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Chapter 184: 157.5 Billion, Fourth in China, Slight Victory Over Apple! (Request

~11 min read 2,155 words

Shanghai, Rockefeller Mansion.

Chen Dejun, representing Tongda Express, called Chen Yansen for the first time, only to hear this as the other's opening line:

"Who are you?"

Chen Yansen's phone contacts didn't have Chen Dejun's number; though he guessed the caller was a boss from the Tongda courier group, he couldn't possibly know exactly who it was.

"Shentong Express, Chen Dejun."

Chen Dejun's face froze; his built-up momentum instantly collapsed.

He turned his gaze toward Lai Haisheng, Yu Weijiao, and Nie Tengyu, as if asking: Didn't I just introduce myself?

"Oh, so it's Boss Chen. Long time no hear! Yunsu wants to seize the market; Shentong must defend it. Price wars have always been the most effective way to steal market share. You're a senior, I respect you—but don't block my path. Understood?"

Chen Yansen leaned back in his chair and replied casually.

The market is only so big; everyone wants a bite. Yunsu entered late, so it must use brutal tactics to crush competitors.

Only by forcing Tongda out of the market can Yunsu raise its market share.

Yunsu will surely raise prices again in the future—but only after it secures half the courier industry first.

"Young man, don't be so arrogant. A price war only benefits customers. Why not sit down, negotiate fair terms, and make money together?"

Chen Dejun took a deep breath, forcibly suppressing his anger, and pleaded reasonably.

"How do we negotiate? I want half of Tongda's market. Can you decide that?"

Chen Yansen asked with a smile, speaking bluntly.

"No room for compromise?" Chen Dejun asked again.

"Sell me Shentong for 1. billion. Then we won't need a price war. What do you think, Boss Chen?"

This time, Chen Yansen was sincere.

Competing with Tongda would mean Yunsu couldn't turn a profit for at least three years. Better to just buy Shentong outright.

It would save both money and time, and swallow Shentong's 80, 00-plus couriers at once—each month, that's at least fifty to sixty thousand threads of soul-fire from human karma.

"You little brat! Fine, let's fight—see who dies first!"

Chen Dejun's eyes turned red; he lost control and roared at the top of his lungs.

Shentong's assets and valuation premium were at least 3 billion.

Though he never intended to sell, Chen Yansen's condescending tone shattered his composure.

Chen Dejun's shout startled Yu Weijiao from Yuantong Express beside him.

Shentong was the elder brother of the Tonglu Tongda group, stronger than him; Yunda and Zhongtong in 2011 were only slightly bigger than Quanfeng.

"Crack!"

Chen Dejun slammed his phone onto the table; the screen shattered instantly, revealing the fury inside him.

"Looks like this dragon from Anhui Province doesn't give a damn about us from Tonglu," said Nie Tengyu of Yunda Express coldly.

"That idiot Chen Feilei should've hired someone to run Chen Yansen over back then! Instead, he got himself locked up and didn't even cripple Liao Wei." Yu Weijiao cursed.

With Chen Yansen refusing to negotiate, they had no choice but to fight Yunsu head-on.

Over the past two years, Tongda had gradually secured funding and just started enjoying a brief good time—then Yunsu appeared, leaving them no breathing room.

"Enough! Let's see who lasts the longest," Chen Dejun sighed, face dark with rage.

Lai Haisheng of Zhongtong Express and Nie Tengyu of Yunda Express exchanged glances and immediately grew restless.

In a price war, they'd be the first to collapse.

But panic wouldn't help—Chen Yansen and Liao Wei wouldn't negotiate, and they couldn't fight either.

After Liao Wei's incident, Zheng Shengyu of the Postal Association had warned all four: if anyone secretly pulled dirty tricks, the first to show their head would be crushed.

After all, Zheng Shengyu held the courier operating licenses; wiping out a courier company was as easy as swatting a fly.

On the other side.

Liao Wei, just discharged from the hospital, received the same warning from Zheng Shengyu—but he couldn't swallow this humiliation. Chen Feilei was locked up, but Supfeng Express wasn't dead yet.

He would destroy Supfeng Express, no matter what.

Why should he take a punch and not be allowed to strike back?

Is that fair?

Before acting, Liao Wei called Chen Yansen for approval. Moments later, Chen Yansen gave a vague reply: "You're the CEO of Yunsu Express. Figure it out yourself."

