Chapter 249: Highest Record, Collective Silence

"Yes, it was indeed Priscilla who suggested it to me."

"No, I don't think it's because they both have the surname Chen. Come on, how is that possible. But indeed, Priscilla is his big fan. However, the reason that prompted me to make this decision has nothing to do with this."

"The reason is that our user base and his fans highly overlap, and he indeed fits the image we want."

"Priscilla and I did go to watch 'Twilight' last night, but this wasn't an impulsive act. I know very clearly what I am doing."

"I told everyone very clearly from the beginning, and I think like you, that we don't need a spokesperson."

"I just think we need a slightly special user. This user has a certain influence among our customer base and can make our brand promotion speed a little faster."

"So, I call this position brand promoter, or brand promotion ambassador."

"Yes, that's right, every one of our users is our spokesperson, and every one of their faces is the reason we support walking to today."

"I won't forget why I named our company Facebook. Unless, one day I discover a greater blueprint."

Chen Nuo didn't know that before Zuckerberg flew to New York to talk to him in person, he had discussed with his colleagues and partners in Silicon Valley whether he should be asked to be this brand promotion ambassador.

Similarly, he was a bit surprised that when Zuckerberg came to see him, he brought his Chinese-American girlfriend, Priscilla Chan.

Chen Nuo knew Zuckerberg quite well.

He is a famous two-faced person, or in other words, a typical Jew.

Cold-blooded and ruthless, everything is business.

In the early stage, he wanted to enter the Chinese market, and everywhere he went, he claimed to be a Chinese son-in-law.

In the later stage, seeing that Douyin killed its way into his home base, making FB shaky, he changed his face and held high the banner of the China threat.

It is not an exaggeration to say that he is a bastard, and this girlfriend of his is about the same.

Hearing that he wanted to ask him to be some brand promoter, Chen Nuo smiled and agreed after his mind turned quickly.

After all, with or without him, FB would develop and grow. But no one knew this except him.

Chen Nuo's attitude surprised Zuckerberg quite a bit.

After all, the $1 million a year brand promotion contract wasn't generous, and he brought Priscilla Chan with him to use the hometown strategy for Chinese people.

He didn't expect Chen Nuo to be so straightforward, not even haggling over the price.

Similarly, afterward, Qi Yuntian was also surprised and a bit hard to say.

Chen Nuo specifically explained this.

Of course, he wouldn't say this was to penetrate the enemy's interior, to be false and snake-like in the early stage, to borrow someone else's chicken to lay his own eggs, and even to bury some bombs. Ten years later, if the Jews dared to turn their faces and be ruthless, he would give them a blow, a counter-attack.

Instead, he sighed slightly: "Although the money isn't much, his wife is after all a few fractions of Chinese, and they both have the surname Chen, maybe they were one family 30,000 years ago."

"So I think it's better to help. Their company hasn't been founded for long, and it's not easy. Now the valuation isn't even a few hundred billion, not even as good as Apple. Financial crisis, you know, all very pitiful."

"So, $1 million a year is $1 million. You know me, I never touch money, I'm not interested in money."

Qi Yuntian said thoughtfully: "So, Brother Nuo, the meaning of your nonsense is that you are doing charity again?"

Chen Nuo felt that being asked so nakedly, his face really couldn't take it, but in the end, he held on strongly, nodded expressionlessly, and said: "If you have to say it that way, that's fine. But... don't spread it."

Both were decisive people. Knowing that Chen Nuo would leave the U. S. to go home on December 5th,

although Zuckerberg went back to California, the advertising company and the FB team left behind here had already arranged everything on December 4th.

$1 million a year, only signed for 3 years, of course, they couldn't let Chen Nuo do too much.

First is photos.

The requirement is very simple, no full-body photos, just like an ID photo, take a good-looking, cheerful, smiling face photo that makes people feel good at first glance.

According to FB, this photo will be added to the homepage of their FB website, mixed with many people's faces, forming a photo wall-like welcome page.

In this welcome interface, Chen Nuo's avatar is no different from other ordinary people's, also one of several hundred.

It's just that the position is better, in the middle, a few circles larger than others, making it easy for people to see at a glance. But there won't be any introduction or name, and it's even more impossible to mark who is the actor of who.

Secondly, FB also put forward a requirement that felt very troublesome to Qi Yuntian.

That is to let Chen Nuo set up his own Facebook page.

The daily maintenance and operation of this personal page are all handled by FB's dedicated personnel.

However, there is one point, Zuckerberg specifically asked the lawyer to write it in the contract.

That is, starting from December 2008, Chen Nuo must publish some content to his FB page every month.

It doesn't matter what is written, and the frequency is not limited, but there must be at least 4-5 items per month to ensure that this account is in a relatively active state.

For Qi Yuntian, this clause is very troublesome.

Because in this era, what star creates a social account?

