Chapter 152: Crossing the Sea by a Trick

"As long as we can win this battle against Shenzhou in America, you can mobilize and use the funds, resources, and connections of Ximen in North America!

When the day of victory comes, I will personally report your credit to President Su Bile. In the future, the candidate for Ximen North America President might also be contested in advance!"

Kerlot also drew a pie for Thomas. Winning the war against Shenzhou, Thomas might really be able to become the Ximen North America President. And for Kerlot, what he would get would be even more!

And for Kerlot, although he was now acting as a puppet mouthpiece for Su Bile, as a professional manager, how could he not have a little ambition? The things that Frankl wanted to get initially, becoming a powerful figure in Ximen, why wouldn't Kerlot want them?!

If he truly washed away the shame for Ximen in North America and defeated Shenzhou, then Thomas might really be able to become the Ximen North America President, and what Kerlot would get would be even more!

After putting down the phone, Kerlot and Thomas had different moods. Thomas was full of confidence. He didn't underestimate the Shenzhou telephone, but believed that this war in North America, Ximen would definitely win.

As for Kerlot, he was both anxious and expectant. Anxious was that if Ximen was defeated again in the America market this time, it basically meant that Ximen digital cordless telephone had been defeated by Shenzhou globally, and could only be a second-rate brand in the digital cordless telephone field.

If defeated again, Ximen would definitely need a scapegoat, just like Frankl back then. Kerlot would then be swept out the door just like Frankl.

Of course, if he won, Kerlot could also get unimaginable benefits, becoming a confidant of Ximen President Su Bile, being valued by Ximen executives, and having the opportunity to become a powerful figure at Ximen headquarters in the future!

Kerlot's fate had already been tied to Ximen telephone. He only prayed that Thomas could truly do as he said and defeat Shenzhou in America!

"Keep a close eye on the Shenzhou telephone side. If there is any news, report it to me!"

Inside the office, Thomas shouted loudly to a group of subordinates, "Increase the intensity of advertising investment. I want to see Ximen digital cordless telephone advertisements on TV stations, newspapers, magazines, and outdoor advertising screens!"

Thomas was a professional manager in America, and his style of doing things was also American style, just like the style of fighting wars in America now—saturated three-dimensional artillery coverage, one wave down and all the opponent's ground departments would be eliminated.

Similarly, Thomas's actions were also grand and open. He carried out overwhelming publicity in America and invited numerous stars and celebrities to stand on the platform to promote Ximen telephones.

He believed that no matter what means Shenzhou had, when what Americans saw were all Ximen advertisements and what they could buy were all Ximen telephones, then no matter how Shenzhou telephone used means, it would be of no avail.

America had a mature modern sales system, and unlike Europe, which had so many countries, leading to a very fragmented market. That set of "ground pushing" had long been outdated in America!

After letting a group of Ximen America supervisors leave, Thomas looked at the time and asked the personnel from the consulting company he specifically invited, "Has the Shenzhou telephone started selling? What is the pricing?!"

Although Thomas sounded like he was making big talk to Kerlot just now, he was not a reckless man. This time he specifically invited a professional consulting company to provide consulting for this war against Shenzhou telephone and Dongling Gao Ke, which was to say, to provide ideas and find ways to deal with Shenzhou telephone and Dongling Gao Ke.

Compton was the personnel sent over by the An Sheng Consulting Company. An Sheng Consulting was a consulting company under Arthur Andersen. Well, it was the consulting company under Arthur Andersen that was implicated and closed down due to the Enron scandal, the largest financial fraud scandal in American history...

Six years ago, Arthur Andersen, which was already a giant in the auditing and consulting industry, split its business into two, namely Arthur Andersen Accounting Firm and An Sheng Consulting Company.

Now was the time when An Sheng Consulting was infinitely glorious. As the world's largest business and technology consulting company, whether it was personnel or scale, it was not inferior to opponents like McKinsey, Boston Consulting, Bain, etc., and its personnel scale and revenue even exceeded these opponents.

This time Thomas invited An Sheng Consulting, and he also paid a huge price, just wanting to defeat Shenzhou in one fell swoop!

Compton also fully displayed his professional style, taking out a piece of data with confidence. "Currently, Shenzhou and its series brands Coolpad and Simon have entered the America market through retailers like Best Buy, Target, and Costco.

Now, Shenzhou telephone and Coolpad and Simon electrical appliances have not carried out large-scale promotion. Shenzhou telephone currently continues the high-end brand pricing in Europe, currently priced at 150 US dollars!

But Coolpad and Simon electrical appliances have both carried out price cuts. Coolpad is currently priced at 100 US dollars, and Simon electrical appliances have even cut prices to about 72 US dollars."

