Chapter 903: Must Cooperate with RT-Mart

Jian Yue accompanied Zhao Ping and Jian Zhengrong as they walked and talked, looking like a family of three.

As for Jian Mingfan, he followed behind, lifeless, sighing incessantly, looking very much like he was raised by a stepfather and stepmother.

They had just left when a middle-aged man who was not tall and had heavy stubble on his face walked over and stopped when he saw the Arowana soybean oil.

He wore navy blue pants, a white Dacron shirt with the hem tucked into his waistband, and a pair of military green rubber shoes on his feet.

He stood there for a long while, then picked up a bucket of soybean oil.

"Xiao Wu, you say, what if we also make this kind of small-packaged oil?"

Xiao Wu was about thirty years old. Looking at his bronze skin and the calluses on his hands, he was someone who often did physical labor.

"Arowana has been on the market for two years, but it hasn't sold well."

The middle-aged man said, "It's not selling well, not because there's a problem with the product, nor because there's a problem with this kind of small-packaged oil, but because there's a problem with the price. Look, even if it's ten yuan cheaper, this price is still more expensive than the soybean oil on the market, how can the common people be willing to buy it."

Xiao Wu also picked up a bucket of oil. "This kind of plastic oil bucket, plus the printing of the label, the cost shouldn't be cheap."

"This bucket is five liters of oil!" The middle-aged man said. "Less than ten jin, the cost of this bucket plus the label, if spread out, the cost increase per jin of oil isn't much."

Xiao Wu pondered. "Factory Director, besides being expensive, I think there's another reason why this bucket oil doesn't sell well."

The middle-aged man was stunned. "What reason?"

"Habit!" Xiao Wu said. "The living habits of the common people, usually they take their own oil bottles to buy oil to eat, one jin or two jin, and this is a habit that has continued since ancient times.

Now to change this habit, let them take out more money and buy ten jin of oil at once to put at home, I think most people are unwilling, because there is no need."

"The problem you mentioned is one I haven't considered, very good!"

The middle-aged man patted Xiao Wu on the shoulder, very gratified. "Then do you have any good ways to solve it?"

Xiao Wu scratched his head. "I can't think of any!"

At this time, two middle-aged women passed by with a shopping cart. The middle-aged man pointed to the salt and sugar piled in the shopping cart.

"You say, they buy so much salt and sugar, can they finish eating it in a year?"

Xiao Wu took a look. "That sugar should be about the same, but the salt, they won't be able to finish it in two years."

"Right!" The middle-aged man asked again. "But why are they unwilling to buy ten jin of oil to put away, yet willing to hoard salt that they can't finish in two years?"

"Because salt is very cheap!" Xiao Wu blurted out, and then he was stunned for a moment.

The middle-aged man said with a smile, "As long as our price can attract the common people and let them reach into their pockets, we can change their habits. However, if we want to launch this kind of small-packaged oil, it won't work without good sales channels."

Xiao Wu's heart stirred, and he already understood what the middle-aged man was thinking. "Factory Director, you mean to cooperate with RT-Mart?"

"Right!" The middle-aged man nodded. "And at the current stage, we can only cooperate with RT-Mart."

Xiao Wu didn't understand. "Why?"

The middle-aged man habitually took out a cigarette and was about to light it when a security guard walked over. "Comrade, this is a smoke-free mall, smoking is prohibited."

As he spoke, the security guard pointed to the "No Smoking" signs that could be seen everywhere above his head!

"Sorry!" The middle-aged man put the cigarette into his pocket and apologized repeatedly.

The security guard smiled. "It's okay, you're not the first one; many people come here and aren't used to not being allowed to smoke."

In 1995, Beijing took the lead in issuing regulations prohibiting smoking in public places.

In 2008, the scope of the smoking ban was expanded to ten types of public places.

Watching the security guard leave, the middle-aged man asked the young man, "Did you notice the 'No Smoking' sign?"

The young man nodded. "I saw it!"

The middle-aged man glared at him. "Then why didn't you remind me?"

The young man said aggrievedly, "Our factory doesn't allow smoking either, but are there any who comply?"

"Can this place be compared to our factory?" The middle-aged man said with annoyance. "You keep it in mind. After we go back this time, strictly grasp and strictly manage those who don't comply with the regulations and smoke in the factory. Catch one, fine one, let's see if they still smoke."

The young man nodded fiercely and very cleverly changed the subject. "Factory Director, you haven't said why we can only cooperate with RT-Mart?"

The middle-aged man's nicotine addiction flared up, his hand involuntarily reached into his pocket again, then he looked up at the "No Smoking" sign above and sighed.

"If we want the common people to willingly reach into their pockets to buy our small-packaged oil, the price must be pressed very low. In this way, we definitely won't make money, and might even lose money.

Moreover, if the initial pricing is too low, it will be very difficult for the common people to accept it psychologically if we want to raise the price later, which will have a great impact on our brand building.

Therefore, only RT-Mart's kind of discount activity is most suitable for us. Set a reasonable price that the common people can accept, and then discount for promotion.

In this way, not only can our oil quickly occupy the Beijing market, but it can also quickly improve our brand awareness. After the promotion activity, restore the normal price. Finally, even if only one-third of the people buy it again, we win."

"But!" Xiao Wu said. "RT-Mart only has this one store, does it mean our oil is only sold in Beijing?"

The middle-aged man asked Xiao Wu, "If you were the boss of this mall, would you only guard this one store in Beijing?"

Xiao Wu was stunned, then shook his head. "The business is so good, if I were the boss, I would definitely open branches."

The middle-aged man patted Xiao Wu on the shoulder again and said earnestly.

"Supermarket, such a novel shopping experience, such a comfortable shopping environment, is definitely the first in the country. Look at this location, look at this venue, look at these dazzling goods, look at the discount intensity of the benefit-to-the-people activity, all telling us.

This supermarket boss not only has strong economic strength, but his background is definitely not simple, how could he be content with a corner and guard this one store. Just like our factory, sooner or later, we will walk out of the Jiusan Branch and walk toward the whole country."

"Right!" Xiao Wu's spirit was lifted. "Our factory will definitely walk out of the Jiusan Branch and walk toward the whole country, and our soybean oil will definitely become the most well-known brand in the country."

The middle-aged man laughed out loud, and then felt the gazes shooting over from all around.

"Uh!"

The middle-aged man's laughter stopped abruptly, feeling his face hot. Fortunately, his skin was a bit dark, so you couldn't see him blushing.

"Let's go, I'm a bit hungry, let's go down to eat."

After speaking, this guy turned and left without looking back.

Xiao Wu's mouth twitched. This was the first time he had seen the factory director suffer a setback. That embarrassed look made him want to laugh but not dare to, and the feeling of holding it in was indescribable. ===== CHAPTER 904 =====