Chapter 140: The

"I know. I will talk to Lanchi later. You've worked hard this time. If you have a chance to come to Hanxi, I'll treat you!" Li Dongling said to Ning Wenke on the other end of the phone.

"That's not necessary!"

Ning Wenke said to Li Dongling with a tone of relief, "I don't want Manager Yao of Feiyan Technology to have opinions about me again. By then, I'm afraid I won't even be able to go to Hanxi. You should have a chance to come to Hong Kong. By then, I'll treat you. I don't know how many people in Hong Kong, as well as the media, want to meet you, the Mouse King and Asian Phone King!"

Li Dongling just smiled. He heard Ning Wenke continue on the other side, "Is the European Wanjia Appliance City really going to be managed by Lanchi?!"

Lanchi had already been recruited into Wanjia Appliance City, and the acquired Brandt Appliance City was renamed Wanjia Appliance City. The new Wanjia Appliance City included 68 large chain malls that originally belonged to Brandt Appliance City, as well as 32 small stores that were being acquired, ranking third in the Falanxi appliance retail industry, with a total value exceeding 200 million US dollars!

Such a chain appliance city with a total value exceeding 200 million US dollars, handed over to Lanchi, who had just been recruited, was quite risky and bold in Ning Wenke's eyes. If it were in the hands of a group of wealthy families in Hong Kong, she wouldn't believe that any of them would dare to let an outsider manage Wanjia Appliance City.

"Don't suspect the person you use, don't use the person you suspect!"

Li Dongling said so, but he was still a bit helpless, "It would certainly be more convenient to send people from Dongling Gao Ke headquarters to manage it, and it would be easier to control the European Wanjia Appliance City. But if we want Wanjia to gain a firm foothold in Europe and localize Wanjia in Europe, we must have someone who is familiar with Europe to serve as the General Manager of Wanjia Appliance City Europe!"

In his past life, whether it was foreign multinational giants entering the mainland or mainland companies going overseas, countless companies were battered and bloodied in overseas markets.

There are many reasons why these companies failed in overseas markets, but one point is particularly prominent: they all wanted to copy their management, systems, sales, publicity, culture, experience, etc., from headquarters to overseas branches, and then send people from headquarters to supervise the implementation.

This way of playing naturally has successful brands, but more have failed because of water and soil incompatibility, unable to localize in the local area, and easily causing resentment among local users.

In addition, all decisions have to be applied to headquarters. For example, when encountering public relations crises, or modifying a certain program, or fighting price wars, they have to report to headquarters first, and then wait for headquarters to make a decision before implementing it. After this set of processes, the day lily is cold, and the market has long been snatched away by opponents!

Except for products with luxury attributes and precious materials, which emphasize their ownership for the sake of "Bigger," the truly top foreign brands all implement localization in the local area, and are even more like local goods than local brands, making users feel that the brand they bought is local goods.

For Wanjia Appliance City, what it needs to do is exactly this. In Europe, it must make Europeans feel that Wanjia is a local European appliance chain appliance city. In Asia and North America, it must also implement the same strategy!

"General Manager Ning, not just Europe, you are responsible for the management of Wanjia Appliance City in Southeast Asia. Let Wanjia Appliance City enter Southeast Asian markets such as Hong Kong, Singapore, Korea, Japan, and Siam!"

Li Dongling said to Ning Wenke on the other end of the phone. Next, Wanjia Appliance City will certainly begin to expand rapidly in the mainland, Southeast Asia, Europe, North America, and other places.

Ning Wenke could hear Li Dongling's emphasis on Wanjia Appliance City, almost treating it as Dongling Gao Ke's most important sales channel overseas in the future.

It is certainly not easy to build Wanjia Appliance City into a retail channel covering Asia, Europe, and North America, and it will cost huge investment. But with it, Dongling Gao Ke will not have to be controlled by others in the future, and even, wherever there is a Wanjia Mall, Dongling Gao Ke's products will be sold!

"Now, can you tell me who I need to be responsible to?!"

After signing several confidentiality agreements and compensation agreements, Lanchi couldn't help but ask Ning Wenke.

Suddenly changing from the person in charge of the computer department of Texas Instruments Europe to the General Manager of Wanjia Appliance Europe, in charge of the European Wanjia Appliance City worth over 200 million US dollars, for Lanchi, whether it was salary or status, it had increased by a large cut. He had now entered the ranks of top professional managers.

But until now, Lanchi only knew that the major shareholders of Wanjia Appliance City were the Wanjia Foundation and the Ning Family Trading Company, but who the major shareholder of the Wanjia Foundation was, Lanchi didn't know.

Ning Wenke looked at the several confidentiality agreements in her hand. The clauses stipulated that whether it was during his tenure or if he suddenly ran away one day, Lanchi could not disclose the news of Wanjia Appliance City's major shareholder to the outside world, otherwise he would have to pay astronomical compensation to Wanjia Appliance City, the kind that he couldn't pay off in three lifetimes.

