Chapter 22: Full of Sincerity!

JM built a unique ecological barrier among League of Legends players through his professional-level game understanding.

His tutorial videos have each surpassed a million views, becoming a "mandatory introductory course" for new players.

Data shows that 67% of new users in the past three months were drawn in by JM's live-stream content, forming a closed-loop ecosystem of "content-driven traffic → fan retention → word-of-mouth proliferation."

② Closed-loop business model — JM pioneered an innovative "iron triangle" business model: 【tutorial videos establish professional credibility → live streams enable real-time interaction and monetization → e-commerce drives final profit】. In just this period, our revenue from gift splits and ad-sharing in his live room has grown by 210%.

③ As a top student from Jin Ling University's School of Economics and Management, JM's "academic gaming expert" image is highly policy-compatible. Amid increased government regulation of game streaming, his positive image provides the platform with a natural policy buffer. According to live-comment monitoring, 83.6% of comments in JM's live room are positive, significantly above industry average.

She understated it — compared to countless chaotic live rooms that rely on vulgar language to connect with viewers, JM's stream is a breath of fresh air.

"So now it's not about what conditions we offer — it's about how we keep this partner who can greatly drive our platform's development." As head of marketing, Li Rui instantly had an epiphany, using an exceptionally rare term.

"Given Tencent's recent investment in LOL promotion, you all know that even if JM switches platforms, he can still ride this wave."

"Talk to him. JM started a team, right? To enter professional leagues, he needs various resource support — our platform can break through here."

"Hmm, that might still not be enough."

"In terms of networking resources, JM is a student at Jin Ling University — he can directly apply for startup support through the school."

The room fell silent. Though YY Platform now thrives, when it comes to networking resources, it has no real comparison to a top-tier national university.

"As for professional leagues, JM's NXG team has won four straight matches and already secured a spot in the LPL preseason tournament, with an average match duration of 21 minutes and an average gold differential of +7850 — definitely a strong team."

"Damn, four straight wins? Is our star player really this insane? He's good himself, and now his team's crushing it too?"

"Yeah, seriously strong. From my inside contacts, NXG dominated all four matches by huge margins — barring surprises, they'll easily clear the LPL preseason tournament."

"Sponsorship? Absolutely must sponsor."

"Regular sponsorship won't meet our needs — we need deeper collaboration."

"…."

"Let me make a suggestion."

At this moment, Zhao Zhigang, head of the tech department, who had been quietly listening in the corner, raised his hand.

Seeing all eyes turn to him, Zhao Zhigang carefully chose his words: "From the communication records Xu sent, it's clear he has grand ambitions."

"JM isn't just after the few ten-thousand-yuan prize, some marginal traffic support, or a contract upgrade."

"Hmm, we all know this — with JM's current successful video business model, his daily income already exceeds tens of thousands; financially, anything we can offer, other platforms can match."

"He repeatedly mentions his professional team and jumped on the LPL preparations immediately — meaning JM wants to further strengthen his identity as China's top player, transitioning from casual player to professional competitor… from ordinary streamer to team owner, even an esports club — boss!"

"He's not after short-term gains — he wants to join the top-tier design of this game's ecosystem."

"So shouldn't we change our approach? Money is secondary — let's think in terms of mutual benefit, invest promotional resources, and tie him and his team to our platform's momentum."

"Got it! Got it! Old Zhao, now I get it."

"Only you could think of this!"

"Now we know how to approach JM." Everyone suddenly saw the light.

Xu Tao said with a complex expression: "We were too close to the situation — we instinctively still treated him as just another ordinary streamer we could control."

"Indeed, I never imagined JM's ambitions were this big — he wants to rise straight to partner status."

"What's strange? There's a saying: when the tide comes, even a pig can fly."

"Especially someone like JM, who already has the ability, caught the wave, and possesses the business acumen — of course he's going to take off."

With that, the fog lifted before everyone's eyes, and the room fell quiet.

"That's settled!"

Xu Tao made his decision: "Act fast. I'll go to Jin Ling tomorrow morning to sign the contract with JM."

"Also, split the platform's game streaming division into a separate entity like YouYa Live as soon as possible — leverage Tencent's massive promotion of its flagship game to save countless marketing costs."

"Operations department, revise the original resource allocation plan and deliver it to me by tomorrow morning."

"Tech department, tackle the technical challenges — implement all the special interactive designs we discussed."

…

Late at night, after playing half the night and securing a six-win streak that pushed his rank to Diamond I, Jiang Ming instantly ended his ranked run after losing his seventh match.

There was no choice — the later it got, the more absurd his teammates became.

He couldn't find a jungler as good as the Imperial Prince in the first game — everyone was lost, reckless, self-sabotaging, and by the end, some didn't even bother pretending — they outright refused to let him climb, obvious sabotage from rival platforms aiming to delay his ascent to Master rank.

He wasn't afraid of trolls — the key issue was that the platform was still discussing, and the rescue package hadn't arrived.

He couldn't possibly stay up all night battling these people.

After announcing he'd continue tomorrow, Jiang Ming shut down his stream, sent reminders to his team members about climbing ranked in China Server, then looked at the WeChat message from Xu Tao.

"JM, regarding the new season's cooperation, I hope we can meet in person tomorrow."

"I guarantee our platform's offer is full of sincerity."

"Where should we meet?"

Full of sincerity?

How sincere could it possibly be?

He didn't dwell on it — if YY wouldn't agree, he could just go talk to YouSha instead.

With this thought, Jiang Ming washed up, got into bed, and fell asleep quickly.