Chapter 281: O2O Strategic Layout, Large-Cycle Model! The 3B War Begins!

"President Cheng, I didn't expect the commercialization operations center of Qian Du Maps to be even worse than the planning department of Di Di Dache. Your proposal is brilliant; I'll take you to see the boss."

Before Cheng Wei could react, Liang Zhixiang smiled and praised him again.

Hearing this, Cheng Wei's old face flushed; he subconsciously pushed up his glasses and said awkwardly, "Yesterday, Gao De Maps updated, embedding Kuai De Dache and Kuai Pao Waimai services within its functional modules."

Gao De Maps?

Liang Zhixiang was slightly stunned.

Qian Du has numerous business lines; although he is Qian Du's Vice President, he is not the person in charge of Qian Du Maps, so naturally, he could not learn of this industry change at the first moment.

After all, only 24 hours had passed since Gao De Maps updated and revamped.

"Alright, I understand." Liang Zhixiang felt disappointed; he had thought it was an idea Cheng Wei came up with, but it turned out to be a competitor's strategy.

Privately, the heads of Jun Lian Capital and Today Capital had communicated with Li Yanhong, wanting to kick Cheng Wei out.

The combined shareholding ratio of the three investment institutions was 58.2%, far higher than the 34.3% in Cheng Wei's hands.

Moreover, when Di Di Dache was first established, it did not adopt an AB share structure; during each financing round, Cheng Wei had not signed a concerted action agreement or a voting rights entrustment agreement with investment institutions such as Qian Du, Jun Lian, Gao Ling, and Seaya.

Therefore, Cheng Wei had actually lost control over Di Di Dache.

To put it plainly, Cheng Wei's work skills were all invested in business development; relying on his background from the Huawei Iron Army, he fought back and forth with Cheng Weixing in the subsidy war and market struggle.

If it weren't for the support of Sen Lian Capital behind Kuai De Dache, providing money when money was needed and traffic when traffic was needed, Di Di Dache might not have been so passive.

But regarding management level, organizational coordination ability, strategic insight, and decision-making power, Cheng Wei was all unsatisfactory.

This was also the main reason Jun Lian Capital and Today Capital wanted to replace him.

Cheng Wei has ability, but not much, and it is not comprehensive enough.

Currently, Li Yanhong is still considering whether to join hands with Jun Lian Capital and Today Capital to kick Cheng Wei off the position of Di Di Dache CEO.

"Knock, knock, knock—" Liang Zhixiang raised his hand and knocked on the door.

"Come in!" A low male voice came from inside the room.

Liang Zhixiang led Cheng Wei, pushed the door open, and walked in.

As soon as Li Yanhong saw Cheng Wei, his heart gave a "thump," and he thought to himself: Is this guy here to ask for money again?

"President Li, hello." Cheng Wei's body leaned forward slightly, and he greeted with a smile.

"President Cheng, please sit." Li Yanhong smiled faintly.

Although he didn't like Cheng Wei much, he still had to do the surface-level work.

"President Li, yesterday Gao De Maps updated its software version, adding ride-hailing, food delivery, and group buying functions to the product homepage; Gao De Maps users in Hangcheng, Jin Ling, Luzhou, Yanjing, and other places can all use the online car-hailing service."

Cheng Wei said it directly.

After listening, Li Yanhong narrowed his eyes, his brain spinning rapidly as he considered the deep meaning behind Xiao Jun's move.

The core need of electronic map users is travel, but travel is often accompanied by derivative needs like 'eating, drinking, playing, and having fun'; after integrating food delivery, group buying, and ride-hailing businesses, users no longer need to switch apps to complete a series of closed-loop operations on the platform: 'check route → view group buys → order food delivery → call a car'.

Although Qian Du Maps has UGC services like map APIs and merchant annotations in commercial monetization, compared with Gao De Maps, it instantly fell into a lower tier.

Li Yanhong was the top scorer of the college entrance examination in the 1980s and a top student from Peking University; his brain was not stupid, and with a little thought, he figured out the key point.

So he looked at Cheng Wei and said, "I understand what you mean; product function development takes time; at that time, I will have President Liang notify you."

The implication was clear: Qian Du would definitely copy Gao De Maps' operational tactics!

Using map navigation as a traffic entry point and leveraging local life services to extend user stay time and improve monetization efficiency would not only enhance user stickiness and open up new profit models but also achieve a positive cycle of 'traffic → scenario → monetization'.

The more Li Yanhong thought about it, the more excited he became, increasingly feeling that investing in Di Di Dache was the right move.

"Thank you for President Li's support." Seeing that Li Yanhong agreed so readily, Cheng Wei couldn't help but sigh in relief, and the huge stone blocking his heart fell down.

Kuai De Dache has Gao De Maps; Di Di Dache also has Qian Du Maps; who will win and who will lose is yet to be known.

After receiving Li Yanhong's promise, Cheng Wei immediately felt full of confidence, then stood up to take his leave.

After seeing the person out of Qian Du, Liang Zhixiang turned around and returned to Li Yanhong's office.

