Chapter 237: Life is Endless, Routines are Endless

In this day and age, there is no such thing as user experience. Perhaps no one cares at all whether receiving frequent junk SMS messages is a loss of interest.

What really made junk SMS notorious was because of various junk SMS messages carrying viruses, allowing various card theft, social account theft, and even the arrival of the era of telecommunications fraud, which ended the era of junk SMS by the Yanjing Information Department.

As for now, and even the next ten years, it is still an era where junk SMS is rampant. Even if Focus Media doesn't do it, others will. After all, this cake is too fat.

Now, Focus Media can earn millions of revenue a month relying on the SMS mass-sending platform. In the future, the SMS market, including a host of communication operators such as Unicom, Telecom, Mobile, Tietong, Netcom, etc., can send 900 billion SMS messages a year. The total SMS revenue of the several major operators is around 90 billion, and the peak period of global SMS revenue exceeded 120 billion US dollars!

This situation was maintained until around 2012 in the previous life, because that year, following the PC internet era, the global mobile internet wave broke out, and platforms like Facebook and WeChat beat SMS back step by step.

But before that, SMS was undoubtedly a king-level industry. Relying on this industry, one after another SMS service companies at the 100-million level were born!

Li Dongling looked at Li Yan, opened the window, and threw him a cigarette. Communication between men sometimes only requires a cigarette.

Sitting on a raised windowsill by the window, Li Dongling lit a cigarette and threw the lighter to Li Yan.

Looking out the window, the place where his eyes fell had almost become a large construction site. Construction was everywhere. Both sides of the road were under construction, building various buildings. The road was being widened, and sewers, gas pipelines, etc., were being laid underneath.

Pingyang now is completely different from the development in the previous life. In the previous life, Li Dongling remembered that at this time, Pingyang was still in a slow-paced life rhythm. But now, Pingyang is like a train whistling past, and the entire Pingyang is undergoing earth-shaking changes.

Even compared to the provincial capital, it is even more rapid. After all, Pingyang's size is smaller than the provincial capital, so the changes make people feel even more violent!

"Focus Media's work cannot be done too roughly. If it continues like this, users will treat Focus Media's advertisements as junk advertisements. When everyone is unwilling to see Focus Media's advertisements, do you think those big companies, and even the luxury industry, will still cooperate with Focus Media?!"

Li Dongling withdrew his gaze from the window, turned his head, and asked Li Yan, who was smoking a stuffy cigarette.

Li Yan, who was asked by Li Dongling, was also a bit stuttering. Of course, he understood that users who received junk SMS messages every day could not be happy.

"By the end of the year at the latest, Xiaolingtong mobile phones will be upgraded to add an SMS classification 'blocking' function. Numbers marked by users as junk SMS can be blacklisted, and SMS messages sent by the same type of numbers will not be received in the future!"

Li Dongling said to Li Yan. When Li Yan heard this, a panicked expression appeared on his face. Once this function is launched, the power of SMS advertising will be greatly reduced.

"Brother Li, in this way, Focus Media's revenue is afraid that it will..."

"Xiaolingtong mobile phones are to be exported overseas, so they must maintain their reputation and cannot affect their reputation because of junk SMS.

Of course, even if Xiaolingtong mobile phones launch an SMS blocking function, they will target Focus Media, but Focus Media must change!"

Li Dongling said directly to Li Yan, "Now the SMS advertising platform has no barriers at all. Other SMS advertising companies will soon appear. If you don't transform, Focus Media will have to fight a price war with other companies!

You have to let users actively subscribe to Focus Media's SMS messages!"

"Actively subscribe?!"

Li Yan, who had not experienced too many routines, was a bit stunned when he heard Li Dongling's words. Who would have nothing to do and subscribe to advertising SMS messages?

Li Dongling gave Li Yan a meaningful look. "Focus Media can seek cooperation with other TV stations to jointly launch TV shopping channels. Products are provided by Focus Media and launched on TV stations. Users can call and send SMS messages to purchase products!"

TV shopping has already been started by some TV stations. The real fire will be when Yanjing TV Station starts doing TV shopping next year. Since then, it has ignited the entire TV circle. That sentence "Don't need 19,998, don't need 9,998, all only need 998" is what became popular all over the country along with TV shopping.

Although the evaluation of TV shopping is mixed, it is indeed a powerful sales channel.

The Haojixing learning machine with an annual revenue of 2.5 billion, as well as Beibeijia, etc., all became popular because of TV shopping. Jinli Voice King was able to kill out of the mobile phone industry, which is also inseparable from the overwhelming bombing of TV shopping. Buying a Jinli also gives a Kangjia camera, Kangjia induction cooker, etc. This set of smooth small combos, let alone that era, put it now, who wouldn't be fascinated by it...

