[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"origin-reborn-starting-from-1993":3,"chapter-reborn-starting-from-1993-reborn-starting-from-1993-chapter-102":6},{"origin":4,"title":5},"chinese","Reborn Starting from 1993",{"chapter":7,"nextChapterSlug":19,"prevChapterSlug":20,"totalChapters":21,"novelImage":22},{"id":8,"novel_id":9,"title":10,"slug":11,"index":12,"content":13,"wordcount":14,"created_at":15,"updated_at":15,"volume":16,"translator":17,"content_hash":18},2357086,4611,"Chapter 102: The Three Brothers Who Fought the Tiger","reborn-starting-from-1993-chapter-102",102,"\u003Cp>Since Zhang Ao arrived in Europe, Lu Chao had watched everything that happened at the European office—he was not a trained professional, his tactics were anything but conventional; his methods were rough, wild, and unpredictable, yet precisely this unorthodox approach had withstood Siemens’ pressure and landed it a solid punch, truly Shangyanleluanquandasilaoshifu ’s drama!\u003C\u002Fp>\n\u003Cp>As for the changes in Sales Department staff like Rodelia and Joseph, the transformation was even greater—Lu Chao had witnessed their metamorphosis firsthand: dollars had made them confident, mature, ignited their fighting spirit, and unlocked their capabilities, showing exactly how a top salesperson is forged.\u003C\u002Fp>\n\u003Cp>“This reward will continue—every sales team must keep pushing Shenzhou phones with full force, giving the competition not a single chance to recover!”\u003C\u002Fp>\n\u003Cp>Zhang Ao shouted loudly to Rodelia, Joseph, and the others—he had no intention of giving Siemens any chance to counterattack; he would pursue the fleeing enemy with the last of his strength.\u003C\u002Fp>\n\u003Cp>He would not seek empty fame like the Overlord of Chu—this was Zhang Ao’s strategy against enemies: never grant them even the slightest opening.\u003C\u002Fp>\n\u003Cp>“Next month, Shenzhou will hold a gathering at the Hilton Hotel, where important news will be announced—everyone must be there!” Zhang Ao pointed at the crowd below with a smile.\u003C\u002Fp>\n\u003Cp>Rodelia and Joseph, now heads of the Sales Department, exchanged glances, their faces showing clear concern—they already had a hunch about what Zhang Ao was about to announce.\u003C\u002Fp>\n\u003Cp>Back in his office, Zhang Ao grabbed a fast-food meal and devoured it greedily—he’d been insanely busy; nearly all European affairs were decided and handled by him alone, and he was constantly flying across Europe to manage local issues, sometimes even missing meals.\u003C\u002Fp>\n\u003Cp>“Here’s today’s sales tally—Shenzhou’s daily sales in Europe have surpassed 101,000 units!”\u003C\u002Fp>\n\u003Cp>Zhang Ao took the report Lu Chao handed him, glanced at it, and tossed it aside—this kind of daily sales volume of 100,000 units wouldn’t last long; sales would eventually decline and stabilize, as Li Dongling had told him—Shenzhou must use this window to sell as many units as possible.\u003C\u002Fp>\n\u003Cp>“Siemens probably has no tricks left—only price cuts remain.”\u003C\u002Fp>\n\u003Cp>Zhang Ao smiled—Siemens was running out of options; Frankel was clearly flustered, accusing Shenzhou of unfair competition, threatening lawsuits, even hiring celebrities and athletes as endorsers—but against Shenzhou’s momentum, none of it mattered.\u003C\u002Fp>\n\u003Cp>“Siemens will cut prices?!”\u003C\u002Fp>\n\u003Cp>Lu Chao couldn’t help exclaiming—previously, whether from the mainland or Hong Kong, companies facing overseas giants like Siemens or Sony could only rely on price cuts to gain sales; though they hated it, it was undeniable that Asian companies were at a disadvantage against European and North American brands.