Chapter 269: Differentiated Advantage, The Crazy Wool-Gathering Mob! President Pei's

Zhu Xianzhuang Technology Park, Building 8, First Floor, Conference Room C03.

"Secretary Chai, we came to Xucheng without warning; will Chen Yansen agree to cooperate?"

A middle-aged man with a flat haircut, a long face, and black-rimmed glasses asked Chai Kai beside him.

"Zhoulai and Chunshen have been neighbors for thousands of years; we are originally one family. Chen Yansen has no reason to refuse us."

Chai Kai raised his eyelids slightly and said with full confidence.

That old man Tang Lixin not only competed with Zhoulai for business resources but also held the farmer-assistance quotas so tightly that he had no choice but to personally lead the team to Chen Yansen's door to discuss cooperation.

You must know that the agricultural product online stores in the Shangcheng Mall are not limited to Chunshen alone; there are also fruits from Xiyue and greenhouse vegetables from Donglu.

As long as Zhoulai's agricultural products can bring sufficient profit to Pinbei, the cooperation will naturally follow.

"Truly unexpected, a small county town has bred a true dragon. I heard people say Chen Yansen's net worth is at least tens of billions; perhaps before he turns thirty, he will become the richest man in Huaguo." Another middle-aged man with a three-seven-parted hairstyle said with a sigh.

"Don't always address Mr. Chen by his full name; if he gets displeased, this cooperation will fall through."

"Yes, yes, yes, Old Huang is still the most cautious."

Chai Kai smiled and shook his head; only two people from the Zhoulai Central Office came, besides him, there was also a staff member in charge of the agricultural product industry, while the remaining six were bosses from several leading agricultural enterprises.

At this moment, the conference room door was pushed open from the outside.

Chai Kai and the others immediately fell silent, forced smiles onto their faces, and looked uniformly toward the entrance.

"Gentlemen, please follow me." The Pinbei receptionist smiled gracefully and signaled for Chai Kai and the others to follow her.

Chai Kai nodded slightly, filed out of the conference room, and after walking a few steps, saw a tall, handsome young man sitting in the nearby rest area.

Around twenty years old, wearing a white shirt, sitting on the sofa with ease and comfort, a smile hanging on the corner of his lips.

He neither showed any intention of rising to respond nor had any thought of initiating small talk.

Chai Kai leaned forward, hurriedly walked a few steps, and brought the people to stand before the other man.

Chen Yansen had long established connections with the provincial capital; his phone calls could reach Meng Yuanzhi's mobile phone.

An entrepreneur of this magnitude was not someone he could provoke.

Chai Kai behaved extremely humbly, vastly different from his usual style of conduct, daring not to show even a trace of arrogance.

"Mr. Chen, we intrude presumptuously; we hope for your understanding! Congratulations to Mr. Chen on Pinbei Shangcheng achieving an excellent result of 3 billion yuan during the 618 promotion."

Chai Kai said with a flattering smile.

"Mr. Chai, is it? How should we address these gentlemen?" Chen Yansen slowly stood up and asked with confident calmness.

"Let me introduce you: this is Boss Huang from Yijia Rice Industry, President Zhao from Lanbai Group, President Zhu from Chenlong Roasted Snacks, President Wan from Chunong Livestock Breeding Factory..."

Chai Kai introduced them one by one and briefly synchronized the core products of each company.

With the words spoken here, Chai Kai's purpose became obvious.

"Gentlemen, please sit." Chen Yansen said indifferently.

Although these people were addressed as this President and that President, in his eyes, they were at most founders of C-level brands.

Locally in Zhoulai, perhaps everyone was a powerful local tyrant, but placed within the Pinbei Shangcheng, they could only be counted as long-tail merchants with low production capacity.

And such merchants, lying in Pinbei's CRM database, numbered over ten thousand.

Therefore, if it were not for Chai Kai's connection, these few people probably wouldn't even be able to see Zhang Yifeng, Yuan Wei, Li Hui, and others; at most, a regular employee from the Merchant Operations Department would be arranged to receive them.

"Mr. Chen, Zhoulai and Chunshen are right next to each other; we are not one family, yet we are better than one family. I heard that Pinbei and Chunshen have a farmer-assistance product cooperation; actually, Zhoulai's agricultural products are equally abundant, with representative enterprises for soy products, vegetables, fruits, dried nuts and roasted snacks, and grain categories."

Chai Kai spoke straight to the point, but his meaning was that he wanted to establish cooperation with Pinbei; yet he remained silent on the matter of traffic support, obviously intending to communicate step by step, first preliminarily confirming the intention of cooperation.

"The sales methods of online and offline channels differ greatly; Pinbei has strict requirements for quality control, logistics, and after-sales service. I believe Mr. Chai has also heard that several merchants selling inferior products were fined by the platform until they went bankrupt. I suggest the gentlemen think clearly first before considering whether to join Pinbei."

Chen Yansen said slowly and leisurely.