No one understands how to play with this thing.

Really having to post a few items of content in a state of ignorance and lack of experience is a very headache-inducing thing for him, this agent.

However, what Chen Nuo cares about is another aspect.

Upon learning what form FB would use to promote his account,

Chen Nuo signed his name on the contract without any hesitation.

Hesitating for a second would be a disrespect to his identity as a reborn person.

It turns out that the FB team hadn't played with this kind of thing either, and their approach was very simple and crude.

Directly when every new FB registered user enters their own homepage, in the "People You May Know" column that pops up, they add Chen Nuo's account, and put it in the first place!

Chen Nuo was dumbfounded.

For him who understands the rapid development of FB in the next few years, if this isn't a God-making plan, what is?

Even while FB officially puts him on the altar, they still have to give him $1 million a year!

If he weren't willing, he could go to a mental hospital to check his brain.

Since FB wants him to be a super big V so much, Chen Nuo signed the contract and of course wouldn't hold them back. He immediately showed the action power of Chinese people to the FB team.

After taking the smiling photo,

he first let Michelle, the black girl who arrived in New York the day before, do his makeup, then pulled the photographer who took his photo, and went for a stroll in the desolate park behind their photography studio for about half an hour.

After coming back, he picked a photo from the camera, matched it with a sentence, and without saying a word, immediately posted it to his newborn Facebook page.

Everyone who watched his actions at that time was speechless.

Why post such a photo and match it with such a sentence?

Of course, everyone who has seen the photo and text, and has seen "Twilight," knows that this is a linkage with Edward in "Twilight."

But this style... no one understands.

Never mind the nerds in the FB team, even the long-haired photographer who dressed very fashionably shook his head and said: "Don't ask me, it was all Chen, he told me how to do it, so I did it."

Don't blame the photographer for not wanting to take responsibility, mainly because this photo is indeed unprofessional, and it is deliberately unprofessional.

In the photo, Chen Nuo's whole person is blurry.

Because he is moving, wearing a sportswear, making a posture of running hard.

It can be seen that his background is a cloudy day with thin mist, a large piece of desolate grassland, and messy and disorderly shrubs.

It seems because his speed is too fast, so the person taking the photo took him blurry, out of focus.

His whole person completely lost his human shape. Under the lens of long exposure, he dragged a long shadow full of flowing light behind him, and only the face with double images, as if looking around, could be seen.

Afterward, he also let the photographer use PS tools to adjust the grayscale, making the whole photo seem to be shrouded in a gloomy atmosphere, and at the same time added contrast and saturation to the portrait, looking like a Van Gogh-style portrait, standing in a gray and dark wilderness.

After Chen Nuo matched it with a sentence, he posted it on his Facebook page.

That sentence actually only had one word: hunting.

Those high-achieving students in Facebook, whether from Stanford or Harvard, even if they have mastered the algorithm and user psychology of social media, have to look at each other at this time.

Because if it were operated according to them, the first dynamic of this account should definitely be a handsome photo of Chen Nuo under the blue sky and white clouds.

Similar to the feeling in "Twilight," fully showing the feeling of being handsome and cool.

In their thinking, this would definitely be very popular. After all, everyone in the U. S. knows now that those girls like Edward simply because he is handsome.

You don't even show your face, so how can you attract others?

Hunting?

The copy feels a bit cool, and the photo is indeed very artistic, but is it really useful?

To be honest, if they asked Chen Nuo, he wouldn't know either.

The reason he did this actually had little to do with his own experience.

In his previous life, as a Douyin blogger, he shot videos and rarely posted photos.

The style and inspiration of this photo actually came from a post-00s super idol with four characters on Weibo in China.

As a post-80s Chen Nuo, he followed many young idols at that time, and would go find inspiration to cater to the tastes of young people.

At that time, looking at those photos with a style unique to post-00s, he also couldn't understand them.

The origin of this photo came from the fact that someone had a similar photo, and he was also dumbfounded when he saw it, not knowing why it could have millions of likes.

But what he could be sure of was that this was some kind of postmodern style that the top team behind the scenes had spent unknown effort to research.

Absolutely catering to the latest and coolest generation.

So, whatever, not understanding doesn't delay plagiarism.

He just followed suit.

In his view, perhaps it is the feature that makes people not understand.

If you understand, you are very weak.

If you don't understand, then it's cool.

China's non-mainstream, America's Gen Z, aren't they all like this?

After posting the photo, Chen Nuo didn't care much.

He treated the black girl Michelle, who had just joined the team, to a big meal, and because he was going to board the plane home the next day, and it was another long journey, he arranged for everyone to rest early.

At the same time, before boarding the plane the next day, he received a call from Luo Bo, and after hearing what the other party said about his photo on Facebook, he knew that, it seems, it had already caused a bit of a response?

However, after boarding the plane, he couldn't pay attention anymore.

