Chapter 348: The Origin of Dad Chen's Nickname, 10.98 Million Red Packets

On the Double Twelve major promotion day, at 9 a. m., Sister Chengzi Pay released version 2.1, adding contact lists, chat windows, and red packet functions based on version 2.0.

The marketing department arranged a batch of online shills to write numerous promotional soft articles on Weibo, Renren, and Jinri Toutiao, such as "Husband sent me a 1314 yuan red packet, what should I buy?", "Love red packet: The story behind 666 yuan", and "After receiving my first salary post-graduation, I sent my mom a 520".

The stories looked very warm, yet they mentioned Sister Chengzi Pay's red packet function intentionally or unintentionally.

The method was vulgar, but the effect was significant.

A large number of long-distance couples actually started sending each other red packets, then went to Weibo and Moments to post pictures and show off, thereby driving more people to join the red packet sending ranks.

Half an hour later, Chen Yansen posted on Weibo stating that starting from 10 o'clock, every hour, he would release 10,000 password red packets on Sister Chengzi Pay, with amounts ranging from 8.8 yuan to 888 yuan.

The total amount for each red packet session would not be less than 200,000, totaling 3 million for the day, released continuously for three days from December 12 to December 14.

Additionally, 33 grand prizes of 10,000 yuan each would be drawn daily from the fans.

The total marketing cost was 9.99 million!

But with the support of Chen Yansen's 47 million fans, it instantly shot to the top of the hot search.

Although internet tycoons have money, Chen Yansen was still the first to stuff money directly into users' pockets.

In less than ten minutes, Chen Yansen's Weibo likes, comments, and reposts broke 300,000.

Half an hour later, the repost count surged past 10 million.

As 10 o'clock approached, netizens kept pressing F5, rapidly refreshing Chen Yansen's Weibo main page.

"57!"

"58!"

"59!"

"The server is a bit tired and needs to catch its breath!"

Seeing this, the tens of millions of netizens watching the screens were stunned, then refused to believe it and continued refreshing; the content on the webpage changed to "Loading failed, please try again".

Did Weibo's server crash again?

Not only were the netizens confused, but even Chen Yansen was confused; regarding this, he couldn't help but mutter in anger: "Although Weibo's commercial monetization ability is poor, Cao Weiguo shouldn't be stingy on the server issue either, right?"

After complaining, he casually published the 10 o'clock red packet password on his personal account on Jinri Toutiao: "Pinbei Double Twelve, waiting for you to grab it".

Just as other netizens were still waiting for Weibo to recover, some quick-witted people quickly opened Jinri Toutiao and indeed found the password in Chen Yansen's Toutiao account.

Immediately copy, switch to Sister Chengzi Pay, enter the red packet page, and paste the password.

Right after, a golden and bright red red packet popped up; with one tap, one could open a red packet worth 8.8 yuan to 888 yuan.

The quantity of 10,000 red packets was not much; it was snatched up in less than three minutes.

Chen Yansen knew clearly in his heart that if the Weibo server hadn't crashed, and he suddenly posted the password on Jinri Toutiao, it probably wouldn't have lasted even thirty seconds.

On the other side.

Learning that his own product had been crashed by Chen Yansen again, Cao Weiguo bitterly smiled and cursed: "This bastard, give me a heads-up in advance, and I could have let the technical department prepare!"

It wasn't until 10:37 that the Weibo server returned to normal, but as soon as netizens saw the screenshots in the comment section, they instantly felt the sky was falling.

Chen Yansen went to Jinri Toutiao to release the password?

The red packets were already snatched up?

"Mr. Chen, I haven't even boarded the bus yet!"

"Dad Chen, release another one, mwah!"

"Mr. Chen is only twenty years old, and you call him Dad? Is that reasonable? I don't want you half-brothers from different fathers and mothers!"

"Can anyone tell me, should I wait for the next round on Weibo or go to Jinri Toutiao?"

"I haven't even downloaded Jinri Toutiao yet!"

Netizens discussed in a cacophony.

Chen Yansen leaned casually against the office sofa, glanced quickly at the comment section, and replied: "The passwords for the upcoming rounds will be announced simultaneously on Jinri Toutiao and Weibo; to make up for the users who didn't grab the first round, I will draw 33 grand prizes of 10,000 yuan daily from the fans on Jinri Toutiao."

Once the news broke, the Weibo webpage lagged again, but this time it didn't crash.

"Dad Chen only has 5.7 million fans on Jinri Toutiao; the winning rate is eight times that of Weibo, rush!"

"Dad, love me one more time; it doesn't matter if I grab the red packet, I must be on the list for the 10,000 yuan grand prize!"

"Dad Chen is generous! Sprinkling 10.88 million yuan in one go!"