The next day:

Supfeng Express's three stations in Shanghai, Nanjing, and Yiwu were dismantled overnight.

Physically dismantled!

Scanners, billboards, sorting equipment, and delivery vehicles were torn apart and dumped outside the stations.

Tires and rims were neatly stacked—no property damage, just pure psychological torment.

The couriers involved that night were taken to the Police Inspector's office the next day—and released immediately.

Liao Wei gave each of them 10, 00 yuan as a "non-compete bonus," and announced it company-wide as encouragement.

It was audacious beyond measure!

He'd nearly lost his life—if he didn't crush Supfeng, everyone would dare step on Yunsu's head next.

Headhunters, recruiters, and Yunsu's HR department all launched a blitz, offering generous packages to poach Supfeng's station managers and couriers.

During this period, Supfeng Express lost massive business due to Yunsu's targeting and suppression.

Seeing this, the couriers didn't hesitate—they shed their Supfeng uniforms, grinned, and put on Yunsu Express workwear.

A 3, 00-yuan monthly base salary, plus a 20% housing allowance—even if you didn't rent, you still got it.

Add in five insurances and one fund, overtime pay, and bad-weather subsidies, and these workers had zero psychological burden switching jobs—some even brought Supfeng's customers over to Yunsu.

"Fuck! I should've run Liao Wei over back then!"

At Supfeng Express's headquarters in Tangcheng, Chen Feikang exploded in rage. He hadn't expected that sitting in the boss's chair would be this hard.

In just one day, four franchise outlets had been completely stripped bare by Yunsu, leaving their franchise owners stunned.

Worse still, some franchise contracts had expired—and Yunsu simply absorbed them outright.

If this kept up, Supfeng wouldn't last more than a few months before shutting down.

The franchisees were threatening: if headquarters didn't fix this, they'd sue Supfeng Express to terminate contracts and demand refunds of their franchise fees—driving Chen Feikang to distraction.

"I need to think of a solution," Chen Feikang jumped up, pacing frantically in his luxurious office, but couldn't decide on anything.

Meanwhile:

Chen Yansen drove to the tech park, entered Building 8, and went to the multimedia conference room on the second floor.

When he walked in, department heads were already seated, laptops open, waiting for him.

"Boss!" A dozen voices greeted him.

Chen Yansen sat in the front seat and nodded to Yan Peng: "Start with the E-commerce Department."

This was Orange Tech's first quarterly review meeting—listen to sales figures first, to wake up the other departments.

"Alright, Boss. Q4 Orange phone sales reached 7. 8 million units, a 76. % increase over Q3, mainly due to increased production capacity shifting pre-orders to in-stock sales, boosting customer urgency; we also added four new external sales channels: Taobao, Pinbei, Jingdong, and Suning. Cumulative Orange C1 sales now stand at 11. 5 million units."

Yan Peng nodded, set up the projector, opened his PPT, and began calmly.

"Total hardware revenue: 21. 4 billion yuan. Gross profit: 1. 6 billion yuan, a 5. % margin. Software profit sources include app store commissions, advertising, game partnerships, and pre-installed app fees—totaling 315 million yuan in profit."

"The four most successful Q4 marketing campaigns were Taobao's Double Eleven, Orange Mall's Fan Festival, Pinbei's Ten-Thousand-Person Group Buy, and Jingdong's Double Twelve—collectively contributing 860, 00 unit sales."

"Additionally, Q4 improved membership benefits: introduced member-exclusive discounts, priority purchasing rights, doubled points; and conducted three training sessions for the customer service team, greatly improving response speed and service quality."

"However, the E-commerce Department also had shortcomings: some marketing campaigns lacked precision, leading to wasted resources…"

Yan Peng, a senior operator from Alibaba, was exceptionally skilled at reporting—logical, clear, structured.

He began with sales performance, moved to marketing campaigns, then channel expansion, user operations, service improvements, market dynamics, and competitive analysis—before finally mentioning a few minor unmet goals.

Since the Orange phone launched, total gross profit was only 15. 5 billion yuan. After deducting management costs, taxes, and technology licensing fees, it might not even reach 10 billion.

No wonder Coolpad, Meizu, and OPPO still refuse to lower prices despite falling hardware costs—making phones is less profitable than running e-commerce.

