Chapter 136: Tian Ji Horse Racing
A large pair of chopsticks of fresh beef was blanched in the hot pot, and after it was cooked, Zhang Ao stuffed it into his mouth in one bite. He was panting from the heat, but he didn't stop at all, eating ravenously.
"You guys don't know, over in Europe, every day it's steak, burgers, sausages, potatoes, and that piece of bread and cheese. Besides Italy, in places like the UK and Germany, it's basically just these!"
Zhang Ao didn't stop talking, and didn't forget to complain to Li Dongling, Yao Luoying, Ren Yuefeng, Gao Peng, and others present.
Burgers and steaks were still considered fashionable Western food in the mainland now, especially steak, which made many people envious. Eating steak was regarded as a fashion trend, and many people were proud of eating Western food. There were even special media reports on how many minutes a steak should be cooked, how to use knives and forks, etc., which were learned by many people.
But for Zhang Ao, he really didn't want to eat those things anymore. He had stayed there for several months, basically eating those things every day. This mouthful of hot pot had made Zhang Ao crave it for a long time.
Gao Peng kept putting meat into the hot pot on the side, but he couldn't keep up with Zhang Ao's eating speed. After eating several plates of meat, Zhang Ao finally slowed down.
After eating, Zhang Ao sent out all the various gifts he brought back from Europe, and then went to a bathhouse in Pingyang, soaked for a long while, and had a scrub.
When Li Dongling saw him the next day, Zhang Ao's spirit had recovered a lot, "Don't you want to rest for a few more days?!"
"I've already delayed enough time; I can't delay any longer!" In the office, Zhang Ao sat in front of Li Dongling.
Looking at Zhang Ao in front of him, Li Dongling nodded and said with a smile, "You are now the most famous sales manager in the country. Some companies have offered sky-high prices to poach you!"
When Zhang Ao heard this, he sneered and said, "Those companies, I'm afraid, want more of my fame, using me as a gimmick to sell their products. They don't necessarily want me!"
Having experienced the battle with Ximen, Zhang Ao had completely matured. He understood too well what the intentions were of those companies in the country that wanted to recruit him.
Those companies might value Zhang Ao's ability a bit, but more of it was the fame he had in Europe for suppressing Ximen. As the first sales manager to defeat a European giant company, his fame was very loud. Using the name of Zhang Ao, the hero who resisted foreign goods, to fool the leeks with celebrity effects, they could cut a batch of leeks and make a big profit.
In Li Dongling's office, Ren Yuefeng, Hu Zi, Li Dongshan, Gao Peng, Gao Zhiyuan, and others arrived one after another. Zhang Ao also continued to say bluntly, "Ximen is not so easy to deal with!"
Although many media and companies were praising Zhang Ao for turning the tide and helping Dongling Gao Ke complete a desperate comeback in Europe, others could praise him, but Zhang Ao knew how all this came about.
"If it weren't for the full support of the headquarters, giving the European office sufficient authority and high sales commission, and if General Manager Li hadn't let Ronaldo endorse Shenzhou Telephones and launched the two brands of Coolpad and Simon, it's really uncertain who would win or lose this battle. I'm afraid it would continue to drag on!"
Zhang Ao said. He knew that he was a fierce general charging into battle, but the one who could support him was Li Dongling's absolute trust and support for him.
And choosing Ronaldo to endorse Shenzhou made Shenzhou's fame spread in Europe before it was even launched. Launching the two brands of Coolpad and Simon was a stroke of genius, directly stabbing at Ximen' Achilles' heel. Not only was the person in charge of Ximen' digital cordless phones, Franker, swept out the door, but it also blocked Ximen' path in Europe.
Hearing Zhang Ao's praise for Li Dongling in his words, clearly unwilling to take credit, Li Dongling smiled, "In Europe, facing Ximen directly and defeating it were you, Joseph, Rodelia, and others. The credit is yours; no one can snatch it away!"
Li Dongling was not the kind of person who was afraid that subordinates would build merit and then snatch the limelight or power. If a subordinate had some merit, he would snatch it away impatiently. For Li Dongling, he was not afraid that Zhang Ao or Ren Yuefeng or others would build merit; he even wished that Dongling Gao Ke would have more people like Zhang Ao!
Talent is the foundation of a company, not only technical talent, but also sales and management talent. As long as they have the ability, Li Dongling doesn't mind giving them more power.
In his past life, Li Dongling was in the Mechanical Design Bureau. Although he didn't make a name for himself, he had experienced or witnessed various means and office struggle techniques.
Like Zhang Ao and other talents who would emerge in Dongling Gao Ke in the future, if one day they really had the idea of standing on their own, Li Dongling would absolutely support them, just like Feiyan Technology. Establish a new company, give them equity, and let them manage and operate it. Anyway, as long as the land is Li Dongling's and the harvest can be obtained in the end, who plows it doesn't matter...
