Chapter 235: Residence Changes Qi, Nourishment Changes the Body

Lighters are fast-moving consumer products. As long as the world's mainstream countries need to rely on tobacco taxes to serve as military expenditures and manufacture and develop weapons, tobacco will exist. And as long as tobacco exists, lighters will inevitably exist. The two have a causal relationship!

Where there is demand, there will be a market. As long as there are still smokers in the world, there will be a market for lighters. After all, you can't just rub wood to make fire to smoke a cigarette.

But wanting to sell lighters is not an easy thing, not only domestically, but even more so abroad.

You need to build enough sales channels, distributors, agents, etc., to sell lighters to major cities, counties, and even towns and villages in the country. This has similarities with the current health supplements, which are very dependent on sales channels.

However, unlike health supplements, health supplements like Sanzhu, Giant, Zhonghua Biejing, Sun God, and even beverages like Jianlibao, Wahaha, Pepsi, etc., all need to advertise overwhelmingly. A large part of the money earned is fed to advertising companies, TV stations, newspapers, and radio stations.

So even if health supplements are high-profit products, it is true, but as long as the advertising fee stops, the sales volume immediately returns to zero. But for lighters, that kind of scene does not exist. It is a rigid demand. As long as the goods can be laid out, there is no worry about selling!

Hearing Li Dongling's words, Wu Yaoguo laughed and said, "When the Torch Group was established, it was said that the promotion and sales channels of the Torch Group's lighters would be handed over to Dongling High-Tech. If Li Zong is willing to take over the promotion and sales of the Torch Group, I think no one will object, right?!"

"I also think that the sales and promotion of the Torch Group should be handed over to Dongling High-Tech. Dongling High-Tech is also a major shareholder of the Torch Group!" Yao Zhengru also spoke.

"If Dongling High-Tech is willing to take over, the promotion and sales of the Torch Group would be most appropriate. When it was the Guanxing satellite dish before, I saw Li Zong's methods!"

Wu Yaoguo and Yao Zhengru spoke one after another, and Zhang Xiaocheng had even less opinion. In fact, he wished that Dongling High-Tech would help the Torch Group be responsible for promotion and building sales channels.

Hearing Zhang Xiaocheng mention the satellite dish, Yao Zhengru and Wu Yaoguo could not help but look toward Li Dongling. As Li Dongling's starting work, the fame of the satellite dish project was naturally thunderous to them.

Even now, Dongling High-Tech no longer has the satellite dish business, and only has the Guanxing brand in its hands, but the influence of the satellite dish still exists. Tens of millions of TV users watch satellite channels using satellite dishes every day.

When making the Guanxing satellite dish, it was Li Dongling who helped the predecessor of the Torch Group, the Shangguan Town Electronic Component Factory, formulate the promotion strategy.

Especially the move of pulling in TV stations and supply and marketing cooperatives directly put a layer of tiger skin on the satellite dish, and it was sold out in a short time. And it was the TV stations and supply and marketing cooperatives that sold it most actively. TV stations in various parts of Hanxi, and even TV stations in surrounding provinces and cities, all sent cars to the component factory to pull goods at that time.

It was just that there were too many counterfeit goods, and the satellite dish market had already been ruined because of price wars. Now there are still various "Guanxing" satellite dishes on the market, but they are basically fake goods. After all, the genuine products have already stopped production.

There are too many counterfeit machines, the Guanxing satellite dish stopped production, and the TV stations can no longer make money. This has caused the attitude of TV stations in various places toward satellite dishes to change greatly. And Yanjing has already formulated a document prohibiting the private installation of satellite dishes. Although satellite dishes are still popular, it is impossible to advertise and sell them openly everywhere like before.

Even in some areas, TV stations have begun to take the documents issued by Yanjing Radio and Television to confiscate satellite dishes, and there are even fines.

However, users who bought genuine Guanxing satellite dishes do not need to worry about these. As long as there are purchase procedures, there is no need to worry about confiscation or fines, and they can even find the masters of the TV station business halls that sold the satellite dishes to repair them.

This was the agreement reached between the Shangguan Town Electronic Component Factory, which is now the Torch Group, and the TV stations that sold the Guanxing satellite dishes. If the TV stations do not comply, the Torch Group can act as a safety net!

Li Dongling used the satellite dish to get his first pot of gold, but he didn't want to cut leeks or anything. As long as the users of genuine Guanxing satellite dishes are willing to use the Guanxing satellite dish, and as long as they don't smash the dish themselves, they can continue to use it. They don't have to worry about being confiscated, fined, or having the signal blocked while watching TV.

