Chapter 39: Do You Know About Equity Shares?

#The Age of Assassins Has Arrived: The WE Dynasty Is Counting Down to Collapse#

#Fists Have Approved: Is JM’s National Server No.1 Truly Deserved?#

#Shocking: After the Patch, the First Victim Is WE!#

#Student, Streamer, Gaming Pro, Online Shop Owner—Just How Many Identities Does He Have?#

#Dual Genius: JM’s National Server No.1 Mid Laner Is a Million-Order Online Shop Operator#

#Decoding Jinling University’s Genius: Game Understanding Crushes the Pro Scene#

#Student Entrepreneurship: The Fusion of Gaming Industry and Online Fan Economy—Counting the Mind-Blowing Strategies of This Jinling University Top Student#

#The Student Entrepreneur Myth: From 3,000 Yuan Startup Funding to New Power in Esports#

【Sobbing… is the gap between people really this big?】

【I’m so jealous—people really do make others want to die. Good grades are one thing, but he plays games this well too.】

【I’m still stressing over make-up exams, while he’s already making a million a year (broken)】

【The most crucial part is he started from nothing—with just a tiny university startup grant, he skyrocketed to where he is now.】

【Other people’s university vs. my university!】

【Startup grant to open an online shop? Sorry, I’ve shamed my alma mater (kneeling)】

【University startup grant (laugh-crying)—isn’t that for opening fruit shops, bubble tea shops, or print shops?】

【You upstairs, why are you stating the obvious?】

【Link to JM’s online shop! Can’t get the same setup? Can’t at least buy the same peripherals? (doge)】

With traffic exploding and attention soaring—and since college students are the primary audience in gaming—Jiang Ming, already somewhat famous on campus, became an instant sensation.

Every time he returned to school, people glanced at him, turning every step into a look back over the shoulder three times.

As if trying to see through this “lucky guy” who rose to the peak of life with no background, no connections, just pure luck.

Faced with the sudden spotlight, Jiang Ming—who didn’t want to be too conspicuous in real life, treated like a zoo animal—after delivering materials to his department, simply stayed in his rented apartment full-time, shuttling between the team training room and his room for livestreams, planning to ride out this wave of attention.

For college students, trends are fleeting; once the novelty fades, no one will care who he is when he returns.

But the benefits of exploding traffic were undeniable.

Most directly, the traffic to Jiang Ming’s online shop surged—visits and sales increased by geometric multiples.

The explosive growth in livestream followers and tutorial video views naturally caused orders to skyrocket.

……

“You have a new order—please process it promptly!”

“You have a new order—please process it promptly!”

“You have a new order—please process it promptly!”

“…”

When the mechanical female voice rang for the 127th time, Lin Jingyi quietly refilled her thermos filled with goji berries. The mountain of shipping labels piled before her was merely the first trumpet call of this esports traffic frenzy.

“Can’t finish them, can’t finish them—impossible to finish!”

The fluorescent lights buzzed overhead in the warehouse as Lin Jingyi pressed the transparent tape with her thumb and sealed boxes with swift precision.

Watching orders flood in like snowfall, and the order printer emitting a faint burnt smell,

Lin Jingyi felt pain all over her body.

Asking for advice: My boss is a top seller who brought in countless orders, but the customer service and shipping staff are overwhelmed and about to collapse—what do I do?

Online waiting—urgent.

“Senior, we only have 20% of the meat cake stock left—hurry up and push Youchen. If they don’t deliver soon, we’ll have nothing to ship by tomorrow morning.”

“We should increase our order volume significantly.”

“We need to restock other snacks too!”

“The streetwear store is also running out—some sizes are sold out. We still have two orders unshipped and are about to miss the deadline.”

“Uh, the peripheral store has had several malicious return requests—Senior, should we contact Ming-ge to handle this?”

Lin Jingyi quickly organized the issues in her mind: “No need to rush Youchen—their contact person already delivered the goods personally. The increase in order volume? They’ll come to talk to the boss about it—no need for us to worry.”

“For the streetwear size shortages, have customer service communicate directly—explain the situation. If delays prevent timely delivery, issue full refunds and send a free sample bag of our snacks as compensation.”

“For malicious returns, first negotiate and gather evidence—especially their transaction history on our store. If negotiation fails, hand it over to the platform to handle under established rules.”

Lin Jingyi wasn’t overly concerned about malicious returns—during her time working with Jiang Ming, she’d learned plenty.

Follow the rules strictly. Even if the platform ultimately sides with users and sacrifices merchant interests, make the buyer suffer through their reputation and refund process.

Due to his multiple roles, Jiang Ming handled everything: verifying order details, coordinating warehouse shipments, responding to customer inquiries, and managing all after-sales issues.

Every step demanded absolute precision—just as one problem was solved, another urgent one followed.

Every day in the office, Lin Jingyi spun like a top, with no time even to drink water.

“Ugh… still haven’t calculated November’s payroll or finished new hires—just kill me now.”

“Senior, if you’re tired, rest a bit—who works this hard just for the boss?” said the new freshman customer service intern, typing replies while offering comfort: “Honestly, you’re doing the work of three people for Jiang Xuechang—he should at least raise your salary.”

Lin Jingyi lifted her eyes slightly, hands still flying across the keyboard, remembering that just half a year ago, the two warehouses had been so empty you could hear echoes—rats left crying. Now, the volume of goods flowing in and out was so great she had to turn sideways to move.

“Customer messages must be replied to promptly!”

Lin Jingyi glanced at the intern’s screen, speaking calmly: “If you don’t reply for too long, you’ll be penalized for negligence and lose pay.”

“Oh… I know.” The intern gripped her name tag lanyard, her fingernails turning pale blue. “I’m just upset for you—you’re doing nearly three people’s work…”

CRASH!

A box full of clothes tilted suddenly—Lin Jingyi leapt up, catching the bottom with both hands, her eyes fixed on the photo on the wall: the three of them—teacher, Jiang Ming, and herself—taken after winning first prize in the startup competition.

“Intern!”

“Senior, what’s wrong?”

“Do you know what equity shares are?” Lin Jingyi said suddenly.