Chapter 138: Suspicious and Paranoid

After determining the plan and goals, the Dongling Gao Ke headquarters immediately began to take action. A group of Dongling Gao Ke executives flew to New York, Mexico, Canada, and other places in America to begin establishing the Dongling Gao Ke North American office.

Compared to Ximen Telephones, which hired multiple Hollywood stars as spokespersons in America, reached a sales agreement with Walmart, and spent a lot of advertising money on promotion, Shenzhou Telephones was much more low-key when it arrived in North America with its two brother brands.

Shenzhou only began to discuss with retail giants like Best Buy, Target, and Costco to let the three Shenzhou brands be listed for sale in these retail stores, and then placed advertisements for Shenzhou Telephones on TV stations, positioning Shenzhou Telephones as business phones, which were one of the standard configurations for American middle-class families!

The entire Dongling Gao Ke began to operate in full swing again. The two major production centers in Pingyang and Yangcheng began to fire on all cylinders, increasing production capacity again to build inventory for the Shenzhou series of phones to enter the North American market.

Many companies that were researching digital cordless phones and preparing to enter this industry also cast their eyes on Ximen and Shenzhou Telephones for a time. This was the second time the two sides had clashed. Although the location of the battlefield had changed to the North American market, the result was still the same. Whoever won this battle would become the boss of the North American digital cordless phone market in the next half year!

As for brands like Philips, General Electric, and Panasonic, although they had all announced that they would launch their own brands of digital cordless phones at the end of the year or early next year, countless people in the outside world believed that in the short term, these brands of phones might get some sales, but it was unrealistic to immediately replace Shenzhou and Ximen.

Even if these two brands didn't make progress and stood still, it would take months or even a year and a half for other brands to replace these two brands. In the short term, the global digital cordless phone market would still be a duet between Shenzhou and Ximen!

"A Shenzhou parts supplier has issued an announcement, announcing that it has received a large number of new orders from Shenzhou Telephones and its two major brands, Coolpad and Simon Appliances.

Sources say that this is Shenzhou preparing for the North American and American markets. If the news is true, this means that Shenzhou, which defeated Ximen in Europe, will once again fight Ximen to the death in America!"

As the best-selling appliance brand abroad now, every move of Shenzhou could cause a huge stir in the country. This sudden increase in orders to parts suppliers, and even some parts manufacturers receiving single orders exceeding 5 million units, was clearly a posture of preparing for a big fight.

And in the Asian and European markets, Shenzhou Telephones already had the advantage, and sales had entered a stable period. This sudden large order was clearly preparing to open up a new battlefield.

"Shenzhou will enter the North American market. Can it continue the myth staged in Europe?"

"If it can defeat Ximen in America again, Shenzhou Telephones will completely sit firmly as the boss of the global digital cordless phone market!"

"For Shenzhou, this test in America will be far better than in Europe!"

Inside the BBK company, Duan Yongping looked at the newspaper in his hand. Shenzhou hadn't even gone to North America yet, but domestic media had already begun to build momentum and various comments and analyses, creating an atmosphere of "black clouds pressing on the city, the city wants to be destroyed."

"General Manager Duan, who do you think can win in America between Shenzhou and Ximen?!"

Chen Mingyong, who followed Duan Yongping out of Subor, asked Duan Yongping curiously. Although peers are enemies, and BBK is also researching cordless phones now, even within BBK, no one has ever said that BBK is prepared to challenge Shenzhou.

When he was at Subor before, Duan Yongping had a very unhappy time with Subor's parent company, Yihua. Yihua treated Subor as an ATM, constantly drawing money from Subor to fill the holes of other industries.

This naturally made Duan Yongping dissatisfied. After all, who is willing to be an old ox, working hard to plow the land, only to have all the grain grown taken away by others? This led to a very stiff relationship with Yihua.

In the end, during the Subor period, Duan Yongping wanted to solve Yihua's endless bloodletting of Subor and wanted to distribute Subor's equity, that is, he and the management team would obtain Subor's equity. For this request, Yihua naturally refused flatly, and the two sides broke up completely, and Duan Yongping left directly.

Six people followed Duan Yongping and resolutely left the Subor company, which had an annual output value of nearly one billion. This included Chen Mingyong, Shen Wei, Jin Zhijiang, cough, cough, the later brands like oppo, vivo, and Xiaotiancai watches were all related to several people.

Besides these major disciples, Boss Duan had another proud disciple who hadn't met yet, but whose name would definitely be known to everyone in the future. "If you are brothers, come and cut me," the founder of Pinduoduo, was also Boss Duan's disciple.

However, after Boss Duan left Subor, the turmoil at Subor hadn't ended yet. The person who took over from Duan Yongping was Yang Minggui. It's not mentioned how he performed at Subor, but the key was that not long after he took over, he also ran away, and took away two other people, Liu Lirong and Hu Hai, and finally another brand appeared, Gionee mobile phones!

