Chapter 314: Nintendo, let me give you a tip!
Ha Cheng, Hua Qiao Fan Dian.
This hotel was built in 1956, and at that time it was mainly used to undertake the task of receiving Overseas Chinese and foreign guests. It is located on a street corner, with five-story buildings on both sides, the corner's apex is a slope, a central six-story building, and above the entrance is a large sign for Hua Qiao Fan Dian.
In Ha Cheng, most buildings are Soviet-style; this Chinese-style building, on the contrary, looks quite distinctive, and therefore, for a long time, it has been a landmark building.
On the top floor, in the most luxurious room of the six-story building.
Shan Nei Pu stood by the window, watching the endless stream of bicycles below.
"The East is still too backward; this place is fundamentally not our market," Gong Ben Mao said.
"No, no, Gong Ben, on the contrary, the East is indeed backward; to us, this is an undeveloped virgin land full of business opportunities! Think about it: even if only the big cities here can afford game consoles, that's already a market of several million or even tens of millions—much better than competing with those American game manufacturers!"
Gong Ben Mao shook his head: "But this place is very poor."
"That's right, ordinary people are poor, but there are also wealthy people!"
While speaking, he saw a tall and mighty Land Rover drive up and stop outside the entrance of Hua Qiao Bin Guan; a man and a woman got out, both looking quite young.
"Look, the prey I've been waiting for has finally arrived."
At that moment, Chu Miaomiao had already followed Qin Miao into the first-floor lobby.
"San Shui bro, I will seriously study Japanese from now on..." Chu Miaomiao said, a little embarrassed.
Being beside San Shui bro, she must make herself useful; previously she went out as a translator, but this time…… she is not a jack-of-all-trades, nor did she graduate from a foreign languages department, so she cannot fluently master Japanese; being brought along by San Shui bro this time really makes her feel a bit embarrassed.
"Well, you can certainly study if you want to; not studying is also fine."
"Why?"
"Because I know Japanese." Qin Miao said.
Among minor languages, the demand for Japanese is great, after all, the island nation is a developed country and likes to come to the mainland to make money, so translators are naturally needed.
In his previous life, Qin Miao had already learned Japanese; watching island nation action films, there was hardly any language barrier, although the most frequent words there are still 'vascular constriction,' but there are also other dialogues.
Bringing Chu Miaomiao along, of course, is because…… this winter vacation will definitely continue with travel; this time perhaps we can go to the island nation for a stroll, take the wife out, and broaden our horizons.
"What, you know Japanese? When did you learn it?"
"If I say I learned it in my dreams, would you believe me?"
The two talked while going up; when they reached the sixth-floor hallway, they saw several little dwarfs standing there.
"Mr. Qin, welcome, welcome, please take care of us!"
After saying that, they performed a standard bow.
Speaking of island nation culture, needless to say, bowing is common, and kneeling is also frequent and standard, making one look polite; in fact, they bow when they should bow and kneel when they should kneel, and later they will continue to do exactly that, never correcting themselves. This is by no means a manifestation of civilization; rather, it feels like a perfunctory act, a direct reflection of that nation's inherent flaws.
"Shan Nei kun, today's press release, thank you for your support; you are the first foreign company to express interest in purchasing our Crystal Core. We Easterners value friendship the most, so this time I have come to you proactively to offer some suggestions so that your game consoles can develop better!"
"Mr. Qin, I never expected your Japanese to be this good; come on, let's go in and talk!"
Hearing Qin Miao's murmuring Japanese, Shan Nei Pu was quite surprised.
"Alright, let me introduce: this is my wife, Chu Miaomiao."
"Wife? Ms. Chu, nice to meet you for the first time; please take care of us."
Again it was a standard ninety-degree bow, which made Chu Miaomiao feel a bit embarrassed.
"Let's go!" Qin Miao tugged at his wife's hand.
Inside the room.
"Currently, your product focuses on arcade machines; I think that niche is too small. If you want to develop further, you should aim for the home console market."
Arcade machines are professional game consoles placed in public entertainment venues; they are large, standing directly on the ground, with a screen in front and an operating arm in the middle, about the size of later street-side claw machines.
Such machines can be traced back to the 1920s; although there were no computers then, there were coin-operated electromechanical games. As for the modern arcade machine, it originated in the United States in 1971 and quickly became popular in Europe and America.
After entering the Eastern market, they also prospered for a long time, until personal computers rose and computer games ultimately replaced these dedicated game consoles.
Home game consoles, on the other hand, are small main units that use a television as a display, allowing games to be played at home; such machines also enjoyed a long period of popularity later on, and now…… Nintendo should also be considering this, right?
Indeed, Shan Nei Pu showed a sentiment of great minds thinking alike: "Yes, Mr. Qin, you're right; we also view this market favorably and plan to enter the home console market; otherwise we couldn't have an annual sales target of five million units, but……"
"However, breaking into the home console market is also difficult; without a classic game, it's impossible to gain a foothold, after all, in the United States, this market is dominated by Atari as the undisputed king."
In 1971, modern arcade machines were developed; in 1972, Atari was founded, and as a pioneer of arcade and home game consoles, it held an eighty percent market share!
However, monopolistic giants always pull some shady moves; especially after Atari was acquired by Warner, it began pulling shady maneuvers like turning hot-selling movies into games with a left-hand-right-hand swap.
Time was pressing, the task heavy; thus, production was crude, market demand misestimated, output huge, and then…… the result was that the produced goods could not be sold!
In 1982, after the Christmas season, Atari fell into this public controversy, ultimately being regarded as a trash game by people, leading to the famous game console disaster.
Then…… Nintendo stepped on Atari's corpse to rise to power.
Now, this is the critical juncture! Qin Miao decided to give them another push.
"I have a creative game here; I believe it will surely become a global hit—this could also be considered my returning a favor to your Nintendo company."
New game concept!
Shan Nei Pu widened his eyes; what they currently lack most is exactly this!
"What benefits do you want? Shares? Dividends? Licensing fees?"
"I want nothing; I'll give it for free, but I have one request."
"What request?"
"Nintendo's game consoles must not enter the mainland market!"
End of Chapter