\u003C\u002Fp>\n\u003Cp>But if Siemens cut prices, it meant being forced into a price war by Shenzhou—the first time a mainland brand had ever done this against a European brand—Lu Chao felt like he was witnessing history.\u003C\u002Fp>\n\u003Cp>“Besides price cuts, what else can Siemens do?!”\u003C\u002Fp>\n\u003Cp>After finishing one meal, Zhang Ao opened another—he was in Europe, but every day he held cross-ocean conference calls with Li Dongling, Ren Yuefeng, and Hu Zi, analyzing Siemens’ moves and planning Shenzhou’s next steps.\u003C\u002Fp>\n\u003Cp>Siemens had already used nearly all its tricks—its brand influence had faded, its halo no longer swayed users; its product performance wasn’t much better than Shenzhou’s, and its features were fewer—further resistance left only one path: price cuts.\u003C\u002Fp>\n\u003Cp>Li Dongling was certain Siemens would cut prices, forcing Shenzhou into a price war, slashing Shenzhou’s profits—if sales reps still got $30 per unit commission, Shenzhou would barely profit on each sale!\u003C\u002Fp>\n\u003Cp>If Siemens launched a price war, it would boost its own sales while dismantling Shenzhou’s high-commission strategy—this was Frankel’s only way to save himself; Li Dongling, Ren Yuefeng, and Zhang Ao could not conceive of any other option.\u003C\u002Fp>\n\u003Cp>Hearing this, Lu Chao thought for a moment and truly couldn’t think of any other move—worried, he asked Zhang Ao, “Should we match their price cut?”\u003C\u002Fp>\n\u003Cp>“What do you think?” Zhang Ao shot back.\u003C\u002Fp>\n\u003Cp>Lu Chao shook his head—Siemens’ price cut was indeed hard to counter; matching it wasn’t good, but not matching it wasn’t good either—“I… I don’t know.”\u003C\u002Fp>\n\u003Cp>“Brother Li has already planned something.”\u003C\u002Fp>\n\u003Cp>Seeing Lu Chao’s confusion, Zhang Ao motioned for him to sit down—he was Sales Manager of Dongling High-Tech, responsible for the entire company’s sales; he couldn’t stay in Europe forever—the European office would eventually be handed over to Lu Chao.\u003C\u002Fp>\n\u003Cp>“Shenzhou won’t cut prices,” Zhang Ao said, gesturing for Lu Chao to listen, “matching Siemens’ cut would be too passive—if we match this time, what if other digital cordless brands come in next time? Do we match them too?!”\u003C\u002Fp>\n\u003Cp>“Brother Li plans to launch two white-label phones—one, Kupai, targeting the mid-range digital cordless market, always priced the same as Siemens; the other, Simen, a low-end brand priced lower than Siemens.”\u003C\u002Fp>\n\u003Cp>Zhang Ao checked his watch, “By tomorrow at the latest, the first batch of Kupai and Simen phones will arrive at our European warehouse—if Frankel doesn’t let Siemens cut prices, fine; if he does, we’ll give him a gift.”\u003C\u002Fp>\n\u003Cp>Shenzhou digital cordless phones were designed and manufactured by Dongling High-Tech, with full control of the entire process—launching two new brands meant only designing two new phone casings; for design, Li Dongling still had confidence—hadn’t he spent over a decade as a mechanical designer in his past life?!\u003C\u002Fp>\n\u003Cp>Launching Kupai for the mid-range market and Simen for the low-end market, while keeping Shenzhou’s price unchanged.\u003C\u002Fp>\n\u003Cp>For Siemens, if it doesn’t cut prices, fine—but if it does, it loses all hope of competing with Shenzhou; it lowers its own price, while Shenzhou holds firm—users will naturally assume Siemens is inferior, otherwise why would it cut prices?\u003C\u002Fp>\n\u003Cp>Some users may not care about brands, but countless others still trust premium brands—even if they’re expensive, they’ll buy them, believing the old saying: good things aren’t cheap!