Of course, as the price for signing these agreements, Wanjia Appliance City would compensate Lanchi with a large extra bonus every year.

"You will know soon!" Ning Wenke put these documents away and said to Lanchi.

The phone on the table suddenly rang. Ning Wenke nodded to Lanchi and then turned and left. The matters in Europe were almost handled. After handing over the European Wanjia Appliance City to Lanchi, Ning Wenke had to return to Hong Kong.

Just as Li Dongling told her on the phone, Ning Wenke could clearly feel the market situation in Europe, which was completely different from Hong Kong and Southeast Asia. Staying here alone, I'm afraid that a scene of laymen leading experts would occur, which would be a disaster for the newly acquired and reorganized European Wanjia Appliance City. It would be better to return to Hong Kong and build the Asian Wanjia Appliance City in Southeast Asia!

"Congratulations, Lanchi, the president of the largest appliance chain mall in Europe in the future. I am Li Dongling of Dongling Gao Ke!"

As soon as Lanchi connected the phone, a man's voice came from the phone. The voice was gentle and magnetic. He drew a big pie for Lanchi as soon as he came up, but Lanchi didn't care about that pie. After hearing Li Dongling's name, his scalp suddenly went numb, and he felt his heart was about to explode.

"Dongling Gao Ke, the Dongling Gao Ke that launched the Shenzhou phone?!"

Lanchi's voice changed a bit. After hearing that the parent company of Wanjia Appliance City's major shareholder was Dongling Gao Ke, Lanchi couldn't help but raise his tone by a few points.

As the drama that European fun-seekers loved to watch most in the electronic appliance industry this year, Shenzhou's random punches knocking down Ximen really opened the eyes of European fun-seekers. How could Lanchi not have heard of Dongling Gao Ke's name.

But it was precisely because he had heard of it that his scalp went numb. Wanjia Appliance City was actually created by the parent company of Shenzhou Telephones. This amount of information was really too big. Lanchi felt that Dongling Gao Ke was really too bold, daring to play tricks under the tiger's eyelids.

If Metro, Carrefour, MediaMarkt, Media, Saturn Appliance City, and other European retail channel merchants knew about this, they would likely immediately attack Wanjia in a group, and the entire European appliance brand, including Ximen, Philips, Electrolux, Bosch, and AEG, would refuse to cooperate with Wanjia!

Because whether it is Metro and those channel merchants, or Philips and those appliance brands, nominally they are competitors with Wanjia Appliance City and Shenzhou Telephones. Who would be willing to help an opponent grow? Cough, if the price is high, it is still possible. After all, as long as there is 300% profit, people who sell ropes, even if they know the rope is to be put around their own necks, still dare to sell...

Lanchi smiled bitterly. Now he regretted it a bit. He would rather he knew nothing. Now it's good, the whole of Europe is an opponent, and they are all opponents that Wanjia Appliance City and the parent company want to kill.

Li Dongling didn't care what Lanchi was thinking at this moment, "The European Wanjia Appliance City will operate independently in the future and does not need to have any involvement with companies like Dongling Gao Ke and Shenzhou. Wanjia Appliance City in Europe is fully responsible by you. You only need to be responsible to me. No one else has the right to interfere with your decisions!

For the first five years, the European Wanjia Appliance City does not need to pay any profit to the parent company. On the contrary, the parent company will continue to provide funds and support to the European Wanjia Appliance City through the Wanjia Foundation. Lanchi, you only need to do one thing, and that is... push Wanjia to major cities in Europe. I need to see Wanjia become the largest chain appliance city in Europe!"

Li Dongling's voice suddenly rose a few points, making Lanchi's heart jump suddenly. This time it wasn't fear, but some excitement. Li Dongling was completely giving him power, letting him show his talents in Europe. As a professional manager, who doesn't want to fully prove their ability!

"Your salary and bonus are linked to the scale and revenue of Wanjia Appliance City. If Wanjia Appliance City can become the largest chain appliance mall in Falanxi, you will receive a 3% equity reward for the European Wanjia Appliance City. If you can enter the top five appliance chain malls in Europe, you will also receive another 5% equity reward. In the future, perhaps the European Wanjia Appliance City will also go public on the Falanxi or other European exchanges..."

Wealth moves people's hearts. After hanging up the phone, Lanchi's heart was still hard to calm down. He knew that Li Dongling was drawing a big pie for him, but that pie was really fragrant.

The entire European Wanjia Appliance City was completely handed over to Lanchi to manage, letting him play his talents. For the first five years, Lanchi didn't need to worry about how much profit to pay to the parent company. As long as he expanded the scale of Wanjia Appliance City, he could get equity rewards. There is a fundamental difference between a wage earner and a wage emperor!

When he first heard of Dongling Gao Ke, Lanchi was still worried. Now Lanchi feels it is really fragrant. He has no dissatisfaction with Wanjia Appliance City, and even has some expectations to fight with opponents like Metro and MediaMarkt!

(End of chapter) ===== CHAPTER 141 =====

(End of this chapter)