Chapter 2380: Building a Light Luxury Brand

"Sister Liu, this is my drawing, but the design concept was provided by my brother," Zhou Zhou Anqin said softly with a smile at the corner of her mouth, "I studied architectural design, and I only have a superficial understanding of fashion design."

"Good, very good!"

Liu Lijuan stared at the design draft. Each piece of design had detailed annotations, so she looked at it very carefully, reluctant to even raise her head, and was muttering something in her mouth, as if she had suddenly developed a mental problem, but the sound was relatively small, and she couldn't hear what she was muttering.

Zhou Andong looked at Liu Lijuan's muttering appearance, shook his head helplessly, stood up and walked to the desk, picked up the cigarette on the table and lit one, then paced back to Zhou Zhou Anqin's side, looked at her and asked: "Do you still remember Feng Ermin?"

"Feng Ermin?" Zhou Zhou Anqin's brow furrowed slightly, trying hard to recall this name. After a while, she said hesitantly, "Is it the one who often came to our house to play when we were kids, whose pants could never be pulled up, who wet his pants, and many people called him Big Crotch?"

"Yes!" Zhou Andong laughed: "When he moved away from Tanghezi, you were only five or six years old. I didn't expect that after so many years, you would still remember him."

A faint smile also appeared on Zhou Zhou Anqin's face, and she said softly: "After all, he almost came to our house to play every day at that time, so the impression was naturally quite deep."

"That year, his whole family moved to the capital..." Zhou Andong and Zhou Zhou Anqin, the siblings, talked about the past bit by bit, and time passed quietly without knowing it.

After about half an hour, Liu Lijuan finally raised her head slowly. Her face was flushed with excessive excitement, and her eyes stared at Zhou Andong without blinking.

"Factory Director, are these clothes going to be pushed to the market?"

"These are evening gowns!" Zhou Andong didn't answer her, but said to himself: "Although our Qinghe Woolen Mill is very famous, its brand positioning has never been clear, and it can even be said that there is no brand concept at all.

Everyone knows that Qinghe Woolen Mill's products are good, the fabrics are used to make clothes for central leaders, and even foreign leaders like them, and the carpets produced are exported to Europe and America.

But if someone asks what the name of Qinghe Woolen Mill's products is, no one can answer, because our products have never had a formal name.

As for the brand Jin Yao Shiguang, it only has some fame in our capital area, because everyone knows that Jin Yao Shiguang is a fashion factory under Qinghe Woolen Mill, so the popularity is limited to the local area of the capital. Once out of the capital, not many people know about it.

Therefore, for the reform of the Woolen Mill, the first thing we need to do is to build the brand with all our strength. This is not only to increase the popularity of the brand but also to let more people understand our products and brand philosophy."

Liu Lijuan looked down at the drawing in her hand and asked somewhat puzzled: "Then these evening gowns..."

Zhou Andong smiled slightly, picked up the teacup in front of him, took a light sip, and then said slowly: "A friend of mine wants to open a wedding photography shop, and it's the kind that takes the high-end route. He found me, hoping I could help him design a few unique evening gowns. I thought, this is also an opportunity for us!"

Speaking of this, Zhou Andong put down the teacup and continued: "The wedding photography shop he wants to open is positioned as high-end, so the customers' requirements for evening gowns must also be very high.

We can completely take advantage of this opportunity to promote our fashion brand and let more people know and understand our brand. Moreover, through cooperation with high-end wedding photography shops, we can also better demonstrate our design strength and product quality, laying a foundation for building our own Chinese light luxury brand."

Liu Lijuan stood up as if she had been popped by a spring, full of irrepressible excitement, her voice trembling slightly: "Are we going to build our own light luxury brand?"

If Zhou Andong had only spoken about creating a light luxury brand, Liu Lijuan would not have been so excited. After all, she was a deputy factory director of a woolen mill; although she couldn't remain calm when Mount Tai collapsed before her, she still had some depth of character.

And what made her so excited was the design draft in her hand. Although it was just a draft, combined with the annotations below, as the Deputy Factory Director of the Woolen Mill, she still had the vision. These fashions, well, she could barely accept the statement that they were evening gowns; once pushed to the market, they would definitely be very popular.

"Of course!" Zhou Andong laughed: "Qinghe Woolen Mill has a profound historical heritage and wide popularity. This is simply a gift from God to us. If we waste such advantageous resources, it would truly be sorry to the country, sorry to the Party, and even more sorry to the people and all four thousand employees of the factory."