\u003C\u002Fp>\n\u003Cp>Once Siemens abandons the premium market, Shenzhou, without moving a muscle, automatically becomes the premium brand—maintaining its current price and high commission—when facing a price-cutting Siemens and a Shenzhou still offering high-dollar commissions, which product will stores and sales reps prefer to push?\u003C\u002Fp>\n\u003Cp>Even if Siemens cuts prices, Shenzhou will use Kupai to match it—even if Siemens sells better than Kupai, it doesn’t matter; we never expected Kupai to outperform Siemens—just matching its price, forcing the perception that Kupai is its equal, is enough—perhaps Shenzhou will even cultivate a new brand…\u003C\u002Fp>\n\u003Cp>As for Simen, its sole purpose is to annoy Siemens—no matter how much Siemens cuts, Simen will be far cheaper; Dongling High-Tech has already slashed digital cordless phone costs to around $45—Simen can sell at cost if needed—would Siemens dare sell at that price? The goal is to force it into internal competition!\u003C\u002Fp>\n\u003Cp>Kupai has brand-building potential; Simen doesn’t need to—use it up, discard it, and launch another low-end brand to keep the internal competition going.\u003C\u002Fp>\n\u003Cp>Lu Chao stared in shock—he’d never met Li Dongling or any other Dongling High-Tech executive, but now he couldn’t help feeling sorry for Frankel—facing Dongling High-Tech’s unpredictable crew, if Frankel really tried price cuts, he’d be one step away from being fired from Siemens.\u003C\u002Fp>\n\u003Cp>“You’ll be in charge of operating Kupai and Simen—use the same sales channels as Shenzhou, but maintain balance—don’t harm Shenzhou’s position. From now on, you’ll take over all European operations,” Zhang Ao told Lu Chao.\u003C\u002Fp>\n\u003Cp>During his time working with Lu Chao, Zhang Ao had come to understand his character well—Lu Chao was solidly capable; unlike Zhang Ao’s bold, sweeping style, he was steady and meticulous, a true disciple of Ren Yuefeng.\u003C\u002Fp>\n\u003Cp>Before sending Zhang Ao to Europe to face Siemens, it was like forcing a duck to climb a tree—it was too hard on Lu Chao; charging ahead and expanding territory wasn’t his strength—but now, maintaining the status quo and following Dongling High-Tech’s planned direction? Lu Chao could handle it.\u003C\u002Fp>\n\u003Cp>“Are you leaving Europe?” Lu Chao asked anxiously—he called Zhang Ao “boss” willingly; though they’d worked together briefly, he truly respected him.\u003C\u002Fp>\n\u003Cp>Zhang Ao didn’t deny it—he punched Lu Chao lightly on the shoulder, “It’s inevitable—I’ve got matters to handle in Hanxi, and Shenzhou phones must enter America and North America. As Sales Manager, I can’t hide in the back—later, I might even need to borrow a few people from you!”\u003C\u002Fp>\n\u003Cp>…\u003C\u002Fp>\n\u003Cp>“President Su Bile, I’ll resolve the Siemens phone issue immediately!”\u003C\u002Fp>\n\u003Cp>At Siemens headquarters, Frankel stood in President Su Bile’s office for over ten minutes—Su Bile kept his head down, handling documents, ignoring Frankel entirely—yet Frankel’s forehead was already slick with sweat.\u003C\u002Fp>\n\u003Cp>With a sigh, Su Bile finally spoke—as always, his tone was calm, measured, revealing no anger—but that sigh made Frankel’s cold sweat pour down his face.\u003C\u002Fp>\n\u003Cp>“You’ve disappointed me, Frankel. Siemens is becoming a laughingstock among peers. Next month, a global telecom conference on 2G will be held in Barcelona—Siemens is invited, and I’ve been asked to speak. Do you think I can still attend?!”\u003C\u002Fp>\n\u003Cp>(End of Chapter)\u003C\u002Fp>",1483,"2026-06-21T04:42:08.057Z",1,"Qwen3-Next 80B","18cd8eaa13443139c1471c50c10d81b621f4f26ffac7dc35fc0d6481c0846a25","reborn-starting-from-1993-chapter-103","reborn-starting-from-1993-chapter-101",989,"https:\u002F\u002Fnovelzhen.com\u002Fimages\u002Fcovers\u002Freborn-starting-from-1993-cover.jpg"]