[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"origin-my-restarted-life-1992":3,"chapter-my-restarted-life-1992-my-restarted-life-1992-chapter-967":6},{"origin":4,"title":5},"chinese","My Restarted Life: 1992",{"chapter":7,"nextChapterSlug":19,"prevChapterSlug":20,"totalChapters":21,"novelImage":22},{"id":8,"novel_id":9,"title":10,"slug":11,"index":12,"content":13,"wordcount":14,"created_at":15,"updated_at":15,"volume":16,"translator":17,"content_hash":18},2280517,4460,"Chapter 967: Competition","my-restarted-life-1992-chapter-967",967,"\u003Cp>October 1, 1993, the sixteenth day of the eighth lunar month, Friday!\u003C\u002Fp>\n\u003Cp>Da Run Fa’s three-day Mid-Autumn Festival promotion is today its second day, with discounts on many items even greater than at opening, especially soybean oil.\u003C\u002Fp>\n\u003Cp>The 5L small-pack Jiusan soybean oil is 8.9 yuan; Jinlongyu’s discount is even bigger than at opening, at 11.8 yuan per 5L barrel.\u003C\u002Fp>\n\u003Cp>Many citizens buy like wholesalers, purchasing ten or eight barrels at a time. Jiusan is cheaper—even cheaper than loose oil outside—and sold 47 tons on the first day alone.\u003C\u002Fp>\n\u003Cp>Of course, another reason citizens accept Jiusan is the bold printing on its packaging: “Jiusan Soybean Oil Strategic Partner, Da Run Fa Retail Group!”\u003C\u002Fp>\n\u003Cp>Since opening until today, Da Run Fa has operated for one and a half months, consistently upholding its service philosophy of integrity first and customers above all.\u003C\u002Fp>\n\u003Cp>Within seven days, any item purchased at Da Run Fa can be returned or exchanged unconditionally.\u003C\u002Fp>\n\u003Cp>Large items are delivered free of charge; appliances are installed free of charge; repairs are free for three years.\u003C\u002Fp>\n\u003Cp>This has made Da Run Fa’s reputation grow steadily, its word-of-mouth improve continuously; in just one and a half months, not only Beijing, but also Jinmen, Baoding, Tangcheng, and Qinhuangdao and other nearby cities have all heard of Da Run Fa.\u003C\u002Fp>\n\u003Cp>What brought Da Run Fa’s reputation and word-of-mouth to its peak was an event on September 8.\u003C\u002Fp>\n\u003Cp>An old man bought an imported radio at Jinghua Self-Service Mall, and within half a month it broke down.\u003C\u002Fp>\n\u003Cp>He went to the mall, but the mall denied responsibility; when he showed his receipt, they said it had been half a month, so no returns or exchanges, but repair was possible—at his own expense.\u003C\u002Fp>\n\u003Cp>Since the radio was imported and cost over a hundred yuan, the old man had no choice but to agree to repair.\u003C\u002Fp>\n\u003Cp>But he never expected that one part was broken, and the repair fee would be over forty yuan.\u003C\u002Fp>\n\u003Cp>This enraged him: an imported radio, broken in half a month, no return or exchange, and now a forty-yuan repair fee? What is this, robbery?\u003C\u002Fp>\n\u003Cp>He caused a huge scene at the mall, even drawing police, but the end result was nothing resolved.\u003C\u002Fp>\n\u003Cp>After all, one cannot fight against overwhelming power; helpless, he took the radio to a repair shop.\u003C\u002Fp>\n\u003Cp>Unfortunately, since it was imported, no spare parts were available; he visited several shops, all with the same result.\u003C\u002Fp>\n\u003Cp>After returning home, the old man nearly suffered a heart attack; when his daughter came home from work and heard, she was furious too.\u003C\u002Fp>\n\u003Cp>But the radio had to be fixed—otherwise, wouldn’t his hundred-plus yuan be wasted?\u003C\u002Fp>\n\u003Cp>She said she’d pay for the repair, but the old man refused—he couldn’t bear to waste forty yuan on such an unjust expense.\u003C\u002Fp>\n\u003Cp>At that moment, the daughter remembered Da Run Fa’s free after-sales appliance repair.\u003C\u002Fp>\n\u003Cp>But the radio wasn’t bought at Da Run Fa—would they still fix it?\u003C\u002Fp>\n\u003Cp>Seeing her father trembling with rage, afraid he’d have a health crisis, she went straight to Da Run Fa for help.\u003C\u002Fp>\n\u003Cp>When the matter reached Tang Bei, he immediately ordered after-sales staff to go over and try their best to repair it.\u003C\u002Fp>\n\u003Cp>After the after-sales staff arrived and the daughter explained, the old man was delighted and offered them fruit candies as a treat.\u003C\u002Fp>\n\u003Cp>They eventually confirmed that without replacement parts, repair was impossible—the same problem: no spare parts available.\u003C\u002Fp>\n\u003Cp>Though disappointed, the old man still thanked the repair technician.\u003C\u002Fp>\n\u003Cp>The daughter insisted on taking it to Jinghua Mall for repair, but the old man stubbornly refused to waste money there.