Chapter 1846

At this time, Zhou Andong was holding a meeting, and the propaganda tasks arranged before the year had already been launched.

Man Hongshan said with a glowing face: "Xurishi has confirmed that it will be listed in Xiangjiang on August 1st. Because of the propaganda of celebrity shareholders like Andy Lau and Jacky Cheung, the effect is very good."

"After Ice Black Tea and Very Cola landed in Xiangjiang, sales grew explosively, and according to surveys, most Xiangjiang citizens are very much looking forward to the listing of Xurishi."

Zhou Andong nodded and looked at Qian Zhen: "Old Qian, how is your side?"

Qian Zhen had a smile on his face, looking very relaxed: "I have also contacted famous writers, columnists, and senior reporters in Hong Kong, Macau, and Taiwan to promote Jiang Xiaobai and Yugong Liquor through soft articles in newspapers, periodicals, and magazines."

"Wanwan has the Jinwan Group as an agent, plus the sales of RT-Mart, sales have been rising steadily. In Macau, we are talking to Miss He about the agency, and it's almost done; we can sign the contract in these few days."

"As for Xiangjiang, because of the royal relationship, Jiang Xiaobai and Jiang Xiaomei sold out within half a month of landing in Xiangjiang. Especially Jiang Xiaomei, who is much more popular than Jiang Xiaobai."

"Among women, especially professional women, drinking Jiang Xiaomei has become a fashion, and the copy on it has led the cultural trend in Xiangjiang, called something like youth pain literature."

Zhou Andong asked with a smile: "Is the copy in Xiangjiang all youth-sentimental? Are there no inspirational or dream-related ones?"

"No!" Qian Zhen shook his head: "Our partners said that Xiangjiang's economy is developing rapidly, the pace of life is fast, and the competition pressure is high. Most young people are learning, working, and falling in love under heavy pressure."

"So, the partners said that this kind of youth-sentimental copy will definitely be popular. After all, Xiangjiang people understand Xiangjiang people, so we naturally listen to advice, but it's just that we, including the partners, didn't expect it to be so popular, greatly exceeding expectations."

Zhou Andong understood after thinking about it. Xiangjiang is close to the West in living habits and likes to drink sweet wine, so Jiang Xiaomei is more popular. In terms of culture, the Greater China cultural circle is not called that for nothing.

Not to mention that Wanwan, Macau, and Xiangjiang belong to China and are Chinese people themselves, even countries like Japan, South Korea, Vietnam, and Thailand are all within the Greater China cultural circle and are deeply influenced by Chinese culture.

Therefore, it is not so surprising that youth-sentimental copy can become popular in Xiangjiang under specific circumstances at this time and be sought after by young people in Xiangjiang.

After all, they are all Chinese people. Even if they have been colonized by the British for decades, the blood in their bones and the cultural heritage of thousands of years cannot be erased by anyone.

Zhou Andong asked again: "Red Bull will be listed on May 1st, only a few days left. How is the preparation?"

"The goods have already been laid out," Man Hongshan said. "Half a month ago, wall advertisements and mobile advertisements had already started propaganda. When Red Bull is listed on May 1st, advertisements on provincial TV stations will also go online simultaneously."

"In addition, an R&D team has been formed to develop our own functional beverages. With the Red Bull formula, it is not difficult for us to research it ourselves."

Zhou Andong nodded and looked at Gu Bing: "General Manager Gu, what about you?"

"Haven't you watched Jia-A?" Gu Bing said proudly: "Last Sunday, which was April 17th, the first Jia-A Football League started in Chengdu, and the stadium was full of advertisements for our Brave to the End."

"I tell you, we have a competitor, Marlboro, who offered 1.2 million US dollars to buy the exclusive naming rights for five years, with the fee increasing by 10% each year."

"I offered the same conditions as Marlboro. The Football Association leaders said they wanted to support private enterprises, so they gave the naming rights to us. Now, our Brave to the End is truly famous all over the world."

"Order calls are endless every day, but because production capacity is limited and we haven't talked to agents, we can only supply the province, Jingcheng, Jinmen, and Chengdu for the time being."

"General Manager Gu has worked hard," Zhou Andong picked up a big brush and brushed it on Gu Bing's head without money: "The naming rights for the first Jia-A Football League, to be honest, if it weren't for General Manager Gu's face."

"Don't say we took out 1.2 million, even if we took out 2.2 million, we wouldn't be able to compete with Marlboro. After all, in the eyes of many people, foreign monks are good at chanting sutras, and they can also bring them political achievements."

Speaking of this, Zhou Andong was also very helpless. In this era, private enterprises want to compete with foreign enterprises, don't even think about it.

Take the acquisition of domestic beverage enterprises by the two colas as an example, Pepsi acquired Tianfu Cola for 3.5 million RMB.

Even if he, Zhou Andong, took out 3.5 million US dollars to buy it, the Tianfu and Shancheng governments would not sell it to him.

Because he is not a foreign enterprise, selling to him cannot bring reputation and political achievements to certain people, and he might also be labeled with the loss of state-owned assets.

Therefore, Zhou Andong established his own beverage company to compete with the two colas in the market, which is also a helpless move.

"My face does have a little bit of influence," Gu Bing was brushed by Zhou Andong and became even more proud: "Next, the brewery must expand production capacity. By the end of this year, our Brave to the End will be sold all over the country."

Zhou Andong nodded: "The construction of the bottling base in Zhumadian is not that fast. If you want to sell Brave to the End all over the country by the end of the year, you should learn from Xurishi to find an OEM, but you must strictly control quality. If you don't understand, go to Chairman Man to learn from him."

Expanding production capacity is a must. You know, after Marlboro got the naming rights for the Jia-A Football League in the previous life, they really won big.

Although in 1995, the State Administration for Industry and Commerce issued the "Interim Measures for the Administration of Tobacco Advertising," prohibiting tobacco merchants from using radio, film, television, newspapers, etc., to publish advertisements, the contract Marlboro signed with the Football Association was for five years.

Just in these five years, with the most explosive years of the league, the rampage set off by the 12 teams allowed Marlboro to enjoy the huge cake of the Chinese market beautifully.

"No problem," Gu Bing said spiritedly: "Chairman Man, you heard it, the Chairman said it, you must lend me the people. After helping me pull the team up, I guarantee to return them to you."

Chairman Man snorted, still looking unwilling. He was really afraid that lending people to Gu Bing would become like a meat bun hitting a dog.

But Zhou Andong said so, even if he was unwilling, he couldn't not lend them.

Zhou Andong asked: "Is there a problem with the taste of Brave to the End? Has it been solved?"

"Solved," Gu Bing said confidently: "It's been so long, if that little problem still couldn't be solved, I wouldn't be worthy of being a factory director, I might as well go home and sell roasted sweet potatoes."

Zhou Andong didn't bother with Gu Bing anymore. If he bothered with this idiot again, after the meeting ended, he wouldn't even be able to find the door to the conference room.

"Chairman Du, how is the negotiation for the prime time advertisement on CCTV?"

Du Chunlai said with a sad face: "General Manager Ma of Future Culture is very capable, and our negotiations with CCTV were also very smooth, but just when we were about to sign, CCTV suddenly stopped it."

"At first, I didn't know the reason, but later General Manager Ma said that something went wrong with Future Culture, which implicated us."

Zhou Andong raised his eyebrows, then smiled: "It's okay, I guess, in a few days, CCTV will contact you."