Chapter 2886

Zhou Andong's fingers unconsciously tapped lightly on the armrest of the chair; the marketing of Coconut Tree coconut juice was actually quite decent, at least having won quite a few awards, and managing to secure several each year.

However, upon slightly examining its market layout and brand communication logic, it is not difficult to find that the construction of its honor system highly depends on the support of distinctive promotion strategies.

In fact, its actual market coverage, nationwide brand influence, and terminal channel construction level have never broken through the boundary of well-known brands. More importantly, this constraint was not broken even when Zhou Andong rescued that pregnant woman and died under the wheels.

After two or three minutes, Zhou Andong finally broke the silence: "Cooperation is possible; I will let the team from Xu Ri Sheng come over."

Peng Han's expression looked very calm, and he had been smiling all along, but he was still nervous inside. If Coconut Tree were in his hands, evolving from a regionally known brand to a nationally known one, this political achievement would certainly not be small.

"Good!" Peng Han secretly exhaled, his smile obviously becoming much brighter: "If you don't have time tomorrow, then the day after tomorrow, I will personally accompany you to tour Coconut Tree and take a look."

"Secretary Peng, we really don't have much time this trip." Seeing Jian Qiu took over the conversation: "In that case, if it's convenient, we'll go to Coconut Tree this afternoon to have a look. If not convenient, we'll wait for the team from Xu Ri Sheng to come over."

"This afternoon!"

Peng Han pondered for a moment, because the afternoon schedule had already been arranged: to accompany Zhou Andong around the city, mainly to discuss the stalled buildings. Because he and Zhou Guodong hoped Zhou Andong could take over some of the stalled commercial real estate projects.

Mainly shopping malls, hotels, and office buildings, all urban development planning projects. Due to the real estate market crash, banks urgently tightened credit, not only trapping speculators but also affecting genuine developers, breaking their capital chains and leaving them unable to continue investment and development.

"Secretary!" Zhou Guodong said: "Since Chairman Zhou has already agreed to cooperate with Coconut Tree, we can simply wait a bit."

Peng Han nodded and agreed. Because he also felt that, since Zhou Andong had agreed to cooperate, visiting Coconut Tree was just a formality, and the final negotiation would surely still be with Xu Ri Sheng.

But the most important thing now is still to resolve the stalled buildings; if we don't seize the opportunity today, we might not have another chance. Although Zhou Andong promised he would definitely come next year, it's really hard to say when he'll come, or even if he'll come at all.

In fact, they are also quite helpless; it's not that they must desperately squeeze Zhou Andong like a sheep for wool. Because after checking each state-owned enterprise nationwide, only Zhou Andong has the ability and financial resources to take over those stalled buildings.

At this moment, Li Guoying leaned close to Zhou Guodong's ear and whispered something; only then did Zhou Guodong nod. Then Li Guoying nodded toward Meng Lin: "Serve the dishes!"

One after another, exquisite Qiong Province dishes were served. Peng Han pointed to a chicken and introduced: "This is our Qiong Province's top dish among the four famous ones — Wenchang chicken, using locally raised free-range chicken bred for about 120 days, with thin skin, tender bones, and smooth, delicate meat. Chairman Zhou, Chairman Jian, please try it and tell me how it tastes."

The way to eat Wenchang chicken is boiled and sliced, served with a special dipping sauce. Zhou Andong and Seeing Jian Qiu each took a piece, dipped it in the sauce, put it in their mouths, and then nodded simultaneously.

"Very good!" Zhou Andong gave a thumbs-up: "Our Northeastern stewed chicken with mushrooms is also delicious, using free-range chicken raised for one year plus wild hazel mushrooms — that flavor is also exceptional. If I get the chance, I will definitely treat Secretary Peng and Governor Zhou to a meal."

"Then I definitely want to try it." Peng Han laughed heartily: "Because of health reasons, I've quit drinking for several years. This time, I'll use coconut juice instead to toast Chairman Zhou and Chairman Jian."

Zhou Andong said with a smile: "I think coconut juice tastes great, so today I won't drink alcohol either — we'll just use coconut juice instead of wine."

The eldest brother and Zhou Andong both don't drink alcohol, so the others accompanying naturally dared not drink. Those who had already poured wine set it aside and reopened a can of coconut juice.

"Chairman Zhou!" Peng Han put down the coconut juice: "Can you give some advice on the development of Coconut Tree coconut juice?"

"I dare not say advice, but I can share my opinion!" Zhou Andong organized his language and said: "Coconut Tree coconut juice belongs to a typical regional brand; its advantage lies in the highly concentrated market in Qiong Province and a few southern cities nearby, while its overall share in the national beverage market is extremely low, not even reaching the second tier.

This is mainly due to over-reliance on promotion-driven honors, then using honors to feed back promotion — a development model that struggles to support breaking through the regional brand development ceiling and achieving true nationwide market coverage.

From a long-term industry development perspective, if Coconut Tree coconut juice wants to break its current regional brand limitations, it cannot rely solely on distinctive promotion to maintain visibility; it also needs to systematically address the shortcomings in channel construction.

Furthermore, it needs to expand the distributor system, increase incentive policies and support for下沉market distributors, and stimulate their willingness to stock goods. Only then can brand influence be pushed forward, break through terminal market boundaries, and expand toward the national market..."

This meal lasted about two hours, followed by an hour of rest in the guest lounge; by then it was already 3 p. m., the sun outside was still as big, and the temperature remained high.

"Chairman Zhou!" Zhou Guodong said after taking a sip of tea: "Did you come to Ye Cheng last year?"

Zhou Andong immediately recalled that二货Gu Bing, sighed, and said: "Back then I was going to Hefei, and a certain…… person booked a flight ticket but ended up with one to Ye Cheng for a transfer."

Zhou Guodong was stunned for a moment, then burst out laughing: "This is fate."

"Chairman Zhou!" Peng Han stood up and said: "Since you have such a connection with Ye Cheng, let's go take a look around and really see this city."

Zhou Andong immediately understood: Secretary Peng and Provincial Z Zhou Guodong had set aside their busy work to accompany him here all along — originally for the stalled buildings.

He doesn't oppose it; although he certainly doesn't want those stalled residential buildings, commercial real estate projects can still be studied. After all, Qiong Province will surely become the most famous tourist province in the future, so shopping malls and hotels definitely need investment; now there's an opportunity to buy low, which naturally cannot be missed.

"Papapa..." The guest lounge door was knocked; Zhou Guodong said: "It must be Comrade Chenglin coming."

Meng Lin ran over to open the door: "Mayor, the leaders are all waiting for you."

Ye Cheng Mayor Song Chenglin strode in, and Peng Han greeted: "Comrade Chenglin, please come over quickly."

"Secretary, Provincial Z!" Song Chenglin walked over briskly, his gaze falling on Zhou Andong, warmly shaking hands and saying: "Chairman Zhou, welcome to Ye Cheng."

Zhou Andong first sized up Song Chenglin, because he is exactly the father of Song Mao: "Mayor Song, it's a pleasure to meet you."