Chapter 176: Open Conspiracy

TV advertising is the trend of this era, and the "Bidding King" created by the central media is resounding throughout the advertising industry.

In this era where TV is king, not only has the central media bidding king and Spring Festival Gala advertising appeared in the country, but in America and Europe, programs with super influence and hundreds of millions of viewers like the Super Bowl, NBA Finals, and Champions League have also appeared as advertising platforms.

But for radios, this kind of "sunset" industry, advertising on TV stations doesn't have much effect, or rather, even if it has an effect, it is not as great as products like white liquor, DVD, and health supplements.

After these few products won the central media bidding king advertising, they could blast out more than 1 billion, or even several billion in revenue in a year. In comparison, radios are far inferior.

"Currently, over 40% of users who subscribe to magazines are college and technical students. These are non-TV users and are also the main user group for radios!"

Li Dongling said to Yao Luoying, Ren Yuefeng, Zhang Ao, and others, "In the future, there will be over 10 million student users in the country every year. These are all potential user groups for Feiyan radios in the future!"

Li Dongling picked up that Feiyan A10. This is the mass-market model, and the price won't be too high, basically within 100 yuan. Pointing to the headphone jack on it, "Feiyan A10 has reserved a headphone jack. Users can completely insert headphones and use them personally in dormitories or during breaks without worrying about disturbing others. This function can increase the scope of use of Feiyan radios!"

Previously, the use of radios was all external. If used in collective dormitories or staff dormitories, it was easy to disturb others. But the added headphone jack avoided these troubles.

"In addition, travel magazines, outdoor survival magazines, mountain climbing magazines, etc., can also be used to place advertisements. These are all main user groups for radios in the future!"

Yao Luoying, Zhang Ao, and others looked at each other. Placing advertisements in magazines like Reader is indeed a new way.

"But, in magazines like Reader, there has never been a precedent for placing advertisements before!" Yao Luoying said.

Last year, the profit of Zhiyin was about 5 million, and the profit of Reader was higher, but the cost of buying a magazine for one issue was at most a few hundred thousand. Now, how much money does it cost to place an advertisement on a TV station? The advertising investment of Shenzhou on the central media is starting at 10 million. In comparison, the advertising fee for Reader and magazines is simply cabbage price.

Now, magazines with huge sales in the country like Reader, Family, and Zhiyin have not been completely commercialized because they don't lack buyers at all. Every issue sells millions of copies. With sales and revenue, they don't look at the advertising fees of advertisers. Placing advertisements in magazines is instead a drop in force.

But thinking about it, if a million yuan can buy a wave of advertising facing tens of millions of users of Reader and Zhiyin, this advertising fee is absolutely not a loss!

One or two million yuan to buy one issue of Reader and Zhiyin magazines and give them to domestic universities, units, and institutions for free. After this wave of advertising, how much can Feiyan's fame increase?!

Hearing Li Dongling say he wanted to buy one issue of Reader and Zhiyin magazines and sponsor them to users for free, a host of people sitting in the conference room were all shocked. This is definitely a big move. Before, no company had dared to play like this.

"Man proposes, God disposes!"

Li Dongling looked at Yao Luoying, Zhang Ao, and others and laughed. "If necessary, Feiyan can buy one issue of Reader and Zhiyin magazines according to their circulation and give them to readers for free as a 'meeting gift' from Feiyan to users!"

"Besides placing advertisements in magazines, Feiyan Technology can also cooperate with central media radio stations and radio stations in Hanxi, Shanghai, Qiantang, etc., and launch some radio programs broadcast all day long, such as Feiyan Song Chart, Feiyan Drama, Feiyan Storytelling Chart, Feiyan Sports, etc., sponsored by Feiyan Technology!"

"In addition, we can try to cooperate with the postal service, let the postal service's newsstands in domestic cities, counties, and districts, as well as postmen, help sell and promote Feiyan radios, and Feiyan can give them corresponding commissions!"

Now, large and small radio stations in the country don't make much money. If Feiyan Technology is willing to sponsor, those TV stations will definitely be willing to cooperate with Feiyan Technology.

This line of radio stations won't be eliminated for decades to come. In the future, major provincial and municipal traffic radio stations are still operating. Countless taxis and family cars will listen to them from time to time when driving, although their influence is far less than before...