Liu Lijuan took a deep breath, let herself calm down a bit, and after thinking for a while, asked: "Then, are we going to build a brand-new brand, or continue to use the Jin Yao Shiguang brand?"

Zhou Andong shook his head: "The Jin Yao Shiguang brand has already formed an inherent thinking mode in the minds of consumers. If we continue to use it to build a light luxury brand, I am afraid it will be limited to a certain extent. Therefore, I think we can develop Jin Yao Shiguang as a second-tier brand, while the light luxury brand needs to build a brand-new image."

Liu Lijuan nodded thoughtfully after hearing this, and then said: "Whether it is to build a brand again or continue to use Jin Yao Shiguang, one point is crucial."

Liu Lijuan looked at Zhou Andong, and the expression on her face became somewhat serious: "That is, we must hold the Jin Yao Shiguang Fashion Factory in our own hands. Otherwise, we will inevitably be subject to various constraints and restrictions in the process of development."

Zhou Andong smiled slightly, stood up, stretched a big stretch, and said casually: "Soon!"

Hearing the word "soon," Liu Lijuan understood in seconds. At the same time, her heart also shook violently. She hadn't seen Zhou Andong make any moves against the fashion factory, so how could it be "soon"?

Zhou Andong looked down at his watch; the hour hand and minute hand were almost overlapping, and he couldn't help but sigh: "It's almost twelve o'clock!"

Then he raised his head and said to Liu Lijuan and Zhou Zhou Anqin: "Let's go, let's fill our stomachs first, and then continue chatting when we come back!"

The three walked out of the office together and walked toward the stairwell. Just as they reached the stairwell, they heard a shout from behind: "Factory Director, Deputy Factory Director Liu!"

As the voice fell, Dai Chen Weimin ran to their side: "Are you going to eat?"

"You haven't eaten either?" Zhou Andong asked, and at the same time, a burst of emotion surged in his heart. Only a few short days had passed, and Dai Chen Weimin seemed to have become a different person.

That originally slightly thin face seemed to have become rounder. Moreover, his complexion was ruddy and shiny, and the whole person looked radiant and energetic, completely different from his previous decadent appearance.

"Haven't eaten yet!" Dai Chen Weimin said while walking downstairs: "Last night, just before getting off work, Zhao Jiming suddenly came to me to report on work and also revealed an important situation. I think it is necessary to tell you about this."

Zhao Jiming was the Deputy Section Chief of the factory's Discipline Inspection and Supervision Section, and he was quite low-key in his daily life. But many people knew that he was actually Hu Dajun's person.

After all, the factory's Discipline Inspection and Supervision Section was too important, and Tong Yuanyuan, the Section Chief, was a member of the Tong family. If Hu Dajun couldn't fully control it, it was absolutely unacceptable to him. So this guy embedded a nail in the Discipline Inspection and Supervision Section and arranged for Zhao Jiming to serve as Deputy Section Chief.

"Zhao Jiming?" Zhou Andong muttered, having some impression of this person: "It is said that he is Hu Dajun's person. Is he credible?"

"I think he should be credible." Dai Chen Weimin said thoughtfully: "Because the situation he revealed to me is exactly related to Hu Dajun."

Zhou Andong raised his eyebrows slightly, which really surprised him: "What happened?"

At this time, the four of them had already walked out of the factory office gate. Dai Chen Weimin looked around and then lowered his voice and said: "Three years ago, Hu Dajun's son, Hu Gang, raped the daughter of an employee in our factory. At that time, the little girl was only sixteen years old!"

Hearing this, Zhou Andong's originally raised foot suddenly paused, then stepped heavily on the ground, and continued to walk forward: "Go on."

Dai Chen Weimin nodded and continued: "At first, the little girl was afraid and didn't dare to tell her family. As a result, after a few months, her belly got bigger and bigger, and she couldn't hide it anymore, so she told her parents about the situation.

That employee was named Li Wancheng. After learning about his daughter's situation, his anger could be imagined. He rushed out of his house with a kitchen knife, looking for Hu Gang everywhere in the factory, but couldn't find him. Finally, he was caught by the factory security section, and it was handled by Huang Junyong himself."

Zhou Andong frowned and said thoughtfully: "You say, did Huang Junyong know about Hu Gang's rape long ago?"

