Chapter 262: Suffocating for dreams

In the 1990s, the social atmosphere of the country was in a period of being both conservative and unrestrained. The conservative style hadn't faded away, and influenced by external culture, there were signs of being unrestrained.

Like underwear, there had never been large-scale advertising before. Unlike later generations, where brands like Tingmei, Urban Beauty, Anlifang, and Aimer invited big stars to endorse and advertise, and even completed listings.

And Diweisi became the first company to "eat the crab," advertising through Focus Media's TV shopping channel. For Diweisi, it was also a trial, but the result was somewhat beyond Diweisi's expectations.

Women have no resistance to beauty. In addition, there were no underwear specialty stores yet, and for this kind of thing, it was something women needed. Once the Figapas pearl bra went on sale, orders began to explode!

In fact, the Diweisi of the previous life earned 223 million a year just by relying on the Figapas brand, which then attracted a wave of peers who advertised crazily on TV shopping channels. The most representative one was Tingmei. That advertisement was watched by hundreds of millions of viewers every day, showing off the models' figures. As for whether they made money, one could imagine by the intensity of the advertising bombardment. If they didn't make money, why would Tingmei advertise so crazily? At that time, there even appeared titles like the top ten most beautiful advertising stars...

Not only domestically, but the exaggerated advertising slogans even fooled foreigners. American TV stations reported on these domestic products, and the influence could be imagined.

Focus Media's TV shopping certainly didn't blow as hard as the TV shopping advertisements in the previous life, but the Figapas pearl bra still hit the hearts of countless women. In three days, sales exceeded ten million!

As the first company to eat the crab, Diweisi got enough return. If there were no accidents, as long as Diweisi didn't "make trouble for itself" like in the previous life, being eager for quick success, ignoring quality and after-sales for the sake of sales, and advertising exaggeratedly, then Diweisi might not have no hope of becoming a listed company like Urban Beauty, Anlifang, or Aimer, and it might even have hope of becoming a globally popular brand like Victoria's Secret.

After continuously saying "funk" several times, the huge profits of TV shopping made Luo He, this foreigner, couldn't help but exclaim repeatedly. The reason he came to Beijing was because it was rumored in America that the mainland was now a place full of gold everywhere, and as long as he found an opportunity, he could make a big profit.

But having been in Beijing for a while, Luo He saw some opportunities, but the revenue didn't reach his expectations. After all, the domestic income level was like this now, and the average monthly income was only a few hundred yuan, barely less than 100 dollars. Compared with developed countries like America, Europe, and Japan, the market was far inferior, and the entire market still needed to be cultivated.

Those international giants had the patience to wait for the maturity of the mainland market, but Luo He, this small investor, didn't have that patience.

But the news in front of him changed Luo He's mind. It wasn't that there were no gold mines on this land; it was just that he hadn't found them.

Seeing Luo He's expression, Yang Dongjie knew he was moved. Having dealt with Americans for many years, he knew what these people liked to hear, so he added fuel to the fire.

"Luo He, as long as we establish a TV shopping company, we will have the opportunity to list on the New York Stock Exchange or NASDAQ in the future. At that time, you, as the founder and shareholder of the company, will become a multi-millionaire or even a billionaire!"

Yang Dongjie said to Luo He in a high-spirited tone. He knew what these "devils" liked to hear. Talking to them about the doctrine of the mean or humility would only make them look down on him. He had to know how to brag and draw big cakes, and let them see hope, so that he could gain their respect.

Didn't Boss Jia, who returned to the country next week, still have a "dying but not stiff" centipede after arriving in America? He even "free-loaded" a listed company, fooling the devils into being stunned. Various flashy operations opened the eyes of Americans. He studied the American system and rules clearly. One hand of creditors becoming shareholders successfully made those people he owed money to become his shareholders, and the debts were thrown away cleanly. It was a work of "ghostly craftsmanship," making Americans experience what it meant to be "suffocated for dreams"!

"I am willing to invest two million dollars in your company!" Hearing this, Luo He couldn't hold back anymore. Although the truth of what Yang Dongjie said was hard to predict, such an opportunity was placed in front of him. If he missed it, he would probably regret it for the rest of his life after returning to America.

"Welcome to join Oak International!"

Hearing Luo He's words, a look of excitement appeared on Yang Dongjie's face. The company he wanted to establish was named Oak International Trading Company.

It wasn't just Yang Dongjie who was eyeing this piece of fat meat of TV shopping; countless companies were also eager to move, wanting to enter the TV shopping industry to get a share of the pie.

Although this industry already had a giant company like Focus Media, it was difficult for them to compete with Focus Media. But not expecting to defeat Focus Media, but getting a share of the pie, was hopeful.

Oak International was definitely not the second TV shopping company. In the future, companies like "crossing the river carp" would emerge.

And besides those who wanted to do TV shopping companies, there were also many companies that were jealous of Diweisi and wanted to replicate Diweisi's experience. For a time, countless companies were eager to move.

Especially clothing and health supplement companies were the most active. Clothing brand companies wanted to learn from Diweisi, while health supplements wanted to use the magic of TV shopping to make another big profit.

