Chapter 362: Did Boss Chen Drop Cash Again

January 25, Old Chen drove his BMW X5 straight onto the Jingtai Expressway, heading steadily toward Chunshen.

Chen Guobin was completely unaware that a Mercedes-Benz MPV business car was trailing far behind him.

At 10 a. m., Chengzi Pay pushed a full-screen pop-up to users and set an event entry on the first screen of the homepage titled "Collect Five Blessings, Split 100 Million Cash."

Pinbei, Gao De Maps, Kuai Pao, Kuaidi Dache, and ofo bikes and other products simultaneously launched the Blessing Card giveaway event.

The event runs from 10 a. m. on January 25 to 8 p. m. on February 9; the first 200 users each day to collect all five Blessing Cards will win a 4,999 yuan cash grand prize (automatically deposited into Yu'e Bao) and qualify to split 84 million yuan in cash.

The five Blessing Cards are: Diligence Blessing, Patriotism Blessing, Harmony Blessing, Friendliness Blessing, and Prosperity Blessing.

Purchasing Yu'e Bao fund shares, shopping on the Pinbei Shangcheng, using Gao De Maps, ordering takeout, taking ride-hailing cars, and using shared bikes all offer chances to obtain Blessing Cards.

Additionally, extra Blessing Cards can be exchanged at the Blessing Card Shop for Yu'e Bao trial funds and various physical prizes.

On the surface, Chengzi Pay is spending 100 million yuan to host the Blessing Card collection event.

In reality, every Blessing Card has partner advertisements on both its front and back.

Telecom: 20 million!

Suning: 20 million!

Gome: 10 million!

Dangdang: 10 million!

Midea Appliances: 10 million!

All told, there were more than twenty companies in total; after deducting this 100 million yuan expenditure, Chengzi Pay still earned over 70 million yuan.

As soon as the event went live, users went crazy because the gameplay was too simple: collect all five Blessing Cards and split 100 million yuan in cash.

Who can guarantee they won't hit the jackpot?

In an instant, event sharing links began flooding BBS, Weibo comment sections, and Xiaoneiwang; social products like QQ, WeChat, and Mi Talk were not spared either.

Alongside Pinbei's bargaining links, they were dubbed the two electronic psoriasis of the internet world.

Inside a boys' dormitory at a university in Hangcheng.

"Brother Zhu, I still need one Diligence Blessing Card; how about you?"

"Funny, I'm also short one Diligence Blessing Card; for this 4,999 yuan, I've already ordered takeout three times."

"Who says otherwise? I placed over ten orders for nuts and snacks on Pinbei; just call it buying New Year goods."

"I'm also missing the Diligence Blessing Card! Does this thing even exist at all!"

"Do you have the Patriotism Blessing Card?"

At this moment, a boy named Zhou Yang in the dormitory asked quietly.

"I have two; I'll give you one." Brother Zhu generously offered.

"Brother Zhu, thanks; I'm just short the Patriotism Blessing Card." Zhou Yang smiled shyly, his eyes full of expectation.

"Oh, just short the Patriotism Blessing Card? What! You have the Diligence Blessing Card?" Brother Zhu was slightly stunned, suddenly stood up, darted behind Zhou Yang, and snatched the other's phone.

There, a Diligence Blessing Card lay quietly in the Blessing Card list.

"Quick, quick, quick! The first 200 get an extra 4,999 yuan cash!" Another roommate slapped Brother Zhu on the back, urging him frantically.

"Right, almost forgot!" Brother Zhu quickly returned the phone to Zhou Yang, then gifted another Patriotism Blessing Card, sending it into the chat box.

Zhou Yang tapped to accept, and the page immediately displayed a simple red packet synthesis animation.

"Congratulations on becoming the 73rd user to collect all five Blessing Cards; the 4,999 yuan grand prize has been sent to Yu'e Bao; please check!"

A text message floated across the middle of the screen.

Zhou Yang tapped the screen, exited the event page, opened the personal center, entered the Yu'e Bao channel, and indeed found an extra 4,999 yuan balance.

"Damn! Brother Yang, awesome!"

"Tell us quickly, where did you get this Blessing Card?"

"KFC at noon, shall we walk?"

The good friends in the same dorm instantly turned red-eyed, extremely envious; although Hangcheng's cost of living was not low, five thousand yuan was still most people's living expenses for three months.

"I just went to buy lunch outside the school; riding an ofo bike gave it to me." Zhou Yang didn't hide anything, speaking the plain truth.

"Damn! What are we waiting for?"

Brother Zhu grabbed a jacket and headed straight downstairs.

The remaining few followed closely behind, eyes gleaming, rushing after him.

"Brother Zhu, A Xin, are you guys still eating KFC?" Zhou Yang shouted after their retreating figures.

"Yes!"

Brother Zhu and the others turned their heads in unison to reply.

