Chapter 591: The Birth of the Jinghai Brand

Lu Cheng knows that a brand name is extremely important.

A good brand name can not only reduce advertising costs, but also deepen the common people's memory of such a product.

So naming must never be careless.

Lu Cheng thought carefully: "We're in the Capital City, and everyone already has a special feeling toward the Capital City, so it's best to have the character 'Jing' in the name, so that people hear it and immediately know it's locally produced in the Capital City."

Lu Ying readily approved and thought it over carefully.

"This place is near the train station, so people from all corners of the land will pass through here; our Capital City also welcomes friends from everywhere to visit..."

Before Lu Ying finished speaking, Zhao Bin, standing nearby, suddenly clapped his hands.

"I've got it… let's call it Jingwu Brand."

Lu Cheng and Lu Ying gave a simultaneous disdainful glance.

Zhao Bin scratched his head: "Not grand enough, huh? Then call it Jinghu Brand."

Lu Ying shook her head: "It sounds like we're playing mahjong and even calling hu!"

Lu Cheng added: "If you want it to sound grand, why not call it Jinghai Brand."

This time Lu Ying and Zhao Bin nodded simultaneously.

"Jinghai Brand works, it's especially imposing."

Lu Ying couldn't think of a better name at the moment, so she simply settled on this one.

At that moment Lu Cheng checked the time: "Sis, there's nothing else, I'll head home now."

After speaking, Lu Cheng reached out his hand, and Lu Ying glanced at it: "What's that for?"

"Give me the money."

"What money?"

"Huh? It's the money I just spent on an Electric Heating Blanket, a Great Unity."

Lu Ying walked toward the counter and tossed out: "You already said you bought an Electric Heating Blanket, so the Electric Heating Blanket is yours."

"Huh? No, what Electric Heating Blanket did I buy! I was just pretending to buy it, using you as a stooge, didn't you understand at the time?"

Lu Ying looked up: "We don't deal in any fakery here; since you paid, the Electric Heating Blanket is yours."

Lu Cheng glanced at the two Electric Heating Blankets beside him and was instantly speechless.

"It's not Lu Ying, you're not even human, you're also pocketing your own younger brother's money, aren't you? You've got money in your eyes!"

Lu Ying brushed the hair at her ear and, with a grand‑family‑betraying tone, said: "Your mother's money, I'm still making it without delay."

Lu Cheng took a deep breath, nodded and said: "Fine, Lu Ying, today I've seen through your true face; don't expect me to call you sister anymore."

Hearing that, Lu Ying laughed; she wasn't worried at all, and whenever her brother ran out of cash she would promptly hop over, calling him a good sister each time.

She had just been busy selling Electric Heating Blankets, and Lu Ying suddenly remembered that she was the one who called her brother over.

"I haven't even mentioned you yet; from now on don't look for Zhao Bin, play by yourself, and stop always calling on others."

Seeing Lu Cheng take a loss and then get scolded, Zhao Bin laughed quietly, only to be glared at by Lu Ying.

"And you, you're at least a Deputy Factory Director now; why aren't you keeping a good watch there, running around with him aimlessly?"

Zhao Bin muttered: "He insisted on pulling me over; I said I was busy and didn't want to go, but he forced me."

Lu Ying flatly said: "Don't think I don't know; you two always collude in a mess. If you don't want to go, his pulling you won't help."

Zhao Bin lowered his head; he knew Lu Ying's temper— the more he talked back, the harsher the scolding, so he stayed silent.

Lu Cheng also knew his sister's temper; he originally didn't want to speak, but his Great Unity was too unjustly dead.

"Sister, I…"

"Is it the Electric Heating Blanket sold here?"

Lu Cheng's words suddenly stopped on his lips as a middle‑aged man rushed in, looking frantic.

Seeing the man's anxiety, Lu Cheng and his sister exchanged a glance, both getting a bad feeling.

The sold Electric Heating Blanket had a problem? Someone came looking for it?

Because Electric Heating Blankets are limited by current material technology, for example the insulating material used is rubber.

Also, under prolonged high temperature, the heating wire can easily cause a fire.

According to the available materials, Lu Cheng had already instructed in advance to use the best ones.

He could only instruct each purchasing customer to avoid prolonged high temperature; Lu Ying also planned to add a warning note in the manual.

So far, the dozens brought over were just a test run.

Could it be that quality problems have emerged so quickly?

If this causes a fire and injures people, and the relevant authorities notice, then those unassembled Electric Heating Blankets that haven't been put together will probably be scrapped in the factory.

Lu Ying, a bit flustered, hurriedly asked: "Comrade, what's wrong with the Electric Heating Blanket? Is there any problem?"

There had been too many onlookers earlier, so Lu Ying wasn't sure whether the middle‑aged comrade who came in was someone who had just bought an Electric Heating Blanket.

The comrade rushed in, first taking off his hat and wiping the sweat from his forehead.

He repeated, "Is this the Electric Heating Blanket sold by your shop?"

Zhao Bin, fearing blame, was about to say no when Lu Ying stopped him.

If there truly is a quality issue, there's no need to dodge; replace what needs replacing, compensate what needs compensation.

If you start dodging now, there's no point in selling the remaining Electric Heating Blankets, because the common people won't trust you anymore.

Bring out the problem and solve it, so the remaining unassembled Electric Heating Blankets can avoid similar issues.

Thinking that way, Lu Ying spoke.

"Comrade, this is the Electric Heating Blanket we sell; if there's any quality problem with the Electric Heating Blanket, you can tell me, and I'll do my best to meet your request."

The comrade paused: "Oh, I'm here to buy an Electric Heating Blanket; I just heard yours costs only five yuan each."

Lu Ying and the two others breathed a sigh of relief; they were terrified, thinking there was a problem.

But this person spoke rather arrogantly; others thought five yuan per piece was a sky‑high price and had been arguing a lot, yet this person actually said "only five yuan per piece."

Lu Ying immediately replied, "Sorry, Comrade, it's already sold out. If you want it, wait a couple of days…"

Before Lu Ying could finish, Lu Cheng quickly interjected, "Not sold out, there's still some!"

Lu Cheng was seen holding two Electric Heating Blankets and walking over.

His sister confiscated his ten yuan, but a customer arrived, so he could earn it back.

The Comrade excitedly took the Electric Heating Blanket, looked around the department store, finally spotted an outlet, and plugged the blanket in.

A few people were a bit stunned; this Comrade, upon entering, was clearly different from the other customers.

Other customers first asked the price and bought only if they thought it acceptable, but this Comrade was very concerned about the quality of the Electric Heating Blanket.

Yet that was understandable; after all, having spent so much money, one has to check the quality.

Lu Cheng, fearing it wouldn't sell, stepped forward to proactively promote it.

"Don't worry, Comrade, these were just produced by the factory and have passed quality inspection, so there shouldn't be any problem."

The Electric Heating Blanket was set to high temperature, and after a short while it began to heat up; the Comrade stroked the blanket, looking very satisfied.

"Good, the quality is indeed fine. I'll take them—fifty pieces."

"Fifty, fifty pieces?"

Lu Cheng and the two others exclaimed in surprise simultaneously.