Chapter 586: Charity and Marketing

Tsinghua, the large classroom of the Second Teaching Building, today was another one of Li Zhongqing's public lectures.

The classroom was still packed, with people standing in the aisles. The difference was that almost everyone was holding a bottle of Iced Black Tea.

"Zhou Andong is too amazing. Iced Black Tea is selling too hot now."

"Li Jiaoshou is also amazing, analyzing Zhou Andong's plan perfectly."

"That day, Li Jiaoshou put Zhou Andong on too high a pedestal. I've always been worried that if Zhou Andong didn't achieve it and fell from the air, it might bury him."

"I admit Zhou Andong is truly awesome in business, but before, I was truly indifferent to him. But now, just because of the fact that for every bottle of Iced Black Tea sold, he donates one mao, I admire him. And from now on, I'll only drink Iced Black Tea; I won't drink any other drinks."

"Me too, I'll only drink Iced Black Tea from now on."

"I used to like drinking Coke, but now I've decided to only drink Iced Black Tea to contribute to the children in the mountains."

The classroom was noisy, with everyone expressing their stance that they would only drink Iced Black Tea from now on.

Time was up. Li Zhongqing walked in with a newspaper, and the classroom instantly became quiet.

Li Zhongqing stood on the podium and scanned the crowd below: "You all saw yesterday's press conference, right?"

"Saw it!" The shouts below were deafening.

Li Zhongqing smiled and said: "Tell me, what are your thoughts?"

A male student raised his hand, and Li Zhongqing pointed: "This student, you tell us."

The boy said: "At the press conference, Zhou Andong announced two things. One is the 1.5 billion bottles for giveaway. Although it can't be calculated based on retail price like the media did."

"But just in terms of cost, I estimate that these 1.5 billion bottles for giveaway absolutely exceed one billion. This promotional effort is quite large. If the two Cokes follow suit, even if they don't lose money, they won't make any."

"Another thing is the establishment of the Hope Primary School Foundation, donating one mao for every bottle of Iced Black Tea sold to build Hope Primary Schools. I think this is the big killer move Zhou Andong unleashed."

"It can awaken people's love, let the whole nation participate in charity, and more importantly, promote the sales of Iced Black Tea. The important thing is that the market is only so big; if Iced Black Tea sales are good, the sales of the two Cokes will naturally decline."

"Good!" Li Zhongqing nodded: "You sit down first."

The boy sat down, and Li Zhongqing asked again: "Is there anything else?"

A female student raised her hand: "Li Jiaoshou!"

Li Zhongqing pointed: "This student!"

The girl said: "Li Jiaoshou, I don't have anything I want to say, I'm just a bit confused. Is this one-mao donation plan of Zhou Andong a marketing tactic?"

Li Zhongqing nodded: "Yes!"

Hearing Li Zhongqing's answer, disappointment appeared in the girl's eyes: "I admire Zhou Andong very much, but this matter makes me very disappointed."

The girl's words made everyone look at her.

Li Zhongqing asked: "Why disappointed?"

The girl said: "Zhou Andong is consuming our kindness to do marketing for his products."

"Your question is good." Li Zhongqing picked up a piece of chalk and wrote four words on the blackboard: Charity Marketing.

"Charity marketing refers to establishing a good social image through charitable activities, thereby winning the favor of the public and subsequently forming a positive influence on consumers."

"In a company's marketing strategy, public relations, advertising, and promotion all belong to a mode of market promotion. And using the form of charitable activities for public relations is a means for companies to carry out public relations activities."

"Charity marketing is rare in our country, but abroad, especially among those international big brands, charity marketing has become a common marketing tool."

"For example, Zhou Andong's opponents, the two Cokes, do charity marketing very well. So charity and marketing are complementary and not contradictory."

"As for the 'consuming kindness' you mentioned, if our kindness is truly used for charity, how can it be called consumption?"

"And Zhou Andong is a person with a very high ideological realm, and he is also a person who attaches great importance to education. He has said more than once that he wants to be a social enterprise. He wants to do charity, which absolutely cannot be fake, so Iced Black Tea is something you should still buy if you want to drink it."

"Clap..."

Applause rang out instantly, and the female student also smiled: "Thank you, Li Jiaoshou, for clearing up my confusion."

"Sit down!" Li Zhongqing nodded: "What I want to talk about today is charity and marketing, and Zhou Andong has taken charity marketing to the extreme."

Zhou Andong didn't know that Li Zhongqing would praise him so much, blowing him up to the sky in two major lectures.

…………

Beijing International Airport, a passenger plane that took off from Xiangjiang landed slowly.

Soon, Gu Bing and Wu Huilin appeared, followed by a group of people, among whom a man wearing a hat and sunglasses looked very mysterious.

"Over here!" Zhou Andong waved his hand.

Gu Bing smiled and said: "Coming to pick me up in person, that's decent."

"You think too much." Zhou Andong rolled his eyes at him and walked to the man wearing the hat and sunglasses: "Wah-zai, hello."

Wu Huilin hurriedly introduced: "Wah-zai, this is the boss of the Yugong Group, Mr. Zhou Andong."

"Hello!" Wah-zai spoke in broken Mandarin, greeted him, and then looked at Zhou Andong with great curiosity.

Zhou Andong said: "Welcome to the embrace of the motherland."

Wah-zai was stunned, then reacted and said with a smile: "It's my honor."

Wu Huilin said: "Let's go, there are too many people here, let's go back and talk."

Arriving at the parking lot, Zhou Andong, Wah-zai, and Wu Huilin got into the Mercedes. Gu Bing blinked and could only get into the Accord behind.

"Wah-zai, I'm your fan, I like your songs very, very much. And I've specially written a song for you."

"Oh?" Wah-zai looked very interested: "Can I see it?"

"Of course!" Zhou Andong smiled and said: "Specially written for you, of course I have to let you see it. However, it's not in my hand. When we get to the hotel, I'll write it for you."

"OK!" Wah-zai looked very happy, but Zhou Andong could feel that this was just out of politeness. It was estimated that this Heavenly King simply didn't believe he could write any good songs.

The car soon arrived at the Beijing Hotel. Zhang Xuan had already arranged everything. After settling in the room, they went to Quanjude.

Wah-zai said: "I've heard of Beijing roast duck in Xiangjiang, but I've never had the chance. Today, I must thank Mr. Zhou for his hospitality, letting me feast."

Zhou Andong smiled and was about to speak when chaotic footsteps and cursing suddenly came from outside.

"Damn it, Grandpa wants this private room today. I don't care who's inside, you must make room for Grandpa."

"Qi-ye, there are distinguished guests inside, it really won't work. Private room No. 2 is also the same, I'll make room for you right now."

"Get the fuck out, I want to see what kind of distinguished guest it is that won't even give me face."

Immediately following a "bang," the private room door was kicked open. ===== CHAPTER 587 =====