But these 11. 5 million sold Orange phones will, over the next three years, generate at least another 2 billion yuan in software-side profits.

This is precisely why Leiyi Army targeted the smartphone market!

Each phone's pre-installed apps and app store access are like miniature money-printing machines, generating endless revenue for the company.

"Next, the Brand Department."

Chen Yansen named them directly.

"With 11. 5 million units sold, the Orange phone has firmly established itself in China's mid-range market. According to iResearch data, China's total smartphone shipments in 2011 were 84. million units; Orange ranks fourth, surpassing Apple by one million units."

Ye Qiuping reported calmly.

Though only the domestic market, fourth place still carried weight—lifting everyone's spirits.

The top three were Samsung, Nokia, and Huawei; after Apple came ZTE, Lenovo, Coolpad, OPPO, and Ginno.

Xiaomi, of course, didn't even make the top ten.

Before the 2016 explosion scandal, Samsung phones dominated Asia and the global market.

Nokia remained strong this year, but as most global smartphone makers adopted Android,

Nokia, clinging stubbornly to Symbian, Meego, and Windows Phone, would collapse into obscurity within two years and eventually be acquired by Microsoft.

Fall behind the times, and defeat comes in just two or three years.

"Q4 Brand Department's work focused on product promotion, user interaction, and community building—through new product launches, trending marketing, official communities, customer hotlines, and in-product feedback channels, coordinating with the Design Department to optimize features."

"Additionally, given the global rollout of 4G networks and the rise of AI voice assistants, I recommend that in 2012, the company invest more heavily in AI."

Ye Qiuping spoke fluently; her tone made it clear she had high hopes for AI technology.

In fact, Orange Tech has already begun investing in AI, such as using image AI processing algorithms to optimize the camera performance of the Orange F1 and Orange F2.

Chen Yansen nodded slightly; before computing power improved, he had no intention of pouring excessive funds or manpower into the AI field.

Sometimes, the timing of entry is crucial.

Take Ele. e and Meituan: the former spent over six years and billions of yuan to build up the market, but before it could even enjoy the fruits, Wang Xin stole its home.

In Chen Yansen's view, he needed to wait until at least 2015, when cloud computing lowered the cost of AI training, before it would be the optimal moment to bet on AI chips and large language models.

After Ye Qiuping finished speaking, Wang Teng continued the report, detailing the R&D and marketing departments' Q4 outputs and their general plans for 2012.

Next was Wang Xueting from Human Resources: Orange Tech currently had 673 employees and would preliminarily complete its hiring plan in the first quarter of 2012, bringing the total project staff to around 1, 00.

Zhang Cong and Zhou Ze, as heads of the Design Department, then gave a detailed overview of the Orange D1 and Orange C2 design plans, along with recent hardware and software test results.

"On the day of the new product launch, release a batch of engineering units first to gauge user feedback. Ye Qiuping, Wang Teng, Yan Peng—you three must coordinate closely."

Chen Yansen warned them seriously.

He wasn't worried about the Orange D1's sales, but the Orange C2 was another matter—it was positioned as a flagship model with a price no lower than 3, 00 yuan; whether it could break into the premium market remained uncertain.

"Understood, Boss," the three replied promptly.

"I'll finish reviewing all Q4 performance evaluations this afternoon. I hope each team pushes even harder in the new quarter. Let me reiterate: Orange Tech's quarterly bonus has no fixed cap—I personally hope everyone earns the maximum three-month bonus."

Chen Yansen said with a smile.

Orange Tech's quarterly bonus followed the FoxTao system: maximum three months, minimum one month.

Hearing this, Gao Weilin, who had been slumped in the corner, perked up—he thought: I helped the Boss secure DST and Tencent's funding, and landed YunSu and KuaiPao—surely I deserve the full three-month bonus?

Gao Weilin's base salary was 80, 00 yuan; three months would be 240, 00 yuan.

Thinking of this, Old Gao's grin widened further; the expressions of the others weren't much different.

Meanwhile, far away in Yancheng, Leiyi Army stared at the business report and let out a long sigh.

Xiaomi's performance wasn't bad—after all, with just one product, it sold nearly 1. million units, making it a best-selling phone of the year.

But compared to Orange Phone, Leiyi Army couldn't help feeling deflated; his sales were barely a fraction of the competition's, and it was downright embarrassing.

(End of Chapter)

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