Chapter 594: Brand Debut, Annie

"Back?"

Gao Mengting's voice was gentle, her tone carrying a tacit understanding that only they understood.

"Just got off the plane and came straight here. You've worked hard, Director Gao." Tang Song looked gently at her soft face, seeing the clear fatigue in her expression.

Since November 1st, in order to prepare for this crucial brand upgrade battle, Gao Mengting had almost never taken a day off.

She often worked overtime until the early morning and then slept directly in the office's lounge.

oC〇

It was precisely because of her hands-on approach and dedication that he, who was far away in the south, could grasp the company's dynamics in real-time.

Gao Mengting smiled, stepped forward, and patted his arm extremely naturally.

She teased: "Our Director Tang is the one who worked hard, rushing about outside alone. It's just that I don't know, in this journey of wind and dust, have you been fascinated by any scenery?"

Tang Song smiled awkwardly and immediately changed the subject: "How was the live broadcast data just now?"

"Not bad." Mentioning work, Gao Mengting immediately returned to her professional and capable appearance. "The preheating effect was very good, and the fans' interaction and add-to-cart rate exceeded expectations. He Yiyi's account matrix also started to exert force; the data for several preheating videos today exploded."

She paused, a confident light shining in her eyes: "For tonight's brand debut, we have the confidence to fight a big victory."

Tang Song looked at her with a smile. "Not just confidence, it's simply a sure win. After all, my partner is invincible."

Gao Mengting laughed out loud. "Director Tang's mouth is really sweet today!"

Their gazes met in the air.

In her gentle eyes, a layer of thin water mist gradually rose, like the misty rain of Jiangnan, carrying a trace of alluring charm in the haze.

That was a kind of teasing that belonged exclusively to her, subtle, yet reaching straight to the heart.

Tang Song's throat couldn't help but roll, his heart accelerating.

The two chatted in low voices for a few more sentences.

Gao Mengting checked the time and said: "Let's go, let's go to my office to chat, it's too messy here."

"Mm." Tang Song nodded lightly.

After greeting the employees who were still busy, he walked out side-by-side with her.

In the quiet corridor, footsteps fell lightly, and the two walked forward slowly.

Walking into that office full of personal style.

Gao Mengting smiled: "You sit first, I'll make you a cup of tea."

As she spoke, she walked straight to the tea table, turned her back to him, and brewed tea with elegant movements.

It could be seen that she was very happy now.

Her body swayed lightly with the movements of warming the cup, placing the tea, and brewing, her steps carrying a joyful rhythm, like a light waltz.

At this moment, all the workplace capability on her seemed to have faded away, leaving only a kind of calm and gentle literary temperament.

In the nitrogen-rich tea vapor, it looked exceptionally moving.

Tang Song's gaze was drawn over involuntarily.

Walking to her side.

The warm body scent mixed with the fragrance of white tea surged into his nostrils.

Tang Song reached out and hugged her gently from behind.

Her figure wasn't exaggerated, and there was nothing particularly prominent, but it had a unique, just-right symmetry and softness.

He could clearly feel the smooth muscle texture under her slender waist, and the back lines rising and falling slightly with her breathing.

Like high-quality jade, carrying a kind of restrained fullness that needed to be savored carefully to be felt.

Gao Mengting's movements paused, she turned her head to look at him, seemingly wanting to say something.

But finally, she just smiled.

Placing a cup of hot tea aside, she gestured: "Alright, Director Tang, please have some tea."

Tang Song, however, didn't let her go, but buried his face in the crook of her neck, his right hand gently lifting the hem of her shirt,

and slipped inside.

Brushing over her warm, delicate, flat abdomen, slowly moving upward.

Gao Mengting let out a low "hum," her body beginning to tremble, and she said with a red face: "What are you doing? This is the office!"

"Director Gao has been really too hard-working recently, I'm helping you relax."

Gao Mengting bit her lip, feeling Tang Song's hardness, and said in a low voice: "There's a brand debut tonight, it's too important... it's not appropriate now."

Tang Song leaned into her ear and said with a smile: "Then if there were no brand debut, would it be okay?"

Gao Mengting turned her face away, her soft face full of moving blushes. "Whatever you want."

Hearing her partner being so cooperative.

