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Chapter 292: Meituan Attacks: The Outsourcing Strategy! KuaiPao Rider: You All Don

~11 min read 2,100 words

At ten-thirty at night, a Bentley sped along the Shanghai-Kunming Expressway.

Chen Dejun sat in the back seat, eyes closed, recalling the scene from his afternoon meeting with Ma Liyun—warm and polite, but when money came up, he dodged and changed the subject.

"Fuck, even worse than Chen Yansen—thinking you can get a bargain? Not a chance!"

Chen Dejun snorted, unable to stop his inner complaints.

After thinking it through, he let out a quiet sigh: the Tonglu courier companies had taken over a decade to grow, but collapsed in just one year.

Business warfare is merciless; without money or power, death is the only path.

To Chen Yansen, Shentong was no different from Quanfeng, Sufeng, Guofeng, or Tiantian Express—mere ants.

The only difference? Shentong was slightly larger, so stepping on it required a bit more effort.

Traditional courier companies were no match for Senlian Capital; Pinbei provided order resources, Yunsu seized market share, and together they struck hard—Shentong simply couldn't resist.

After careful consideration, Chen Dejun gradually made up his mind: he would sell the company to Yunsu.

At that moment, ten kilometers behind him on the highway, Yu Weijiao held his phone, venting to Nie Tengyu, CEO of YuanYun Express: "Ma Liyun's a sneaky bastard—Yuantong's order volume has dropped 70%, yet Ali still sits back watching the tigers fight, refusing to spend a single cent."

Nie Tengyu had no intention of listening to Yu Weijiao, but out of years of friendship, he endured the complaints, suppressing a smirk as he casually asked: "So, you and Old Chen both plan to sell your companies to Yunsu?"

"Six or seven out of ten of our franchisees and couriers have left—what else can we do?" Yu Weijiao replied with a bitter laugh.

"Too bad—if you'd sold two months ago, you could've made another two or three hundred million." Nie Tengyu's lips curled slightly in a cold smile.

His words sounded concerned, but carried a hint of mockery.

After all, he knew that when YuanDa first surrendered, Yu Weijiao had called him a coward behind his back.

Hearing this, Yu Weijiao's eyes turned red, his chest tightening; he then cursed Liao Wei, Chen Yansen, Ma Liyun, and everyone else involved.

Nie Tengyu chuckled, the sound of Yu Weijiao's furious curses filling the speaker and bringing him great satisfaction.

On the other side.

Taohuadao, Ali's headquarters in Hangcheng.

Ma Liyun stood by the window, gazing at the brightly lit office building, a faint, self-satisfied smile on his face.

He had finally completed Ali Baba's equity buyback plan; though costly, the future gains made it all worthwhile.

"Ma Zong, Chen Dejun and Yu Weijiao's offers aren't high—1. billion each, 1. 5 billion each; we can fix Ali's logistics gap with less than 2. billion."

Lu Zhaoxi stood beside him, his expression shifting; after careful thought, he cautiously spoke up.

"I don't care about the price—I know Chen Dejun and Yu Weijiao. If I agree, they'll use Ali's offer to go to Chen Yansen and inflate their value, then bargain again. Shentong and YuanTong aren't at their limit yet."

Ma Liyun waved his hand, turning to Lu Zhaoxi with a dismissive tone.

Though Chen Dejun and Yu Weijiao had told him Chen Yansen had already made an offer, their back-to-back visits immediately raised Ma Liyun's suspicions.

He assumed they were playing games—he didn't believe them for a second.

Based on his understanding of Chen Yansen, the acquisition price for Shentong alone would be crushed below one billion.

Chen Dejun and Yu Weijiao trying to fool him? Dream on!

The next day, dawn was fading, the eastern sky turning pale.

Chen Yansen slowly woke up, his vision filled with the pale-pink face of a young girl: Song Yuncheng lay curled in his arms, eyes softly closed, sleeping deeply.

Sleeping alone was boring—Chen Zong preferred sleeping with someone.

He waved his hand, and his phone flew automatically into his palm.

5: 3 a. . he'd slept barely four hours.

Chen Yansen sat up, leaning against the headboard, opening an electronic scan of "Perelman's Proof" and flipping through it idly to pass the time.

Within a ten-meter radius, any insect approaching the spiritual sense perimeter of Room 0418 would panic and flee as if facing a deadly threat.