He neither refused nor agreed; his words contained a hidden warning.

Everyone looked at each other, their hearts giving a thud, and they began to consider seriously.

"Mr. Chen, I have no problem. Chenlong Roasted Snacks' melon seeds, peanuts, and nuts have been bestsellers in Zhoulai for over twenty years; I believe my products can also conquer users in other regions."

President Zhu of Chenlong Roasted Snacks spoke up first; while speaking, he did not forget to take four half-jin packs of roasted snacks from his bag to signal Chen Yansen to taste them.

In his view, those people in Chunshen who raised chickens and ducks, and planted vegetables and fields, could handle e-commerce gameplay; he had been struggling in the business world for decades, so how could he be inferior to a bunch of mud-legs?

"Mr. Chen, this is our factory's colorful fruit and vegetable noodles, mainly promoting the concept of nutrition and health."

"Mr. Chen, this is our company's lotus seeds, lotus plumules, and salted duck eggs; please taste them when you have time."

"Mr. Chen, this is our factory's tofu skin, flavored dried tofu, fresh products, fermented bean curd..."

Under President Zhu's lead, the one-meter round table was instantly covered with various samples.

Boss Huang of Yijia Rice Industry smiled brightly, took out a two-jin bag of rice and a 500-milliliter bottle of rapeseed oil from his bag, found a gap on the round table, and stuffed them in.

Seeing this, Chen Yansen felt somewhat helpless but still opened a bag of peanuts and tossed one into his mouth.

Crispy, salty, and fragrant, the kernels were plump; the taste was indeed quite good.

Taking Chunshen's farmer-assistance plan as an example, he built a benchmark for agricultural products to enhance Pinbei's market competitiveness, form a differentiated advantage against platforms like Taobao and Jingdong, expand the customer base, and increase user stickiness.

Additionally, it could create extra pickup volume for transportation and express delivery.

If he could advance further in the future, he could also invest funds to support agricultural scientific research cooperation, hold agricultural competitions, promote the application and innovation of agricultural technology, and even build private farms across the country.

Integration of production and sales, creating more job positions.

Of course, the premise is that he must make more people believe that following him will earn them money.

Pinbei's farmer assistance is the first step!

"Pinbei's farmer-assistance policy mainly includes two major benefits: zero-yuan entry and zero commission; there is also extra traffic tilt. For specific entry rules, I will have colleagues from Pinbei's Investment Promotion Department introduce them to you."

After Chen Yansen finished speaking, he waved to the receptionist.

"Tell Zhang Yifeng to call a merchant operations staff member down." Chen Yansen said.

"Okay, Boss." The receptionist nodded and replied.

Chai Kai and the others could not help but show joy on their faces, repeatedly thanking Chen Yansen.

Three minutes later, Chi Kai arrived. After exchanging introductions, he began chatting with Manager Zhu and the others about platform rules, marketing strategies, and methods for acquiring traffic.

Free traffic exists, but not much; zero commission is also true, but once the business scale reaches a level of 100,000 in monthly sales, commissions will begin to be charged.

After all, a shop capable of generating over a million in annual sales doesn't need assistance.

Manager Zhu and the others agreed without hesitation.

As for people like Chai Kai, their number in Hui'an Province is countless; some relied on connections, others visited in person, and still others used official business cooperation phone lines, all expressing intentions to cooperate.

Huang Zheng seized this opportunity and seamlessly formally launched the Pinbai Farmer Assistance Plan, recruiting high-quality merchants in the fruit, vegetable, aquatic, and livestock categories nationwide.

Soon, Pinbai users discovered that the fresh food category in the Ten Billion Subsidy had been separated from the food category; the secondary categories now included fruits, vegetables, meat, poultry, eggs, and aquatic seafood.

Products such as Qingdao prawns, Hui'an stinky mandarin fish, Beihu crayfish, Zhoushan hairtail, and Dalian sea cucumbers were all available.

In an instant, the style of Pinbai was completely opposite to that of Taobao and Jingdong; the former vigorously promoted farmer assistance, bringing products like potatoes, chili peppers, loofah, and garlic onto the e-commerce platform; the latter were busy negotiating with international big brands like Estée Lauder, Dyson, La Mer, and Smith.

On June 22, Kuipao entered the food delivery market in Changshan City.

Cheng Weixing and Pei Yi joined forces to launch promotions: booking a ride to get delivery coupons, ordering delivery to get ride-hailing coupons. Combined with the new users brought by Pinbai, even though DiDi Chuche opened a second front in Beihe Province, it still could not defeat Kuai Di Chuche.

On the other side.

Hui Ge and the others, holed up in a rental room in Shencheng, fiddled around and actually found a new vulnerability in DiDi Chuche.

"Hui Ge, it's done. This code-receiving equipment is a new product; combined with brand-new virtual positioning software and line simulators, even if you give the DiDi Chuche technical team half a year, they won't notice."

A-Zhen, the most technically proficient in the team, said with great pride.