Tang Song was instantly energized and said softly: "Then where do you want to be? Using what knowledge?"

"Hey, that's too much—"

"You even asked me to describe the feeling of doing that with you before, no matter how you look at it, you're the one who's too much."

"Go to hell! You lecher!" Gao Mengting was both shy and angry.

She didn't reject any intimate contact with Tang Song at all, and even craved it extremely.

She was also willing to discuss sexual relationships with him.

But... it depends on the occasion.

In bed and in the office, can they be the same?

She also wanted face!

"Tell me about it." Tang Song's hand exerted a little force.

Gao Mengting let out an "oh my," the whole person seeming unable to take it anymore.

Hurriedly panting, she said: "Alright, alright, I—I'll say—"

"Say it fast."

Gao Mengting glared at him forcefully and said a few keywords with a red face.

Tang Song was finally satisfied and let her go.

Picking up the teacup, he took a light sip.

The refreshing tea fragrance permeated his mouth and teeth.

The two sat on the sofa, drinking tea, and naturally started chatting about the Double Eleven promotion plan again.

It was mainly Tang Song talking, while Gao Mengting just held the teacup and echoed softly.

Clearly, the intimate actions just now were still somewhat unbearable for her, who was incomparably sensitive.

After a while.

Seeing that his partner had finally recovered.

Tang Song picked up the tablet on her desk, sent a file over, then opened it and handed it to her.

"This is the project I saw in Yangcheng this time. AI+ e-commerce marketing, I think it will be a very important technical fulcrum for our company in the future."

During this business trip, his excuse to the company was to contact this enterprise.

Gao Mengting's eyes lit up slightly, and she took the file, reading it seriously.

As she delved deeper, her eyes became brighter and brighter, even a bit excited.

"This project is just too suitable!" She looked up at Tang Song, her voice carrying undisguised surprise. "Our biggest costs now are traffic purchasing and content production. Especially to achieve differentiation, we need a large amount of short video material in different styles and scripts. The human and time costs for this are frighteningly high. If—"

Tang Song nodded lightly and started discussing with her tacitly.

This was also the reason he was so concerned.

Once the branding of Songmei Apparel was fully unfolded, traffic costs would be one of the biggest expenses.

If they could possess a set of intelligent delivery and content generation systems, they could save more than half the cost.

In the future, cooperating with Yimai Technology, they could even accurately predict blockbusters, automatically generate massive amounts of material, and optimize the ROI of every channel.

With Songmei Apparel as the core of his 【Growth Plan Task】, with the blessing of these cutting-edge technologies, the road ahead would inevitably be smooth.

This also slightly made up for the guilt and remorse he felt toward his partner.

At the same time.

Singapore, Marina Bay Financial District.

Global Headquarters Building of Sinsight Capital.

Outside the huge floor-to-ceiling windows was the world-renowned city skyline and the sparkling Strait of Malacca.

Top floor, CEO office.

The entire space was dominated by steady black walnut wood and calm metallic gray.

Behind the huge desk, Wu Kezhi was leaning against the back of the chair, holding a cigar between his fingers.

"Knock, knock, knock—"

A somewhat sloppy knock sounded.

"Come in."

The office door was pushed open, and a man and a woman walked in.

"Hey, Wu, it seems your afternoon time is very pleasant."

Annie Kate's voice carried a trace of lazy smile.

She was wearing a sexy suit skirt, her golden long hair scattered on her shoulders casually, and her blue eyes flashed with the light of a hunter.

Every step she took was swaying, full of confidence and oppressive force.

She walked straight to the desk and threw the file in her hand onto the table without ceremony.

She herself sat on the edge of the table, a pair of straight, slender, big white legs crossed casually.

Zheng Qiudong, who followed closely behind, was in standard business elite attire, a trace of relaxed smile on his handsome face.

He took a cigar from Wu Kezhi's cigar box steadily.

Cut it neatly with a cigar cutter, but didn't light it, just sniffed it at the tip of his nose.

Then he walked to the sofa and sat down, saying in a relaxed posture: "Finally took down SSC, the talent network of 'Deju Renhe' in Europe can be considered completely opened up."

Annie took out a lady's cigarette and lit it, exhaling a puff of pink mist. "So, you should thank the great Lady Annie, right, my dear Zheng?"