This is why Li Dongling requested that the Guanxing satellite dish cooperate with TV stations. Even if he gave up a part of the profit, he could guarantee after-sales service, so that he wouldn't leave a mess after exiting!

And facing the repeatedly banned satellite dishes, Yanjing Radio and Television and major domestic TV stations are having a headache.

Seeing various counterfeit and miscellaneous brand satellite dishes repeatedly banned and difficult to manage, there are rumors that Yanjing Radio and Television and major domestic TV stations intend to launch their own brand of satellite dishes. The Guanxing brand is under consideration. After all, Guanxing cooperated quite happily with TV stations in various places before. This time, many TV stations want Guanxing to cooperate with Yanjing Radio and Television and continue to share dividends.

The Guanxing satellite dish might really have a chance to resume production, and it will re-enter the world with the brand authorized by Yanjing Radio and Television, entering thousands of households again!

Even not just domestically, as long as it is recognized by Yanjing Radio and Television, it might be exported to overseas markets in the future.

Guanxing is the first brand established by Li Dongling. For Li Dongling, how much money this brand makes is far less important than the significance of its existence.

Guanxing is also the first pot of gold that Li Dongling earned uprightly. Although Li Dongling was still working at the Xicheng Wireless First Factory at that time, the satellite dish project was operated through a shell company established by Li Dongshan in cooperation with the Shangguan Town Electronic Component Factory. Li Dongling got this money cleanly. Whether it is patents, brands, technology, or taxes, they were all operated through that shell company. No matter who comes, they can't pick out any faults!

This is also the reason why Li Dongling can stand tall compared to the current group of domestic tycoons. How their first pot of gold came about, let alone others, they probably can't even explain it clearly themselves, and they dare not explain it clearly. This is like original sin, entangled with them for a lifetime. Every time at a critical moment, it is taken out by others to smear them. But for Li Dongling, these do not exist.

Glancing at Yao Zhengru, Wu Yaoguo, Zhang Xiaocheng, and others, Li Dongling nodded. "The promotion and sales of the Torch Group, as well as advertising investment, will be done jointly by Dongling High-Tech and Focus Media!"

Laying out a set of sales channels covering the entire domestic market for the Torch Group is not an easy thing. Of course, after it is built, this sales system will also bring huge benefits.

Focus Media can take advantage of the Torch Group to lay out its own advertising channels. Dongling High-Tech can also take advantage of this opportunity to perfect its own sales channels.

In the future, Dongling High-Tech, Feiyan, Focus Media, Torch Group, etc., can all share this set of promotion and sales channels.

After Li Dongling and the others left the Torch Group, Zhang Xiaocheng called over a group of Torch Group executives.

Looking at the group of people below, Zhang Xiaocheng rubbed his hands and said, "Notify all employees who have signed contracts with the Torch Group. They must report before tomorrow morning. Those who cannot arrive will have their contracts terminated by the Torch Group. The Torch Group is ready to start production!"

The Torch Group was stuffed with quite a few people with connections. Zhang Xiaocheng naturally understood, but it was fine if they were peaceful. If they were not peaceful, Zhang Xiaocheng didn't mind sweeping them out the door!

As the general manager of the Torch Group, who brought a small, near-bankrupt factory, the Shangguan Town Electronic Component Factory, to the current Torch Group, which has made a name for itself in Hanxi and even Yanjing, if he didn't have this boldness and means, Zhang Xiaocheng should have been rolled out long ago.

In the future, as long as the Torch Group does not collapse, as one of the founders of the Torch Group, Zhang Xiaocheng's name will definitely not be worse than the helmsmen of Changhong, Gree, and Chery!

Li Yan, the general manager of Focus Media who received the news, rushed from Yanjing to Hanxi that day.

Residence changes qi, nourishment changes the body. A person's appearance may change continuously in a short period of time, but temperament can change violently. Perhaps they themselves cannot feel it, but others can feel it.

And in Li Yan, this change was particularly obvious. His paper net worth had already exceeded 10 million. Focus Media had already established operation departments in ten cities including Yanjing, Guangzhou, Pengcheng, Shanghai, Hanxi Provincial Capital, Pingyang, etc., with more than 200 employees. Every gesture carried a bit of momentum.

(End of chapter) ===== CHAPTER 236 =====