Since this year, although health supplement companies were still selling well, the representative of the health supplement industry, Sanzhu Oral Liquid, had an annual revenue exceeding 8 billion, rushing towards the 10 billion target.

But the entire health supplement industry had actually reached a bottleneck period. Advertising investment was getting larger and larger, but revenue could no longer grow, which made health supplement companies have anxiety. The emergence of TV shopping made major health supplement companies seem to see hope.

For a time, countless companies sought out Focus Media, wanting Focus Media's TV shopping to bring goods. If they charged a "pit fee" at this time, Focus Media would probably be crazy about making money.

This also included a 22-year-old young man from Tianjin who resigned from his teaching profession last year and started to "go to the sea," Du Guoying.

This famous Boss Du of later generations, who grabbed the wool of the 80s and 90s, was not the man who made a generation wear "Beibeijia" when they were young, used "Haojixing" when they went to school, used "E-ren-E-ben" when they worked, bought "8848" mobile phones for their elders when they got their salary, and sent "Xiaoguancha" as gifts. At this time, Du Guoying was also in a period of confusion.

Since resigning and going to the sea, Boss Du had been in a state of "blind tossing" for the past year or so. He had run to many places across the country and established a company called Tianjin Yipin, but he hadn't made any achievements. Instead, he owed a lot of money. After all, Boss Du also came from an ordinary rural family, and his family couldn't provide much help to him, so he had to rely on his own struggle.

Recently, Du Guoying was tinkering with his new product, a product for correcting posture. In the rented small office, Du Guoying, who came back after being busy, also saw the news about Diweisi. The miracle of 10 million revenue in three days made Du Guoying's eyes widen. This kind of crazy sales volume like "autumn wind sweeping fallen leaves" was unimaginable for Du Guoying at this time.

Looking at the posture correction product developed by his company at hand, Du Guoying didn't hesitate and directly bought a train ticket to Hanxi. Later, he disliked the slow speed and changed it to a plane ticket. He wanted to go to Hanxi in person.

Seeking Focus Media was definitely the most appropriate, but Du Guoying didn't know if Focus Media would be willing to take his order, and it might not be valued. There were countless companies seeking cooperation with Focus Media at this time. What was he, an unknown company without much capital, to be valued by Focus Media? So Du Guoying decided to gamble. He wanted to run directly to Hanxi to see the major shareholder of Focus Media, Li Dongling!

Du Guoying knew that this trip to Hanxi might not be so easy, but he wanted to gamble big. If he won the gamble, he might have hope of becoming the second Diweisi and soaring into the sky!

Didn't you see that Focus Media's General Li Zong Yan was just a poor boy last year? But now, Li Yan had become a trendsetter in the million-strong army of people going to the sea and had become a big shot, just because he ran to Hanxi and met a noble person. Who dared to say that the next Li Yan wouldn't be him?!

"Please report. I am Du Guoying, General Manager of Tianjin Yipin Company. I want to see Mr. Li!"

Outside the Yuhe Leisure Resort, Du Guoying, who had been in Hanxi for a week, handed his business card to a burly man in front of the door with a look of exhaustion.

Before coming to Hanxi, Du Guoying knew that this trip might not be so easy, but he didn't expect there to be so many "old sixes." What he could think of, wanting to try his luck in front of Li Dongling, those "old sixes" also thought of. When he went to Dongling Gao Ke headquarters, every day there was a crowd of "old sixes" running to Dongling Gao Ke headquarters, handing in their business cards, wanting to meet Li Dongling, and expounding to Li Dongling their grand plans to change the industry, change the domestic market, and impact the world and even human destiny...

Facing these people who came from afar, Li Dongling couldn't bear to hit them. Every few days, he would meet a few of them. But with so many people, if Li Dongling really wanted to see them all, 24 hours a day probably wouldn't be enough.

Du Guoying's business card was also handed in, but Du Guoying didn't know when he would be able to see Li Dongling. However, Du Guoying didn't give up. He inquired about news everywhere, and whenever he had a chance, he would try his luck to ask to see Li Dongling. Today, hearing that Li Dongling had come to the Yuhe Leisure Resort, he rushed over directly.

The security personnel at the door saw Du Guoying's business card and looked at Du Guoying again, but still picked up the walkie-talkie and reported it as a matter of routine.

The security personnel at the Yuhe Leisure Resort were not the first time they had encountered this situation. Because Li Dongling had explained that when facing people who came to visit, similar to those like Du Guoying today, after reporting, they could choose not to see them, even if they treated them to a meal or gave them travel expenses, but they couldn't directly drive people away and form an enmity.

After this report, the security personnel originally thought that, like before, they would politely decline. But the walkie-talkie came back with the news that Li Dongling actually wanted to see Du Guoying, which made him feel surprised.

"Mr. Li invites you over!"

After the security personnel picked up the walkie-talkie and said a few words, a golf sightseeing cart carried Du Guoying and drove towards a shooting range that had just been built in the resort.

(End of chapter) ===== CHAPTER 263 =====