"Of course!" Zheng Qiudong answered immediately, a just-right gratitude and admiration appearing on his face. "I should thank you, this 'angel investor,' for clearing all obstacles for me with the toughest posture at the most critical moment. Without your support, this acquisition case would have been delayed for at least three months."

Wu Kezhi then spoke slowly, his voice steady and powerful: "Qiudong, do you have any plans for the subsequent formal delivery?"

Zheng Qiudong sat up straight, his expression becoming rigorous. "The acquisition team will enter London next week, and I will lead the team personally. It is expected to complete all processes within a month, ensuring that SSC can perfectly merge into our global system before the end of the year."

"Mm."

"Alright, alright, the boring business is finished." Annie interrupted them with some impatience, tapping the ash with her fingertips, her tone full of expectation and playfulness. "Let's talk about some interesting topics. Regarding Ms. Tian Jing's birthday party, I've heard some—very interesting news, oh."

Hearing the keyword, Zheng Qiudong sat up straight immediately. "Oh? What information?"

He intended to pull Tian Jing into the Deju Renhe camp to accelerate the company's internationalization process.

At this moment, he was exceptionally concerned about everything related to her.

Annie's mouth curled into a playful arc, her blue eyes flashing with wild light. "She booked the presidential suite of the Lanfeng International Hotel on her birthday, and she also—"

She deliberately paused, her blue eyes flashing with wild light. "She also customized a set of top-tier wedding dress and ring. Very clearly, this cute girl wants to give our Song a huge 'surprise,' planning to take it all in one step? So, my dear Mira (Jin Meixiao) asked me to go over and properly 'educate' her, hahaha!"

"Uh... this..." Zheng Qiudong's eyelids jumped, his face full of shock.

Good fellow, Tian Jing's execution was also too awesome!

If she really managed to pull it off, Director Jin would probably kill someone.

Of course, this was just thinking about it.

If it were Liu Qingning, it might really be possible.

But Tian Jing was probably just having wishful thinking on her own.

Wu Kezhi, who had been calm and composed on the side, also raised his eyebrows rarely upon hearing this.

Feeling a bit absurd in his heart.

Annie's gaze turned to Wu Kezhi, issuing an invitation: "How about it, Wu? Such a wonderful drama, don't you want to go to the scene together and buy a front-row ticket to watch it? It is said that many people will go, it will definitely be very, very interesting, oh."

Wu Kezhi's fingertips rubbed lightly on the cigar, a thoughtful look appearing in his gaze.

Recently, many things had indeed happened.

Tang Jin's internal turmoil, Rongliu Capital's capital injection, Wen Ruan's parachute into the family office, and the "Xuanji Light Realm" project.

Every single thing was like a prelude to a storm, and he himself had inevitably been forced into this turmoil.

Perhaps he really should go to Yancheng once.

Observing the change in his expression, Zheng Qiudong immediately said: "It will indeed be very interesting, Brother Wu. Do you want to go over with me? I have an invitation letter in my hand."

Wu Kezhi pondered for a moment and finally spoke: "Alright. Regarding the next moves of Sinsight Capital, I also need to communicate with Director Tang in person."

"Great!" Annie snapped her fingers, a brilliant smile appearing on her face.

She, who loved adventure and feared no chaos, liked this kind of scene full of unknowns and conflicts the most—and, looking at the photos, Tian Jing was a very obedient and beautiful rich girl, with eyes as clean as a blank sheet of paper.

In this regard, she, the successor who had killed her way out of the blood and rain of the Kate family, had an absolute suppressive advantage.

Maybe, she would have to properly "bully" her.

Of course, Wei Youjing was just one of the reasons.

More importantly, she was going to see the man she "thought about day and night."

Those two days she fooled around with Tang Song, she was left with psychological trauma.

It took a month before she finally recovered.

Then that desire for conquest that had been forcibly suppressed by him began to stir restlessly again.

She felt she "could do it again," and had recently seriously "polished" her oral skills, which would definitely give him a big surprise.

Thinking of this, Annie licked her red lips, the corners of her mouth raised in a dangerous arc.

When the time comes, let him see who the real master is.

Time approached 7:00 PM.

The entire office area was brightly lit, as bright as day.