The download volume of Jinri Toutiao skyrocketed crazily; normally, daily new additions were only around 1 million, but after Chen Yansen announced he would release passwords on Jinri Toutiao, the download volume increased by 1.7 million in just half an hour. As soon as 12 o'clock arrived, the password updated again: "I am waiting for you on Jinri Toutiao".

Unexpectedly, it didn't even last three seconds.

Each session had 100 big red packets of 888 yuan, scattered among tens of millions of participating users, so the proportion was actually extremely small, but the appearance of dozens of lucky ones posting pictures created the illusion that it was easy to grab.

After the 1 o'clock session ended, some observant netizens suddenly discovered that the password release time on Jinri Toutiao seemed to be two seconds faster than on Weibo.

Therefore, the download volume of Jinri Toutiao skyrocketed with a "ka-ka" sound.

Liang Bo stared at the data backend; from 11:30 a. m. to 5 p. m., 7 million users were forcibly added, and the download volume reached over 7.4 million.

The customer acquisition cost per single user was only 1.56 yuan!

Furthermore, the red packet grabbing activity still had more than two days left; if 20 million users could be added, the customer acquisition cost would continue to drop.

At 10:30 p. m., Chen Yansen's fan count on Jinri Toutiao had exceeded 15 million, and his Weibo fan count reached 50 million, leading the second place by a cliff-like margin.

Twenty years old, a net worth of 50 billion US dollars, plus an outstanding figure and looks, and experiences such as appearing on CCTV's Celebrity Interview and the American edition of Time Magazine, made Chen Yansen incredibly popular on the internet in 2012.

A bunch of people in the comment section chased Chen Yansen, calling him Dad.

"Seems like in a past life, only Chengguo would call me that."

Chen Yansen smiled helplessly and muttered softly.

Using password red packets to promote Sister Chengzi Pay could be described as killing three birds with one stone; Jinri Toutiao and Pinbei Shangcheng also gained a lot of traffic.

Thinking of this, Chen Yansen pushed the door open and walked out, took the elevator to the first floor, and walked directly into Building No. 6.

The giant LED screen on the first floor displayed the real-time sales of Pinbei Double Twelve: 3.74 billion Hua yuan!

Only one and a half hours remained until midnight; the final transaction amount might reach 4 billion Hua yuan, which was a full 43% drop compared to the single-day output of Double Eleven.

But this is also normal; between Double Eleven and Double Twelve, only one month passes.

User purchasing demand has an upper limit!

"Monitor, Mr. Huang and the others are on the second floor." Xu Xingxing, who had been busy making reports, smiled and reminded him upon seeing Chen Yansen.

"Tell Old Huang the usual rule: get off work as soon as it hits twelve; I won't go up."

Chen Yansen stopped, glanced at the data once, then spoke to Xu Xingxing.

"Okay." Xu Xingxing squinted with a smile and nodded in agreement.

After speaking, Chen Yansen turned around, took out his phone to send a text to Meng Jie, casually picked a Bentley, and got into the car.

Not long after, Meng Jie came running out of the building, sneaking into the passenger seat like a thief.

"Chen Yansen, let's go!"

Meng Jie waved her arms and said with a smile.

From her perspective, the villa Chen Yansen purchased near Sanjiaozhou Park was the first house of his life, so naturally, she had to go take a look.

"Uncle Meng won't call tonight, will he?" Chen Yansen held the steering wheel with one hand, drove the car slowly out of the Technology Park, and joked teasingly.

"I'll turn it off then." Meng Jie blinked her eyes and decided immediately.

Chen Yansen rubbed her head, smiled lightly, and sped off toward the villa district.

At the same time, inside the JD Headquarters building, the lights were still on.

"Boss, you are going to the United States to study?"

Xu Lei, upon hearing Liu Qiangdong's decision, looked utterly shocked.

"Since JD was founded, fourteen years have passed; I believe in your management level, and I believe in JD's organizational structure and cohesion; consider this a test for you and for JD."

Liu Qiangdong said calmly, a smile hanging on his face.

Going to Harvard Business School to study serves two purposes: first, to rest and relax; second, to test the operational level of JD's mid-to-high-level management.

Anyway, after Double Twelve ends, e-commerce enters the off-season.

Whether he is at the company or not makes little difference!

"For about two months, I leave JD in your hands; do not disappoint me." Liu Qiangdong patted Xu Lei's shoulder, then let his gaze sweep one by one over the more than twenty senior executives.

Ma Liyun had already replaced the presidents of Tmall Shangcheng and Taobao with Zhang Yong at the beginning of the year; JD is at least one of the three giants of e-commerce, and it is time to cultivate successors.

When competing with Chen Yansen and Zhang Yong, he felt his own capabilities were insufficient.

"Boss, please rest assured." Xu Lei, seeing that Liu Qiangdong had made up his mind, hurriedly promised.

Liu Qiangdong acknowledged with a sound; his peripheral vision fell on the screen not far away: JD's Double Twelve promotion final sales figure was 1.39 billion!

(End of this chapter)