[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"origin-i-get-stronger-every-payday-with-one-billion-emp":3,"chapter-i-get-stronger-every-payday-with-one-billion-emp-i-get-stronger-every-payday-with-one-billion-emp-chapter-175":6},{"origin":4,"title":5},"chinese","I Get Stronger Every Payday—With One Billion Employees!",{"chapter":7,"nextChapterSlug":19,"prevChapterSlug":20,"totalChapters":21,"novelImage":22},{"id":8,"novel_id":9,"title":10,"slug":11,"index":12,"content":13,"wordcount":14,"created_at":15,"updated_at":15,"volume":16,"translator":17,"content_hash":18},2264388,4419,"Chapter 175: Pinduoduo","i-get-stronger-every-payday-with-one-billion-emp-chapter-175",175,"\u003Cp>On Double Twelve, Taobao and JD competed fiercely, with intense battle conditions.\u003C\u002Fp>\n\u003Cp>Taobao shouted the slogan “National Shopping Frenzy,” offering 50% off with free shipping, while Zhifubao launched a “Recharge 100, Get 100 Back” campaign.\u003C\u002Fp>\n\u003Cp>Ma Liyun calculated precisely, using Ali’s marketing budget to promote Zhifubao and aiming to increase its market share.\u003C\u002Fp>\n\u003Cp>Even regular online shoppers instinctively distrusted third-party payment apps like Zhifubao.\u003C\u002Fp>\n\u003Cp>People usually paid via online banking or transferred a few dozen yuan into Zhifubao, then recharged after spending it all.\u003C\u002Fp>\n\u003Cp>But Ma Liyun had high expectations for Zhifubao and refused to wait passively for users to come, so he launched this “money-dropping” campaign during Double Twelve.\u003C\u002Fp>\n\u003Cp>Chen Yan sent 100 yuan into his Zhifubao account and immediately received a 100-yuan cash red packet from Taobao, with few restrictions except that it couldn’t be used for virtual products.\u003C\u002Fp>\n\u003Cp>The cashback red packet could be used for any single purchase of 100 yuan or more, but each person could participate only once.\u003C\u002Fp>\n\u003Cp>It was practically free money!\u003C\u002Fp>\n\u003Cp>During the campaign, there were only 120,000 slots—just this one feature cost 12 million yuan.\u003C\u002Fp>\n\u003Cp>Even Chen Yan, accustomed to internet cutthroat competition, couldn’t help but whistle—no wonder, years later, netizens would beg to call Ma Liyun “Dad.”\u003C\u002Fp>\n\u003Cp>This promotional method was simple and extravagant.\u003C\u002Fp>\n\u003Cp>Not much money, yet extremely effective!\u003C\u002Fp>\n\u003Cp>JD didn’t fall behind, launching a marketing slogan: “White, Fashion, Beauty”—selling a Smart car, normally priced at 115,000 yuan, at rock-bottom prices; offering extended warranties and home repair services; assigning attractive couriers to deliver goods to buyers in first-tier cities.\u003C\u002Fp>\n\u003Cp>Additionally, 20-yuan, 30-yuan, and 50-yuan JD coupons, with no minimum spend, were prominently displayed on the main event page, available in limited quantities at the top of each hour.\u003C\u002Fp>\n\u003Cp>Given JD’s user base at the time, aside from the 50-yuan coupons being slightly hard to get, the 20- and 30-yuan ones were practically free for the taking.\u003C\u002Fp>\n\u003Cp>In marketing tactics, JD and Taobao played simple, brute-force games.\u003C\u002Fp>\n\u003Cp>As for Pinduoduo’s promotional copy, it was remarkably concise.\u003C\u002Fp>\n\u003Cp>Use Pinduoduo, every day is Double Eleven; use Pinduoduo, be smarter!\u003C\u002Fp>\n\u003Cp>The product added a new Hundred-Billion Subsidy channel on top of its original features.\u003C\u002Fp>\n\u003Cp>It was placed at the center of the app’s home screen, and on PC, it appeared in the upper middle of the webpage, with daily UV exposure reaching 20 million.\u003C\u002Fp>\n\u003Cp>All products here were manually selected and filtered through a price-comparison system to ensure they were the lowest prices across the entire internet.\u003C\u002Fp>\n\u003Cp>In addition, the campaign team set up 5-yuan and 10-yuan no-minimum coupons, as well as discount red packets of 20, 30, 50, 100, 500, and 1000 yuan.\u003C\u002Fp>\n\u003Cp>Though the scale didn’t match JD’s or Taobao’s, the discounts on individual items were even more aggressive.\u003C\u002Fp>\n\u003Cp>But back then, e-commerce promotions hadn’t yet reached the difficulty level of the college entrance exam; complex marketing tools like store coupons, item-specific coupons, multi-item discounts, brand gold, category red packets, and general red packets had mostly not yet appeared.