The air was filled with a unique scent mixed with caffeine, adrenaline, and takeout fast food.

Fashion design office area.

"Bang, bang, bang—"

Yao Lingling felt her heart was about to jump out of her throat.

On the computer screen in front of her, the preheating short video of her windbreaker was playing in a loop; her heart was occupied by unprecedented anxiety and tension.

As early as a few days ago, when the first batch of samples was sent to the company from the factory urgently.

The entire operation team began to launch a three-dimensional, saturated content preheating battle around this windbreaker of hers.

He Yiyi's four matrix accounts filmed a series of short videos of her wearing the windbreaker, full of life texture.

These videos didn't have a single direct sales pitch, but they pulled the product's scene sense, story sense, and emotional value to the extreme.

As soon as the videos were released, they caused a huge response in the fan circle.

Calls of "Awesome," "Good-looking," and "Requesting the link" came one after another.

Immediately after, the peripheral grass-planting matrix was precisely detonated under the support of the huge traffic of "Dou+."

The topic 【#He Yiyi's same style god-tier windbreaker#】 had already accumulated over ten million views before the live broadcast started.

All preheating data pointed to one result: this piece of clothing was going to explode!

And based on this prediction, the marketing department carried out large-scale stocking in advance, and the factory's subsequent order scheduling was also ready.

But the more this was the case, the more panicked Yao Lingling became.

Although she had confidence in her work, what if, what if it failed?

After all, because of the high-end fabric and complex production process, the final selling price of this windbreaker was as high as 599 yuan.

This already belonged to the mid-to-high-end category.

Once fans hesitated in front of the price and were unwilling to buy it, all the previous investment would be wasted.

It would also bring huge inventory pressure and economic losses to the company.

By that time, she really wouldn't have the face to take such a high salary and work with peace of mind.

Even less face to stay by the senior's side.

The "4 million GMV" bet she made with Tang Song was actually more of a wish she made for herself.

It was a little psychological comfort she gave herself when facing huge pressure.

She knew very well that this goal was almost impossible to achieve.

In today's Douyin live broadcast ecosystem, for those truly top-tier anchors, the single-item GMV of a windbreaker special session exceeding 5 million could be considered a phenomenal blockbuster.

And He Yiyi was not yet a top-tier anchor, and the 【He Yi STUDIO】 brand was also a new brand that had just been released.

The 2 million goal Tang Song mentioned before was actually already an exaggerated figure.

It was too difficult, too difficult to achieve a single-item, single-session sales volume of 4 million on the debut.

But—what if the dream really came true and this incredible goal was achieved?

That would mean that the 【He Yi STUDIO】 brand would thoroughly stand firm in the mid-to-high-end market.

And He Yiyi would also truly step into the ranks of quasi-first-tier live broadcast anchors.

The entire brand would be highly concerned during the Double Eleven promotion.

If it really were like this...

Then she would really have the courage to propose that unrealistic wish to Senior Tang Song.

Thinking of this, Yao Lingling bit her lip hard, and a burst of heat couldn't help but rise on her face.

Just as she was letting her imagination run wild.

A familiar, gentle voice sounded in the office area:

"Everyone has worked hard! Tonight is a key battle, and the administration department and I have prepared some late-night snacks, fruits, and drinks for everyone, all placed on the public tables in each area, everyone help yourselves!"

"Thank you, Director Gao!"

"Director Gao is mighty!"

A cheer erupted in the office area, and the tense atmosphere was slightly eased as a result.

Yao Lingling hurriedly restrained her mind and shouted along with everyone.

Then, she looked at the elegant and intellectual Vice President Gao Mengting.

She was pushing a small cart filled with snacks, functional drinks, and freshly cut fruits with a few female colleagues, distributing them area by area.

I have to say, she was indeed an excellent woman.

And she was quite a match for Senior Tang Song.

After a while.

Gao Mengting came to her side, her eyes carrying a smile. "Our great designer, do you want to go to the scene and witness with your own eyes how your 'work' amazes the world?"

Yao Lingling took a deep breath, and the tension and expectation in her heart were instantly ignited.

She nodded heavily: "Okay! Thank you, Director Gao!"

Looking at the cold data on the screen was indeed not as real or shocking as witnessing it with her own eyes at the scene.

