Chapter 315: Inspired Crowd

Tsutaya Bookstore, second floor.

In the large conference room, all employees sat upright, listening carefully to Sugihara Aisa's report on the effect of channel establishment.

Akiwara Yuto was naturally no exception, sitting in the front row, that is, next to Nishijima Sota, and other employees were also used to it.

Although Akiwara Yuto had no position within the publisher, everyone knew that he was the true owner of this enterprise.

Sugihara Aisa stood on the stage and said in a voice that everyone could hear.

"Now our second-hand chain bookstores have related direct-operated stores or chain stores in major regions such as Tohoku, Kanto, Chubu, Kinki, and China, but Hokkaido, Shikoku, Kyushu, Okinawa, and other places are still accelerating the layout."

"It can be said that in 43 first-level administrative regions nationwide, we have already stood firm in 23 prefectures. 30% of the bookstores have already started to make profits one after another."

Hearing this result, everyone in the audience showed an excited expression.

After all, this means that in terms of warehousing channels, Tsutaya Bookstore has taken its most critical step.

After Sugihara Aisa finished speaking, Kuda Kenichi, who returned from other places, also stood up and walked in front of everyone.

"In the Osaka and Kyoto markets, we have built direct sales models with about 60% of large bookstores, and some medium-sized independent bookstores have also started to send orders one after another under the influence of large bookstores."

He paused and said again: "Besides that, other regions have also achieved steady growth in orders because of constant visits."

"Currently, even without relying on the system of the two distributors, we have established direct cooperative relationships with about 3,500 bookstores."

Akiwara Yuto listened to these good news, and his heart was also inspired.

He originally thought it would take a very long time to reach this step, after all, the two distributor giants had monopolized the entire market for more than half a century.

But he didn't expect that it would only take a few months to easily establish relationships with 3,500 bookstores.

This number is equivalent to 1/9 of the total number of bookstores in all of Japan!

However, he also knew that this was inseparable from the current short supply of *Snow Country* and the strategy of free ordering.

But no matter what, it can be considered a success!

If he were alone at home, he would estimate that he would immediately open a bottle of red wine to celebrate!

Nishijima Sota didn't care too much and laughed directly. As the president of Tsutaya Bookstore Publisher, he was naturally happy to see the bookstore getting bigger and bigger.

And Asano Aiko and Satake Maki looked at each other, both showing expressions of relief.

During this period, because of the constant suppression of Jingfan Publisher and the two distributors, they were secretly worried about the future of the publisher.

And the series of suggestions put forward by Akiwara Yuto were all things they had never heard of before.

So after proving that this method could succeed, they finally put down a big stone in their hearts.

Seeing that the superiors had expressed their positions, the ordinary employees below also showed open expressions, and some even applauded each other.

In this era of seniority, their everything had already been deeply bound to the enterprise.

Not to mention that the economy is not good now, if Tsutaya Bookstore goes bankrupt, they may not find the next job.

So for all the good news of the bookstore, they naturally felt the same.

In short, everyone at the scene breathed a sigh of relief, and Nishijima Sota, under the instruction of Akiwara Yuto, directly announced that a celebration party would be held later to celebrate the current achievements.

However, Nishijima Sota was still worried that everyone would relax, so he asked everyone to do their work well.

After all, the bookstore has only opened 23 stores, which is still a distance from 43, not to mention that there are still 4 major regions whose market is still a blank sheet.

Akiwara Yuto looked at the noisy scene, and the corners of his mouth curled up.

For him, everything is moving in a good direction.

Regarding Tsutaya Bookstore's action of building its own channels, neither Tokyo Publishing Hanbai nor Nihon Publishing Hanbai reacted.

After all, in terms of business volume, compared with manga or romance, girls' magazines, etc., the market occupied by detective publications is too small, and it is less than 4% of the total business volume of the two companies.

So even if they learned that Tsutaya Bookstore established a direct sales system, the two distributor giants would estimate that they would not pay special attention to it.

Besides that, Tsutaya Bookstore is not a distributor, and it is not the only one that establishes direct sales business.

At the same time, Jingfan Publisher learned some specific situations through commercial spies.

However, after investigating, Jingfan Publisher found that it simply couldn't do anything about Tsutaya Bookstore.

As a publisher, although they are at the upstream of the publishing industry chain, they have no direct contact with those bookstores as customers. They can't threaten these bookstores and ask them not to order Akiwara Yuto's works.

If they really do this, it is estimated that they will be scolded by all bookstores in Japan tomorrow, and they may even be boycotted by readers.

As an enterprise that relies on reputation to eat, they naturally cannot be so aggressive, otherwise they will only end up with the same fate as the original Mantanshe.

On the other side, after everyone left, Akiwara Yuto sat alone in the reception room, holding the sales data of *Snow Country*, and began to ponder.

From the time he was nominated for the Dublin Literary Award to now, *Snow Country* sold a total of more than 400,000 copies. Although by the standard of traditional literature, this is completely a big sale.

But compared with the overwhelming publicity from the outside world, this number is still a bit low.

In fact, he also knew that the reason for being so low was because he restricted the shipment to the distributor side.

In fact, since the sixth edition, the two distributors could only get about 10,000 copies of books per batch, and after adding them up one after another, they only gave them less than 100,000 copies.

Therefore, many bookstores nationwide couldn't buy this book even if they wanted to order it.

Akiwara Yuto didn't regret it. If he didn't do this, it wouldn't be so easy to establish a direct sales channel with 3,500 bookstores so quickly.

In short, the market channel is now gradually established, which can be considered to have achieved the result he wanted.

However, this matter is not over yet, he didn't forget that Jingfan Publisher is the mastermind behind all these troublesome things.

After the Uemura Prize selection result of *All She Was Worth* comes out, he will inevitably use the secondary exposure brought by the Uemura Prize to kill the other party's spirit in the detective publishing market!

If you want to truly change the situation in the publishing industry, you have to start from the detective publishing market!

After standing firm in the detective book market, he will continue to attack other publishing fields of Jingfan Publisher! ===== CHAPTER 316 =====