Now, radio stations are still at the end of the golden period. Feiyan can sponsor several radio channels and use them to broadcast popular songs, dramas, storytelling, sports news, etc., to Feiyan radio users all day long. This is called creating demand if there is no demand!

Think about it, students in school holding a radio that can listen to popular songs all day and hear the latest sports news—will others be envious?!

And there is Old Man Zhang who wanders in the park all day playing chess, suddenly carrying a radio that can listen to operas and storytelling all day—will other little old men and little old ladies be envious?!

These old men and old ladies may be reluctant to spend nearly a hundred yuan to buy a radio, but their children and descendants, will they buy a radio for their parents, grandparents, and grandparents who have worked hard all their lives, so that the elders can listen to programs at home to pass the time, and by the way, show off in front of other old men?

This is purely an open conspiracy, and they are not afraid that users won't take the bait. As long as they create two major user groups, college/technical students and the elderly, are they afraid that Feiyan A10 won't sell?!

The postal service is an even bigger giant. Its newsstands are all over major cities, counties, and districts in the country. No matter how remote the area, there are figures of postal express staff. If newsstands can sell Feiyan radios on behalf of them, Feiyan will get a huge sales network!

And in towns, villages, and big mountains, the demand for radios is even greater. If postal staff can bring Feiyan there, sales will definitely be there. Of course, Feiyan radio commissions can also increase a part of their wage income, and newsstands are the same.

Zhang Ao, Yao Luoying, and others looked at each other. He felt that not to mention others, if a group of old men and old ladies on the street were all carrying a Feiyan A10 mini radio, he himself would need to buy one for the old man at home. He didn't know if the old man liked it, but if he didn't buy it, he wouldn't be able to hold his head up in front of the children of the neighbors in the future...

Yao Luoying rubbed her brows. "I will arrange for the Marketing Department to contact magazines like Reader and Zhiyin immediately, buy one issue of their magazines for promotion, and contact other radio stations to do programs."

"In addition, when Feiyan A10 is launched, we need to consider the user's experience, and we also need to equip it with accessories like headphones, waist bags, batteries, etc., for sale!"

Headphones, waist bags for placing radios, etc. —these accessories look inconspicuous, but they will definitely affect the user's experience.

Of course, with these accessories, the price of A10 will definitely be different. It is divided into several price levels, such as one price for bare machines, one price for adding headphones or waist bags, and another price for everything. This is much more profitable than selling machines alone...

"Dongling Gao Ke's Marketing Department will assist Feiyan in promoting the machines!" Zhang Ao also said. Feiyan is a company under Dongling Gao Ke. At this time, it is natural to take action to help.

For the sales and promotion plan of this mass-market machine, Feiyan A10, everyone had no objections. It was basically based on three major promotion camps: magazines, radio stations, and postal newsstands. This was not the mainstream promotion channel now. No one could be sure how effective it would be.

But if it could succeed, then Feiyan could be said to have... in the domestic radio industry.

"What about Dolphin radio?!"

Ren Yuefeng said, "The price of Feiyan A10 will not exceed 100 yuan, but the price of Dolphin radio is over 150 USD. The market for this product in the country may be very small, I'm afraid it will be mainly based on overseas sales!"

The R&D investment of Feiyan Dolphin radio, plus material costs, caused its cost to soar, and the starting price was over 150 USD, which was over 1,200 yuan in RMB. With such a high price, even if it was a life-saving thing, the number of users in the country was probably not very high. Domestic users found it very difficult to accept such a life-saving thing that they didn't know when they could use it.

Mentioning the promotion of Feiyan Dolphin radio, Li Dongling also had a bit of a headache for a while. The situation overseas was different from the country, and it was relatively easier to accept Dolphin radio, but wanting to sell well was not that easy.

"Feiyan Dolphin radio, still cooperate with overseas radio magazines, travel magazines, outdoor survival magazines, charitable organizations, etc. In addition, donate a batch of machines to charitable organizations like health organizations under the United Nations, International Red Cross, etc. If Dolphin radio wants to gain a foothold overseas, it needs time!" ===== CHAPTER 177 =====