Subsequently, Gao Mengting's gaze turned to the other side, her eyes flashing imperceptibly.

"Qiuqiu, do you want to go to the live broadcast room with us to take a look?" She invited softly: "Those posters and detail pages you designed will all be displayed on the secondary screen of the live broadcast room tonight. Going to the scene to see the actual visual presentation effect and how it matches with the lighting and camera positions will be very helpful for our subsequent design optimization."

Cheng Qiuqiu hesitated for a moment, then nodded, stood up, and came to the two of them.

Gao Mengting leaned closer, her nostrils moving slightly.

A fresh scent mixed with white peach and lemon surged into her nasal cavity.

That was the scent of the leave-on body wash that she and Qiuqiu had been sharing at their home in Zhuxi Residential Complex.

Her gaze dimmed slightly.

Today in the office, when Tang Song hugged her.

She had smelled this exact same scent on him.

And for the past two days, she had been sleeping at the company and hadn't returned home at all.

The answer was self-evident.

Sighing slightly in her heart, Gao Mengting didn't show any difference on her face.

Still wearing a gentle smile.

She led the two into the K3 live broadcast room with laughter and talk.

"Warm-up loop video, product introduction short film, real-time interactive effect package, have they all been pushed to the streaming equipment?"

"Audio group, reconfirm the list of background music!"

"Camera 1, Camera 2, ceiling track camera, all self-check, confirm the picture is stable!"

The noisy and tense atmosphere instantly wrapped the three people.

Yao Lingling looked at this scene, feeling both nervous and blood-boiling.

Subsequently, she saw Tang Song standing in the corner.

He was chatting with the anchor He Yiyi, his expression focused and serious, paired with that well-tailored, crisp suit, simply a male god president who walked out of a novel.

Sure enough, a man is most handsome when he is serious about work!

Noticing the approach of the three.

The two stopped talking and looked over.

"Mengting, Qiuqiu, Lingling, you're here." Tang Song nodded with a smile.

"Director Tang, Yiyi."

"Director Tang."

Several people greeted each other.

Tang Song patted He Yiyi's shoulder and encouraged: "Don't be nervous, just follow the rhythm we rehearsed before. Come on, let's break a record tonight!"

"Okay! Thank you, Director Tang, for the encouragement!" He Yiyi nodded heavily, then opened her arms and hugged Tang Song forcefully.

"Fighting!"

After saying that, she turned and walked inside with incomparable confidence.

Yao Lingling couldn't help but smack her lips.

She had just noticed that this popular female anchor secretly touched Senior Tang Song, clearly taking advantage of him.

It was said that after her windbreaker debut ended, she could also do the same.

Presumably, in that kind of celebratory situation, Senior Tang Song wouldn't mind, right?

Thinking of this, she secretly looked at Senior Tang Song's near-perfect figure and swallowed her saliva.

【19:20】

The live broadcast room opened in advance, and the screen began to display static preview images.

The audience poured in one after another.

He Yiyi sat in front of the live broadcast desk, quickly flipping through the prompt board in front of her, memorizing the core script in her heart.

On the huge data screen, real-time monitoring data began to appear.

The operation team began to distribute lucky bags to lock in the first batch of incoming viewers.

He Yiyi was already a big anchor now, and this brand debut had also been preheated for a long time.

Although it hadn't officially started, the real-time viewing number in the live broadcast room was still growing rapidly.

Soon it broke through 10,000.

19:30, the live broadcast officially started!

"Hello, good evening friends, welcome to Yiyi's live broadcast room."

In the lens, He Yiyi sat in that live broadcast scene decorated like a luxury walk-in closet.

Her smile was gentle, her tone slow and soothing.

Her livestreaming style was never the type to shout and sell; rather, it was a gentle, friend-like sharing.

It was precisely this unique style that allowed her to gain a large group of core fans with strong stickiness in just over half a year.

"Tonight, for me, for our entire Songmei Apparel, is a very, very important day. Because, the first batch of products of our own brand 【He Yi STUDIO】 will officially meet everyone tonight..."

Following her narration, the public screen of the live broadcast room was instantly covered by enthusiastic comments.

【"Wow! This background is so high-end! Like walking into an art museum."】

【"The dress Yiyi is wearing today is so beautiful, is it in today's product list?"】

【"Requesting the windbreaker to be put on the shelf! I love this design to death!"】

The number of people online in the live broadcast room broke through 20,000 within just five minutes of starting.

