Chapter 534: with translation of chapter title

After the meeting ended, news of the medical reform spread through every corner of the city like a spring breeze; the people of Nanyuan talked about it with relish and looked forward to it, and Secretary Lu was undoubtedly the "most lovable person", with praise for him heard on every street and alley!

With the full support of the Nanyuan Municipal Party Committee and Byte, massive traffic poured onto Nanyuan's "Top Ten Internet Celebrities", and the Municipal Party Committee Propaganda Department and the Municipal Culture and Tourism Bureau became their strong backing, continuously releasing many high‑quality short videos. After a period of fermentation, the ten influencers' fan attention surged; three of them already have over ten million followers, and the rest have all exceeded five million, truly becoming "big internet celebrities", making Nanyuan's Han culture a nationally known city IP.

On April 27, the inauguration ceremony of the Nanyuan City E‑commerce Live‑Streaming Industry Base was held; Nanyuan's distinctive live‑streaming sector made a stunning debut, filling the venue immediately, and the newly launched base has already housed 20 companies. Municipal Party Secretary Lu Fan attended the ceremony despite a busy schedule, stating Nanyuan's emphasis on developing e‑commerce.

Director Xie Simin of the Municipal Commerce Bureau explained that the base is planned around "one platform, four centers, six zones". Through investment construction, resource integration, and attraction of investment, it builds a three‑in‑one supply‑chain management platform centered on Nanyuan specialty display, product selection docking, and e‑commerce live‑streaming big‑data presentation. It has established four digital application modules: the Quality Nanyuan Goods Selection Supply‑Chain Center, the New Technology and New Scenario R&D Center, the Business‑Culture‑Tourism Live‑Streaming Dedicated Operations Center, and the Digital Community and Social‑Group Center, thereby re‑linking the three elements of Nanyuan's commodity circulation—people, goods, and venues—and opening a digital marketing service channel for enterprises.

After the inauguration ceremony, Lu Fan hurriedly entered the base for a tour.

In the product exhibition hall on the first floor, there were green‑high‑end flagship Nanyuan goods such as West Reed kiwifruit, Fangcheng Salvia, Tang Zhi Zi, Shedian Old Liquor, Nanyuan Liao Painting, Huangshi Inkstone, Tongbai Jade Leaf, Tanghe Green Rice, chestnuts, West Reed Shiitake, Nanyuan jade articles, Tongbai Bean Tendon, Bowang Pot Helmet, as well as local specialty products such as seasonings, food, clothing, and intangible‑heritage items, fully showcasing Nanyuan's green ecology and rich diversity.

The platform gathers the specialty goods of nearly 200 local enterprises, and through product exhibition and sales, demand docking, and brand promotion, it boosts the market share and visibility of Nanyuan specialties both domestically and internationally.

On the large display screen, scrolling real‑time sales data of live broadcasters from the four major platforms—Taobao, JD. com, Douyin, and Kuaishou—were shown. Many traditional companies have set up live‑streaming teams on the platforms, conducting long‑duration sales broadcasts.

At 3 p. m., the various live‑streaming rooms in the base were bustling; Lu Fan entered the "internet celebrity live rooms", co‑broadcasting sales with the hosts and jointly representing Nanyuan.

In the Municipal Agriculture Bureau's "beauty minister" assisted‑farming live room, Municipal Party Secretary Lu Fan became a "sales host", conducting on‑site tasting and commentary, endorsing Nanyuan's kiwifruit, Salvia, Shedian Old Liquor, Tongbai Jade Leaf and other products, picking up Nanyuan's specialty agricultural and sideline products to "sell" and "cheer", earning repeated applause.

In the Municipal Culture and Tourism Bureau's "beauty director" live room, Lu Fan again endorsed local specialty products such as Salvia, Tang Zhi Zi, Liao Painting, Huangshi Inkstone, Nanyuan yellow cattle, and Nanyuan jade articles.

During the live broadcast, Lu Fan smiled and said: "The May 1st short holiday is approaching; the 'National Food Safety Demonstration City' Nanyuan is ready to welcome people from across the country. To show our sincerity, we will distribute night‑market vouchers for the municipal snack street and the Starlight Night Market in the live room. Friends, the fast get them, the slow get nothing; you are all welcome to Nanyuan to taste the specialties!"

With Douyin's full‑scale push, the live room attracted a million viewers, and a total of 100,000 no‑threshold consumption vouchers worth 5 million yuan were snatched up instantly by the enthusiastic audience!

With 5 million yuan of government‑guided funds, the Municipal Party Secretary took on the role of online host, promoting Nanyuan to spur consumption, becoming today's hot topic. Coupled with the boost from the "May 1st Student 60+ Concert", Nanyuan has become the recently explosive "internet celebrity city", unrivaled in popularity.

On April 28, the Nanyuan City Culture, Tourism and Creative Industries High‑Quality Development Conference was held, clearly stating the goal to achieve the "two improvements and two accelerations".

Increase the number of visitors to Wan, increase the contribution of the culture‑tourism industry to economic development, accelerate the industry's growth to raise incomes and prosperity of the masses, and speed up the transition from a city rich in cultural tourism resources to a strong cultural tourism industry city, striving that by 2025 the tourist reception exceeds 100 million people, with an average annual growth of over 15 %, and that total tourism revenue surpasses 100 billion yuan, with an average annual growth of over 25 %.

Municipal Party Secretary Lu Fan demanded at the conference that culture‑tourism and creative industries truly make the city brand "Nanyuan, a place worth visiting three times" resonate, pushing Nanyuan's culture‑tourism to break out and truly shine! Breaking out and shining is only the first step; the industry must not only become popular, but stay popular. Turn "explosive fame" into "lasting fame", convert "traffic" into "retention", and never let tourism in Nanyuan become a "fleeting breeze" or a "one‑off transaction"!