Throughout the summer, teachers living on the third to fifth floors of the faculty apartment building were astonished: this year, mosquitoes were nearly nonexistent—even mosquito coils went unused.

Ten minutes later, Chen Yansen switched to "The Complete Guide to Cosmic Laws," his idle left hand slipping into the air-conditioned blanket, groping toward its target.

Song Yuncheng murmured in her sleep, instinctively tightening her legs, lips slightly parted, brows furrowed, breathing quickening.

Soon, she blinked open her drowsy eyes, half-asleep: "What time is it?"

"Half past six," Chen Yansen lied with his eyes open, his hand never pausing.

"Don't play—let me sleep another hour, I have a morning meeting." Song Yuncheng clutched Chen Yansen's left hand, trapping it tightly.

Chen Yansen smiled faintly and kept reading.

Only at 8: 0 did they finally dress and step out the door.

"Go back to Lucheng sometime and get your passport sorted."

As they went downstairs, Chen Yansen reminded Song Yuncheng.

"Alright," she nodded, asking no further questions.

At the first floor, Chen Yansen got into the driver's seat of the Bentley and drove toward the tech park.

Song Yuncheng strolled slowly to the startup park entrance, pressed her key fob, and a white Porsche Panamera nearby unlocked.

Pinbei, Orange Tech, and the Orange Phone Factory provided each mid-to-senior manager—director and above—a car worth about two million yuan retail; Song Yuncheng, as Head of Major Client Acquisition, was no exception.

At year-end tax time, managers from Orange Pay, Today Tech, ByteDance, Yunsu, KuaiPao, and KuaiDi Taxi would also enjoy this benefit.

Ten minutes later.

Chen Yansen parked, entered Building Nine, took the elevator to the top floor, and opened his office door.

Reviewing data, handling emails, approving workflows—he finished all work in half an hour.

Chen Yansen leaned back in his chair, pulled out his phone, and began his daily slack-off routine.

"UC Browser users surpass 200 million!"

"KuaiDi Taxi expands: covers multiple cities in Huadong and Huabei, daily orders exceed three million."

"Meituan Waimai debuts, spending lavishly to invite Beijing residents to free meals!"

Meituan Waimai has launched?

Chen Yansen raised an eyebrow—under his interference, Wang Xin had entered the food delivery industry a year early.

He chose Beijing as his first operational city—likely a well-considered decision, since KuaiPao's highest market share lay in Shanghai, Lucheng, Jin Ling, and Hangcheng, where long-established merchant and user bases and ample delivery capacity existed.

If Meituan Waimai dared to enter, it was asking for death!

But Beijing was different—KuaiPao had only been there less than half a month; its advantage wasn't enough to crush Meituan.

If Meituan Waimai could defeat KuaiPao in Beijing, its momentum would surge, opening a new revenue stream and attracting investor attention.

Remember, it had been one year and two months since Meituan's second funding round.

Dazhong Dianping had secured 600 million USD in funding three months ago from Zhixin Capital, Today Capital, and others.

Lashou had even tied itself to Baidu's belt—no shortage of traffic or capital.

Only Meituan remained silent; Wang Xin had gone gray-haired from worry, but investors unanimously agreed: no additional funding for now.

Ali was cash-strapped—planning Cainiao Logistics while pouring money into ride-hailing and food delivery.

Moreover, Ma Liyun did not support Meituan's move into food delivery.

Privately, the two had clashed bitterly.

In Wang Xin's view, KuaiPao could do group buying, yet Meituan couldn't do food delivery—Ma Liyun's bias was obvious.

Wasn't this bullying the honest?

Meituan's core investors—Sequoia Capital and Google—having also invested in Dazhong Dianping, had developed a "fighting cocks" mentality.

Whoever won, they'd back.

Wang Xin knew this well, but he had no power—when weak, how could he refuse to be a pawn?

Food delivery might be Meituan's best chance to break through!

Beijing, No. 6 Wangjing East Road, Meituan Headquarters.

Wang Xin raised his hand, rubbing his head in deep thought.

"Meituan Waimai's first operational zone: from Wuyuan Bridge in the east to Wanghe Bridge in the west, north to the Fifth Ring Road, south to the Third Ring Road. Though small, it includes Wangjing International Business Center, HeSheng Qilin New World, XiaoYun Road Meishijie, Wangjing Meishijie, Poly Central Park, Australia Kangdu, and over thirty residential communities—more than enough for our initial growth."