Huge traffic poured in from various preheating channels like a hundred rivers returning to the sea.

"Link 1 on the shelf, with coupons and lucky bags!"

"Operation group, guide the topic toward our brand story today!"

"Hurry, hurry, hurry! Cut in the short film of the production process of our dress!"

Field control, assistant anchor, product group, technical group—the entire team began to cooperate efficiently and intensely.

The sales volume of the live broadcast room jumped wildly under everyone's gaze.

100,000... 500,000... 1 million... 2 million...

Yao Lingling's heart also followed those numbers, getting higher and higher.

Among one piece of clothing after another, 3 pieces of 【He Yi STUDIO】 brand clothing were also successfully put on the shelf.

Because of the full preheating, the sales were exceptionally hot.

However, the best one only sold less than 1 million.

Looking at this number, Yao Lingling's mood became even more anxious.

Approaching 9

The number of concurrent viewers in the livestream room stabilized at 25,000.

Yao Lingling stood beside the control console outside the livestream room, her throat parched with nervousness.

Her entire body was trembling uncontrollably.

"Alright, friends." In the livestream room, He Yiyi's voice carried a perfectly measured sense of mystery. "Next up is our most heavyweight piece of work for tonight, and indeed for our 【HEYISTUDIO】 brand. Before I show it to you, I want to show you a story about it."

As soon as she finished speaking, the livestream footage switched.

The protagonist in the clip was that very windbreaker, along with Yao Lingling's design sketches.

From the city's early morning to late at night, from the window of a coffee shop to the subway crowds, from the wilderness of outdoor hiking to the street corners as a rainstorm approached—the lens language was rich with storytelling, and paired with a rhythmic background track, it perfectly interpreted the two core themes of "Urban Adventure" and "Female Power."

The short film was only half a minute long, yet it instantly ignited everyone's emotions.

【"Stop talking! Put up the link! My wallet can't wait anymore!"】

【"The designer understands us so well!"】

At the moment the audience's emotions reached their peak, the camera cut back.

He Yiyi was already wearing a black windbreaker.

She stood before the camera and slowly turned around; the sharp tailoring and exquisite design set off her tall and beautiful figure. The public screen of the livestream room was covered in dense, overlapping bullet comments.

"It uses custom-made tech fabric, rainstorm-level protection, laser seamless bonding technology, and a full-body 3D tailored cut. This is the first star product we've launched, personally crafted by our independent designer, named 'CityE"

plorer'."

"So, it is not just a piece of functional clothing; it also represents a brand-new understanding we have of the modern urban woman's life—"

Almost the instant He Yiyi finished her introduction.

The shopping cart icon in the bottom right corner of the livestream room flashed violently.

The link went live.

At that moment, Yao Lingling felt as if her own breathing had stopped.

She stared fixedly at the massive data monitoring screen.

On the screen, the various data points representing the windbreaker's sales began to climb rapidly.

【Actual Transaction Amount: ¥1,009,315】

【Actual Order Quantity: 1,685】

"Thirty seconds! It's broken a million!"

The operations director's voice went out of tune from excitement, and everyone's gaze became fiery.

Yao Lingling widened her eyes, her breathing rapid.

She had anticipated it would sell well, but she never expected the data to be this exaggerated!

In the livestream room, He Yiyi was still proceeding with the established script.

But the constantly refreshing backend data made her speed up her speech as well.

On the screen, the various data points representing the windbreaker's sales continued to rise.

Three minutes, total transaction amount broke three million!

"Inventory is critical! Black and white are completely sold out!"

"Put up the pre-sale!"

Six minutes, the four-million mark was easily broken!

The bet was won!

Yao Lingling felt like she was dreaming; her mind was a blank slate, with only those constantly jumping numbers remaining.

That seemingly unreachable goal had actually, actually been achieved just like that?

In the livestream room, He Yiyi's emotions were also thoroughly ignited by these crazy sales figures, her voice carrying irrepressible excitement.

Ten minutes, single-product GMV broke five million!

Yao Lingling's entire world seemed to have been pressed on mute, with only the frantic thumping from her heart in her chest remaining.