Lu Fan demanded the creation of a signature IP, focusing on "Two Han Cultures Viewing Nanyuan", effectively leveraging the distinctive cultural‑tourism IPs of the Municipal Hall, Wolonggang Cultural Park, Medical Sage Cultural Park, Lao Jie Ling, and the World Rose Grand View Garden, accelerating the construction of large‑scale live performances, promoting city‑wide projects such as "Wear Hanfu for Free Scenic Tours" and "Intangible Heritage Nanyuan", which are highly entertaining, highly participatory, and highly attractive, actively developing series products like "National Medicine Zhongjing", "Three Kingdoms World", "Han Painting Anime", and "Archaeology Blind Box", speeding up the creation of immersive cultural‑tourism new scenes, making Nanyuan's Han culture a nationally known city IP.

Marketing and traffic must be strengthened, aligning with the era's characteristics of nationwide, all‑domain, all‑media; prioritize mobile and video, deepen cooperation with social media platforms such as Douyin, WeChat, Weibo, Toutiao, and Xiaohongshu, create hot topics related to Nanyuan, encourage and guide internet celebrities, local key opinion leaders, to tell Nanyuan's story, and use youthful language to promote high‑quality cultural‑tourism resources.

At the meeting, Vice Mayor Ma Caihong arranged city‑wide cultural‑tourism safety production, market order, and concert service guarantee work before and after the May 1st holiday.

The Municipal Commerce Bureau deployed holiday consumption‑promotion activities.

The Municipal Party Committee Cyberspace Administration, the Public Security Bureau, the Transportation Bureau, the Market Supervision Administration, and the Public Security Bureau Traffic Police Detachment made arrangements and deployments for holiday tourism‑related work.

Nanyuan City's emphasis on the cultural‑tourism industry grows daily, and its attitude cannot be described as anything but urgent. This holiday is especially meticulously organized and rigorously prepared, meeting the arrival of nationwide tourists with the best spirit.

The May 1st short holiday arrived with fine weather, ideal for travel, and the holiday coincided with the "Green Journey—Into the Magnificent Nanyuan and the 2024 World Rose Expo" held in Nanyuan. Citizens' willingness to travel surged, and the culture‑tourism market saw strong supply and demand. Flower enthusiasts from around the world gathered in Nanyuan, using roses as a medium to move forward together, seeking common development and jointly celebrating the event.

During the period, there were four flower‑car parades, with 20 uniquely styled parade floats forming vivid pictures of green ecology, thriving industry, and splendid culture, leaving everyone reluctant to leave; the parade routes were packed with crowds on both sides, becoming a major highlight of the holiday.

Ctrip data shows that during the May 1st period, bookings for Nanyuan vacation products increased 94 % year‑on‑year, and the growth in homestay bookings ranked first in the province.

On May 3, Secretary Tang Bing convened a five‑person group meeting to study personnel issues.

After the vacant positions were decided, Tang Bing laughed and said, "These past two days Nanyuan City has been hot; open your phone and you see everything about Nanyuan food. Lu Fan even went live to sell products, and it's very effective—Nanyuan's specialties are selling like crazy on Douyin. I estimate that this holiday they will be the province's biggest winners!"

Governor Liu Linghao added, "I just looked at the statistics; up to now Nanyuan City has received 7 million tourists, a year‑on‑year increase of 85 %, achieving total tourism revenue of 3.8 billion yuan, up 185 % year‑on‑year, which directly lifts the province's figures considerably. Moreover, as of April, Nanyuan's GDP has broken the 300 billion yuan mark—a remarkable achievement; this year Nanyuan is expected to surpass the 1 trillion yuan threshold!"

Tang Bing took the floor and said, "When you employ a virtuous person, a crowd of virtuous people will gather; seeing virtue inspires imitation, becoming a prevailing trend. Employing a good cadre can raise a flag, build a fortress, and drive regional development. The overall situation in Nanyuan is set; an outstanding leader like Lu Fan should be given a higher platform to exert greater influence! I intend to represent the Huayuan Provincial Committee in recommending Comrade Lu Fan to the provincial party committee or provincial government, so that each person's talent is fully utilized and achieves results!"

Liu Linghao immediately expressed support, and the Deputy Secretary, the Discipline Inspection Committee Secretary, and the Organization Department Head also raised no objections, since Lu Fan's achievements are evident; in the past two years he has unquestionably been Huayuan Province's brightest political star.

However, nobody expected that after the decision was finalized, Provincial Discipline Inspection Committee Secretary Hu Jiayu said, "Comrade Lu Fan's abilities are outstanding, he dares to take responsibility, and his achievements are remarkable; promotion is only natural. After he leaves Nanyuan, the city's development momentum cannot stop, since Nanyuan this year bears the task of impacting a trillion‑yuan GDP, and a strong leader is needed to lead the city's cadres and masses to continue the 'fight'. In the past two years, Huayuan has produced a batch of young and capable leaders, such as Mayor Lei Xingxing of Zhoujiakou City, whose name matches his work—he acts thunderously and swiftly. Secretary, I'm just speaking a few extra words."

Tang Bing, unflustered, said, "Recommending cadres to the organization is precisely our duty; how can it be considered speaking out of turn? Your opinion will be fully considered by the provincial committee."

That said, Tang Bing was indeed puzzled; Hu Jiayu rarely voices opinions on personnel matters outside the discipline‑inspection system, so why the unusual outburst today, cheering for Lei Xingxing?

Liu Linghao also wore a puzzled expression; Lu Fan had spoken with him, hoping to be promoted from within Nanyuan to Municipal Party Secretary.