Not long after, guides on how to obtain the "Diligence Blessing Card" spread online; many "netizens" voluntarily shared: riding ofo bikes had an extremely high win rate.

Therefore, college students and white-collar workers in Hangcheng, Luzhou, Jin Ling, and Hucheng rushed straight to subway stations and bus stops that afternoon, launching a frenzy to grab ofo bikes.

In the dead of winter, the north wind cut like a knife, yet it did nothing to dampen everyone's enthusiasm for milking the system.

The usage frequency of ofo bikes skyrocketed; at 24:00 that day, Xingchi Technology's daily revenue reached 760,000 yuan, with a month-over-month growth rate as high as 137.5%, and 349,000 new users added.

On the first day the "Collect Five Blessings" event launched, a total of 394 people collected all five Blessing Cards, with an estimated split of 213,000 yuan per person.

Although everyone knew there were still fifteen days until the draw and Chengzi Pay wouldn't set the prize amount too high, even two or thirty thousand yuan would still be highly attractive to users.

Some, after obtaining the Diligence Blessing Card, did not choose to synthesize it but listed it on second-hand platforms.

The price soared from 1,000 yuan, peaking at 6,000 yuan; in the end, a real "sucker" actually paid six thousand yuan to buy this Diligence Blessing Card.

The heat exploded instantly!

"To split 100 million yuan, these people have gone mad: spending a fortune just to buy a single Diligence Blessing Card!"

"Chengzi Pay's virtual Blessing Card; someone offered 6,000 yuan!"

"Who has the Jingye Fu? I'll pay ten thousand for it. If you won't sell, I'll keep raising the price; if you will sell, ignore what I just said."

Websites like Weibo, QQ, and Sohu competed to report it—no one expected that Chengzi Pay had pulled another major stunt just before the Spring Festival.

"I really want to cut open his skull and see what's inside. This marketing campaign just keeps coming one after another."

After hearing this, Ma Liyun couldn't help but sigh.

"Boss, I also played with the Fu cards for a while. The business logic is simple: it serves as a marketing tool to collect advertising fees from clients, while also enhancing the product's social attributes and user retention," Lu Zhaoxi said, adjusting his glasses with a smile.

"Too late this year—copy it next year!" Ma Liyun declared decisively.

Meanwhile, Ma Wenteng, along with Zhang Xiaolong, Liu Zhiping, and others, was also studying Chengzi Pay's Five Fu collection event.

"Xiaolong, what do you think?" Ma Wenteng asked casually.

"Manager Ma, can we block Chengzi Pay's activity link?" Zhang Xiaolong replied.

"Xiaolong, you know the cooperation relationship between our group and Senlian Capital," Ma Wenteng said with a wry smile.

"Anyone else would've been blocked by WeChat and QQ long ago. I don't recommend copying it. Chengzi Pay does this to increase product interaction frequency and improve user retention. But WeChat and QQ are inherently strong-social platforms—launching a similar event would only overshadow their core function."

Zhang Xiaolong thought for a moment and said.

"I agree with Xiaolong. WeChat and Chengzi Pay differ fundamentally in strategic positioning, platform functionality, and user habits. In essence, WeChat is a mobile social app; large-scale marketing campaigns would only make users feel overly disturbed, invading their private space."

Before Ma Wenteng could ask, Liu Zhiping added.

"Hmm, I agree with your views. But we can still learn from the Five Fu marketing plan. The funds under Zero Money Treasure have already surpassed 20 billion Huayuan, proving that in the payment sector, Chengzi Pay has pulled ahead of WeChat Pay."

In truth, Ma Wenteng wanted to follow the trend, but seeing Zhang Xiaolong and Liu Zhiping both opposed it, he suppressed the impulse deep inside him.

Moreover, after hearing their reasoning, he found it entirely reasonable.

The next day, since it was Saturday, Chengzi Pay users got up early and rode OFO bikes; every five hundred meters, they stopped their ride and claimed a Fu card.

But they gradually realized that, aside from the Aiguo Fu, Youshan Fu, Fugiang Fu, and Hexie Fu, not a single Jingye Fu appeared.

Only at 11 a. m. did someone reveal on Weibo: while browsing Lingxi Browser today, they accidentally won a Jingye Fu.

In other words, Chengzi Pay had placed the Jingye Fu inside Lingxi Browser again.

Users weren't stupid—they immediately understood Senlian Capital's "malicious intent"—but seeing through it didn't mean they could resist it.

The fact that two hundred people won 4,999 yuan in cash yesterday couldn't be faked; the fact that everyone could now split 213,000 yuan in cash also couldn't be faked.

Faced with such massive cash prizes, all it took was a finger tap—no one could resist this allure.

Downloads of Lingxi Browser surged rapidly, gaining 150,000 new installations in just three hours.

Chen Yansen threw out a hundred million yuan in cash, yet deliberately controlled over a hundred million Chengzi Pay users for half a month.

To competitors, it was nothing short of a genius marketing scheme.

