Chapter 442: Be on Guard Against Others

December 27, 1992, the fourth day of the twelfth lunar month, Sunday!

Zhou Andong and Gu Bing finished breakfast and returned to their offices respectively.

Zhou Andong just brewed a cup of tea and sat down, when Gu Bing came in with a teacup.

Zhou Andong said: "Do you have nothing to do?"

Gu Bing sat on the sofa: "Whether I have anything to do, don't you know?"

At this time, Du Chunlai knocked on the door and came in, with a document in his hand.

"Factory Director!" Then he greeted Gu Bing, "Secretary is also here."

Gu Bing said with a smile: "Don't call me secretary anymore, I have already resigned."

Du Chunlai was stunned for a moment, then reacted: "Then you..."

Zhou Andong said: "He will serve as the Beer Factory Director."

Du Chunlai suddenly realized, and put a document he was holding on the desk: "This is the list of board members, take a look to see if there is any omission."

Zhou Andong took it and flipped through it: "Just like this."

"Good!" Du Chunlai said: "Do you want to hold a meeting in advance?"

Zhou Andong nodded: "Okay, arrange it for nine o'clock tomorrow morning, you are responsible for notifying."

Du Chunlai agreed and turned to leave.

Zhou Andong picked up the teacup, took a sip, and then picked up today's newspaper. The front-page news of the cooperation between Jiangzhou Winery, Red Star Winery, and Qin Chi Winery was actually replaced by another news.

"What should come has come!"

Zhou Andong put down the newspaper and picked up the teacup to take another sip.

"What should come has come?" Gu Bing asked.

Zhou Andong pointed his finger at the newspaper on the desk: "Look!"

Gu Bing got up and walked over, picking up the newspaper: "Pepsi Cola acquires Beibingyang?"

Zhou Andong said: "Yes!"

Gu Bing said confusedly: "What does this have to do with us?"

Zhou Andong said: "What if our national beverage brands are all acquired by Coca-Cola and Pepsi?"

Gu Bing was stunned, Zhou Andong continued: "What if these acquired national beverage brands are snowed under by Coca-Cola and Pepsi?"

Gu Bing opened his mouth and said after a long time: "No... no way."

"No way?" Zhou Andong said coldly: "Have you ever thought about how big our country's market is? Once our national beverage brands are snowed under, China's beverage market will be completely lost and become the world of two colas."

Zhou Andong took out a cigarette and lit it: "Don't have the heart to harm others, but be on guard against others. For foreign capital, we must be friendly and welcoming, but also prevent trouble before it happens, and remain vigilant. After all, capital is profit-seeking."

Zhou Andong knows that Beibingyang generously implemented bundling sales at the beginning of the joint venture, matching one bottle of Beibingyang with one bottle of Pepsi Cola, which helped Pepsi Cola quickly open up the mainland market, but Beibingyang's own sales appeared a serious decline. It stopped production in 2003, and the long-necked big white bear was snowed under.

Other major brands ended up the same way. And while national beverage brands were heading towards the end, the two colas used ready-made sales channels to sweep the Chinese beverage market.

In fact, at the beginning of reform and opening up, in order to protect the national beverage industry, the government introduced various restrictive measures against the two colas. From only needing to export at the beginning of the factory construction, to later local health departments restricting their sales on the grounds that they contain caffeine.

Looking at the entire 1980s, policies restricting foreign beverages were introduced almost every year. But under the impact of the market economy wave, these policies were ultimately unable to stop the two colas from attacking the city and land in the country.

And the only ones that can compete with the two colas are Jianlibao and Xurishang, but these two brands also fell on internal friction in the end.

Suddenly, Zhou Andong's eyes lit up: "Brother-in-law, what do you think of our beverage being called Xurishang?"

Gu Bing curled his lips: "What a shitty name, it's so ugly."

"You know shit!"

Zhou Andong touched his chin and began to ponder.

Xurishang will be established next year, and the concept of iced tea was created by Xurishang. And its low-cost rapid expansion marketing of leasing and OEM can be called legendary.

But such a brand, whose sales volume reached the second chair in the beverage industry, ended in tragedy, and even the trademark was almost auctioned off.

Zhou Andong grabbed the phone and dialed the R&D room. The one who answered the phone was Old Man Man.

"Factory Director!"

Zhou Andong asked: "How is the beverage R&D?"

Old Man Man said: "The taste is not quite right, it is being reformulated."

Zhou Andong said: "Our beverage brand will be called Xurishang Iced Bing Hong Cha, you register the name as soon as possible. In addition, register all brand names related to iced black tea, such as Xurishang Iced Green Tea, Iced Tea, Bing Hong Cha, Green Tea, etc."

Old Man Man said: "Okay, I'll have someone handle it tomorrow."

"Then that's it." Zhou Andong hung up the phone.

Gu Bing looked at Zhou Andong: "Do you really want to call it Xurishang?"

"Of course!" Zhou Andong said: "I think this name is very good."

Gu Bing said helplessly: "You are the factory director, you have the final say."

Zhou Andong chuckled. When Xurishang was in its prime, Wahaha and Master Kong were eyeing the iced black tea.

When Xurishang declined, Wahaha and Master Kong fell into the well without hesitation. In order to protect its brand, Xurishang fought a lawsuit with Wahaha and Master Kong.

Although the lawsuit was won and iced tea belonged exclusively to Xurishang, Xurishang was already setting sun at this time, and had no ability to argue with Wahaha and Master Kong anymore.

Zhou Andong registered it, and he would definitely sue Wahaha and Master Kong. But in this era, even if he won, he couldn't get benefits from Wahaha and Master Kong.

However, what he wanted was that judgment. In this era, I can do nothing about you. But with this judgment in hand, it is a knife hanging over the heads of Wahaha and Master Kong.

More than ten years later, when the law is sound, he will use this knife to slash down fiercely. By then, he will definitely cut a large piece of meat from Wahaha and Master Kong.

Zhou Andong thought and thought, his face changed, he stood up abruptly, looked at Gu Bing and asked: "Is Jiang Xiaomei fruit-flavored white liquor, concentrated fruit juice, still cooperating with Bawangsi?"

Gu Bing nodded: "Yes!"

Zhou Andong grabbed the phone again and called Du Chunlai: "Old Du, come to my office quickly."

"Okay!" Old Du put down the phone and walked out hurriedly.

Just came out of Zhou Andong's office, and now he is looking for him again, and the tone is very urgent, which made his heart lift up instantly.

"Factory Director!" Du Chunlai didn't even knock on the door, pushed the door and came in.

Zhou Andong said: "Jiang Xiaomei fruit-flavored white liquor's concentrated fruit juice, how long can our inventory last?"

Du Chunlai said: "End of the year!"

Zhou Andong said: "Contact Bawangsi, buy a large amount of concentrated fruit juice, at least enough to produce until the end of next year." ===== CHAPTER 443 =====