\u003C\u002Fp>\n\u003Cp>When shopping, people simply checked if there was a store coupon—if there was, they’d grab it; if not, they’d switch to New Fox Taobao to get a few yuan in cashback, then happily complete their order.\u003C\u002Fp>\n\u003Cp>Compared to over a decade later, both platforms and merchants were far more honest.\u003C\u002Fp>\n\u003Cp>There were some tricks, but not many.\u003C\u002Fp>\n\u003Cp>Chen Yan stood up and walked to the window, gazing at the brightly lit Building 6 across the way.\u003C\u002Fp>\n\u003Cp>This was Pinduoduo’s first major promotion!\u003C\u002Fp>\n\u003Cp>Everyone was taking it extremely seriously!\u003C\u002Fp>\n\u003Cp>Everyone planned to stay until the day’s performance data came out, so the admin department had already booked hotels.\u003C\u002Fp>\n\u003Cp>Chen Yan stepped out, took the elevator down to the first floor, and headed toward Building 6.\u003C\u002Fp>\n\u003Cp>The early winter wind howled, the weather growing colder.\u003C\u002Fp>\n\u003Cp>Besides Pinduoduo and Orange Tech, there were a few other companies in the tech park, but all had already closed for the day, their office buildings dark.\u003C\u002Fp>\n\u003Cp>As Chen Yan stepped onto the second floor, he heard a customer service rep exclaim excitedly: “Got it! That 100-yuan Zhifubao red packet—too slow and you miss out!”\u003C\u002Fp>\n\u003Cp>“Jingjing, you’re amazing! Help me grab one—I missed both rounds.”\u003C\u002Fp>\n\u003Cp>Another customer service rep looked dejected and urgently asked for help.\u003C\u002Fp>\n\u003Cp>“Sure, give me your account.” Tian Jing squinted, smiling cheerfully as she agreed.\u003C\u002Fp>\n\u003Cp>Chen Yan’s forehead darkened with black lines; he shook his head helplessly, saying nothing.\u003C\u002Fp>\n\u003Cp>For these eighteen- and nineteen-year-old college students, an easy chance to earn 100 yuan was simply irresistible.\u003C\u002Fp>\n\u003Cp>Although the 100-yuan balance couldn’t be withdrawn and could only be spent, some Taobao sellers had already privately promoted in shopping groups that they could help users “cash out” at 85% value.\u003C\u002Fp>\n\u003Cp>Chen Yan continued forward, arriving at the merchant recruitment team’s office area.\u003C\u002Fp>\n\u003Cp>“Sen Ge!”\u003C\u002Fp>\n\u003Cp>“Boss!”\u003C\u002Fp>\n\u003Cp>Those calling him Sen Ge were Zhang Yifeng, Li Hui, and Yuan Wei; newer recruits in merchant recruitment all called Chen Yan “Boss.”\u003C\u002Fp>\n\u003Cp>Chen Yan gave a slight nod in response.\u003C\u002Fp>\n\u003Cp>He pulled over a chair and sat down, asking Zhang Yifeng: “How are the fruits from Guangdong selling?”\u003C\u002Fp>\n\u003Cp>“We sold 270,000 units of sugar tangerines, 190,000 units of emperor oranges—the local agricultural association says next spring’s kinnows, wogan, and sugarcane will all be sold through Pinduoduo.”\u003C\u002Fp>\n\u003Cp>Zhang Yifeng replied with a smile.\u003C\u002Fp>\n\u003Cp>Earlier, he and Yuan Wei and Li Hui had spent most of a month in Guangdong, successfully convincing major local fruit suppliers thanks to the outstanding sales of navel oranges.\u003C\u002Fp>\n\u003Cp>When they returned to Xucheng, their suitcases were packed with contracts.\u003C\u002Fp>\n\u003Cp>“After Double Eleven, go to Shenzhen’s digital and home appliance industrial belts to develop business—contact Teacher Cao before you go. Pinduoduo’s positioning differs from Taobao’s; we must go straight to the source factories to bypass middlemen and secure the best prices, creating product advantages.”\u003C\u002Fp>\n\u003Cp>Chen Yan patted Zhang Yifeng on the shoulder and gave serious instructions.\u003C\u002Fp>\n\u003Cp>In his view, for Pinduoduo to rise into the top three e-commerce platforms—or even become number one—relying solely on Tencent’s traffic, group-buying virality, and price-cutting user acquisition wasn’t enough.\u003C\u002Fp>\n\u003Cp>The core was: focus on lower-tier markets to find target users; strengthen supply chain management to build stable supply-side advantages; optimize logistics and delivery processes to improve efficiency and reduce costs.\u003C\u002Fp>\n\u003Cp>Yunsu was his hidden card; partnering with industrial belts was his open one.