The Dao is simple—the simpler and more brutal the campaign, the more easily it captures users' minds.

Chengzi Pay's daily active users rose from 27 million to 36 million.

In terms of registration numbers, Zhi Fu Bao leads; in terms of user activity, Chengzi Pay is the industry leader.

Relying on offline payments, Yu'e Bao, and the Five Fu event, it had single-handedly pushed daily active users from around ten million up to nearly forty million.

On the other side.

With the final exams at Xu Yuan just over, students wandered off in small groups, dragging suitcases straight to bus stations, train stations, and high-speed rail terminals—the campus returned to its usual quiet.

Faculty Apartment Room 0418.

Chen Yansen leaned against the headboard, holding his phone in his left hand and stroking Meng Jie's smooth back like petting a cat.

Compared to two years ago, she had changed greatly—her shoulder-length bob had grown into long, flowing hair; her figure had improved slightly; though petite, she now had a B-cup size.

After stroking her for a few minutes, Chen found no satisfying texture, so he flipped her over, placed his hand on her little hamburger, and idly traced circles.

"You're really not going back to Chunshen for the New Year?" Meng Jie giggled, dodging Chen Yansen's hand.

But Chen's hand was like it had auto-aim—no matter how she twisted away, Chen Zong held her firmly.

"Why don't you stay in Xu City with me?" Chen Yansen suggested.

"I'd love to, but my parents won't allow it," Meng Jie sighed softly, slipping her hand under the covers.

"Rest well?" Chen Yansen teased, raising an eyebrow.

"Don't misunderstand—I just accidentally grabbed it," Meng Jie giggled.

"Then you're quite accidentally clumsy?" Chen Yansen teased, then added: "I got you a little gift. It's on the table."

Hearing this, Meng Jie immediately popped out from under the covers, turned her back to Chen Yansen, and slowly unwrapped the gift box.

But when she saw what the gift was, her face flushed crimson. She spun around, raised her tiny fist, and scolded: "Chen Yansen, you pervert—I'm not wearing this!"

She threw the lace-patterned, cut-out lingerie onto the bed, where it landed right on Chen Yansen's forehead.

"Try it on—maybe you'll love it," Chen Yansen pulled it off, coaxing gently.

"No!" Meng Jie turned her face aside, her ears glowing red.

"But what if I like it?" Chen Yansen grinned mischievously.

"Fine, but only once," Meng Jie said firmly, with clear principles.

"No problem," Chen Yansen chuckled inwardly: Foolish girl—once is all it takes for endless times.

Chen Zong picked up the lingerie and dressed her himself, fully immersed in the experience.

Not long after, Teacher Wang in the next room heard another series of soft moans.

The next morning, OFO deployed another 40,000 shared bikes in East China, becoming the brand with the highest bike deployment volume nationwide.

Far away in Beijing, Cheng Wei and Chang Wei were blinded by rage, locked in a bloody battle for days, each losing hundreds of thousands daily in labor costs.

Soon after, Chang Wei expanded into Anci, Tianmen, and Tang Cheng, broadening the battlefield against Didi Bikes.

Didi Bikes, once profitable, immediately plunged into total losses after being forced into the price war.

Cheng Wei raged, furious. To avoid Chang Wei, this mad dog, he shifted his focus to the Central China market, hoping only to survive and grow.

He believed Chang Wei was targeting him personally; Chang Wei, meanwhile, believed the best way to eliminate a rival was to crush it in its cradle.

This was the tactic Chang Wei had learned from Cheng Weixing: pinning DiDi Chuxing down, whoever couldn't hold out first would die, and the survivor would monopolize the northern market.

Just as the two were fighting to the death, Chen Yansen flew to Yanjing to accept an interview from the "Dialogue" program team.

Among the interviewed entrepreneurs, Chen Yansen might not have been the richest, but he was absolutely the youngest.

However, as soon as Chen Yansen landed, Zhang Chaoyang's phone call came through: "Eight o'clock tonight, Yunku Bar, are you coming?"

"Did you install a tracker on me?" Chen Yansen wondered; Old Zhang's information network was terrifyingly efficient.

"Did you think I was just wasting my time in Yanjing? By the way, Ding Lei, Liu Qiangdong, and Lei Yijun are coming too," Zhang Chaoyang replied with a smile.

He had a good relationship with the producer of the "Dialogue" program; during a drink together last time, the other party had mentioned it, so he could guess Chen Yansen's approximate arrival time in Yanjing.

"I understand," Chen Yansen replied.

Besides accepting the interview and promoting his company's products, coming to Yanjing was also to see some old friends.

Zhou Hongyi had invited him several times, but since Lei Yijun would also be at the evening drinking gathering, inviting him might lead to a fight.

Forget it, let's just meet Old Zhou alone.

To put it plainly, when out of town, he felt too embarrassed to admit he knew Zhou Hongyi.

(End of this chapter)