"Half a year? Damn it, stop blowing smoke!" Hui Ge said dismissively.

"Hui Ge, let's get started; we haven't seen a penny in seven or eight days." Yao Zi chuckled and urged anxiously.

Shencheng was much more fun than Yanjing. The five of them spent money recklessly; during their time in Shencheng, besides finding vulnerabilities for DiDi Chuche, they spent all their remaining time in commercial KTVs and bars, long accustomed to a life of decadence.

Liu Zi and Chao Zi nodded in agreement, fixing their gaze on Hui Ge.

"This time, we won't act directly ourselves! We'll only sell the technology!"

Hui Ge narrowed his eyes and spoke word by word.

"Sell technology? Hand over the money-making opportunity to others? Hui Ge, is your brain short-circuited?" Yao Zi immediately panicked and started blasting.

"Fuck you! Who are you talking to!" Hui Ge didn't indulge him and kicked him.

"Hui Ge, don't be angry! You know Yao Zi is single-minded; his brain circuit is short." A-Zhen held Hui Ge back and hurriedly pleaded.

"Yeah, Hui Ge, don't hold it against Yao Zi." Liu Zi and Chao Zi weren't idle either; while helping Yao Zi up, they urged him to apologize to the boss.

"Hui Ge, I'm sorry." Yao Zi avoided eye contact and apologized with his head down.

"If it happens again, just get out!" Hui Ge waved his hand and scolded angrily.

Yao Zi hummed in acknowledgment and obediently returned to his seat.

Hui Ge let out a cold sound; he hated people who talked nonsense the most.

From the lesson of the last time, he realized a principle: personally going into the field to fleece DiDi Chuche was too easy to expose; it was better to hide behind the scenes and package the technology to sell to other studios.

Just as DiDi Chuche and Kuai Di Chuche were engaged in fierce confrontation, a fake-order software named Xiao Nai Niu quickly became popular in the underground gray industry.

Xiao Nai Niu is the cow!

One hundred thousand per set, including virtual positioning, automatic code reception, dynamic IP and device ID switching, line simulators, and a full suite of technical solutions.

Although the price was high, everyone had seen the previous news; as long as one had guts, earning over a million a month was no problem.

Fortune is sought amidst danger!

After selling two sets of software, Hui Ge immediately realized the price was set too low and subsequently raised it to one hundred and fifty thousand per set.

Yet in just a few days, another six sets were sold.

"Hui Ge is awesome! This is much faster at making money than doing it ourselves." Liu Zi and Chao Zi were overjoyed, their eyes filled with desire for cash.

"Be quick about it; after receiving the money, immediately block the buyer, and the bank card must be destroyed." Hui Ge instructed uneasily.

"Don't worry, Hui Ge. All the receiving accounts were bought from Sanhe Gods; we guarantee no trails will be left." A-Zhen said with a smile.

"Best be so; caution is never a mistake." Hui Ge said.

At the same time.

Cheng Wei stared at the data report, a satisfied smile overflowing on his face.

In Yanjing, the market share ratio between Kuai Di Chuche and DiDi Chuche was 6:4;

In Changshan, the market share ratio between Kuai Di Chuche and DiDi Chuche was 5.5:4.5.

Cheng Wei thought he had reclaimed a portion of the market share, but he had no idea that DiDi Chuche's subsidy campaign was, in the eyes of gray industry practitioners, a piece of fresh, succulent meat.

Wool-gatherers and gray industry studios were all desperately using various technical means to bypass DiDi Chuche's IP and device number verification, conspiring with taxi drivers to cash out large subsidies.

In fact, DiDi Chuche's market share had not changed; only the number of cheating users and drivers had increased, with over thirty percent being virtual orders and empty car orders.

In other words, DiDi Chuche's daily marketing budget of over a million was all being fleeced by the gray industry.

Amidst the joy of an impending turnaround, Cheng Wei expanded his business map to Tianjin.

Cheng Weixing immediately responded, allocating personnel to establish a Tianjin branch, fighting right up against DiDi Chuche's defensive line.

This move made the bosses of gray industry studios ecstatic; after all, the broader DiDi Chuche's business scope and the higher the order volume, the less likely their cash-out behavior would be detected.

Two days later, Kuipao also announced its entry into the Tianjin food delivery market.

With no competitors constraining it, Kuipao's expansion frequency reached an unimaginable level.

In half of the cities in Hui'an Province, the figures of Kuipao delivery riders appeared.

Ground promotion business personnel, along the streets and alleys, moved all the merchants painstakingly developed by Meituan, Dianping, and Lashou Wang onto the Kuipao platform.

At this moment, Pei Yi realized an important issue: why not add group-buying business to Kuipao?

When ground promotion personnel negotiated with merchants, if they could negotiate both delivery and group-buying business at the same time, wouldn't that also improve work efficiency?

Thinking of this, Pei Yi immediately went to report his idea to the boss.

(End of this chapter)