Dai Chen Weimin was silent for a moment, then answered thoughtfully: "This... I can't say. However, according to Zhao Jiming, Hu Dajun took 60,000 yuan to Li Wancheng at that time, and promised to arrange jobs for his daughter and son, and expelled Hu Gang. In this way, Li Wancheng did not pursue this matter anymore."

Zhou Andong stopped: "Li Wancheng took a knife to find Hu Gang everywhere, and was finally caught by the security section. The commotion was so big, didn't anyone else know?"

Dai Chen Weimin looked at the employees walking slowly in the distance, and then lowered his voice even more: "Actually, at that time, Li Wancheng was looking for Hu Gang everywhere with a kitchen knife, and many people saw it, but they didn't know what it was for.

After all, this kind of thing concerns the girl's reputation, so Li Wancheng naturally wouldn't shout about it everywhere. Even if someone asked him, he couldn't possibly say. As for Hu Dajun and other people who knew the inside story, they would definitely not say it. If it were spread, even if Hu Gang didn't eat a peanut (get executed), he would have to sit in prison until the bottom wore out."

"Factory Director!"

"Factory Director Dai!"

"Factory Director Liu!"

A group of employees walked toward Zhou Andong and them, greeting them enthusiastically, but their eyes fell on Zhou Zhou Anqin in unison. Mainly because this girl was too beautiful now, especially her taste in clothes, which made her temperament even more outstanding.

Zhou Andong, Dai Chen Weimin, and Liu Lijuan responded to the employees' greetings with a smile and chatted with them for a few words. After the employees walked away, Zhou Andong turned his gaze to Liu Lijuan: "The list of people eating empty wages you gave me doesn't seem to have Hu Gang!"

"Indeed not!" Liu Lijuan answered affirmatively: "That list of people eating empty wages occupied the quota of the logistics department, so I know it very clearly. Moreover, I can be sure that other departments, including the first branch factory, the second branch factory, and Jin Yao Shiguang, must also have a large number of people eating empty wages."

Dai Chen Weimin immediately interjected: "With Hu Dajun's character, he expelled his son, so he will definitely find a way to get some benefits in other aspects. Eating empty wages, this kind of thing, will likely happen."

Liu Lijuan nodded in agreement: "Eating empty wages, this kind of thing, if you want to find out clearly, you still have to go to the Finance Department, I guarantee you will find one as soon as you check!"

At this time, several people had arrived at the entrance of the cafeteria, and then pushed the door and walked in. It was lunch time, and the cafeteria was full of people, very noisy.

Zhou Andong and them walked quickly into the small cafeteria. The master chef saw the leaders coming and immediately ran out from the back kitchen, asking with a smile on his face: "Three leaders, what would you like to eat today?"

Zhou Andong smiled slightly: "You decide!"

The master chef nodded repeatedly, and then said excitedly: "Today, a five-hundred-pound fat pig was pulled from the slaughterhouse. I steamed a basin of pig blood, and there are also green beans and potatoes stewed with big bones!"

Zhou Andong asked: "Is the fat intestine cleaned?"

The master chef heard this and hurriedly answered: "It's cleaned, I cleaned it myself, and it's already cooked."

Zhou Andong said with a smile: "Then give me a stir-fried intestine head, remember to put more sharp peppers, and stir-fry it spicy!"

A bright smile appeared on the master chef's face: "Then I'll stir-fry an intestine head for you, and make a stir-fried three-item dish?"

"Okay!" Zhou Andong said with satisfaction: "Give us some pig blood and big bones too."

"Alright!" The master chef shouted, then turned and ran back to the kitchen like a gust of wind.

Zhou Andong took out a cigarette from his pocket, handed one to Dai Chen Weimin, and then said: "Old Dai, regarding this matter of eating empty wages, you will be responsible for the investigation. I will say hello to Dou Jincheng and let him fully cooperate with your investigation work."

Dai Chen Weimin took the cigarette and said with a smile: "With Dou Jincheng, the Deputy Section Chief of the Finance Department, here, investigating the matter of eating empty wages will be simple."

Zhou Andong also took out a cigarette and put it in his mouth, then took out a lighter to light the cigarette, and said to Liu Lijuan: "Did you see Shi Yue Guoqiang?"

"I saw him!" Liu Lijuan sneered: "That guy's reaction was just as you said, I estimate he won't approve it, he will definitely suppress it."

"Tell me in detail!" Zhou Andong took a puff of smoke, then laughed lightly: "Maybe, we can take advantage of this matter to knock Shi Yue Guoqiang down first." ===== CHAPTER 2381 =====