

Meanwhile,

When Chen Yansen received Lei Yijun’s call, he was baffled.

He knew Shunwei Capital had never invested in guide-commerce, and its only vertical e-commerce investment had been Vancl.

Moreover, Lei’s personal investment style was clear: he only funded people he knew personally. Chen Yansen had no connection with Lei Yijun—this call left him deeply puzzled.

“Who cares? Xiaomi’s phone probably hasn’t even finished design yet, or is still working on its appearance and hardware. Going over to learn—uh, no, to study—wouldn’t hurt.”

Once he realized this, Chen Yansen immediately decided to meet this down-to-earth “internet celebrity” boss.

As for making phones, he had little interest; Xiangbizhixia , he wanted to build a manufacturing plant similar to Foxconn to help him ascend to godhood sooner.

……

……

The next morning, Chen Yansen opened his eyes to a flood of notification messages.

He picked up his phone—it was 8:15, and FoxTaobao’s salary had arrived on time.

He summoned the system panel and scanned it briefly.

【Host: Chen Yansen】

【Physique: 4.11】

【Spirit: 1.32】

【Skills: Car Driving (Two-Star Proficient 56/100), Guitar Playing (One-Star Beginner 83/100), Eight Vajra Techniques (One-Star Beginner 41/100)】

【Talent: None】

【Humanity’s Flame: 217】

The talent field remained empty. Chen Yansen grumbled inwardly: With a physique of 4.11, why no titanium kidney talent?

Damn system, blind as a bat.

Guitar and Eight Vajra Techniques experience hadn’t moved at all, but driving skill gained 19 points—since his physique broke the limit, every drive increased it.

Should he add to physique or spirit this time?

Lying in bed, staring at the ceiling, Chen Yansen paused briefly, then allocated all 217 Humanity’s Flame to spirit.

A strand of white mist, as thick as a finger, appeared out of nowhere and shot instantly into his forehead. He expected the sensation to be like adding to physique—first cold, then hot, ending like a spa treatment.

But the moment the mist entered his brain, Chen Yansen felt his mind boiling; an intense burning sensation nearly knocked him unconscious.

The burning carried no pain!

It struck straight into his soul!

Chen Yansen’s eyes turned blood-red, steam puffing from his nostrils; the agony lasted three to five minutes, then a bone-chilling cold surged from deep within his brain, spreading through his entire body in an instant.

The burning vanished instantly, replaced by an indescribable comfort, as if recovering from a grave illness.

Chen Yansen stretched his limbs, rose from bed, and studied himself in the mirror—his body showed no change, but his eyes gleamed brighter, his brow radiating abundant vitality.

Memories long buried in his mind surfaced unbidden: the event plan for his first job, his first business proposal, and his speech at the shareholder meeting on Feiyu’s IPO day.

He couldn’t recall every word, but the core content came back clearly.

He’d nearly forgotten all of it before.

Spirit encompassed intelligence, memory, and comprehension; intelligence and comprehension were hard to measure, but memory was easy to test.

Chen Yansen picked up a book, *Introduction to Journalism*, flipped it open at random, and the dry text seemed magnetized, rushing Fengkuang into his mind.

First page: one minute.

Finished Chapter One: only five minutes!

He closed his eyes, concentrated, and effortlessly reconstructed the chapter’s structure; he could explain most technical terms, though irrelevant details remained barely remembered—less than one-tenth.

A spirit value of 3.49—just 10% above the human limit—could achieve this?

Chen Yansen was thrilled; he’d heard stories of people learning a new language in three months or mastering a new skill in six.

He never believed it before—now he did.

With his current learning ability, he could finish a semester’s coursework in three days, and earn four years of university credits in a month.

No wonder high-IQ individuals could master multiple fields and become top experts—this learning efficiency felt like a game, with short cooldowns and instant feedback, delivering addictive pleasure.

(End of Chapter)