Now Dongling Gao Ke is far from being conservative. In the next thirty or forty years, there are too many businesses, industries, and ways to do things. As long as they are not the kind of "two-five boys" who deliberately challenge Dongling Gao Ke, Li Dongling can support them. He can establish one Feiyan Technology, and he can establish three, five, or even more!
Ren Yuefeng, Zhang Ao, Hu Zi, and others all heard the subtext of Li Dongling's words. Li Dongling was completely different from the kind of boss in other companies who wished to hold all power in his hands, fearing that even a little bit would be snatched away.
"Next step, Shenzhou Telephones is going to enter the North American market. This time, I'm afraid it will be a tough battle, even harder to fight than in Europe!" Ren Yuefeng said with a solemn expression.
The Shenzhou series of phones had already gained a firm foothold in Europe. Next, it certainly had to enter North America, the world's largest consumer market.
Although it is called North America, it is actually mainly the two markets of the United States and Canada. The consumption power of the other 21 North American countries combined cannot match that of the United States alone!
Zhang Ao also spoke, "Now Ximen phones are actually managed by Ximen CEO Su Bile. Compared to the previous Ximen phone manager Franker, Su Bile acts flawlessly and has no flaws at all!"
This is the most correct way to open Ximen. When Franker faced Shenzhou Telephones before, he despised Shenzhou in the early stage, did not value his opponent, lost his footing in the later stage, and finally suffered a crushing defeat.
Su Bile learned from Franker's lessons and moved steadily after entering the North American market. For a giant company like Ximen, this is actually the most suitable. It doesn't need any tricks; it relies on hard power to crush its opponents!
"This time, Ximen has found quite a few Hollywood stars to endorse in North America, and has also given up quite a bit of profit to agents and retailers. There is no rash advance, and I heard that Ximen is about to reach a cooperation with Walmart, allowing Ximen phones to enter Walmart for sale!"
Ren Yuefeng said with a headache. Ximen being like this actually makes one have no way to deal with it. Su Bile is just laying out goods in America and finding stars to endorse. Comparing hard power alone, Ximen is still far beyond Dongling Gao Ke. Now, using this turtle-shell style of play makes Ren Yuefeng feel that there is really no place to start.
As for cooperating with a retail giant like Walmart, it is even more of an exclusive treatment for a home appliance giant like Ximen. This is not about who negotiates with Walmart first between Dongling Gao Ke and Ximen; the key lies in strength. Ximen is now one of the global white appliance giants, with everything from refrigerators, washing machines to coffee machines, dishwashers, microwaves, etc.
For a retail giant like Walmart, Ximen is also their main supplier. It is impossible to offend Ximen for the sake of Shenzhou.
If there are no accidents, this cooperation also has an exclusivity agreement, that is, in Walmart's stores, only Ximen' digital cordless phones are allowed to be sold. Other brands, especially the Shenzhou phone brand, I'm afraid they have no chance to enter Walmart at all.
Asking stars to endorse and comparing sales channels, Shenzhou Telephones in America cannot compare to Ximen, which made Zhang Ao also couldn't help but feel a bit annoyed, "If it doesn't work, I'll go to America again..."
Hearing this, Ren Yuefeng, Hu Zi, and others all looked at Zhang Ao. Ren Yuefeng fell into deep thought. Zhang Ao is capable of fighting tough battles, which everyone knows, but if he goes to America, whether he can turn the tide like in Europe and support the falling building, no one knows. America is completely different from Europe.
"No need. America is different from Europe. America mainly relies on retail channels. Even if you don't count the cost and price, relying on sales personnel to promote, what you can occupy is the market in remote states and counties in America. In America, whoever gets New York and Los Angeles gets America!"
Li Dongling said, "The competition for digital phones in America will certainly be much more intense than in Europe. Not only Ximen, but companies like American Telephone and Telegraph, General Electric, Philips, and Panasonic will all join the battlefield!"
When the entire digital cordless phone market entered the second half of the year, there were already signs of fierce competition. Whether domestic or foreign, there were a lot of companies rushing into this industry. Foreign ones were companies like General Electric, Panasonic, and Philips, while domestic ones were a host of companies like BBK, TCL, Changhong, Haier, Konka, and Xiamen Xinxin, all joining the battlefield!
By next year, the competition in the digital cordless phone market will enter an era of fierce competition. This is also something that can't be helped. Being able to dominate the market alone for so long is already good luck for Shenzhou Telephones.
"Ximen cooperates with Walmart, then Shenzhou Telephones will cooperate with retailers like Best Buy, Target, and Costco. Shenzhou Telephones must still maintain a high-end brand, while Coolpad and Simon Appliances are responsible for price wars. Shenzhou must stir up the water for digital cordless phones in North America!
This time entering America, the most important thing for Dongling Gao Ke is to establish sales channels!"
Li Dongling looked at everyone and said. This time Shenzhou Telephones enters North America, the main point is to establish sales channels, and then incidentally use the two brands of Coolpad and Simon to stir up the water, learn from Crow Brother to overturn the table. Besides Shenzhou, no one else should think about eating a full meal in this line of work!
(End of chapter) ===== CHAPTER 137 =====
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