Chapter 322

Something like gaining over 500,000 followers in three hours would probably make it into the top 20 of the trending list even ten years later, let alone at the end of 2009, an era when people were still using web pages to access Weibo.

As the first wave of the linkage between Weibo and the Spring Festival Gala,

and also the first step of the "CCTV Spring Festival Gala New Media Plan" jointly promoted by Spring Festival Gala General Director Ma Dong and Sina Weibo Executive Vice President Peng Shaobing, together with CCTV. com and CCTV-1,

it had a good start.

In this, not only did the two words "Chen Nuo" play a role, but the content he posted also contributed significantly.

Who could have imagined that Chen Nuo would speak like this?

It was fine before, but this time it was truly playing with a meme. And playing it quite well.

It formed a strong contrast with the impression Chen Nuo had always given everyone.

Here, one has to mention the several interviews he had accepted before.

From CCTV-6 to A Date with Lupu, from the widely spread Oscars to Tokyo and Hengdian, and even every appearance for movie promotion,

the impression he gave the public was cold and serious, with many grand principles.

The two subsequent official announcements of his relationships were even more so, almost acting against the wind, giving no one face, killing both fans and anti-fans alike, giving people a feeling of being unapproachable.

As a result, this "Believe it now? I'm Chen Nuo" came out, and it was truly super fresh, making some passersby who thought "who the hell are you, aren't you just an entertainment industry actor" change their attitudes, thinking it wouldn't hurt to follow him.

Therefore, among the 600,000 users who increased in these three hours, almost 2/3 were newly registered users.

And this was obviously just a beginning, far from the climax.

Ma Dong said with a smile to the phone: "President Peng, I didn't expect the effect to be so good either, it was really a flash of inspiration, hahahaha, it's nothing much."

Although he said so, Ma Dong's chubby face couldn't help but show a hint of complacency.

Believe it now? I'm Chen Nuo.

Those short six words, seemingly simple, but actually contained marketing ideas that Director Ma felt wouldn't be a problem to write a 60-page PPT about.

The results achieved were naturally not accidental, but the result of his strategic planning.

Hmph, mere Sina, what's worth mentioning? In the end, didn't they still have to come to me?

Ma Dong crossed his legs, almost wanting to have a cigarette in his mouth and hum a few lines of Dingjun Mountain.

It was a pity that it was 2:00 PM, and he was still in the CCTV studio, with many people around, and several singers were still rehearsing on stage, so he couldn't hum, which made him a bit unsatisfied.

But immediately, the smile on Director Ma's face froze, because Peng Shaobing on the other end of the phone laughed: "Don't say that, Director Ma, your copy this time really played a big role, now on our Weibo, that sentence 'Believe it now?' is everywhere. It can be considered a huge hit."

Hearing this, the smile on Ma Dong's face had a tendency to expand, but immediately the next sentence made him a bit unable to smile.

"... Sure enough, the ancients were right. There are always thousand-mile horses, but not always Bole. Director Ma, congratulations, congratulations."

Congratulations?

Although, however.

His surname was indeed Ma, that was correct.

But why did he stop being a person and become a thousand-mile horse?

No matter how famous that person was, no matter how awesome, he was still nearly 20 years younger than him.

To put it bluntly, when "Challenge the Host" became popular and he became famous, who recognized who Chen Nuo was.

How did he become his Bole?

However, as a participant, he was also clear about the ins and outs of this matter.

This Weibo post Chen Nuo sent was already set in the schedule in the PPT at the end of November.

This was to serve as a key node linking the Spring Festival Gala and Weibo.

Originally, this matter had nothing to do with him,

but the people at Sina hadn't decided what to post for this Weibo post when the time came.

After arguing back and forth, they finally went to ask the person involved.

As a result, inexplicably, the other side said they were filming and didn't have time to think, so it wouldn't hurt to leave this matter to him to handle.

Ma Dong felt that this was truly magical.

Having followed this Weibo war for so long, and studied that Weibo post of Chen Nuo's for so long, he really had some ideas.

These short six words, easy to say, but contained his understanding of the Weibo platform.

Personalized, youthful, taking the unconventional path.

He even thought of five Weibo posts of the same nature, and finally chose this one, which could be considered impartial.

As a result, the effect was indeed good.

It can be seen that he definitely deserves the title of thousand-mile horse.