Subor is a very magical company. It never produced mobile phones, but a large group of well-known mobile phone brands started because of it. It is no exaggeration to call it the Whampoa Military Academy of domestic mobile phones...

"The outcome is unknown. However, Ximen clearly summarized the lessons learned in Europe, waiting in full battle array in America, building strong fortifications and fighting a dull battle. It won't be so easy for Shenzhou to defeat Ximen like it did in Europe!"

Hearing Duan Yongping's words, another major disciple, Shen Wei, also asked curiously, "General Manager Duan, do you think Ximen might win in America?!"

Whether Shenzhou can defeat Ximen in America doesn't mean much to domestic brands entering this line of work like BBK, TCL, Changhong, Haier, Konka, and Xiamen Xinxin. In the mainland, the Shenzhou brand has already been deeply rooted in the hearts of the people. Except for being a bit expensive, it is almost flawless in the eyes of consumers. Brands like BBK also know that it is impossible to replace Shenzhou in the country.

But this cross-sea war between domestic brands and foreign brands in a foreign land, this war like opening up territory in the business sea, still attracted the attention of countless people like Shen Wei and Chen Mingyong.

"Unknown!"

Duan Yongping still said that, "No one knows how Shenzhou will fight Ximen in America. That battle in Europe was fought too beautifully. From publicity to sales strategy, to brand planning, it was almost foolproof. Ximen' defeat in Europe was not wrong at all!

I have reviewed it many times. If it were me fighting that battle with Ximen in Europe, I would have lost eight or nine times out of ten. The parent company of Shenzhou really has experts!"

"I have talked about Dongling Gao Ke with General Manager Wang of BOE. He has met with Li Dongling, the founder of Dongling Gao Ke, and the two sides have now jointly established an Oriental Optoelectronics to research liquid crystal panel technology.

I understand Wang's character. He is respectful to everyone on weekdays, but he has pride in his bones. There are not many people who can catch his eye. I have known him for so many years, and I have rarely heard him praise anyone, but Li Dongling is an exception!

That day, when talking about Li Dongling, he talked about things related to Li Dongling for more than half an hour in front of me, and praised Li Dongling highly. With a founder like Li Dongling, who knows what kind of performance Dongling Gao Ke can have in America? I guess even if they don't defeat Ximen, Shenzhou won't easily lose!"

Duan Yongping and Wang Dongsheng of BOE were old friends and colleagues. Duan Yongping was assigned to the Yanjing Electronic Tube Factory, the predecessor of BOE, after graduating from university, and was a colleague with Wang Dongsheng for three years, before going south to Yangcheng and establishing the Subor brand.

For Shen Wei, Chen Mingyong, and the others, Duan Yongping was the most powerful person they had ever seen. Back then, he only took three years to bring a factory that lost two million a year, had only a dozen employees, and was on the verge of bankruptcy back to life and built it into a giant company with an annual output value of nearly one billion.

For Shen Wei, Chen Mingyong, and the others, Duan Yongping was an existence that shocked them. This was also the main reason they were willing to follow Duan Yongping. And now, it was Duan Yongping who spoke with admiration for Dongling Gao Ke, which gave them a brand-new understanding of Dongling Gao Ke and Li Dongling!

At the Ximen headquarters in Germany, Calot knocked on the door and entered the office of Ximen CEO Su Bile. He was the one who took over the position of manager of the Ximen phone business department after Franker was swept out the door.

It's not necessarily that Calot's ability was much stronger than Franker's, but Calot had an advantage, which was to follow the rules, not to cross the line, and to seriously complete every thing Su Bile required, not seeking merit, but seeking no mistakes. Su Bile found him quite easy to use.

"Shenzhou Telephones has begun advertising in America and is in contact with retailers like Best Buy, Target, and Costco!" Calot said to Su Bile.

Hearing that Calot didn't continue, Su Bile was a bit surprised instead, "Who is the advertising spokesperson chosen by Shenzhou in America? Did that Zhang Ao not go to America to sit in command?!"

Calot shook his head, "Shenzhou Telephones did not choose a spokesperson in America, and the advertising budget is not very large. However, Shenzhou Telephones has contacted dealers in many regions of North America, seemingly wanting to develop other North American markets.

Dongling Gao Ke's sales manager Zhang Ao did not go to America either!"

Listening to this, Su Bile frowned instead. He had been waiting in full battle array, just waiting for Shenzhou to attack, but he waited for a loneliness. He didn't even punch, which made Su Bile feel uncomfortable. It always felt like he had dug a hole and was waiting for Ximen to jump in.

"Keep a close eye on Shenzhou Telephones and continue to follow our plan!" Su Bile gave instructions. Dongling Gao Ke didn't make a move, which made him feel uncomfortable instead.

While Ximen was suspicious and paranoid, constantly deploying troops in America, the Wanjia Foundation's acquisition of Brandt Appliances was also in full swing. As the Wanjia Foundation's acquisition amount continued to increase, Brandt Appliance Mall's resistance was becoming thinner and thinner!

(End of chapter) ===== CHAPTER 139 =====