He naturally didn't know that after his dynamic was posted that day,

from the account opening on December 4th to December 5th, in just one day,

his followers exceeded the 200,000 mark.

Among them, new users who registered for FB for the first time exceeded 60,000, and another 140,000 were old users who moved upon hearing the news.

Currently, the Chinese and English account NuoChen has become the personal page with the most followers on Facebook, this emerging real social platform.

None of them.

Because in this era, whether at home or abroad, no star will register any account on any social platform to share any mood.

Even in the eyes of many film circle people who know this news, they also have some disdain for Chen Nuo's move,

feeling that accepting this endorsement will not help his status and he won't make any money.

It's really a bad decision.

Perhaps it's a wrong choice made by a young man on impulse, which will make him lose most of his original star quality.

However, for those tech nerds at Facebook, the things Hollywood people laugh at made them happy!

They found that combining Facebook, which takes teenagers over 13 as the main target group, with the oriental vampire who is currently red-hot among these children, seems to be a super heavy bomb.

On the day the homepage was opened, Chen Nuo's homepage gained 62,000 new followers.

On this day, Facebook's registered users were about 100,000, in other words, this means that over 1/2 of the new Facebook users were interested in Chen Nuo under recommendation!

Also not to be ignored is that about 140,000 old users searched for Chen Nuo's homepage and added followers after hearing relevant news.

This data very truly proves that their product target users are indeed highly overlapping with Chen Nuo's fans.

Chen Nuo's joining, and his activity in the future, must be extremely helpful for improving the stickiness of their Facebook users!

Similarly, their entire team now suddenly has great confidence in the content Chen Nuo publishes every month.

Because the first dynamic he spent only half an hour posting that day had already created a record!

That photo that no one could understand, plus that simple word.

Really don't know which nerve of the teenagers it touched,

Is it a callback to the vampire Edward in "Twilight"?

Is it the unique personality portrait in the photo?

Or is it that simple and cool copy?

No one knows which one exactly, but the result is that in one day, Chen Nuo's homepage gained over 120,000 likes and over 4,000 comments.

Directly broke the highest record for likes and comments on a single dynamic since the founding of the emerging Facebook.

It was a hundred times more powerful than those puppet accounts carefully designed by nerds inside Facebook.

It was simply mind-boggling for the nerds.

When reporting to Zuckerberg, they could only attribute the reason to the fact that Chen Nuo and those children are actually one generation in a sense.

The publicity staff of Summit Entertainment, who had been paying attention to this matter, also immediately reported to Luo Bo Friedman in a tone of surprise.

It seems that just with one photo and one sentence, on the first day their male lead became the FB brand ambassador, he gave "Twilight" a heavy promotion with excellent results on online media!

However, actually no one can accurately know how much help Chen Nuo's photo brought to the weekend box office of Twilight.

But everyone is sure that among them, his contribution must be significant, at least not less than the Twilight team running around for roadshows.

December 5th, Twilight sold directly more than twice as much as Friday, and the box office reached over $38 million!

This brought the total box office of Twilight after opening to the $225 million position, and it only took one weekend day to make itself surpass Kung Fu Panda, Wall-E, and Hancock, becoming the third in the 2008 annual box office.

According to Raffi Clausen's suggestion, those industry insiders who went to watch Chen Nuo's Facebook homepage can be sure now,

it must be those girls in the comment section who said Edward you are cool,

those girls who crazily liked that photo with an unclear style and unknown meaning,

those girls who wrote hundreds of words of interpretation for the word "hunting" which didn't know where it had depth,

those girls who followed suit, took blurry photos, added "hunting," and shared them to their own homepages,

it must be them who once again showed the girl power that left the Hollywood film circle speechless and all critics collectively silent.

On this day, I don't know how many film company bosses let their subordinates start re-examining the script, and started thinking about whether High School Musical is just the lower limit, and Twilight is the upper limit of youth movies!

The only difficulty might be finding a similar male lead?

Similarly, on the evening of the 5th, the world's largest toy merchant, Mattel, also announced without missing the opportunity that it would cooperate with Summit Entertainment and launch an Edward Chen dressed as a vampire on Halloween, limited to 10,000 worldwide, each priced at $199.

When Chen Nuo saw this news, it was 3:00 PM on December 6th, Beijing time, and he had just gotten off the plane at Taipei Taoyuan Airport.

First, he received a text message from a Mattel staff member, and afterward, he saw an email sent to him by Lucy Handler, Vice President of Mattel, from his mobile web mailbox.

He took a deep breath and asked Qi Yuntian beside him: "Did our contract mention the limited edition?"

Qi Yuntian was also looking at his phone, because that email was also copied to him, and hearing Chen Nuo's words, he shook his head with a heavy face, "No."

"So... $199, we also get $1?"

"Yes."

"MD."

(End of chapter) ===== CHAPTER 250 =====