But Bole or whatever, hehe, no matter what others say, he would never admit it.

He felt that it must have been a blind cat bumping into a dead mouse, otherwise, having only met once, how could the other party know that although he wasn't young, his mentality had always been very young?

"Cough, yeah, hahahaha, I didn't expect it either, Chen Nuo trusted me so much. Actually letting me handle such an important matter. Now, I can only say I didn't live up to expectations. Hahahaha."

Peng Shaobing laughed: "Yes, who could have expected it. Just looking at the appearance, no one could tell that President Ma you have this brain. Really have to admire. Have to admire."

Ma Dong smacked his lips, he really couldn't tell for a moment whether Peng Shaobing was praising him or scolding him.

"Overpraised, overpraised."

"By the way, Director Ma, there's one more thing, how is the final effect of that Chen Nuo's song?"

Speaking of this, Ma Dong couldn't help but have a headache again. He also knew the reason for Peng Shaobing's concern, after all, from a certain level, Sina Weibo and Chen Nuo could be considered tied together. The higher Chen Nuo's popularity, the more advantageous Sina Weibo would be in the traffic competition.

However, this matter was a bit difficult to handle in his opinion.

Actually, Chen Nuo's original voice,

from what he heard on the spot just now, it was definitely not good.

He wasn't willing to say it clearly either, and said vaguely: "Overall it's still not bad. It's just that in this style, it's indeed quite different from what we thought before. Currently, the lighting and stage design all need to be rearranged, and we are also preparing to hold another meeting to discuss it."

That's right, this was the method Ma Dong finally came up with, to make up for the singer's lack of singing skills from the visual effect.

But if they couldn't come up with a good plan in the meeting tonight, then there was no other way. They could only ask the other party to change the song urgently. Even if it was singing "Gongxi Facai," it would be fine.

"Okay, then anyway, trouble Director Ma and you all to put in more effort."

The two chatted for a few more words, then hung up the phone.

Just after hanging up, a deputy director in charge of song and dance programs walked over, and he saw that his face was a bit solemn, looking as if something was wrong.

"Brother Zheng, what's wrong?" Ma Dong was also used to people looking for him. To be honest, sitting in the position of Spring Festival Gala General Director, busy with big and small things all the time, sleeping 4 hours a day was the norm. If there was really a day when no one looked for him, Ma Dong would instead feel that something big was wrong and his position was not secure.

"Um, nothing big, an actor in a program raised a little problem. Director Jin asked me to come and discuss it with you."

Ma Dong frowned.

Because the Director Jin in Director Zheng's mouth was exactly Jin Yue, who competed with Ma Dong for the position of General Director back then.

This 19-time "Starlight Award" winner, the director of the three previous Spring Festival Galas in '01, '03, and '07, was ashamed and then brave, actually didn't withdraw from this Spring Festival Gala, but acted as Ma Dong's deputy, serving as the director of this year's song and dance programs.

Ma Dong felt a chill in his heart and couldn't help asking: "Which program?"

Director Zheng said: "Just that song from just now."

"'Pa Pa Pa'?" Ma Dong frowned, "What's wrong? I heard it just now, isn't it quite good?"

Brother Zheng was stunned for two seconds before saying: "Is it? However, Teacher Xiao Dong and Teacher Guoqing have some opinions."

"Xie Xiaodong? Cai Guoqing? What opinions do they have?" Ma Dong frowned even deeper.

After all, these two could be considered figures regardless of their seniority or their connection with CCTV. If they had opinions, he also had to pay attention.

"The two of them feel," Director Zheng said, "um, they just want to... change people."

Ma Dong was stunned, his face darkened a lot more, "Change who?"

"..."

"Zhao Liying?"

Director Zheng looked at him, thinking you know too, but it's also true, except for the deaf, everyone else should know.

He whispered again: "The two teachers didn't say it in front of the little girl, they just looked for me privately to chat. It's mainly because they are afraid of affecting their program, and then being PKed down by the director group the day after tomorrow."

Ma Dong immediately scoffed and said: "What kind of background Zhao Liying has, what kind of person she is, I told them clearly at the time, they are all old veterans, this is not about changing people, this is about letting you come over to ask me for a definite answer."

"That's fine, you go over and tell them. Let the two teachers be steady, just say I, Ma Dong, said it, no matter how it's adjusted later, I'll protect their song, it will definitely be on."

