Chapter 315: Government Sets the Stage, Enterprises Perform

The country is very large. At the county level, one is not considered a very big official. The ancients called the county magistrate a "seventh-rank sesame official," who could govern a county with a secretary and yamen runners.

But now, the administrative sequence is layered. Although the sesame is small, it has skin and pulp. There are thousands of threads above, and there are corresponding departments below, resulting in many bureau directors who are "smaller than sesame."

The County Party Secretary is not a big official, but has a wide scope of management and heavy responsibilities. At the county level, it covers everything from politics, economy, and culture to the common people's food, clothing, housing, transportation, birth, aging, sickness, and death. A decision made has significant influence and cannot be ambiguous in the slightest.

Like other County Party Secretaries, Lu Fan is very busy and has no time to grasp specific work in detail. He can only grasp these standing committee members and vice county chiefs, and at most some bureau directors of core units, letting them carry out work according to his intentions.

Therefore, a united, harmonious, and combat-effective team is particularly important.

The situation of the county government is now clear at a glance; there are four "his own people."

On the contrary, on the County Party Committee side, it makes Lu Fan somewhat unfathomable, especially Propaganda Department Head Liu Jingxuan, Political and Legal Committee Secretary Guo Yimeng, and United Front Work Department Head Du Kun, who have a feeling of being distant. Moreover, they have never taken the initiative to "lean toward" Lu Fan, but they have never been sloppy with the work assigned to them.

On August 24th, the County Party Committee held a government-enterprise symposium, hosted by County Party Secretary Lu Fan, attended by County Chief Wang Baoguo, Deputy County Party Secretary Wang Zhikun, and Propaganda Department Head Liu Jingxuan, with heads of relevant units such as townships, Economic Development Bureau, Finance Bureau, Cyberspace Administration, and Culture Bureau participating. The meeting also invited the bosses of the Wanli Dried Tofu Factory, Laoshan Chicken Industry, Ganshui Winery, Smart Farm, and Coffin Factory.

After the meeting started, Lu Fan said: "Comrades, entrepreneur friends, there is only one purpose for holding this meeting today, which is to discuss how the County Party Committee and the County Government can help your five companies promote their products. I hope everyone can brainstorm and express their opinions. Enterprises should talk about difficulties and make requests, and be substantive; the County Party Committee and County Government are responsible for on-site responses and must carry out work innovatively to promote Ganshui and Ganshui's enterprises well."

Wang Chi, general manager of Laoshan Chicken Industry, had already made sufficient preparations and was the first to speak: "Thank you, Secretary Lu, for building such a good platform for us, and thank you, leaders, for your care and love for the enterprise! I am not afraid to expose our own ugliness. Laoshan Chicken Industry has been established for more than ten years. It was once extremely brilliant, occupying more than 80% of the city's egg market, and its reputation was quite outstanding. But now, it has fallen to relying on OEM to barely maintain operations, and there is not a single chicken in the chicken shed. I am truly ashamed and sorry for the expectations of the County Party Committee, the County Government, and the people of the whole county! I have summarized three main problems:"

"First, management is lagging behind and cannot keep up with the requirements of the situation. This is an internal problem of our enterprise, and I will be ashamed and then brave, striving to learn and improve."

"Second, there is a serious lack of funds and no financing channels. I have been running to banks during this period, but we are not competitive enough, the enterprise is in a downturn, and banks are avoiding us. I would like to ask the County Party Committee and County Government to lend a helping hand to coordinate and help Laoshan Chicken Industry get a loan. Our funding requirement is 20 million!"

"Third, sticking to old ways and having no marketing means. The enterprise has been developing for more than ten years, always 'flapping' within the Yingjiang area. We have also tried to develop outside the city, but the results have been minimal. Traditional market-hitting methods are outdated, especially in online sales, where we have no achievements. We are ashamed and then brave, and plan to build a live-streaming workshop. We are in urgent need of guidance and help in this regard."

"I personally have a suggestion: the government has more credibility in propaganda and is easier to get recognition from netizens. If the government can 'set the stage,' our enterprises will definitely cooperate fully!"

Lu Fan nodded and said: "General Manager Wang, I have noted all your problems. We will study them together later. Now, please let Ganshui Winery speak."

Chen Jianwen smiled and said: "Secretary Lu, leaders, since ancient times, good water makes good wine. Ganshui is known as the 'Home of Beautiful Water,' and the brewing industry benefits from famous springs and good water, and its products are quite famous. According to records, the imperial courts of the Sui and Tang dynasties used Ganshui's 'Beautiful Water Spring' to brew wine! Therefore, our company has developed the Sui-Tang Jade Liquid series of products—Sui-Tang Jade Liquid, Gan Spring Pure Brew, and Nectar Jade Liquid, three fist products, which are clear and transparent in color, sweet and refreshing, with a long aftertaste and unique flavor."

"In the next step, the company plans to invest 30 million in advertising fees, first to open up the Northwest market, and then radiate to the whole country. Our demands are the same as Laoshan Chicken Industry, hoping to get the help of the County Party Committee and County Government to make our propaganda more confident!"

Subsequently, Wanli Dried Tofu, Dijiao Sheep Smart Farm, and Heding Coffin Processing Plant also introduced their enterprise situations and expressed their demands.