Wang Huiwen, seated across from him, spoke confidently.

"How many delivery riders are online?" Wang Xin lowered his hand, lifted his water cup, and gulped it down.

"Forty-six," Wang Huiwen replied immediately.

"Too few," Wang Xin sighed.

KuaiPao Waimai had deployed over four hundred riders across Chaoyang, Haidian, and Dongcheng districts in Beijing, handling up to thirty thousand daily orders.

"KuaiPao offers riders too many benefits—we can't poach experienced delivery staff from them. These forty-six are mostly ex-employees of the 'Three Passes and One Reach.'"

Wang Huiwen shrugged helplessly.

Even if Meituan offered higher pay, KuaiPao riders wouldn't even glance their way.

First, KuaiPao has more orders and more stable income.

Second, KuaiPao grants riders stock options—small in number, but still valuable.

Third, KuaiPao offers hidden benefits: base salary, commissions, rush-order bonuses, quarterly bonuses, holiday red packets, bad-weather subsidies, supplemental medical insurance, and accidental commercial insurance.

Last Spring Festival, a KuaiPao rider in Jin Ling was hit by a car; the company's legal team immediately stepped in, negotiating the highest possible compensation, and during recovery, he received both lost-wage pay and additional subsidies.

To put it bluntly, even if a KuaiPao rider died in an accident, he'd still believe the company wouldn't shortchange him.

For Meituan to poach from KuaiPao's delivery force? Pure fantasy.

Wang Xin frowned deeply, thinking of a way to break the deadlock.

Suddenly, a idea popped into his mind, and he smiled: "If we can't hire full-time riders, let's use part-timers—quantity over quality."

Wang Huiwen didn't understand at first, her eyes filled with confusion.

"We can tap into idle delivery capacity—hire only part-time riders. Each might do only a dozen deliveries a day, but if we have enough of them, delivery timeliness is still guaranteed."

"Cut the base salary and five insurances and one fund, raise the per-delivery rate—this saves costs and attracts more part-timers."

Wang Xin explained slowly.

Cut the base salary and five insurances and one fund?

Just raise the delivery rate?

Will that even work?

Wang Huiwen's thinking was still trapped in KuaiPao's model—he believed Wang Xin's proposal was a "raise in title, cut in pay" tactic. Would Waimai riders be that stupid?

Wang Xin glanced at Wang Huiwen's expression and instantly understood his thoughts. He sneered: "Many people don't even know where they'll be tomorrow. Do you think they care about five insurances and one fund? Raise the per-delivery rate, lower the cash-out threshold, and increase cash-out frequency—riders will keep flooding into Meituan."

The tactic was shameless, but it perfectly exploited human nature.

Wang Huiwen fell silent for over ten seconds, then nodded firmly: "We can tie part-timers' labor contracts to third-party companies—it'll save us a lot of trouble."

"You handle it," Wang Xin replied.

Waimai riders are a high-risk group for traffic accidents. Outsourcing them lets us cut workers' compensation and medical expenses—and avoid costs like five insurances and one fund, paid vacation, sick leave, and more.

Conversely, Meituan reduces labor costs while boosting workforce flexibility, order response speed, and lowering employment risks and management pressure—a threefold win.

"Understood, Boss Wang," Wang Huiwen said with a smile. In just a few words, she had completely rewritten Meituan's rider income mechanism.

As for negative effects?

That's the third-party company's problem—what's it got to do with Meituan?

At this moment,

on the outdoor ground of Wangjing International Business Center, Meituan riders and KuaiPao riders formed two separate groups, chatting idly.

"Bro, why work for Meituan? Join KuaiPao!" asked a KuaiPao rider.

"Meituan's benefits are fine—base salary, five insurances and one fund, rush-order bonuses," replied a Meituan rider, sitting on his electric scooter with a grin.

Business competition was the bosses' affair—none of their concern as workers.

"What about bad-weather subsidies, quarterly bonuses, free health checkups, commercial medical insurance, third-party liability insurance, and holiday red packets?" the KuaiPao rider asked.

"What's third-party liability insurance?" the Meituan rider asked, stunned.

"Like if we accidentally hit a pedestrian or car while delivering, we just call the police and let the insurance handle it," the KuaiPao rider replied, then pressed: "You guys don't even have that, do you?"

The Meituan rider froze, momentarily speechless.

(End of Chapter)

End of Chapter

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