Director Zheng laughed twice and said again: "Director Ma is really insightful, actually I also feel that's what they meant. It's mainly because Director Ma you are valued by the station leaders this time, taking on the heavy responsibility alone, making everyone both afraid and respectful, even Cai Guoqing and Xie Xiaodong are afraid of being changed by you. Really majestic. I saw Old Jin being a director before, and no one took him so seriously."

Now Ma Dong felt comfortable inside and said lightly: "Old Zheng, you've said this before. Afraid of what? No matter what I say, no matter how ugly the words are, no matter how unfeeling, it's all hoping that the effect of our gala program is good. To be able to let the people of the whole country have a happy new year."

Director Zheng nodded solemnly and said: "Then for the sake of the program effect, should we arrange something for that Zhao Liying? Director Ma, her singing method that can't find the tune is really a bit unbearable."

Ma Dong said angrily, "Arrange, must arrange. Um, you go over later and tell her, but, be a bit more tactful, you know?"

"Um, Director Ma, how do you think it should be tactful?"

"Such a little girl, just find an excuse, you have to ask me this too? You decide yourself."

"Then, can I say the microphone is broken?"

"... Fine."

The day's rehearsal results finally ended.

And it was time for the meeting.

Every rehearsal was like this, the Spring Festival Gala director group would eventually only keep the most excellent or the most well-connected programs until the end based on the performance effect during the rehearsal.

The dance "Lotus Pond Moonlight," as a dark horse selected by the local TV station, was favored by many people at this meeting and had basically secured the final seat.

Likewise, "Chess Game," which integrated the two elements of martial arts and dance and was led by Wang Yabin, also conquered the director group with its wonderful performance tonight and reserved another dance seat.

After that were language programs, opera programs, language programs, each with excellent works shortlisted.

After talking about these excellent programs, they started talking about another type of program.

First was "Dahua Penggen."

After the first trial, this was the second trial.

Everyone felt there was still room for improvement, but overall, it was indeed quite good. Feng Gong's closing disciple, that fat girl named Jia Ling, looked very pleasing, and although she was a bit artificial as a comedian, looking at Feng Gong's face, it should be considered not bad, at least much better than that... "Pa Pa Pa."

That old problem, after the first trial, she was told to go back and practice, but after listening today, it was about the same as not practicing.

However, at the meeting, Director Zheng replied that he had already communicated with Little Zhao.

Ma Dong didn't care how they communicated in the end, as long as it was fine, he wouldn't ask anymore. In short, during the first trial, the other connection of theirs had already been killed, so this program had to be protected.

Then they talked about a few others, what problems existed, and where they should be improved.

Afterwards, that ultimate question that had been deliberately avoided by many people was thrown out.

"Let me ask one, Little Ma, you heard it today too, do you think Chen Nuo's song can be set? I think in terms of today's effect, it's not very good, right?"

The one speaking was none other than Jin Yue.

Ma Dong chuckled and said: "Director Jin, what do you mean?"

"I suggest, let him change the song." Jin Yue said, "Little Ma, there's something I've always wanted to say, but I never had the chance. It's stuck in my throat, I have to say it. Today in front of everyone, I'll just state my position."

"The Spring Festival Gala is a festival for the people of the whole country, not a concert for one person, and even less a stage for some people to show off. Having strength means staying, not having strength means leaving, has always been our standard. Chorus programs are fine, but a three-minute solo program, let's not talk about strength, just choosing such a song, I feel it's adding trouble to the people of the whole country."

"Everyone here today should have heard it too. Is that a song to listen to during the New Year? If you ask me, on New Year's Eve, let every household hear it, it's just two words, unlucky!"

Ma Dong couldn't help but say: "Director Jin, I feel that, at most, it's literary, with a richer artistic atmosphere, it doesn't count as unlucky. And, it's not that there's no way to solve it..."

Jin Yue waved his hand impatiently and said: "Solve what solve. Change the song."

"Still the same words, this is our Spring Festival Gala, no matter how big the star, when they come here, they are all ordinary literary workers. No one should have special treatment. To tell you the truth, this time if I were to choose people, I definitely wouldn't let Chen Nuo on. I've already contacted Wang Fei's side. But in the end, the station leaders chose you, I won't say anything, and I'm willing to participate and cooperate to make the gala good."

