Chapter 969

"Sit down!" The old man smiled and patted the sofa beside him.

Zhou Andong and Jian Qiu sat down. The old man did not ask about the situation in Xiangjiang, but instead pointed to the television.

"I have been following Da Run Fa. This young lady is the manager, right?"

Jian Qiu nodded: "Yes, she is from Xiangjiang. She was originally the secretary for General Manager Qiu Dongfang. Although she is young, she is very capable."

Just then, they heard Tang Bei say: "The customer is our greatest authority; the customer is the master of the shopping mall. The customer determines our survival and development; the customer is our lifeline.

From the moment a person walks into the business area until they walk out, regardless of whether they make a purchase or not, they are our customer, and they require us to provide them with satisfactory service.

Sincerity is the foundation; treating people with honesty—the essence of our work is actually serving the customer."

Miss Yang smiled and said: "Grandpa Qu is not a customer of Da Run Fa; the radio was purchased at another shopping mall. An imported radio costing over a hundred yuan developed problems in less than half a month.

When Grandpa Qu took the defective product to that mall to resolve the issue, the mall's attitude was terrible, ranging from flatly refusing to admit the product was sold at their store to charging high repair fees, which made Grandpa Qu very angry.

Later, it was Grandpa Qu's daughter who sought help from Da Run Fa. According to my understanding, there were no spare parts during the first repair attempt. The second time, Da Run Fa's after-sales department contacted the merchant, and after purchasing the parts, they replaced and repaired them for Grandpa Qu free of charge..."

"Host!" Tang Bei raised her hand apologetically: "Sorry, let me interrupt for a moment. Our after-sales department contacted the merchant, and after the merchant understood the situation, they personally sent someone to deliver the parts to us without charging a single cent."

"I really wasn't aware of that detail," Miss Yang said. "The merchant is also very responsible."

"Yes!" Tang Bei said: "No matter what the product is, no matter how good the quality is, it is impossible for it to be one hundred percent free of problems. Therefore, it is not scary for problems to arise; what is scary is having problems and not solving them.

Consumers trust us, which is why they come to our mall to buy goods. But if the purchased goods have problems and you don't solve them, or even if a situation arises where the store bullies the customer, this hurts not only the consumer's heart but also the root of our credibility."

"Indeed, because the radio incident caused such an uproar, the credibility of that certain shopping mall has been questioned by many citizens."

Miss Yang nodded: "However, what I want to say is, Grandpa Qu's radio was not purchased at Da Run Fa, so why did you still repair it for him?

You had no such obligation, and you didn't even have the parts. It was only after the after-sales department contacted various parties that they reached the merchant, obtained the parts, and replaced and repaired them for Grandpa Qu for free."

Tang Bei smiled slightly: "When a citizen seeks help, regardless of whether they are a Da Run Fa customer or whether they have ever shopped at Da Run Fa before, their request for help is a sign of their trust and expectations for Da Run Fa..."

Applause broke out instantly, and Miss Yang also clapped her hands.

"This Da Run Fa you've set up is quite good," the old man praised: "Only by always putting the customer's interests first can an enterprise develop well."

Watching the television, Zhou Andong had already analyzed the ins and outs of the matter through the interview conversation.

"Has this radio incident caused such a big stir? Even Miss Yang has come out to interview them."

The old man said with a chuckle: "The commotion is not small; media outlets large and small have reported on it."

The first thing Zhou Andong thought of was that Da Run Fa had really struck gold this time. Once this reputation takes hold, the business will be unstoppable in the future.

"Which mall is this 'certain shopping mall'?"

"Jinghua!" The old man snorted: "They are messing around; it's simply ridiculous. A perfectly good mall will be ruined by them sooner or later."

"Ha!"

Zhou Andong couldn't help but laugh out loud. In the capital at this time, Jinghua was Da Run Fa's only rival.

After all, they had been open for seven or eight years and had their own group of loyal customers. It wouldn't be that easy to snatch this group of customers away.

It's just that he never expected Jinghua to be so ruthless as to break one of its own legs.

"What are you thinking about?"

Seeing Zhou Andong smiling like a fox, Jian Qiu knew this guy wasn't thinking of anything good.

"I'm thinking about Jinghua." The smile on Zhou Andong's face became even brighter: "After this radio incident, if Jinghua doesn't conduct crisis public relations, they won't last two years."

The old man frowned: "Is it really that serious because of one radio?"

"Yes!" Zhou Andong put away his smile: "Once credibility collapses, it's not that easy to rebuild it."

The old man asked inadvertently: "What does crisis public relations mean? If Da Run Fa encountered this situation, what should they do?"

Zhou Andong opened his mouth, but swallowed the words that were on the tip of his tongue, and let out a 'heh' laugh: "Grandpa, you aren't doing a very good job as a spy."

The old man laughed heartily and pointed at Zhou Andong: "You little fox."

Jian Qiu wouldn't have it: "Since when does a grandfather call his granddaughter's husband a little fox?"

The old man was stunned for a moment, then immediately started laughing again: "Look, look, they say girls are always looking outward, and they really weren't wrong. Once married, their elbows turn outward."

"If Da Run Fa didn't exist, this so-called radio incident wouldn't count for anything at all and wouldn't threaten Jinghua."

Zhou Andong's eyes drifted back and forth, and not finding the old man's cigarettes, he could only take out his own pocket and light one for the old man first.

"But with a competitor like Da Run Fa in existence, the radio incident is Jinghua's biggest crisis. As the saying goes, there is no harm without comparison.

Besides, Da Run Fa won't let Jinghua off the hook; as long as they have a chance, they'll bring it up for publicity, and Jinghua will never be able to recover."

The old man wanted to say something, but in the end, he said nothing and just sighed lightly.

Zhou Andong knew what the old man was thinking. Back then, from Jinghua's preparation to its opening, it had received the attention of many big shots.

Especially since it was only a few years after the reform and opening-up was proposed, and it was still the era of a planned economy. Jinghua's opening had a special significance.

The old man wanted him to let Jinghua off, which was understandable. But understanding is one thing; if he could stomp on Jinghua twice, he absolutely wouldn't stomp on it one less time.

The old man didn't say much more on this matter: "How is it over in Xiangjiang? Is it going smoothly?"

"Very smoothly!" Zhou Andong introduced it in detail: "Even if the people sent by Sugar King Guo fail in their negotiations with Brazil, we won't lose money by purchasing raw sugar at a high price."

"Little auntie, slow down!" Gu Minglan's shout came from outside.

Jian Qiu and Zhou Andong stood up in a flash and ran out the door simultaneously.

Then they saw Su Su swinging her two little braids, moving her two short legs, running toward them.

Gu Minglan was chasing closely behind, and Jian Zhengxue was also pushing the baby carriage behind them.

"Hmm?"

Su Su saw the two people squatting at the door and suddenly stopped, her big eyes turning back and forth between the two of them.