Chapter 219: Soaring into the Blue Sky

When Li Yan and Feng Jun looked at Li Dongling, they were both at a loss and somewhat moved. Before they came, they felt that preparing to build an SMS platform was already a risk. For them, daring to run over to seek cooperation with Dongling High-Tech and also wanting to pull in China Telecom was already playing a very big game.

But now, listening to Li Dongling's words, Li Yan and his companion suddenly felt that what Li Dongling wanted to play was much bigger than they had imagined!

"The theory that 'good wine doesn't fear a deep alley' is no longer suitable for today's society. No matter how fragrant the wine is, it cannot do without the support of sales channels and advertising promotion!"

"When a brand of liquor's advertisements are hung all over airports, buildings, and high-end shopping malls, and then it claims to have the efficacy of activating human cells, fighting cancer, health preservation, and rejuvenation—effects comparable to the Golden Elixir of the Supreme Old Lord—then this brand of liquor, even if it appeared out of thin air, could be sold at a sky-high price relying on white liquor plus mint..."

Li Dongling said to the few people in the office. A certain brand of liquor could be called a product that gathered the essence of advertising marketing. A bottle of liquor sold for 58,000, exceeding the prices of a host of old brands like Moutai and Wuliangye, forcibly concocting a luxury item out of liquor.

In fact, this stuff had long since ceased to be news; it had just been exposed. The company operating this liquor had also operated a product called "Extreme Grass" cordyceps sinensis tablets a few years ago, causing cordyceps sinensis to be hyped up to the sky for a time.

Li Dongling placed his hand on Li Yan's shoulder in a deep tone. He could clearly feel that Li Yan's body was trembling slightly at this moment, and his breathing had become heavier.

Hearing these words from Li Dongling, it would be a lie to say they weren't tempted. If the company they built could truly meet these requirements of Li Dongling, then this company could absolutely become a giant.

However, Li Yan and Feng Jun looked at each other. No matter how much they thought about it, they felt that just relying on the two of them to achieve all this was probably harder than ascending to heaven.

Feng Jun, who was beside him, was no better off than Li Yan. Just as the ancients pursued passing the imperial examinations and bringing honor to their wives and children, in the present, countless young people were at their most passionate, harboring dreams and wanting to achieve a career. Who wouldn't want to achieve success and be the center of attention!

They launched advertisements everywhere, not really preparing to sell products, but instead preparing to harvest the money of those agents. After all, it was sold so expensively; how much money did ordinary people have to buy that stuff every day?

Any company needed its own base. Dongling High-Tech supporting the company Li Yan and the others established was about treating communication operators and internet advertising platforms as their own base in the future.

"What you need to do is to build a platform that covers enough regions and enough users. When Dongling High-Tech needs it, it can place Dongling High-Tech's product advertisements on all computer and mobile websites, so that countless users in Beijing, Shanghai, and Guangzhou, whether they are hailing a ride, taking a bus, or traveling by plane or subway, or in the elevators of their homes, or shopping malls on pedestrian streets, can see Dongling High-Tech's products!"

"Perhaps, one day, this company can also help domestic product advertisements be placed in overseas markets. Some things always need someone to do them. Why can't it be you?!"

Of course, Li Dongling definitely didn't need to make those deceptive advertisements, but such overwhelming promotion channels were needed. The advertising market was right there; if you didn't occupy it, others would.

"In addition, establishing your own advertising channels offline, you can place advertisements in places like planes, taxis, trucks, elevators, communities, buses, subways, and outdoor shopping malls. Of course, you also need to maintain good cooperative relationships with the local tyrants in other advertising industries!"

In the future, this company would not only be able to get advertising orders from Dongling High-Tech, but all of Dongling High-Tech's parts suppliers, as well as companies under the Hanxi State Investment, would also place advertisements on this company. Of course, it could also take advertising orders from other companies!

The further it went, the more these methods of harvesting leeks were upgrading. It didn't even need to harvest ordinary leeks anymore. For example, buying a liquor factory on the verge of bankruptcy, then concocting a new brand, and then carrying out overwhelming promotion—regardless of whether it could be sold or not, putting the goods with distributors, and creating huge sales figures for this liquor brand on paper, could raise the stock price of the listed company holding this liquor brand.

Dongling High-Tech definitely had to hold such promotion channels in its own hands. In addition, it also needed to introduce some companies and institutions from other parts of the country so that this platform could obtain advertising resources in various places across the country.

After all, selling liquor was not as convenient as harvesting leeks in the stock market. As long as the stock price was raised and leeks were allowed to take over, cashing out hundreds of millions or over a billion at once was not a difficult thing. How much liquor would have to be sold to earn so much net profit?!

Playing to the end, selling this liquor brand to other liquor factories or listed companies, cashing out a large sum of money at once, and then concocting another new brand—this way of playing could be repeated over and over again...

Li Dongling looked at Li Yan and his companion and said, "In the future, an advertising market will definitely appear in the computer and mobile phone industries. I hope this market will be occupied by you!"