"Now I really can't watch it anymore. I won't talk about Zhao Liying. When the time comes, play the recording if you should play the recording. However, for Chen Nuo, you guys don't dare to say it, I must stand up."

"This song, definitely not! You go tell him, just say the program team has objections to the song he chose. Tell him he must change the song. If he doesn't change the song, change the person! We are CCTV, we are the Spring Festival Gala, appearing on our program is an honor, it's glorious! If anyone wants to put on airs here, then we must resolutely take him down!"

"If you don't dare to say this, then I'll go tell him."

Seeing Jin Yue slamming the table excitedly, Ma Dong felt as uncomfortable as if he had eaten a pile of shit.

Although he was the General Director, Jin Yue's seniority, awards, and status among gala directors were not something he could compare with. At the time, the station arranged for Jin Yue to be his song and dance director, and he didn't want to agree.

Now he really jumped out.

Who the hell didn't know that he could be the General Director because of this.

Jin Yue doing this was undoubtedly wanting him to destroy his own Great Wall.

But after all, he was a senior predecessor, so Ma Dong had to swallow his anger and explain: "Brother Jin, the feeling of this song is relatively sad, but overall it's actually good. After all, being moved is also a kind of warmth. Right?"

"As for the strength problem you mentioned, hehe, do the people of the whole country care about this?"

"However, I have actually thought about it."

"Chen Nuo is indeed not a professional singer, but on this program, we can try some other attempts, add some creativity to the lighting and stage design, I think..."

"Think what? Little Ma. Creativity? Haha."

Jin Yue interrupted Ma Dong's words again.

This time, even though Ma Dong was good at being a smiling tiger, his face darkened immediately.

With the whole room full of people in this meeting room, as the General Director, he couldn't even finish his words, which really made him unable to step down. Several blue veins immediately popped up on his forehead.

Jin Yue sneered: "What creativity, and want to be different. Little Ma, you say it simply, but in the end, all our colleagues in the song and dance group, because of this sentence of yours, don't know how many sleepless nights they have to spend."

"Is it easy to think of creativity? Little Ma, Little Ma, we hold meetings every day, and every time we hold one until 12:00 at night, why? Isn't it just to pursue that little bit of creativity?"

"As a result, in your mouth, it seems like Chinese cabbage in the field. Hehe. Colleagues present, you tell me, am I right?"

As Jin Yue's words fell, the meeting room on the second floor of the CCTV studio building immediately fell into silence.

The dozens of people present looked at each other. No one spoke.

Ma Dong gritted his teeth and looked left and right, only to see Brother Liang, who had previously said that he was taking on the heavy responsibility alone and was admired by the whole world, lowering his head, as if he hadn't heard anything.

Jin Yue said: "Little Ma, sometimes, one sentence from us as General Directors, and the colleagues below have to run their legs off, we must be cautious."

Ma Dong gritted his teeth, his chubby cheeks puffed up, and finally took a deep breath.

But he also knew that no matter what happened before, now it was not his turn to retreat, otherwise how could he convince the public as General Director?

At the same time, he also knew that it was definitely not that everyone really didn't give him face. It was just that Jin Yue was a senior after all, and was clearly competing with him, and under the aggressive pressure, everyone present was an old slicker who had been in the unit for ten or twenty years, who would be willing to stand out and be his cannon fodder at this time?

If it really didn't work, he could only take this matter on himself first, and talk about it later.

He was just about to say that he would handle this matter.

As a result, suddenly the phone in his pocket started to vibrate.

Ma Dong was annoyed and originally wanted to hang up directly, but after seeing the number on it, he was stunned and hurriedly picked it up: "Station Master Qu, hello, is something wrong?"

Afterwards, Jin Yue and everyone present saw Ma Dong's face change from red to white to red and then back to normal, in just a few sentences, just like Sichuan opera face changing.

In just half a minute, the phone hung up amidst Ma Dong's vague words.

Seeing Ma Dong hang up the phone, Jin Yue immediately said: "How is it, Little Ma, what do you say we should do? If I said so much just now, you still can't listen? Forget it, if you want me, Old Jin, to carry this matter, I am duty-bound. After all, this is also my duty now."

What a move of advancing by retreating.

Others in the meeting room cursed "old coin" in their stomachs. However, when gods fight, no fool stands out, just watching how Ma Dong responds.

Ma Dong was staring at the phone on the table at this time, looking stunned, and it wasn't until Jin Yue finished speaking that he slowly raised his head.