If you want to say which e-commerce platform in later generations is most like TV shopping, it is Pinduoduo, which is "if you are a brother, come and cut a knife." The 9.9 advertisement made countless people click in.

Even TV shopping has raised a giant company like Acorn International, which was rampant in the country for a time and landed on NASDAQ.

As for Boss Du, who was the vice president of Acorn International, he is even more famous. Haojixing, Beibeijia, E-ren-E-ben, 8848 mobile phone, Xiaoguancha, etc., were all operated by him.

Focus Media playing TV shopping is not only able to increase revenue, but also have an extra sales channel. This requires Focus Media to get enough TV station cooperation rights.

Of course, just like the Guanxing satellite dish, Focus Media can play TV shopping, but it should still have the bottom line. It won't be like that group of people cutting leeks, blowing any cow, and cutting leeks regardless of age.

TV shopping and the live streaming of goods that emerged in later generations are essentially not much different. The key is product selection control. If played well, this will also become a big killer, and many companies will beg to cooperate with Focus Media.

"Except for TV shopping, Focus Media can also cooperate with TV stations on reality shows, reality idols, and other programs.

Like jointly launching some civilian entertainment talent shows with Hanxi Provincial TV Station, programs like 'Happy General Mobilization,' 'Super Girl,' 'Happy Boys,' 'Avenue of Stars,' 'The Voice of China,' etc.

As long as you like to sing and are over 16 years old, you can sign up. Promotion requires elimination and screening, and third-party judges will select singers with real potential. Every promotion requires auditions, PK, etc. Every promotion, users can vote for their supporters via SMS, and even rely on SMS voting to have a chance to decide the candidate they support to become the overall champion!"

Li Dongling said, SMS voting for talent shows is simply too profitable. This kind of voting is not one SMS for one dime, but one SMS for one yuan. After a talent show, the SMS voting fees alone add up to more than 10 million. What is the cost of this? It is basically profit.

Li Yan listened to TV shopping and reality idol talent shows, and the thought that it could actually be played like this couldn't help but arise in his mind. Compared with these two routines, his letting Focus Media send advertising SMS messages overwhelmingly was simply too rough, simply unbearable to look at.

"Whether it is TV shopping or the copyright of reality idols, it must be kept in Focus Media's own hands, including product selection, advertising, etc., all must be represented by Focus Media, even if it means giving up a part of the profit to the TV station for this!"

Compared with advertising revenue, the advertising revenue and copyright of talent shows are the big heads. As long as the copyright is held, Focus Media can earn a large amount of income every year by relying on this, and even have the opportunity to sell the copyright to Japan, Siam, Vietnam, Britain, America, and continue to earn copyright fees for many years.

"The rest can also launch mobile weather SMS, SMS lottery, mobile newspaper SMS subscription, SMS customization, etc., to let users actively subscribe to Focus Media's SMS products!

When Focus Media has enough users, in the future, it will cooperate with banks, securities, insurance, the Ministry of Railways, airlines, as well as TV stations, fire departments, and municipal units in various places.

Like Yanjing municipal government, if you can get the municipal government's order, then every holiday, the municipal government sends blessing SMS messages to users, reminders of sandstorms, rainstorms, fire safety SMS orders.

How many people are there in Yanjing? If Focus Media takes such an order, there will be these fixed SMS revenues for the next ten years!

And domestically, there are not only Yanjing that has SMS needs, but also major cities such as Shanghai, Guangzhou, Hangzhou, Chengdu, etc.!"

Li Dongling said to Li Yan. With these businesses, Focus Media is basically in a dominant position in the SMS industry. Why stare at those three melons and two dates and let mobile phone users scold their mothers? Let them actively subscribe to Focus Media's SMS messages. Isn't it fragrant?!

"I... remembered!" Li Yan hurriedly said, keeping these things Li Dongling explained in his heart.

Li Dongling had already said it to this point, and the road had been pointed out to him. If he still couldn't do it, then Li Dongling didn't need to speak, and Li Yan wouldn't have the face to continue sitting in the position of general manager of Focus Media.

Li Dongling nodded, looked at Li Yan, and said, "I hope Focus Media can become Dongling High-Tech's promotion channel in the country and even overseas!

Not only SMS, but elevator advertisements, outdoor advertisements, shopping mall advertisements, etc., must also be invested as soon as possible. You must establish a set of advertising promotion channels covering the entire domestic market as soon as possible!

This time, building sales and promotion channels for the Torch Group is also an opportunity for Focus Media. I don't want this matter to be messed up!"

Li Yan hurriedly nodded in agreement. He knew how much the Torch Group was valued. From top to bottom, he didn't know how many pairs of eyes were staring at it. If Focus Media pulled its hips here, then he shouldn't count on the orders from the municipal government and units in the future.

(End of chapter) ===== CHAPTER 238 =====