Lu Fan said: "I am very happy that entrepreneurs can communicate with us heart-to-heart. This kind of meeting is meaningful! If there are problems, we are not afraid. It is precisely because we are lagging behind that we hold this meeting."

"Creating a brand and making a product famous is not something you can sit back and enjoy, but a difficult and painful process, and a systematic project involving many links, especially now in the Internet era, which requires us to carry out work innovatively and keep up with the rhythm of the times!"

"The main body of brand building is always the enterprise. A good brand is not evaluated by the government and non-governmental organizations, but fought for by the enterprise in the market."

"Therefore, I hope that all entrepreneurs will carry forward the spirit of craftsmanship, put quality first, carefully polish, sharpen a sword for ten years, make every process and every product fine and exquisite, and do a solid job in products and services."

"I will represent the County Party Committee and County Government to make a statement: for good enterprises and good products, the County Party Committee and County Government will go all out to help them with propaganda, and endorse the enterprises from multiple aspects such as quality, safety, and standards!"

"Now, please talk about how to 'set up a platform' and 'advertise' for enterprises. Don't talk big or empty words. You must be based on the purpose of doing your best to solve problems for enterprises and serving enterprises with heart and emotion. County Chief Baoguo, you talk about it!"

County Chief Wang Baoguo nodded and said: "The Secretary has appointed me, so I will talk about it from the government level."

"Enterprises are full of vitality, and development has a source of living water, so Ganshui can develop. Therefore, caring for, serving, and developing enterprises well is the unshirkable responsibility of the county government. For your five enterprises, all departments will implement 'handle immediately, handle online, handle at once,' and achieve 'the government revolves around enterprises, and handles enterprise affairs immediately,' to serve enterprises well, add fuel, and help."

"At the same time, effectively implement tax and fee reductions, further reduce the tax and fee burden on enterprises, and 'quench thirst' and 'transfuse blood' for enterprise development. The financing requirements just proposed by Laoshan Chicken Industry and Wanli will be docked with several major banks after the meeting. The government will come forward to guarantee and solve the problem of difficult and expensive financing for enterprises."

"The government must also improve the equal protection mechanism for enterprises, strictly administer according to law, use power according to law, cut off all black hands reaching out to enterprises, and severely punish all tricks to deceive enterprises, so that you can take a reassurance pill and plan for development with peace of mind."

"As for propaganda, to be honest, I am a layman. But when I have nothing to do, I also swipe videos, and I feel that many internet celebrities play a significant role. Should we consider it from this aspect?"

Deputy County Party Secretary Wang Zhikun laughed: "Excluding those clowns who seek attention, the role of 'internet celebrities' cannot be underestimated. With the development of smartphones, social media has also become decentralized. Everyone has the opportunity to become self-media, and online consumption has grown up in the internet environment. Young people growing up in an internet-based environment from an early age are very sensitive to the promotion of hard advertisements, and the internet celebrity marketing promotion model conforms to their preferences and needs. If we can discover and cultivate some positive energy internet celebrities and anchors, it will be of great benefit to promoting Ganshui and Ganshui's enterprises!"

Lu Fan continued to appoint: "Minister Jingxuan, you are the Propaganda Minister, the heavy responsibility of this work must fall on you. Talk about your views!"

Liu Jingxuan replied: "Okay, Secretary, let me talk about it. To be honest, the propaganda of the internet and social platforms is also a huge test for our propaganda department. I have studied it carefully. At the current stage, the internet celebrity economic model mainly includes the following types:"

"First, the marketing model using social media. Internet celebrities interact with fans through various social media, and at the same time, internet celebrities rely on platforms to publish some pictures, short videos, etc., to obtain broader development space in the process of accumulating fans, and achieve the development purpose of selling products."

"Second, the marketing development model relying on economic companies. In internet celebrity economic companies, the main task of internet celebrities is to communicate with fans and promote their products in the process of chatting. The task of the brokerage company is to continuously promote supply chain marketing."

"Third, the marketing model of supply chain manufacturers. Compared with others, internet celebrities pay more attention to trends. In the process of working, they will find opportunities to find consumer needs and produce according to consumer needs."

"According to the situation, the internet celebrity operation method is team-based. In the era of internet celebrity flooding, if you want to achieve better development of the internet celebrity economy, you need to speed up the creation of an operation team that integrates content innovation, packaging hype, netizen interaction, etc., so as to attract more fans and achieve the model development of the internet celebrity economy."

"I have an idea to find some potential talents in our Ganshui County, cultivate them to become internet celebrities, create internet IPs, and thereby promote the customs and customs of our Ganshui, and improve the popularity of Ganshui. After having a certain fan base, vigorously promote Ganshui's characteristic products and live-stream goods."

"It can also be cooperated with internet celebrities through talent introduction."

"In short, the internet celebrity economy has entered a golden stage of development. E-commerce, advertising, rewards, paid services, offline activities, the business models and monetization means of the internet celebrity economy are becoming more and more abundant, gradually forming a relatively complete industrial chain, which has become the internet of things in the live-streaming world, affecting all walks of life and platforms. If you want to do a good job in propaganda, we really need to pay attention to this aspect." ===== CHAPTER 316 =====