After looking at Jin Yue for a while, he suddenly laughed.

Everyone was a bit confused.

Jin Yue was also a bit confused.

Why was he sitting here today?

Of course, he also knew that Chen Nuo would definitely be on.

But he had his director throne, which he was bound to win, snatched away by such a slippery person.

He finally waited until this time. He had been holding this evil anger for a long time, and he would really feel uncomfortable if he didn't let it out.

Seeing that Ma Dong was about to be roasted on the fire, of course he had to strike while the iron was hot and let Ma Dong carry this matter himself.

If it succeeded, it would be a matter of course, and wouldn't count as any merit.

But if it didn't succeed, hehe.

No matter what Station Master Qu said on the phone, he must not let Ma Dong calm down now.

Jin Yue had made up his mind and continued with a smile: "Why, Little Ma, are you really prepared to let me, your brother, do it? No problem. You say the word, and we'll do it."

Ma Dong shook his head and said: "No need, Brother Jin."

Jin Yue was happy and said: "Why? Little Ma, are you prepared to do it yourself?"

Ma Dong continued to shake his head and said: "Neither. It's just that Station Master Qu said there is someone who is prepared to do this, so he specifically told me."

Jin Yue didn't expect it to be like this at all, his heart sank, and he barely smiled: "This... seems a bit against the rules. However, since Station Master Qu introduced him, that's just right, help us take over this hot potato. But Little Ma, I still have to say two ugly words. You still have to check this matter..."

Ma Dong still shook his head and said: "I can't do the checking part. I'll ask him to come to the meeting tomorrow, and when the time comes, Teacher Jin, you still have to check it, and see what his level really is."

Jin Yue smiled: "Think so highly of me?"

Ma Dong smiled: "Yeah."

"This is no problem." Jin Yue said happily, "Since I am the song and dance director, then of course I should contribute. I dare not say anything else, but in terms of experience, I have been struggling in the domestic stage gala field for so many years, it should still be passable. However, Little Ma, you are the General Director, you can't really let go, in the end, you still have to make the final decision."

After Jin Yue finished speaking, he drank some tea.

He made up his mind that no matter who it was tomorrow, it would be impossible to pass his test no matter how well they spoke.

As long as he insisted that it wouldn't work, who could say anything? Stage arts like stage design are inherently a matter of opinion.

Ma Dong shook his head and said: "No, I won't interfere in this matter, just like Director Jin said before, I have little experience and low seniority, when the time comes, I guess I won't even understand what Director Zhang Yimou says. His matter, still can only rely on Director Jin, you to decide."

Although Ma Dong spoke very fast, he was a host after all, and his articulation was extremely clear, and a certain name inside made Jin Yue suddenly stunned.

He forgot to swallow the tea in his mouth, his mouth opened, and the tea flowed down the corner of his mouth.

But he also reacted extremely quickly, his neck felt cold and he immediately closed his mouth, but he swallowed too urgently, choked into his trachea, and coughed repeatedly.

But just as he was coughing non-stop, the meeting room was already noisy.

"Director Ma, who did you say?"

"Zhang Yimou?"

"Zhang Yimou is coming to arrange a program for Chen Nuo?"

"I grass."

"Zhang Yimou plus Chen Nuo? Our Spring Festival Gala is going to explode this time!"

"Director Ma, is Director Zhang only arranging Chen Nuo's program? Or is he participating in everything?"

"Quiet, quiet." Ma Dong stretched out his hands, pressed down, and said: "I'll make it clear, Director Zhang accepted Chen Nuo's private invitation this time, and he will only be responsible for Chen Nuo's singing program."

"I also made an appointment on the phone just now, Director Zhang will come over tomorrow at 6:00 PM. Have a meeting with me and relevant colleagues to discuss the specific plan."

"When the time comes..." Ma Dong looked at Jin Yue, who was looking at him in disbelief. He saw that the front of this person's clothes was dark and wet, looking as if he had peed.

A gentle smile appeared on Ma Dong's chubby face, "Director Jin, I'll trouble you to give some guidance when the time comes."

After saying this, I don't know why, Ma Dong thought of Peng Shaobing's words again.

Bole.

Let Zhang Yimou come to the Spring Festival Gala to design a program for him.

It really is Bole enough.

PS:

Two chapters released together! Happy New Year

(End of chapter)