Based on his understanding of his own boss, Li Yanhong definitely had something else to instruct.

"Victor, regarding the group buying and food delivery businesses, is the self-operated model better, or should we integrate third-party services?"

Li Yanhong looked up, saw Liang Zhixiang walking in, and asked abruptly without preamble.

Liang Zhixiang understood his meaning; after frowning and thinking deeply for several tens of seconds, he boldly replied, "Self-operated!"

Qian Du Maps is the group's core business; integrating third-party services would be doing a wedding dress for others for nothing, wouldn't it?

"You and I think exactly the same." The corners of Li Yanhong's mouth rose slightly, and a smile appeared on his face.

Under Chen Yansen's influence, Li Yanhong developed a strong interest in the industry layout of local life services a year early, wanting to build a super scenario of 'location + consumption'.

On the other side.

Chen Yizhou of Ren Ren Wang sat on the sofa and smiled as he quoted the price: "270 million US dollars."

"President Chen, don't joke; can Nuomi Wang be worth 270 million US dollars? Just one month ago, Laoshou Wang's quote was only 300 million US dollars."

Chen Yansen's voice came from the speaker; the tone seemed full of smiles but was full of disdain.

In the group buying industry, Meituan and Dianping rank in the first tier, with monthly transaction volumes exceeding 1 billion Chinese yuan; Laoshou belongs to the second tier, not enough compared to the top but enough compared to the bottom, with monthly transaction volumes between 500 and 600 million yuan.

Wowo Tuan and Nuomi Wang belong to the third tier, with monthly transaction volumes of 300 to 400 million yuan; they have not made a profit to date, with a single-quarter loss as high as 6 million US dollars.

Wanting to dump the burden while also selling at a high price?

Where is there such a good thing!

Chen Yizhou's expression froze; being mocked to his face by a junior made him feel dissatisfied, but to sell off Nuomi Wang, this "dead weight," he still forced himself to endure and patiently explained, "Laoshou Wang is on the decline; Nuomi Wang is still growing steadily in order volume, revenue, and market share..."

"160 million US dollars." Chen Yansen cut the other off directly, slashing 110 million US dollars in one stroke.

"President Chen, quoting a price like this is not a normal attitude for doing business." Chen Yizhou frowned tightly and questioned stiffly.

This bastard Chen Yansen; he started by giving a forty percent discount; this price is too insulting.

"Nuomi Wang's true value is not as high as you imagine; after I take over, I still need to reorganize the organizational framework, the ground promotion team, and the system architecture; 160 million US dollars is the highest quote."

Chen Yansen snorted coldly and pushed back hard.

Selling out, and you won't even let me haggle?

"Since President Chen has no sincerity, then forget it." Chen Yizhou angrily hung up the phone.

Renren Games earns 7 to 8 million US dollars a month; the losses from Nuomi. com are something he can temporarily bear. 160 million US dollars?

Isn't this just treating people like beggars!

At this moment, the mid-to-high-level management of Nuomi. com also received word that the group intended to sell Nuomi. com.

The buyer is most likely Senlian Capital!

Zhang Xuhao looked utterly confused upon hearing this; could it be that he too could not escape the fate of working for Chen Yansen?

"I heard Kuipao's benefits are super good; just the overtime pay alone each month can reach sixty to seventy percent of the monthly salary. When is the boss selling? I can't wait anymore."

"Is this news accurate?"

"Ridiculous! Drop the 'is it', this came from President Shen's assistant; I'd say it's nine times out of ten true."

Within Nuomi. com, the news spread quickly.

"Zhang Xuhao, come with me for a moment." At this moment, Nuomi. com CEO Shen Boyang stood at the intersection and shouted at Zhang Xuhao.

"President Shen, you called for me." Zhang Xuhao ran two quick steps and approached Shen Boyang, saying.

"You've heard about President Chen preparing to sell Nuomi. com, right?" Shen Boyang asked.

Zhang Xuhao froze, let out a dry laugh, and didn't know how to respond.

It seemed the news that Senlian Capital intended to acquire Nuomi. com was no baseless rumor; thinking of continuing to fight side by side with his old comrades Wang Yuan, Kang Jia, and Deng Ye, his mood was exceptionally complex.

"Good that you know; pack up, and accompany me to Qiandu. com headquarters this afternoon." Shen Boyang continued speaking.

"President Shen, shouldn't we go to Luzhou or Xucheng?" Zhang Xuhao asked curiously.

"The acquirer is Qiandu; why would we go to Luzhou or Xucheng?" Shen Boyang asked, full of confusion.

"Oh, I just misheard; what time do we depart?" Zhang Xuhao didn't probe deeper, asking with a smile.

"Three o'clock this afternoon; there are still two hours to prepare; don't let me down." Shen Boyang patted Zhang Xuhao's shoulder and instructed with a stern face.

Li Yanhong wanted to fully understand the group-buying and food delivery businesses, and among Nuomi. com's staff, Zhang Xuhao was the most suitable companion.