As for these, they were still considered good; at least they really made something. There were also some brands that were purely for harvesting leeks.

"Brother Li!"

"Dongling High-Tech is willing to invest 20 million yuan in Focus Media to obtain 60% of Focus Media's equity. In the future, Dongling High-Tech will also continue to lead the investment in Focus Media until it goes public!"

104.233.243.184

As for letting Li Yan be in charge of Focus Media, Li Yan, who had worked in the Ministry of Commerce, definitely had experience in dealing with telecommunications operators, central media, and the advertising departments of airlines, whether in terms of connections or experience, and could also pull in quite a few orders. For those who had worked in the Ministry of Commerce, these all belonged to basic skills.

Ren Yuefeng looked at the expressions of Li Yan and Feng Jun at this moment, feeling that after eating the big pie and chicken soup drawn by Li Dongling, these two people would probably have to work their lives away next.

With the support of Dongling High-Tech, this emerging company of Li Yan and the others didn't need to worry about orders at all, and didn't need to worry about how to survive.

The TV stations in other provinces and cities, as well as the companies holding community elevators, taxi advertisements, and outdoor billboards, were all controlled by local tyrants.

Looking at their embarrassed expressions, Ren Yuefeng spoke up at this moment, "Dongling High-Tech is willing to invest in this company you established. In addition, it will introduce China Telecom, Hanxi State Investment, and other state-owned assets and state-owned companies from other parts of the country to invest!"

As for Li Yan, he had no objection to Dongling High-Tech becoming the majority shareholder. Although he lost the status of majority shareholder, the valuation of a newly established company was close to 40 million yuan, and it didn't need to worry about orders, and it had the backing of a host of companies like China Telecom and Hanxi State Investment. Listing was almost just around the corner, and there might even be no pressure at all. Li Yan, the founder, also transformed, and his paper net worth broke through the 10 million mark!

If Focus Media went public in the future, Li Yan and the others' net worth would soar by a large margin. As a top student from the Law School of the University of International Business and Economics who had also interned at the Legal Department of the Ministry of Commerce, he could calculate this account and knew that the condition proposed by Li Dongling was truly not excessive.

The advertising industry had many big and small local tyrants. For example, the largest advertising group in the country, the advertising platform under the central media, could operate the "King of Bids" advertisements, Spring Festival Gala advertisements, etc. The rest included subways, trains, future high-speed rail advertisements, advertising platforms under airline companies, etc. These advertising companies were all self-reliant, had their own base, and any company wanting to place advertisements on these platforms had to come to them!

As for whether that person named Jiang Chunan who established Focus in the previous life could establish another existence comparable to Focus Media, Li Dongling didn't know. Anyway, elevator advertisements, Focus Media supported by Dongling High-Tech, definitely had to be occupied.

"Mr. Li, we will definitely not let you down!" Li Yan said to Li Dongling, almost gritting his teeth.

"I hope you can build an advertising channel platform based on an SMS platform that covers both online and offline!"

Similar methods included certain small tea brands, 8848 mobile phones, etc., which were all the same propaganda methods.

Li Dongling proposed naming the platform company established by Li Yan and his companion "Focus Media." Dongling High-Tech obtained 60% of Focus's equity. Even if Focus Media continued to raise funds in the future, Dongling High-Tech would still be its largest shareholder, which could guarantee the controlling stake in Focus and allow Dongling High-Tech's products to be promoted to various places through it!

With the backing of several major communication operators and occupying computer and mobile advertising platforms, this company would definitely become one of the largest camps in the advertising industry. Other companies wanting to place advertisements would have to pay their respects!

"Mr. Li, we..."

And the advertisements placed were to fish for those who wanted to get rich. Those people wanted to become agents for these products and had to pay a large sum of agency fees—agency fees of millions. As long as they fished for dozens or hundreds of regional agents, hundreds of millions in agency fees would be in hand. And then, the group of people operating the brand would have long since run away.

It was the arrival of the internet era that stole quite a bit of the limelight from these advertising local tyrants. Otherwise, these big and small local tyrants could control all advertising resources and, like channel distributors, become the "living fathers" of countless companies, capable of deciding the life and death of countless companies.

After signing the contract, feeling like they were stepping on cotton under their feet, feeling soft and limp, Li Yan and Feng Jun, who felt that everything that happened today was somewhat unreal, had just walked out of the Dongling High-Tech gate when they heard someone calling their names.

Li Yan looked over and saw that it was the "big shot" figure Chen Zuhan from the reception room. Seeing Chen Zuhan, although it was only a few hours apart, Li Yan had a feeling of "things are different, people have changed." A few hours ago, Chen Zuhan was still a big shot whose net worth was quite different from his, but now, the net worth of both sides was on par. The experience of overnight wealth that countless people entering the business world hoped for was truly happening to Li Yan... ===== CHAPTER 220 =====