Chapter 44: Traffic Transfer!

Time passed day by day, and the preparatory work for the NXG team entering the LPL advanced step by step.

First, in the server selection tournament, NXG continued to maintain its undefeated record; even when facing Huayi Spider in the fifth match, a team that had reached the LPL regular season in its previous life, it still achieved a crushing victory by a large margin.

Huayi Spider, whose overall team strength was not top-tier, had only played a spring season in the LPL in its original timeline before disbanding; the only person left with a trace was White Crescent, who transitioned from jungler to coach.

However, a group of ordinary players in NXG who had only around 2200 points in Season 2, whose innate talent was not extraordinary, were able to perform at such a level.

It can only be said that in the wild and untamed era of esports in 2013, players eager to prove themselves were still far too ambitious.

After Jiang Ming provided them with a sufficiently standardized and stable platform, the five members of NXG unleashed astonishing self-discipline and latent energy.

Overcoming talent gods through hard work; while NXG's training methods, which led the entire league, were certainly important, these young people also needed to put in enough sweat during training.

……

Jiang Ming naturally saw the players' efforts; besides changing the contracts for everyone upon their official entry into the LPL later, the cooking auntie hired in advance had already been arranged for the players. Although the new club still needed some time before they could move in, compared to other internet cafe teams still eating instant noodles, NXG's treatment of having meat at every meal and unlimited rice was already the top configuration among LoL teams.

The team side did not consume too much of his energy; instead, the various miscellaneous matters of club preparation left Jiang Ming, who was experiencing this for the first time like a young lady getting married, exhausted.

Lin Jingyi was busy with her online store matters again, so many things had to be handled personally for the time being.

After the team base location selection, renovation, and purchase of internal facilities were basically settled, the next steps were registering the esports club company, clarifying the equity structure and contract templates, and other issues to facilitate docking with the LPL alliance data required by Tencent Sports after the preseason ended and the LPL entry quota was obtained.

As for document preparation work that looked very complicated, such as team registration, qualification certificates, player contracts, and base certificates, with the help of academy teachers, it actually did not take much time.

The issue of the subsequent alliance security deposit was also not a big problem; thanks to the success of traffic diversion through live streaming during this period, the YY platform not only very readily transferred the prize money and sponsorship fees, but also added quite a bit extra on top of the original amount.

Additionally, whether it was because Jiang Ming's online store had truly become a major wholesale customer for Youchen Foods' meat floss cakes, or due to his objective role as a promotional ambassador, the person in charge of Youchen Foods actually proactively approached Jiang Ming, hoping to become the second sponsor of the NXG team.

By the way, a few days ago, Jiang Ming's first major move after the club registration succeeded was to rename his JM online store and hang it under the banner of the NXG Esports Club, turning the tables to become the first peripheral extension in his esports industry chain.

It wasn't just the online store; even social media platforms like Weibo, YY accounts, and even QQ fan groups that had accumulated a whole year's worth of fans, Jiang Ming all added the NXG prefix.

Taking a personal IP that had already become a huge traffic source and feeding it back to a newly established esports club.

To outsiders, this big streamer from the YY platform, the commercial little genius who had suddenly become famous at Jin Ling University, seemed half-mad, digging his own grave.

But there was no way; before the team had results and attention, Jiang Ming could only use this method to help it grow.

……

Weekend!

The NXG club, still under renovation, welcomed its first guests—the Dean of the School of Economics and Management at Jin Ling University and several professors within the institute.

"Not bad; though the sparrow is small, all its internal organs are complete. Your standardization and professionalism don't seem to be just talk."

The three-story building did not have a large area; a group of people toured it all in just over ten minutes.

With their minds at ease, the professors showed satisfied smiles; one professor responsible for teaching management stepped in front of Yu Qun, gave Jiang Ming a thumbs-up, and praised him.

"Esports... this small club in front of us has truly opened our eyes."

"Professional training, standardized time management, and even a pre-set coaching team; the logistics support is also done quite well."

The professors examined the club management rules already hung on the walls and the team members' daily schedule, occasionally showing thoughtful expressions.

"Esports, competition; in a sense, traditional sports also evolved from human games."

"We just added competitiveness to it step by step."

"With the popularization of the national internet and the development of technology, it is foreseeable that among young people, the interaction within the game world will be far greater than real-world interaction."

Jiang Ming and Lin Jingyi followed behind the group of big shots, occasionally replying a sentence or two to the questions.

"Xiao Jiang, but how do you plan to solve the biggest problem for you: connecting the esports industry with commercialization?"

Unlike the professors who had established the Praise Cult, Yu Qun showed a worried expression and proactively asked Jiang Ming.

His own students still needed his own worry; the support the school provided, he knew better than anyone.

In the current domestic environment, which is still unclear, wanting to run an esports club of this scale is not a small matter that can be settled by simply copying successful cases from abroad.

Jiang Ming thanked him: "Thank you, teacher, for your concern. Currently, although NXG's operations still require a large amount of investment, relying on the capital I accumulated before, it can still be sustained."

Since those present were not outsiders, Jiang Ming, who needed the approval of the institute's big shots, immediately introduced the achievements NXG had already made during the preparation stage.

Besides the sponsorship from the YY live streaming platform and Youchen Foods, Jiang Ming focused on introducing his idea of integrating the NXG Esports Club with his online store brand.

After all, the school shouldn't have to bear the cost for nothing.

"At this stage, the students are adopting a method of using personal attention traffic to divert traffic to the esports club brand, artificially binding the live streaming rooms and tutorial video fans I previously operated centered on 'JM' with NXG."

"Just weakening the 'JM' brand you worked so hard to build, isn't that a bit of a pity?"

"This will indeed cause a lot of things to be lost in vain, but these are things that need to be done in the early stage; compared to other clubs starting from scratch, I am already far ahead of them."

"As long as NXG achieves results in the professional league later, my previous three-layer cycle of game live streaming and e-commerce will close again, and a long-term and stable fourth layer will be added."

"Compared to the future of the NXG Esports Club, it is far beyond what a streamer and video creator who ate the dividends of the era by walking ahead can compare to."

"Moreover, from JM to NXG, it is just changing a brand; in the internet age, the audience's recognition of an individual is actually far less than that of the latter."