\u003C\u002Fp>\n\u003Cp>What they didn’t expect was that on the third day, Da Run Fa’s after-sales team arrived at his home with the parts and repaired the radio for free.\u003C\u002Fp>\n\u003Cp>It turned out Da Run Fa’s after-sales had contacted the radio’s supplier; upon hearing it was Da Run Fa requesting parts, the supplier sent them free of charge.\u003C\u002Fp>\n\u003Cp>The old man was deeply moved; the daughter thanked them endlessly and insisted on inviting the repairman to dinner.\u003C\u002Fp>\n\u003Cp>The next day, the old man brought a banner to Da Run Fa to express his gratitude, then went to the newspaper office.\u003C\u002Fp>\n\u003Cp>Da Run Fa’s reputation was now enormous; the newspaper immediately recognized the news value of the old man’s story.\u003C\u002Fp>\n\u003Cp>After reporting to their superiors, an article titled “A New Paradigm for Retail Enterprises Centered on the People!” was published.\u003C\u002Fp>\n\u003Cp>The entire article spanned five thousand words, lavishing praise on Da Run Fa and mercilessly condemning the behavior of the other mall.\u003C\u002Fp>\n\u003Cp>But it did not name the other mall—after all, it was state-owned, so some face had to be preserved. Still, the old man’s uproar had been loud enough; once the article ran, everyone knew it was referring to Jinghua Mall.\u003C\u002Fp>\n\u003Cp>Soon other media followed suit, reporting the story; the old man instantly became a celebrity, giving interviews daily.\u003C\u002Fp>\n\u003Cp>Da Run Fa was no exception—major media outlets lined up waiting to interview them.\u003C\u002Fp>\n\u003Cp>Thus, after this incident, Da Run Fa became the most trusted mall among Beijing’s citizens, its credibility and fame reaching their peak.\u003C\u002Fp>\n\u003Cp>In Da Run Fa’s food court, Gu Minglan was feeding Su Su porridge, while Jian Zhengxue bit into a bun and looked around.\u003C\u002Fp>\n\u003Cp>Gu Minglan smiled and asked: “How does it feel?”\u003C\u002Fp>\n\u003Cp>Jian Zhengxue swallowed his bite and said seriously: “I need to talk to that kid.”\u003C\u002Fp>\n\u003Cp>“Splash! Thud!”\u003C\u002Fp>\n\u003Cp>Su Su fidgeted, swiped her hand, and knocked over the cake bowl onto the floor.\u003C\u002Fp>\n\u003Cp>“Oh no, my little goddess!”\u003C\u002Fp>\n\u003Cp>Gu Minglan hurriedly checked if the child’s hand was burned; relieved to find no injury, she moved the bowl and other items farther away.\u003C\u002Fp>\n\u003Cp>Jian Zhengxue also used a handkerchief to wipe the child’s mouth.\u003C\u002Fp>\n\u003Cp>“This is the age when they’re full of energy—be extra careful.”\u003C\u002Fp>\n\u003Cp>Gu Minglan gave him a look: “What are you going to talk to Zhou Andong about?”\u003C\u002Fp>\n\u003Cp>“Talk about what?” Jian Zhengxue said irritably. “Da Run Fa opened in Beijing—doesn’t he know Fengjing is his hometown?”\u003C\u002Fp>\n\u003Cp>Gu Minglan laughed: “I feel a hint of sourness.”\u003C\u002Fp>\n\u003Cp>Jian Zhengxue ignored her and continued: “The second Da Run Fa must open in Fengjing.”\u003C\u002Fp>\n\u003Cp>………………\u003C\u002Fp>\n\u003Cp>Meanwhile, Jinghua Mall’s management was holding a meeting.\u003C\u002Fp>\n\u003Cp>Although Da Run Fa and Jinghua Mall are not close, Da Run Fa has still caused Jinghua significant disruption.\u003C\u002Fp>\n\u003Cp>Especially the recent radio incident, which inflicted irreversible damage to the mall’s reputation.\u003C\u002Fp>\n\u003Cp>General Manager Gong Zhensheng glanced at the people below: “Everyone, speak up—how should we respond to Da Run Fa’s competition?”\u003C\u002Fp>\n\u003Cp>Compete with Da Run Fa? How? From renovation to management to service, how can Jinghua possibly compete?\u003C\u002Fp>\n\u003Cp>No one spoke. Gong Zhensheng knew the gap between Jinghua and Da Run Fa; to compete fully, Jinghua would need comprehensive reform, adopting Da Run Fa’s business model.\u003C\u002Fp>\n\u003Cp>But that’s not something that can be done overnight, and the investment required is another hurdle—upper management would never approve.\u003C\u002Fp>\n\u003Cp>“So, no one has anything to say?” Gong Zhensheng frowned.\u003C\u002Fp>\n\u003Cp>“The only thing we can do now is lower prices,” said the Deputy General Manager, glancing at the Procurement Manager. “Many of Da Run Fa’s suppliers are the same as ours.\u003C\u002Fp>\n\u003Cp>If Da Run Fa can negotiate discounts, I believe Comrade Lan Minghai can too—then our prices will drop, and we can launch our own people-benefiting promotion to retain our existing customers.”\u003C\u002Fp>",1228,"2026-06-20T01:18:52.456Z",1,"Qwen3-Next 80B","fb13540c30dd2880d5dfef662ad321551d090a8efe5c5e8e251d217f3172bda5","my-restarted-life-1992-chapter-968","my-restarted-life-1992-chapter-966",1000,"https:\u002F\u002Fnovelzhen.com\u002Fimages\u002Fcovers\u002Fmy-restarted-life-1992-cover.jpg"]