"According to the analysis of our consulting company's professional personnel, Dongling Gao Ke, the parent company of Shenzhou telephone, wants to use the two brands of Coolpad and Simon to fight a price war with Ximen!"

Compton said. Dongling Gao Ke's move in America this time was almost playing "open cards." Not to mention a consulting company with many professional personnel like An Sheng, even a small consulting company could see through Dongling Gao Ke's intentions.

"In addition, I want to remind Manager Thomas of one point," Compton took out another piece of data, "Dongling Gao Ke is building a complete sales system in North America. They are not only in America, but also simultaneously launching products in markets like Mexico and Canada!"

"Regarding this point, our consulting analysts believe that Dongling Gao Ke's move might be both wanting to open up the North American market and also to prevent accidents. After failing in America, they can also occupy other North American markets!"

Hearing Compton's analysis, Thomas laughed with disdain. "It seems that the victory in Europe really made that bunch of Asian monkeys dizzy. They actually want to swallow the entire North American market in one bite, and they aren't afraid of choking to death!"

Hearing this racial discrimination, Compton coughed. He would not admit that he had heard this sentence.

"What is North America?!"

"Only those with America are called North America. Without America, North America is nothing. Those who get America get North America."

Thomas punched the table. "Ximen telephone's most important thing now is the America market. As long as we win this market, we can start from America and drive Shenzhou and those two brands back into the Pacific and let them swim back to the mainland!"

Compton nodded repeatedly. He strongly agreed with Thomas's words. This was also the strategy formulated by An Sheng Consulting for Ximen. As long as they occupied the America market, Ximen would be invincible in North America, advancing to attack and retreating to defend, and could enter other North American markets at any time to fight Shenzhou telephone.

"Manager Thomas's analysis is the same as An Sheng Consulting's!"

Compton said to Thomas with a smile. "Ximen' most important thing is still to get victory in the America market as soon as possible. Walmart is indeed the largest retail channel in America, but to defeat Shenzhou, we must also win over channels like Best Buy, Target, and Costco!"

Thomas was a bit hesitant when he heard this. Ximen took the retail channel of Walmart, just to re-establish the high-end brand positioning of Ximen telephone.

If they cooperated with retailers like Best Buy, Target, and Costco, in order to let these retailers push Ximen' products, they needed to give these channel merchants more profit sharing, and might even need to fight a price war with Shenzhou.

Compton saw Thomas's hesitation, "clapped" and closed the document in his hand. "Manager Thomas, I have studied Shenzhou's performance in Europe. This is a very difficult opponent. We must not give the other party any opportunity, otherwise, a moment of carelessness might cause catastrophic losses!"

"Ximen telephone is now the side with the advantage in the America market. What we need to do is to expand the advantage. A little loss can be earned back after defeating Shenzhou telephone!

If Ximen cannot win this battle, digital cordless telephones from brands like Philips, AT&T, General Electric, Panasonic, etc., will also begin to be launched!"

Thomas understood Compton's meaning. If they couldn't defeat Shenzhou telephone as soon as possible, then when other telephone brands joined the battlefield, Ximen would be even more passive.

Thomas thought for a moment and said, "You go and talk to retail channels like Best Buy, Target, and Costco. If they are willing to push Ximen' telephones, or even sell them exclusively, Ximen can give them more profit sharing!"

For taking down these channel merchants for Ximen, Compton was very confident. In North America, Ximen' brand awareness was far higher than Shenzhou's. Coupled with Ximen having numerous white appliances, as long as the profit sharing given to channel merchants was about the same as what Shenzhou gave, he believed that letting these retail channel merchants in America turn to support Ximen was no problem!

"Ximen digital cordless telephone, single-day sales in America exceeded 240,000 units, sales exceeded 28.88 million US dollars!"

The American Electronic News, the first to cite data from a third-party statistical agency, made a report. As the region with the strongest consumption power in the world, Ximen digital cordless telephone was priced at 120 US dollars, and sold 240,000 units in one day, showing the world what the world's largest consumption power market was.

Following closely, weight-class media in America like The New York Times, Los Angeles Times, The Wall Street Journal, etc., as well as TV stations like Columbia TV, ABC TV, etc., reported one after another.

Ximen' performance in America was enough to prove that digital cordless telephones also had a market in America, which made companies like General Electric, Philips, etc., increase their confidence and announce their own brand digital cordless telephone listing plans one after another.

And compared to American media, Asia, Europe, especially mainland media, paid more attention to the sales performance of Shenzhou telephone on the first day.

It wasn't until late at night that a piece of news was passed to the domestic media industry: "Shenzhou and Coolpad, Simon series telephones, single-day sales in America exceeded 95,000 units!"

(End of chapter) ===== CHAPTER 153 =====