As the founder of Ele. me, no one understood the operational rules of the food delivery industry better than him.

Zhang Xuhao finally understood; the person wanting to acquire Nuomi. com was Li Yanhong.

Did Qiandu also want to venture into the group-buying and food delivery sectors?

Two hours later, he sat in Shen Boyang's passenger seat, following Chen Yizhou's Rolls-Royce, and together they drove into Qiandu. com headquarters.

Compared to Nuomi. com, Qiandu's headquarters building was far more magnificent, covering an area of 91,500 square meters, located in the hub of China's internet industry, neighboring Lenovo's R&D base, Digital China, and Zhongguancun.

It is worth noting that in the "BAT" designation, Qiandu ranked first; thus, one can see how high Qiandu's status was within the internet industry in 2012.

Chen Yizhou, accompanied by his assistant, Shen Boyang, Zhang Xuhao, and others, led by Liang Zhixiang, arrived at Li Yanhong's office.

Li Yanhong caught sight of Chen Yizhou and the others, immediately stood up to respond; although Chen Yizhou's Renren Group had a relatively low market value, the other party was at least a big boss worth billions, and his willingness to come to Qiandu personally clearly showed he had given Li Yanhong ample face.

"President Chen, long time no see; the last time we met was at the Shenzhen Technology Exchange Conference in March; who are these few people?" Li Yanhong asked proactively.

"Nuomi. com CEO Shen Boyang, and Zhang Xuhao, head of Nuomi. com's North China region; he was originally the founder of Ele. me food delivery."

Chen Yizhou introduced them truthfully.

Zhang Xuhao sighed inwardly; defeat was defeat; although the title of "founder of Ele. me food delivery" stirred shame within him, one must bow one's head in the workplace, so he forced a smile and greeted Li Yanhong.

Next, the group discussed topics ranging from the group-buying industry to the food delivery industry; Li Yanhong did not mention the acquisition matter even once.

Listening to the experience-sharing of Shen Boyang and Zhang Xuhao, two industry veterans, Li Yanhong gradually formed a clearer strategic deployment for Qiandu. com's O2O ecosystem loop.

At the same time, from Chen Yizhou's words, he also learned the other party's true intentions regarding selling Nuomi. com.

Although the "Thousand Group Wars" had entered its final stage, the five major platforms—Meituan, Dianping, Laoshou, Nuomi, and Wowo Tuan—were still in the "five into four" finals; to compete for more market share, subsidies for merchants and users each month reached 6 million US dollars.

Only 6 million US dollars a month?

Hearing this, Li Yanhong's heart remained completely unmoved.

Perhaps the figure of Didi Chuxing losing 50 million US dollars monthly had long since numbed him.

After a period of understanding, Li Yanhong merely responded with a few ambiguous words.

Seeing this, Chen Yizhou hurriedly lowered his psychological price from 270 million US dollars to 240 million US dollars.

"President Chen, let me consider first; whether it is 270 million US dollars or 240 million US dollars, it is not a small sum; it requires board approval." Li Yanhong casually found an excuse.

After seeing off Chen Yizhou and the others, Li Yanhong dialed Zhu Xiaohu's phone again.

Last time, the other party sought him out, wanting to sell Laoshou. com to Qiandu for 320 million US dollars.

At that time, he had no interest; now, he did.

Li Yanhong's thoughts were much like Chen Yansen's; Laoshou. com had higher monthly transaction volumes and market share, and the price difference was only tens of millions of US dollars; buying Nuomi was not as good as buying Laoshou.

Chen Yizhou, leaving Qiandu headquarters, kept a dark face the entire time; how could he not understand that Li Yanhong was trying to drive down his price.

Chen Yansen haggles ruthlessly; Li Yanhong's tricks are deep.

Chen Yizhou took a deep breath, planning to drag it out for a few more days; by then, he would lower the price to 220 million US dollars; if Li Yanhong disagreed, then they would part ways.

He simply didn't believe that among so many potential buyers in the country, there wasn't a single one willing to offer a high price.

The next morning, 360 Search quietly went online.

After achieving great success in the mobile phone industry, Zhou Hongyi expanded his business boundaries into the search engine field.

Previously, the default search engines for 360 Browser and 360 Navigation were Google and Qiandu; at this moment, they were changed to 360 Search.

"There is a search giant in the country that monopolizes eighty percent of the market share, causing users to lose their right to choose; Google frequently suffers from network interruptions; with no choice, the search giant dares to manipulate search results at will. I am not making 360 Search to make money; I just want to break the monopoly, improve search quality, and make users the winners!"

Half an hour after the product went online, Zhou Hongyi posted a Weibo message.

Although he did not name names, netizens all knew that Zhou Jiaozhu was cursing Qiandu.

"Good move, Zhou Jiaozhu! A thousand-degree search is full of ads—support!"

But this comment was deleted by Zhou Hongyi in an instant.

"Zhou Jiaozhu" is not a kind term; it borrows Lei Yi's words to call him Dongfang Bubai.

(End of this chapter)