\u003C\u002Fp>\n\u003Cp>“Sen Ge, don’t worry, I understand.” Zhang Yifeng nodded firmly.\u003C\u002Fp>\n\u003Cp>During this time, he’d come to understand the difference between recruiting merchants for Fox Taobao and for Pinduoduo.\u003C\u002Fp>\n\u003Cp>Previously at Fox Taobao, he could only interact with operations staff, store managers, or online contacts—he never reached brand owners, factories, or industrial belt resources.\u003C\u002Fp>\n\u003Cp>For example, when he promoted a 399-yuan air fryer with a 60% commission at Fox Taobao, he worried the merchants would lose money.\u003C\u002Fp>\n\u003Cp>Now he knew the factory price of an air fryer was under 60 yuan.\u003C\u002Fp>\n\u003Cp>Last week, a merchant recruiter from the home appliances team—a former category manager at Store No. 1—negotiated a 99-yuan free-shipping air fryer with a factory in Cixi.\u003C\u002Fp>\n\u003Cp>In just three days online, it sold 370,000 units, completely exhausting the factory’s monthly production capacity.\u003C\u002Fp>\n\u003Cp>For this Double Twelve, they ran three shifts, rushed out 200,000 units, and had to switch remaining sales to pre-orders.\u003C\u002Fp>\n\u003Cp>Chen Yan chatted briefly with Yuan Wei and Li Hui.\u003C\u002Fp>\n\u003Cp>Soon after, several young women from the admin department arrived carrying large bags of KFC.\u003C\u002Fp>\n\u003Cp>“One per person! More pizza, barbecue, and hotpot coming later—this is just the appetizer!”\u003C\u002Fp>\n\u003Cp>Xu Xingxing shouted from the stairwell.\u003C\u002Fp>\n\u003Cp>People on the second floor laughed and gathered around.\u003C\u002Fp>\n\u003Cp>Chen Yan stood up to leave when he saw Song Yuncheng approaching; he waved to her.\u003C\u002Fp>\n\u003Cp>They grabbed drinks and sat down in the terrace lounge.\u003C\u002Fp>\n\u003Cp>“We sold 734 Chery e5s, 12,475 units of AOC air conditioners, 3,278 Yamy beauty devices, and 1,945 bottles of 43-degree Maotai...”\u003C\u002Fp>\n\u003Cp>Song Yuncheng began listing the sales figures of the merchants she managed that day.\u003C\u002Fp>\n\u003Cp>“Then Song Zong’s commission next month will be huge—wanna treat me to dinner at Mingli?”\u003C\u002Fp>\n\u003Cp>Chen Yan shook his drink, smiling as he asked.\u003C\u002Fp>\n\u003Cp>“No.” Song Yuncheng blushed and refused bluntly.\u003C\u002Fp>\n\u003Cp>Treating him to dinner wasn’t the issue—it was what happened when he returned to the hotel, where he’d invent all sorts of tricks on her.\u003C\u002Fp>\n\u003Cp>Every time she recalled those bizarre antics, her ears burned red.\u003C\u002Fp>\n\u003Cp>“Then I’ll treat you.” Chen Yan smiled.\u003C\u002Fp>\n\u003Cp>“The moon’s quite round.” Song Yuncheng turned her head, deliberately changing the subject.\u003C\u002Fp>\n\u003Cp>“So are you.” Chen Yan teased.\u003C\u002Fp>\n\u003Cp>Song Yuncheng followed his gaze until she saw where it landed, then understood his meaning and gave him a playful glare.\u003C\u002Fp>\n\u003Cp>Meanwhile, in Beijing, Liu Qiangdong hadn’t left work either.\u003C\u002Fp>\n\u003Cp>He sat in his office, staring at real-time sales data; when sales surpassed one billion yuan, he finally exhaled in relief.\u003C\u002Fp>\n\u003Cp>Remember, JD’s total Double Eleven sales were only 1.06 billion yuan, and Double Twelve’s traffic was far lower—now it was only 8 PM, with four hours left until the promotion ended.\u003C\u002Fp>\n\u003Cp>“By the way, how much did JD sell on Pinduoduo?”\u003C\u002Fp>\n\u003Cp>Thinking of this, Liu Qiangdong opened the data center’s report link and clicked in.\u003C\u002Fp>\n\u003Cp>Seeing the top summary number, his face froze, and he felt embarrassed.\u003C\u002Fp>\n\u003Cp>Of JD’s one billion yuan in sales, 16% came from Pinduoduo’s channel—nearly one-fifth.\u003C\u002Fp>\n\u003Cp>Pinduoduo had been online for less than a month—how many daily active users did it even have?\u003C\u002Fp>\n\u003Cp>(End of Chapter)\u003C\u002Fp>",1563,"2026-06-19T19:17:18.227Z",1,"Qwen3-Next 80B","425489b1ecd0d3a138e366d8bb4c9ec6183bbb94a747f7fc80de11f986d3880e","i-get-stronger-every-payday-with-one-billion-emp-chapter-176","i-get-stronger-every-payday-with-one-billion-emp-chapter-174",387,"https:\u002F\u002Fnovelzhen.com\u002Fimages\u002Fcovers\u002Fi-get-stronger-every-payday-with-one-billion-emp-cover.jpg"]